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JAYWING PLC

Earnings Release Jul 5, 2017

7728_10-k_2017-07-05_01ecc577-9e24-41ee-8bf8-2508c0890e9f.html

Earnings Release

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RNS Number : 1291K

Jaywing PLC

05 July 2017

Date:                5 July 2017

On behalf of:      Jaywing plc ("the Company")

Embargoed:     0700hrs 5 July 2017

Jaywing plc

Preliminary Results 2017

Jaywing plc (AIM: JWNG), the data driven, insight and creative agency, is pleased to announce its audited preliminary results for the year ended 31 March 2017

Financial highlights from continuing operations

Year to 31 March 2017

£'000
Year to 31 March 2016

£'000
Revenue 44,537 35,973
Gross profit* 35,977 31,792
Adjusted EBITDA** 4,860 4,333
Adjusted EBITDA margin*** 13.5% 13.6%
(Loss) / profit after tax (2,981) 705
Basic EPS on adjusted EBITDA# 5.6p 5.7p
Basic EPS (3.42p) 0.90p
Net debt (3,534) (5,328)

* Revenue less direct costs of sale

** Before share based charges, exceptional items and acquisition related costs

*** As a percentage of gross profit

# Following issue of 10 million shares for Bloom acquisition

Highlights:

·      Two strategically important acquisitions, the formation of a Marketing Technology division and an international footprint

·      Strong cash generation, with net debt reduced by £1.79m and now represents 0.7x EBITDA** (2016: 1.2x).

·      Gross profit (fee income) up 13% to £35.98 million (2016: £31.79 million)

·      Adjusted EBITDA up 12% to £4.86m (2016: £4.33m)

·      Two thirds of gross profit visible six months in advance, half visible 12 months in advance

·      Reported loss after tax £2.98m (2016: £0.70m profit) incurred after £2.90m of goodwill impairment charges and £1.11m of costs relating to acquisitions

·      One in three of our top 50 clients buying more than one service line

·      Small reduction in margin as a result of investment in Marketing Tech products

Outlook:

We have had a good start to the year in new business, particularly in Epiphany, and cross selling more widely, and the Australian business is growing ahead of the UK. We are however seeing some delay and caution in spend for a small number of clients, but overall we feel optimistic for the year ahead.

Commenting on the results, Ian Robinson, Chairman of Jaywing, said:

"It has been another year of significant progress for Jaywing. In the year ended 31 March 2017 we achieved growth in gross profit and EBITDA of 13% and 12% respectively, whilst net debt reduced by £1.8m on the back of strong cash generation and free cash flow of £2.9m. Our two acquisitions have provided the business with a dedicated Marketing Technology division and the first step in our international expansion.

We are also pleased to announce that we intend to implement a progressive dividend policy starting from the financial year ending 31st March 2018."

Enquiries:

Jaywing plc
Michael Sprot (Finance Director) Tel: 0114 281 1200
Cenkos Securities plc
Nicholas Wells (Nomad) Tel: 020 7397 8900

Chief Executive's Report

Shaping up nicely

I'm pleased to report that in the last 12 months we have taken some important steps in creating the future shape of the business whilst delivering some impressive financials in what has been one of the most tumultuous periods any of us can remember!

Jaywing today is a data science-led agency and consultancy with a marketing tech division and the beginnings of an international footprint. Together these provide scalability, access to faster growth and help in differentiating our digital agency services.  Jaywing's technical innovation is underpinned by profitable, resilient and growing digital services and strong client relationships, which reduces the financial risk and ensures that products are developed in response to genuine client need.

Continued growth through collaboration

We achieved growth of 13% in gross profit and 12% growth in EBITDA.  Taking out the impact of our acquisitions and our investment in the development of our marketing technology through the bottom line, we were able to maintain our organic EBITDA growth of 7%.

Our collaborative operating model has been key to this.  One in three of our top 50 clients are now buying more than one proposition, which is up from one in four last year. We are also seeing a significant increase in the number of cross-propositional new business wins. In particular, we are finding that we are able to differentiate ourselves by integrating our marketing technology into our digital agency service offerings.

Our efforts have not gone unnoticed in the industry.  It was great to see Jaywing named as 'Integrated Agency of the Year' at the annual Prolific North awards again in May of this year.

Once again the media and analysis segment saw the strongest growth with gross profit increasing by 20% including acquisitions and by 12% without.   Epiphany, our search and online media division performed well, particularly in programmatic display advertising.  Our data science consultancy enjoyed strong demand from lenders for its IFRS9 compliance proposition.  This was helped by the introduction of our Horizon modelling technology in October. Growing the media and analysis segment has been our focus for some years and now accounts for 60% of our gross profit, up from 33% three years ago. 

Resilience and cash generation still strong

An attractive feature of the business is our high level of contracted recurring gross profit, two thirds of which is now visible six months in advance, with half visible 12 months in advance.  Both of our acquisitions are performing well in this respect, which is perhaps no surprise as it was one of our key targeting criteria!

Client concentration risk remains low, with no one client accounting for more than 6% of our gross profit. We also take comfort from our sector concentration risk, which is also low.

As a consequence of this, we continue to see strong cash generation. Net debt at the year end was £3.5m, a reduction of £1.8m from the previous year. Free cash flow was £3.0m.

Jaywing Intelligence

Following the acquisition of Bloom in September 2016, we have separated out its marketing technology from the digital agency and created a marketing tech division rebranded as Jaywing Intelligence in May 2017. We now have a dedicated team working on the development of new marketing technology that incorporates the use of Artificial Intelligence and Virtual Reality.

Jaywing Intelligence enables marketers to make much faster, fully informed commercial decisions. It uses advanced mathematical algorithms and machine-learning to make automated real-time marketing decisions. In addition, 3D data visualisation through Virtual Reality helps bring complex analysis to life for our clients.  It is already being used by more than 15 clients, including Sky, ITV, Anytime Fitness Australia and KPMG, across a variety of sectors.

Due to development requirements, we have chosen not to invest in CAPEX in the way we had originally intended and this has delayed anticipated revenues from new sales. The £700k we had earmarked for this will now largely be expensed through the profit and loss account this year and next.

Jaywing Intelligence sits neatly alongside our collaboration with the Data Science Institute at Imperial College London.  Our three and a half year cognitive marketing research programme has continued during the year but has now been expanded to explore Artificial Intelligence. We have also used our Imperial College collaboration to generate paid work helping clients on their own innovation programmes.

