YOUGOV PLC

Director's Dealing • Jan 10, 2018

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RNS Number : 4835B

YouGov PLC

10 January 2018

10 January 2018

YouGov plc

("YouGov" or "the Company")

PDMR Dealing

YouGov, the international market research and data analytics group, announces that it was notified on 6 January 2018 that Alex McIntosh, Chief Financial Officer, acquired a further interest in the Company's shares as a result of his participation in a dividend reinvestment plan.

As a result of the transaction, which is detailed in the below table, Mr McIntosh is beneficially interested in 28,933 shares in the Company, representing approximately 0.03% of the Company's issued share capital.

Enquiries:

YouGov plc

Tilly Heald (Company Secretary)                                                020 7012 6000

FTI Consulting

Charles Palmer / Harry Staight                                                   020 3727 1000

Numis Securities (Nomad and broker)

Nick Westlake / Toby Adcock                                                     020 7260 1000

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Alex McIntosh

2.

Reason for the notification

a)

Position/status:

Chief Financial Officer

b)

Initial notification/Amendment:

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Automatic purchase of shares under dividend reinvestment programme

c)

Price(s) and volume(s):

Price(s)	Volume(s)
£3.20	104

d)

Aggregated information:

·     Aggregated volume:

·     Price:

n/a

e)

Date of the transaction: 

12 December 2017

f)

Place of the transaction:

London Stock Exchange [XLON]

This information is provided by RNS

The company news service from the London Stock Exchange

END

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