YOUGOV PLC

Director's Dealing • Mar 29, 2017

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RNS Number : 9408A

YouGov PLC

29 March 2017

29 March 2017

YouGov plc

("YouGov" or "the Company")

Director/PDMR Dealings

YouGov, the international market research and data analytics group, announces the Director/PDMR Dealings as outlined in the below tables.

Stephan Shakespeare, Chief Executive Officer, has made a charitable donation of 21,053 ordinary shares from his personal shareholding in the Company. Following this donation, Mr Shakespeare is beneficially interested in 7,417,556 shares in the Company, representing approximately 7.1% of the Company's issued share capital.

Enquiries

YouGov plc

Alan Newman / Tilly Heald

+44 (0)20 7012 6000

Numis (Nomad and broker)

Nick Westlake / Toby Adcock

+44 (0)20 7260 1000

FTI Consulting

Charles Palmer / Harry Staight

+44 (0)20 7831 3113

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Stephan Shakespeare

2.

Reason for the notification

a)

Position/status:

Chief Executive Officer (Executive Director)

b)

Initial notification/Amendment:

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Disposal of shares

c)

Price(s) and volume(s):

Price(s)	Volume(s)
£0.00	21,053

d)

Aggregated information:

·     Aggregated volume:

·     Price:

n/a

e)

Date of the transaction: 

29 March 2017

f)

Place of the transaction:

London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Alex McIntosh

2.

Reason for the notification

a)

Position/status:

Chief Strategy Officer (PDMR)

b)

Initial notification/Amendment:

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Disposal of shares

c)

Price(s) and volume(s):

Price(s)	Volume(s)
£2.600	5,770

d)

Aggregated information:

·     Aggregated volume:

·     Price:

n/a

e)

Date of the transaction: 

28 March 2017

f)

Place of the transaction:

London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Alex McIntosh

2.

Reason for the notification

a)

Position/status:

Chief Strategy Officer (PDMR)

b)

Initial notification/Amendment:

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Acquisition of shares

c)

Price(s) and volume(s):

Price(s)	Volume(s)
£2.605	5,753

d)

Aggregated information:

·     Aggregated volume:

·     Price:

n/a

e)

Date of the transaction: 

28 March 2017

f)

Place of the transaction:

London Stock Exchange [XLON]

This information is provided by RNS

The company news service from the London Stock Exchange

END

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