Jaywing in Australia

In July 2016, we acquired a majority stake in Digital Massive, a search agency based in Sydney. It was rebranded Jaywing in March and its services have expanded following collaboration with our team of experts at Epiphany (our search marketing and online media division) in the UK.

Consequently, the team has been able to sell more services into existing clients and win larger contracts through their business development activities.  This has resulted in growth rates that have exceeded both our expectations and the growth rates we are experiencing in the UK.

The next 12 months and beyond

Market Conditions

Predictions of UK Digital Media Spend show continuing growth (7% CAGR to 2020) with Search and Display both predicted to grow well overall (7% and 12% respectively).  Mobile platforms are the focus for this growth.  Programmatic spend is projected to grow more quickly at 14% CAGR to 2020.

Growth rates in Digital ad spend are similar in Australia at 7% CAGR over the same period with the wider South-east Asia region projected to grow more rapidly at 13%. In addition, adoption rates for AI based technology in Marketing are significantly higher in the Asian region.

Clients' interest in digital investment fits well with the specialisms offered by Jaywing through our interdisciplinary teams including an increased focus on measurement and attribution and continuing investment in predictive analytics.

Recent research also suggests that the creative and data-led sides of marketing are coming closer together as Chief Marketing Officers recognise the importance of both disciplines.

Some caution has recently crept into the market, however, with at least two commentators reducing their outlook for ad spend growth in the UK, citing political uncertainty as having a suppressing effect on clients' plans.

(Source eMarketer 2017).

General Data Protection Regulation (GDPR)

GDPR comes into force on 25 May 2018 putting increased responsibility and constraints on a brand's use of personal data including a need for clear and conscious opt in.

Many organisations are relating to GDPR simply in terms of risk management as the regulation gives rise to the possibility of incurring large fines for non- compliance.  However, GDPR is likely to have a significant impact on the volume of individuals that a brand can directly communicate with and therefore potentially threaten the commercial model of business to consumer brands.

Companies need to sort out their data processes, understand their customers through use of data science and deliver exceptional brand led communications to gain customer opt in. Consequently, we believe that GDPR presents Jaywing with a considerable opportunity given the specialist skillsets that exist within the business spanning data science, digital marketing, brand communications, social media and paid digital media.

Outlook

In terms of new business, this financial year has started well, particularly in our search and online media division Epiphany, as has cross-selling. However, outside of our contracted revenues, a late Easter and snap election has delayed spend on a few client projects.  In addition, we've seen a small number of our clients in the retail sector take a more cautious approach to their marketing spend.  Internationally, our Australian operation continues to enjoy growth ahead of what we are seeing in the UK.

Overall, on balance we are optimistic that we will be able to continue to deliver growth this financial year. Beyond that, we remain very confident in Jawing's future growth prospects.

Strategic update

Our strategy is to innovate, scale and grow

Innovate

Having created Jaywing Intelligence our immediate priority is to accelerate licence sales and the development work associated with doing that.  Initially our sales effort will focus on existing Jaywing clients in the UK and Australia.  However, to sell to other organisations, we will also adopt the sales and marketing approach used so effectively by Epiphany.

Outside of Jaywing Intelligence we will continue to put our energies into our unique collaboration with the Data Science Institute at Imperial College London.   

Scale

Our strategy here is to scale the business internationally through the distribution of our marketing technology products and the acquisition of complementary businesses.

This is critical in order to increase our market capitalisation, improve the liquidity of our stock and achieve a rating commensurate with a business of our quality. It is also important to provide us with access to higher growth opportunities outside the UK given that a number of commentators are now predicting that growth in digital media may slow in the UK over time.

We have had a number of encouraging conversations about product distribution with international agency groups, management consultancies and marketing automation providers.  Whilst there was genuine interest in our tech it became evident that more development was required and more user cases were needed to enable third parties to use the products remotely and re-sell licences to their clients.  This development work is now well progressed and we will pick up these conversations again once we have more user cases from our sales direct to clients.

Given the success we have seen with our acquisition in Australia, we are actively exploring the opportunity to invest in acquiring businesses in other overseas territories, or businesses that already have an established international footprint. 

The key is to have a smart expansion strategy where we acquire complementary businesses with a good cultural fit, led by motivated people who want to stay involved, with good quality income streams and where our marketing technology not only adds value but can create consistency across territories in how our services are differentiated and delivered.

Grow

Taking encouragement from the exceptional levels of collaboration we are seeing across Jaywing, our aim is to create even greater client focus in order to increase our already impressive cross-sales ratio still further

.    

This will involve taking new approaches to client relationship management, workflow, financial reporting and incentivisation. 

Board refresh

Jaywing has a strong and tight Executive team. The Board was enlarged to five members when Rob Shaw (CEO UK and Australia) and Adrian Lingard (COO) joined the Board in 2015 to give us the bandwidth to execute our strategy and achieve our ambition.

Having led the business as Chief Executive for the past five years I am moving into the role of Executive Chairman with immediate effect to allow the opportunity for Rob Shaw to progress to the role of Chief Executive.  Ian Robinson will stay on the Board as Deputy Chairman and Chair of Audit Committee. So, going forward the Board will comprise:

Martin Boddy                           Executive Chairman

Rob Shaw                               Chief Executive

Michael Sprot                          Chief Financial Officer

Adrian Lingard                        Chief Operating Officer          

Andy Gardner                         Chief Strategy Officer (with a particular focus on international expansion)

Ian Robinson                           Deputy Chairman and Chair of Audit Committee

Philip Hanson                           Independent Non-Exec Director and Chair of Remuneration Committee

In summary, it has been another strong year financially and one in which we've made some excellent progress towards achieving our strategic goals.  Today, Jaywing is a high quality and innovative data science led business with a high calibre management team and some amazing talent working collaboratively across it.  Having built this platform, we have an ambitious strategy to scale the business and in so doing improve the rating and liquidity of our stock.

Finally, I'd like to thank all of our people for their ideas, enthusiasm and hard work as well as our investors and advisors for their continued support.

Martin Boddy

Chief Executive Officer

Jaywing plc

Chairman's Statement

Progress all round

I am delighted to report a year of significant progress for Jaywing in terms of both its business and financial strategies.

We have seen the benefit of our data science-led positioning and collaborative operating model in providing clients with innovative and seamlessly integrated solutions.   This has resulted in one in three of our top 50 clients now buying more than one proposition.  We have enjoyed organic EBITDA growth of 3%, although this includes an investment through the bottom line in the development of our Marketing Technology division. Excluding this expense, the organic EBITDA growth would have been 7%.

We have made two strategically important acquisitions.  With Bloom we have acquired a number of innovative products and created a dedicated marketing technology division.  Digital Massive, in Australia, (now re-branded Jaywing in) represents the beginning of our planned international expansion and is providing us with access to faster growth.

Financially, we achieved 13% growth in gross profit and a 12% growth in EBITDA overall. Cash generation was strong and resulted in a reduction of £1.8m in Net Debt, which ended the year at £3.5m.  The Board considers this to be the appropriate time to announce a dividend policy, and is pleased to announce its intention is to implement a progressive dividend policy starting from the financial year ending 31 March 2018.

Over the past five years the business has changed shape considerably and this has been reflected in improvements to the quality of our income and in our growth rates. The Board recognises the need for increasing scale to maximise its operational efficiency as well as improving value for shareholders.  We have a bold strategy to "innovate, scale and grow" and will be working hard to execute it successfully in the next period. 

Finally, on behalf of the Board, I would like to thank all of our colleagues - the "Jaywingers" - for their continuing support and hard work in helping us to achieve the significant progress we have made to date and for the progress we continue to make towards our strategic objectives.

Ian Robinson

Chairman

Strategic Report

Business review

Gross profit grew by 13% to £36.0m, an increase of £4.2m from the prior year (2016: £31.8m). If the impact of acquisitions is excluded, there was organic growth of 5%, from £31.8m to £33.5m. The adjusted operating performance line, before interest, tax, depreciation, amortisation, impairment, share based payment charges, loss before tax on disposal, exceptional items and acquisition related costs, shows EBITDA of £4.9m (2016: £4.3m). This is growth of 12%. The EBITDA margin has reduced slightly by 0.1%, and this is due to the ongoing investment in Jaywing Intelligence being through the P&L, rather than CAPEX as originally intended.

The consolidated cash flow statement shows Jaywing to have generated cash from operating activities of £3.9m (2016: £2.8m) after changes in working capital. This is shown in the table below.

2017 2016
£'000 £'000
(Loss) / profit after tax (2,981) 705
Adjustments for:
Depreciation, amortisation and impairment 5,140 1,910
Movement in provision 6 9
Foreign exchange 16 (18)
Financial expenses & income 32 251
Share-based payment expense 1,141 412
Taxation charge 43 369
Changes in working capital 482 (830)
Operating cash flow after changes in working capital 3,879 2,808

A loss after tax of £3.0m has been generated (2016: profit of £0.7m), which is principally explained by the impairment in the carrying value of goodwill in our Contact Centre. We have taken this decision following the loss of a major client in the year and a challenging outlook due to cost increases from a rent review, the national living wage and the apprenticeship levy. Over the period we have owned this business we have generated profits in excess of the amount paid.

We incurred £1.1m of one-off costs from the acquisitions of Digital Massive and Bloom, which are included within the loss after tax.  

Jaywing continues to be cash generative from operating activities as shown in the table. Net debt has decreased from the prior year by £1.8m and is now £3.5m (2016: £5.3m). This is 0.7x adjusted EBITDA (2016: 1.2x).

Banking facilities comprise a term loan for £2.2m, a revolving credit facility for £3.5m and a bank overdraft of £2.0m. There was headroom of £4.2m at the year end.

The business operates in three segments: Agency Services, Media & Analysis and Central Costs. The segmental performance of our business in these practice areas is shown in Note 1 to the Consolidated Financial Statements, together with the comparative performance from the previous year.

The Media and Analysis segment, which represents 60% of Jaywing's total gross profit, has performed strongly again with gross profit growing by 20% from £18.0m to £21.6m and EBITDA growing by 11% from £5.4m to £6.0m.  The Agency Services segment has also grown, with gross profit increasing by 4% and EBITDA increasing by 17%, due to the mix of revenues and a change in the management structure for Content Marketing area.

The table below shows the adjusted operating profit of Jaywing analysed between the two half years and adjustments made against the reported numbers:

Full year to

31 March 2017
Six months to

31 March 2017
Six months to

30 September 2016
£'000 £'000 £'000
Reported loss before tax (2,938) (2,734) (204)
Interest 32 (78) 110
Amortisation 1,761 999 762
Depreciation 473 238 235
Impairment 2,906 2,906 -
Share based payment charge 1,141 768 373
Acquisition related costs 1,115 263 852
Exceptional costs 396 392 4
Adjusted operating profit 4,886 2,754 2,132
Deduct other income (26) (26) -
Adjusted operating profit before other income 4,860 2,728 2,132

Excluding other income, Jaywing produced £2.8m adjusted operating profit after interest in the six months to 31 March 2017 and £2.1m in the first half.

The table below shows the trend of gross profit and EBITDA over the last four six-monthly periods:

Continuing business EBITDA

Six months to 31 March 2017 Six months to 30 Sept 2016 Six months to 31 March 2016 Six months to 30 Sept 2015
£'000 £'000 £'000
Revenue 23,642 20,895 18,922 17,051
Direct costs (4,779) (3,781) (2,577) (1,604)
Gross profit 18,863 17,114 16,345 15,447
Operating expenses excluding depreciation, amortisation, exceptional items, acquisition related costs and (credit)/charges for share based payments (16,135) (14,982) (13,819) (13,640)
Operating profit before depreciation, amortisation, exceptional items, acquisition related costs and (credit)/charges for share based payments 2,728 2,132 2,526 1,807

Impairment

As required by IAS 36, we have carried out an impairment review of the carrying value of our intangible assets and goodwill. We calculated our weighted average cost of capital with reference to long-term market costs of debt and equity and the Company's own cost of debt and equity, adjusted for the size of the business and risk premiums. Based on this calculation, a rate of 10.6% (2016: 13.5%) has been derived. This is applied to cash flows for each of the business units using growth rates in perpetuity of 2% from 2020/21. As a result of these calculations the Board has concluded that the carrying values of the HSM Limited goodwill on Jaywing's balance sheet needs to be impaired and therefore a charge of £2.9m has been made (2016: £nil).

Dividend Policy

We intend to implement a progressive dividend policy. The first dividend is to be declared based on the results to 31 March 2018. Full details will be provided with the interim results in November 2017.

Key performance indicators

Over the last 12 months, the key areas of focus have been:

-       Improved resilience

-       Increased sales / cross sales

-       Strong cash generation

-       International expansion

-       Technology development

Progress against these is described in the Chief Executive's report.

Overall it has been another strong year financially for Jaywing, with growth in both operating segments. The business continues to be cash generative, allowing net debt to be reduced. The share price has performed well, with the issue of equity for the acquisition of Bloom bringing in new institutional investors. We have also been more active with retail investors and as a result have seen an increase in the volume of trades.

Consolidated statement of comprehensive income

# For the year ended 31 March 2017 2016
Continuing operations Note £'000 £'000
Revenue 1 44,537 35,973
Direct costs (8,560) (4,181)
Gross profit 35,977 31,792
Other operating income 2 26 71
Operating expenses 3 (38,909) (30,538)
Operating (loss) / profit (2,906) 1,325
Finance income 165 -
Finance costs (197) (251)
Net financing costs (32) (251)
(Loss) / profit before tax (2,938) 1,074
Tax expense 4 (43) (369)
(Loss) / profit for the year from continuing operations (2,981) 705
Other comprehensive income
Items that will be reclassified subsequently to profit or loss

Exchange differences on retranslation of foreign operations
16 (18)
Total comprehensive income for the period attributable to equity holders of the parent (2,965) 687
(Loss) / profit per share 5
Basic (loss) / profit per share (3.42p) 0.90p
Diluted (loss) / profit per share (3.42p) 0.83p
Consolidated balance sheet
As at 31 March 2017 2016 2015
Note £'000 £'000 £'000
Non-current assets
Property, plant and equipment 7 1,095 744 685
Goodwill 8 33,732 30,446 30,446
Other intangible assets 9 7,230 6,562 8,065
42,057 37,752 39,196
Current assets
Trade and other receivables 11,311 10,150 7,530
Cash and cash equivalents 10 2,216 347 1,000
13,527 10,497 8,530
Total assets 55,584 48,249 47,726
Current liabilities
Other interest-bearing loans and borrowings 10 4,750 4,612 4,062
Trade and other payables 11,768 7,534 7,157
Current tax liabilities 557 452 355
Provisions 173 167 158
17,248 12,765 11,732
Non-current liabilities
Other interest-bearing loans and borrowings 10 1,000 1,063 2,126
Deferred consideration 2,314 - -
Deferred tax liabilities 1,229 1,387 1,667
4,543 2,450 3,793
Total liabilities 21,791 15,215 15,525
Net assets 33,793 33,034 32,201
Equity attributable to owners of the parent
Share capital 11 34,657 34,139 34,139
Share premium 9,108 6,608 6,608
Capital redemption reserve 125 125 125
Shares purchased for treasury (25) (25) (25)
Share option reserve 504 146 -
Minority interest 1,513 - -
Foreign currency translation reserve 19 3 21
Retained earnings (12,108) (7,962) (8,667)
Total equity 33,793 33,034 32,201

Consolidated cash flow statement

For the year ended 31 March 2017 2016
Note £'000 £'000
Cash flow from operating activities
(Loss) / profit after tax (2,981) 705
Adjustments for:
Depreciation, amortisation and impairment 5,140 1,910
Movement in provision 6 9
Foreign exchange arising from translation of foreign subsidiary 16 (18)
Financial income (165) -
Financial expenses 197 251
Share-based payment expense 1,141 412
Taxation charge 43 369
Operating cash flow before changes in working capital 3,397 3,638
Increase in trade and other receivables (281) (2,667)
Increase in trade and other payables 763 1,837
Cash generated from operations 3,879 2,808
Interest received 1 -
Interest paid (197) (251)
Tax paid (549) (500)
Net cash flow from operating activities 3,134 2,056
Cash flow from investing activities
Receipt / (payment) of deferred consideration 151 (1,728)
Acquisition of subsidiaries Digital Massive and Bloom net of cash acquired 6 (3,694) -
Acquisition of property, plant and equipment 7 (815) (469)
Net cash outflow from investing activities (4,358) (2,197)
Cash flow from financing activities
Repayment of borrowings - (513)
Increase in borrowings 75 -
Proceeds from issue of share capital 3,018 -
Net cash inflow / (outflow) from financing activities 3,093 (513)
Net increase / (decrease) in cash and cash equivalents 1,869 (653)
Cash and cash equivalents at beginning of year 347 1,000
Cash and cash equivalents at end of year 2,216 347
Cash and cash equivalents comprise:
Cash at bank and in hand 2,216 347
Bank overdrafts 10 - -
Cash and cash equivalents at end of year 2,216 347

The accompanying notes form part of these consolidated financial statements.

Consolidated statement of changes in equity

Share capital Share premium account Capital redemption reserve Treasury Shares Minority interest Share option reserve Foreign currency translation reserve Retained earnings Total  equity
£'000 £'000 £'000 £'000 £'000 £'000 £'000 £'000 £'000
Balance at 31 March 2015 34,139 6,608 125 (25) - - 21 (8,667) 32,201
Loss for the period - - - - - - - (11) (11)
Retranslation of foreign currency - - - - - - 32 - 32
Charge in respect of share based payments - - - - - 80 - - 80
Total comprehensive income for the period - - - - - 80 32 (11) 101
Balance at 30 September 2015 (unaudited) 34,139 6,608 125 (25) - 80 53 (8,678) 32,302
Charge in respect of share based payments - - - - - 66 - - 66
Transactions with owners - - - - - 66 - - 66
Profit for the period - - - - - - - 716 716
Retranslation of foreign currency - - - - - - (50) - (50)
Total comprehensive income for the period - - - - - - (50) 716 666
Balance at 31 March 2016 34,139 6,608 125 (25) - 146 3 (7,962) 33,034
Issue of share capital 518 2,500 - - - - - - 3,018
Acquisition of subsidiaries - - - - 1,513 - - (1,165) 348
Charge in respect of share based payments - - - - - 358 - - 358
Transactions with owners 518 2,500 - - 1,513 358 - (1,165) 3,724
Loss for the period - - - - - - - (2,981) (2,981)
Retranslation of foreign currency - - - - - - 16 - 16
Total comprehensive income for the period - - - - - - 16 (2,981) (2,965)
Balance at 31 March 2017 34,657 9,108 125 (25) 1,513 504 19 (12,108) 33,793

Principal accounting policies

Jaywing plc is a Company incorporated in the UK and is AIM listed.

The financial information set out in this preliminary announcement does not constitute statutory information as defined in section 434 of the Companies Act 2006.

The consolidated balance sheet at 31 March 2017 and the consolidated statement of comprehensive income, consolidated cash flow statement, consolidated statement of changes in equity and associated notes for the year then ended have been extracted from the Group's 2017 statutory financial statements upon which the auditor's opinion is unmodified and does not include any statement under section 498 (2) or (3) of the Companies Act 2006.

Those financial statements have not yet been delivered to the registrar of companies.

The consolidated financial statements consolidate those of the Company and its subsidiaries (together referred to as the 'Group').

The consolidated financial statements have been prepared and approved by the Directors in accordance with International Financial Reporting Standards as adopted by the EU (Adopted IFRSs). The consolidated financial statements have been prepared under the historical cost convention, except for certain financial instruments that are held at fair value.

The accounting policies set out in the most recently published statutory financial statements have been followed. The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these consolidated financial statements.

Judgements made by the Directors in the application of these accounting policies that have a significant effect on the consolidated financial statements together with estimates with a significant risk of material adjustment in the next year are discussed in note 12.

Going concern

The Directors have reviewed the forecasts for the period up to 30 September 2018 which have been adjusted to take account of the current trading environment.  The Directors consider the forecasts to be prudent and have assessed the impact of them on the Group's cash flow, facilities and headroom within its banking covenants.  Furthermore, the Directors have assessed the future funding requirements of the Group and compared them with the level of available borrowing facilities. Based on this work, the Directors are satisfied that the Group has adequate resources to continue in operational existence for the foreseeable future.  For this reason they continue to adopt the going concern basis in preparing the financial statements.

1.     Segmental analysis

The Group reports its business activities in two areas: Agency Services and Media & Analysis, its two primary business activities. Central Costs represents the Group's head office function, along with intragroup transactions.

The Group primarily derives its revenue from the provision of digital marketing services in the UK. Approximately £1,250,000 of sales were made to clients in Australia. During the year and prior year no customer included within either sector accounted for greater than 10% of the Group's revenue.

For the year ended 31 March 2017

Agency Services Media & Analysis Central Costs Total
£'000 £'000 £'000 £'000
Revenue 17,297 27,877 (637) 44,537
Direct costs (2,901) (6,296) 637 (8,560)
Gross profit 14,396 21,581 - 35,977
Operating expenses excluding depreciation, amortisation, loss before tax on disposal, exceptional items, acquisition related costs and charges for share based payments (11,812) (15,617) (3,688) (31,117)
Operating profit before depreciation, amortisation, loss before tax on disposal, exceptional items, acquisition related costs and charges for share based payments 2,584 5,964 (3,688) 4,860
Other operating income 26 - - 26
Depreciation (280) (147) (46) (473)
Amortisation (1,046) (715) - (1,761)
Impairment to the carrying value of goodwill (2,906) - - (2,906)
Exceptional costs (187) (30) (179) (396)
Acquisition related costs - - (1,115) (1,115)
Charges for share based payments (107) (135) (899) (1,141)
Operating (loss) / profit (1,916) 4,937 (5,927) (2,906)
Finance income 165
Finance costs (197)
Loss before tax (2,938)
Tax expense (43)
Loss for the period (2,981)

For the year ended 31 March 2016

Agency Services Media & Analysis Central Costs Total
£'000 £'000 £'000 £'000
Revenue 15,700 21,218 (945) 35,973
Direct costs (1,899) (3,227) 945 (4,181)
Gross profit 13,801 17,991 - 31,792
Operating expenses excluding depreciation, amortisation, loss before tax on disposal, exceptional items, acquisition related costs and charges for share based payments (11,589) (12,637) (3,233) (27,459)
Operating profit before depreciation, amortisation, loss before tax on disposal, exceptional items, acquisition related costs and charges for share based payments 2,212 5,354 (3,233) 4,333
Other operating income 64 7 - 71
Depreciation (270) (114) (23) (407)
Amortisation (861) (642) - (1,503)
Exceptional costs (75) (24) (471) (570)
Acquisition related costs (176) (38) 27 (187)
Charges for share based payments - - (412) (412)
Operating profit / (loss) 894 4,543 (4,112) 1,325
Finance income -
Finance costs (251)
Profit before tax 1,074
Tax expense (369)
Profit for the period 705
Year ended 31 March 2017
Agency Services Media &

Analysis
Central Costs Total
£'000 £'000 £'000 £'000
Assets 29,404 31,722 (5,542) 55,584
Liabilities (3,536) (6,956) (11,299) (21,791)
Capital employed 25,868 24,766 (16,841) 33,973
Year ended 31 March 2016
Agency Services Media &

 Analysis
Central Costs Total
£'000 £'000 £'000 £'000
Assets 24,484 29,325 (5,560) 48,249
Liabilities (3,372) (5,240) (6,603) (15,215)
Capital employed 21,112 24,085 (12,163) 33,034

Unallocated assets and liabilities consist predominantly of cash, external borrowings and deferred tax liabilities on intangible assets which have not been allocated to the business segments. All of the Group's assets are based in the UK.

Capital additions; Property, plant and equipment

Agency Media & Analysis Central Costs Total
Services
£'000 £'000 £'000 £'000
Year ended 31 March 2017 145 367 303 815
Year ended 31 March 2016 257 159 53 469

2.     Other operating income

2017 2016
£'000 £'000
Other operating income 26 71

During the years to 31 March 2016 and 31 March 2017 the Group received money from the administrator of a client for a contractual obligation to perform services on their behalf. During the year the Group received a further distribution of £26,000. It is anticipated there may be further distributions in the future but the Board is unaware of the quantum or timing of these potential receipts.

3.     Operating expenses

2017 2016
Continuing operations: £'000 £'000
Wages and salaries 24,809 21,944
Share based payments 1,141 412
Depreciation 473 407
Exceptional items 310 450
Amortisation 1,761 1,503
Impairment to the carrying value of goodwill 2,906 -
Other operating expenses 7,423 5,353
38,823 30,069
Deferred consideration write-off - 349
Compensation for loss of office 86 120
86 469
38,909 30,538

Wages and salaries include £305,000 (2016: £Nil) of post-acquisition employment costs relating to the purchase of Massive Group PTY, £Nil (2016: £175,000) of post-acquisition employment costs relating to the purchase of Iris Associates Limited, and £Nil (2016: £38,000) of post-acquisition employment costs relating to the purchase of Epiphany Solutions Limited.

4.     Tax expense

2017 2016
£'000 £'000
Recognised in the consolidated statement of comprehensive income:
Current year tax 533 601
Origination and reversal of temporary differences (490) (232)
Total tax charge 43 369
Reconciliation of total tax charge:
Loss before tax (2,938) (1,359)
Taxation using the UK Corporation Tax rate of 20% (2016: 21%) (588) (285)
Effects of:
Non deductible expenses 402 137
Share based payment charges 229 -
Other - 39
Prior year adjustment - (22)
Total tax charge 43 369

5.     (Loss) / profit per share

2017 2016
Pence per

Share
Pence per

Share
Basic (3.42p) 0.90p
Diluted (3.42p) 0.83p

(Loss) / profit per share has been calculated by dividing the (loss) / profit attributable to shareholders by the weighted average number of ordinary shares in issue during the year.

The calculations of basic and diluted (loss) / profit per share are:

2017 2016
£'000 £'000
(Loss) / profit for the year attributable to shareholders (2,965) 687

Weighted average number of ordinary shares in issue:

2017 2016
Number Number
Basic 86,709,898 76,259,763
Adjustment for share options 7,959,291 6,067,000
Diluted 94,669,189 82,326,763

The basic and diluted earnings per share are the same due to the Group being loss making.

Adjusted earnings per share

2017 2016
Pence per

Share
Pence per

Share
From continuing and discontinued operations:
Basic adjusted earnings per share 3.95p 3.38p
Diluted adjusted earnings per share 3.62p 3.13p

Adjusted earnings per share have been calculated by dividing the profit attributable to shareholders before amortisation, charges for share options and acquisition related costs during the year by the weighted average number of ordinary shares in issue during the year. The numbers used in calculating the basic and diluted adjusted earnings per share are reconciled below:

2017 2016
£'000 £'000
(Loss) / profit before tax (2,965) 1,074
Amortisation 1,761 1,503
Impairment to the carrying value of goodwill 2,906 -
Acquisition related costs 1,115 187
Charges for share based payments 1,141 412
Adjusted profit attributable to shareholders 3,958 3,176
Current year tax charge (533) (601)
3,425 2,575

6.     Acquisition of subsidiaries

During the year the Group made two acquisitions. On 8 July 2016 Jaywing plc acquired 75% of the ordinary shares in Massive Group PTY ("Digital Massive") for cash consideration of AUS$2,667,000 (£1,558,000) (excluding legal and professional fees of £412,000 which have been expensed through the statement of comprehensive income in administration expenses in the year). AUS$2,000,000 (£1,144,000) of this was paid on completion, with a further AUS$667,000 (£414,000) paid in October 2016. Additional consideration is payable, separate to the acquisition costs, for the continuing employment and future services provided by the former owners of Digital Massive. The amount recognised in the statement of comprehensive income as an expense during the year is £305,000, which represents the total amount earned as at 31 March 2017. This amount has been provided for within accruals and deferred income. Further amounts are payable as they are earned up to a maximum amount of AUS$1,500,000, including the AUS$500,000 (£305,000) recognised during the year, up until July 2018.

The final 25% of the share capital is subject to a put / call option from July 2020. This will be valued at a multiple of the average audited EBITDA for the previous two financial years, subject to a maximum total consideration payable of AUS$12 million for the entire business.

Jaywing has a small search marketing team in Sydney and knows the market well. The acquisition of Digital Massive allows Jaywing to consolidate its existing client relationships and take full advantage of the rapidly growing market in Australia. In time, it will also provide the opportunity for the Group to distribute a broader set of its UK products and services.

In the period since acquisition the subsidiary contributed £1,064,000 to Group revenues, £310,000 of EBITDA and £310,000 to the consolidated profit attributable to shareholders for the year ended 31 March 2017. The assets and liabilities acquired were as follows:

Book value Fair value adjustments Fair value
£'000 £'000 £'000
Intangible assets - 496 496
Property, plant & equipment 1 - 1
Trade and other receivables 132 - 132
Cash and cash equivalents 146 - 146
Trade and other payables (110) - (110)
Corporation tax repayable - - -
Deferred tax - - -
Net identifiable assets and liabilities 665
Goodwill on acquisition 1,895
2,560

Summary of net cash outflow from acquisitions:

Cash paid 1,558
Cash acquired (146)
Net cash outflow 1,412
Fair value of consideration transferred
Amount settled in cash 1,558
Fair value of deferred consideration 271
Minority interest 731
Total 2,560

The fair value of trade and other receivables are equal to the gross contractual amounts receivable and at the acquisition date all amounts were expected to be collected.

The goodwill amount represents intangible assets that do not qualify for recognition through the separability criterion or the contractual-legal criterion. This consists of cross-selling opportunities and expected synergies.

On 31 August 2016 Jaywing plc acquired 100% of the ordinary shares in Bloom Media (UK) Limited ("Bloom") for cash consideration of £2,407,000) (excluding legal and professional fees of £224,000 which have been expensed through the statement of comprehensive income in administration expenses in the year). This was all paid on completion. Additional consideration is payable, separate to the acquisition costs, for the continuing employment and future services provided by the former owners of Bloom. Further amounts are payable as they are earned up to a maximum amount of £5,750,000, up until July 2018.

A new company, Jaywing Innovations Ltd ("JI") was incorporated to run the Company's MarTech strategy. This is owned 75% by Jaywing, and 25% by management. On 31 August 2016, the products owned by Bloom and the Almanac product owned by Jaywing were hived across into the company.

The 25% of the share capital owned by management is subject to a put / call option from July 2020. This will be valued at a multiple of the average audited EBITDA for the previous two financial years, subject to a maximum total consideration payable of £4 million for the 25% stake.

The acquisition of Bloom is expected to accelerate the Group's strategy and will provide Jaywing with a suite of innovative digital products, including a social media and behavioural analytics tool. The acquisition also brings significant expertise to the Group. Alex Craven, founder of Bloom, will remain employed in the business and will be responsible for leading the development of the Group's enlarged product set. The acquisition will also increase Jaywing's scale in digital marketing in the UK and is expected to provide opportunities to cross-sell existing products and services into the Bloom client base.

In the period since acquisition the subsidiary contributed £1,817,000 to Group revenues, £271,000 to EBITDA and £134,000 to the consolidated profit attributable to shareholders for the year ended 31 March 2017. The assets and liabilities acquired were as follows:

Book value Fair value adjustments Fair value
£'000 £'000 £'000
Intangible assets 47 1,826 1,873
Property, plant & equipment 8 - 8
Trade and other receivables 841 - 841
Cash and cash equivalents 125 - 125
Trade and other payables (393) - (393)
Corporation tax asset (36) - (36)
Deferred tax - (310) (310)
Net identifiable assets and liabilities 2,108
Goodwill on acquisition 4,287
6,395

Summary of net cash outflow from acquisitions:

Cash paid 2,407
Cash acquired (125)
Net cash outflow 2,282
Fair value of consideration transferred
Amount settled in cash 2,407
Fair value of deferred consideration 3,205
Minority interest 783
Total 6,395

The fair value of trade and other receivables are equal to the gross contractual amounts receivable and at the acquisition date all amounts were expected to be collected.

The goodwill amount represents intangible assets that do not qualify for recognition through the separability criterion or the contractual-legal criterion. This consists of cross-selling opportunities and expected synergies.

The results for the Group had the acquisition during the year been at the beginning of the year can be analysed as follows:

Agency Services Media & Analysis Unallocated Total
£'000 £'000 £'000 £'000
Revenue 18,789 28,157 (637) 46,309
Direct costs (3,225) (6,339) 637 (8,927)
Gross profit 15,564 21,818 - 37,382
Operating expenses excluding depreciation, amortisation, loss before tax on disposal, exceptional items, acquisition related costs and charges for share based payments (12,688) (15,751) (3,688) (32,127)
Operating profit before depreciation, amortisation, loss before tax on disposal, exceptional items, acquisition related costs and charges for share based payments 2,876 6,067 (3,688) 5,255
Other operating income 26 - - 26
Depreciation (283) (147) (46) (476)
Amortisation (1,057) (715) - (1,772)
Impairment to the carrying value of goodwill (2,906) - - (2,906)
Exceptional costs (187) (30) (179) (396)
Acquisition related costs - - (1,115) (1,115)
Charges for share based payments (107) (135) (843) (1,085)
Operating profit / (loss) (1,638) 5,039 (5,871) (2,469)
Finance income 1
Finance costs (191)
Loss before tax (2,659)
Tax expense (43)
Loss for the period (2,702)

Note:

This information is based on the management accounts for Digital Massive and Bloom.

7.     Property, plant and equipment

Leasehold

improvements
Motor

vehicles
Office

equipment
Total
£'000 £'000 £'000 £'000
Cost
At 1 April 2016 782 12 1,377 2,171
Additions 18 - 451 469
Disposals - (12) (245) (257)
At 31 March 2016 800 - 1,583 2,383
Additions 416 - 399 815
Acquisition of subsidiaries - - 204 204
Disposals (2) - (160) (162)
At 31 March 2017 1,214 - 2,026 3,240
Depreciation
At 1 April 2015 516 9 961 1,486
Depreciation charge for the year 106 - 301 407
Depreciation on disposals - (9) (245) (254)
At 31 March 2016 622 - 1,017 1,639
Depreciation charge for the year 125 - 348 473
Acquisition of subsidiaries - - 195 195
Depreciation on disposals (2) - (160) (162)
At 31 March 2017 745 - 1,400 2,145
Net book value
At 31 March 2017 469 - 626 1,095
At 31 March 2016 178 - 566 744
At 1 April 2015 266 3 416 685

The assets are covered by a fixed charge in favour of the Group's lenders.

8.     Goodwill

Goodwill
£'000
Cost and net book value
At 1 April 2016 30,446
Additions 6,192
Impairment (2,906)
At 31 March 2017 33,732
Goodwill is attributed to the following cash generating units:
2017 2016 2015
£'000 £'000 £'000
Agency Services
Digital Media & Analytics Limited 438 438 438
Scope Creative Marketing Limited 5,550 5,550 5,550
Jaywing Central Limited 5,817 5,817 5,817
HSM Limited 295 3,201 3,201
Gasbox Limited 273 273 273
Bloom Media (UK) Limited 4,297 - -
Media & Analysis
Epiphany Solutions Limited 5,825 5,825 5,825
Alphanumeric Limited 9,342 9,342 9,342
Massive Group PTY 1,895 - -
33,732 30,446 30,446

Goodwill and other intangible assets have been tested for impairment by assessing the value in use of the relevant cash generating units.  The value in use calculations were based on projected cash flows in perpetuity.  Budgeted cash flows for 2016/17 to 2019/20 were used. These were based on a one year budget with growth rates of 5% to 10% applied for the following three years.  Subsequent years were based on a reduced rate of growth of 2% into perpetuity.

The average year on year growth in earnings before interest, tax, depreciation and amortisation (EBITDA) which has been used as the basis for forecasting cash flows for each of the cash generating units when testing for impairment were:

Year on year growth
2016/17 5.0% - 10%
2017/18 5.0% - 10%
2018/19 2.5% - 10%
Perpetuity 2.0%

These growth rates are based on past experience and market conditions and discount rates are consistent with external information. The growth rates shown are the average applied to the cash flows of the individual cash generating units and do not form a basis for estimating the consolidated profits of the Group in the future.

The discount rate used to test the cash generating units was the Group's pre-tax Weighted Average Cost of Capital ("WACC") of 10.6% (2016:13.5%). The individual cash generating units were assessed for risk variances from the WACC, but in the absence of geographical risk, currency risk and any significant price risk variations, the same WACC was used for all the cash generating units.

As a result of these tests an impairment of £2,906,000 was considered necessary in HSM Limited (2016: £Nil).

The Directors have performed a sensitivity analysis in relation to the WACC used, which showed that an impairment would be required for WACCs of 14% and above in other CGU's. At a discount rate of 15% a charge of £213,000 would be required.

The Directors have also performed a sensitivity analysis in relation to the year on year growth in EBITDA. If the growth rates were to be reduced by 1% in each CGU no impairment charge would be required.

9.     Other intangible assets

Customer

relationships
Order books Trademarks Development

costs
Total
£'000 £'000 £'000 £'000 £'000
Cost
At 1 April 2015 21,348 1,457 1,025 235 24,065
Additions during the year - - - - -
Disposal - - - - -
At 31 March 2016 21,348 1,457 1,025 235 24,065
Additions during the year from acquisitions 1,821 - 55 493 2,369
Additions during the year - - - 60 60
Disposal - - - - -
At 31 March 2017 23,169 1,457 1,080 788 26,494
Amortisation
At 1 April 2015 14,327 1,457 53 163 16,000
Disposals - - - - -
Amortisation charge for the year 1,416 - 51 36 1,503
At 31 March 2016 15,743 1,457 104 199 17,503
Amortisation charge for the year 1,584 - 67 110 1,761
Disposals - - - - -
At 31 March 2017 17,327 1,457 171 309 19,264
Net book amount
At 31 March 2017 5,842 - 909 479 7,230
At 1 April 2016 5,605 - 921 36 6,562
At 1 April 2015 7,021 - 972 72 8,065

The cost of brought forward customer relationships was determined as at the date of acquisition of the subsidiaries by professional valuers. The valuations used the discounted cash flow method, assuming rates of customer attrition at 10% and sales growth at 2% each year. The discount rate applied at that time to the future cash flows were specific to each subsidiary and were all in the range 14.6% to 15.5%.

Trademarks represent the trading names used by the company. These are estimated to have an economic life of 20 years. The valuation used the discounted cash flow method, assuming an estimated royalty rate of 2% and sales growth of 2% each year. The valuation assumes that each year 80% to 90% of revenues are generated using the Trademark and applied a discount rate of 19%.

The order book represents contracted revenues over the next 12 months. The valuation used the discounted cash flow method, assuming a net operating profit margin of 30.5%. The discount rate applied was 15.8%.

Goodwill and other intangible assets have been tested for impairment. The method, key assumptions and results of the impairment review are detailed in note 8. On the basis of this review, it has been concluded that there is no need to impair the carrying value of these intangible assets (2016: £Nil).

10.   Bank and overdraft, loans and borrowings

2017 2016 2015
£'000 £'000 £'000
Summary
Borrowings 5,750 5,675 6,188
5,750 5,675 6,188
Borrowings are repayable as follows:
Within one year
Borrowings 4,750 4,612 4,062
Total due within one year 4,750 4,612 4,062
In more than one year but less than two years 1,000 1,063 1,063
In more than two years but less than three years - - 1,063
In more than three years but less than four years - - -
Total amount due 5,750 5,675 6,188
Average interest rates at the balance sheet date were: % % %
Term loan 2.61 3.56 3.56
Revolver loan 2.51 3.51 3.51

As the loans are at variable market rates their carrying amount is equivalent to their fair value.

The additional borrowing facilities available to the Group at 31 March 2017 was £2.0 million (2016: £2.0 million) and, taking into account cash balances within the Group companies, there was £4.2 million (2016: £2.3 million) of additional available borrowing facilities.

A Composite Accounting System is set up with the Group's bankers, which allows debit balances on overdraft to be offset across the Group with credit balances.

Reconciliation of net debt

1 April 2016 Cash flow Non-cash items 31 March 2017
£'000 £'000 £'000 £'000
Cash and cash equivalents 347 1,869 - 2,216
347 1,869 - 2,216
Borrowings (5,675) (75) - (5,750)
Net debt (5,328) 1,794 - (3,534)

11.   Share capital

Authorised:

45p deferred shares 5p ordinary shares
£'000 £'000
Authorised share capital at 31 March 2016 and at 31 March 2017 45,000 10,000

Allotted, issued and fully paid:

45p deferred shares 5p ordinary shares
Number Number £'000
At 31 March 2016 67,378,520 76,359,385 34,139
Issue of share capital - 10,000,000 500
Issue of share options - 350,513 18
At 31 March 2017 67,378,520 86,709,898 34,657

The 5 pence ordinary shares have the same rights (including voting and dividend rights and rights on a return of capital) as the previous 50 pence ordinary shares. Holders of the 45 pence deferred shares do not have any right to receive notice of any general meeting of the Company or any right to attend, speak or vote at any such meeting. The deferred shareholders are not entitled to receive any dividend or other distribution and shall, on a return of assets in a winding up of the Company, entitle the holders only to the repayment of the amounts paid up on the shares, after the amount paid to the holders of the new ordinary shares exceeds £1,000,000 per new ordinary share. The deferred shares will also be incapable of transfer and no share certificates will be issued in respect of them.

12.   Accounting estimates and judgements

Accounting estimates

Impairment of goodwill and other intangible assets

The carrying amount of goodwill is £33,732,000 (2016: £30,446,000) and the carrying amount of other intangible assets is £7,230,000 (2016: £6,562,000). The Directors are confident that the carrying amount of goodwill and other intangible assets is fairly stated, and have carried out an impairment review.  The forecast cash generation for each CGU and the WACC represent significant assumptions and should the assumptions prove to be incorrect there would be a significant risk of a material adjustment within the next financial year. The sensitivity to the key assumptions is shown in note 7.

Share based payment

On 4 May 2016 and 30 September 2016, share options were granted to employees in order to incentivise performance. These share options will vest based upon conditions which relate to either EBITDA performance in the period commencing 1 April 2016, or the share price at various future dates.

The share based payment charge consists of two elements, the charge for the fair value at the date of grant and a charge for the employer's NI. The fair value charge has been assessed using an external valuation company, and judgement has been made on the number of shares expected to vest based on the achievement of EBITDA and share price targets.

Accounting judgements

Recognition of revenue as principal or agent

The Directors consider that they act as a principal in transactions where the Group assumes the credit risk. Where this is via an agency arrangement and the Group assumes the credit risk for all billings it therefore recognises gross billings as revenue.

13.   Annual reports and accounts

Copies of the annual report and accounts for the year ended 31 March 2016 together with the notice of the Annual General Meeting will be issued to shareholders shortly and will be available to view and download from the Company's website: jaywingplc.com.

This information is provided by RNS

The company news service from the London Stock Exchange

END

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