XLMEDIA PLC

Director's Dealing • Aug 3, 2016

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RNS Number : 1184G

XLMedia PLC

03 August 2016

For immediate release	August 3rd, 2016

XLMedia PLC

("XLMedia" or "the Group" or "the Company")

Director Share Dealing and Exercise of Options

XLMedia (AIM: XLM), a leading provider of digital performance marketing services, has been informed that Ory Weihs, Chief Executive Officer, today exercised options over 179,583 ordinary shares in the Company (the "Options"), being all the vested options he currently holds in XLMedia.

The decision to exercise options reflects Mr. Weihs' confidence and commitment to XLMedia and he will not be selling shares as part of the transaction.

Of the 179,583 options exercised, 83,333 were exercised at a price of 49p each and 96,250 were exercised at a price of US15.4c each, resulting in the receipt by the Company of an aggregate amount of $ 68,653.

Following the exercise of the Options, Mr. Weihs holds 10,544,840 shares representing 5.26% of the Company's existing issued share capital, of which 2,097,501 ordinary shares (approximately 1.05% of the Company's issued share capital) are held directly and 8,447,339 ordinary shares (approximately 4.22% of the Company's issued share capital) are held through an indirect economic interest in (but with no voting rights attaching to) such ordinary shares which are held by Webpals Enterprises Limited. Mr. Weihs continues to hold options over 442,499 ordinary shares in the Company.

The exercise of the Options is in accordance with confirmation received by the Company from the Panel on Takeovers and Mergers prior to admission of the Company's ordinary shares to trading on AIM whereby since such Options were in existence prior to Admission, their exercise does not result in the Concert Party (such term as defined in the Company's Admission Document) incurring an obligation to make an offer under Rule 9 of the City Code. Following the exercise of the Options, the Concert Party is interested in, in aggregate, 87,137,828 ordinary shares in the Company (of which 85,040,327 are held by Webpals Enterprises Limited and 2,097,501 are held by Ory Weihs), representing approximately 43.49% of the Company's issued voting share capital.

The exercise of the Options is being satisfied by the transfer of shares from the Tamir Fishman Trusts 2004 Ltd ("Tamir Fishman"), the appointed trustee for the Company's Global Share Incentive Plan. Following the transfer of shares Tamir Fishman holds 4,703,999 ordinary shares in the Company representing 2.35% of the Company's issued share capital.

Following the exercise of the Options the total number of Ordinary Shares in the Company remains at 200,352,402 and this is the figure which may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the Disclosure and Transparency Rules set out in the Company's articles of association.

ANNEX

Template for notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Mr. Ory Weihs

2

Reason for the notification

a)

Position/status

CEO and Director / PDMR

b)

Initial notification /Amendment

Initial

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

XLMedia Plc.

b)

LEI

NA

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of US0.000001

JE00BH6XDL31

b)

Nature of the transaction

Exercise of Options pursuant to The Group Incentive Plan

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.49 US$ 0.154	83,333 96,250

d)

Aggregated information

- Aggregated volume

- Price

NA

e)

Date of the transaction

August 3rd, 2016

f)

Place of the transaction

London Stock Exchange

For further information, please contact:

# XLMedia plc # Ory Weihs # www.xlmedia.com	Tel: 020 8817 5283
# Vigo Communications # Jeremy Garcia / Fiona Henson # www.vigocomms.com	Tel: 020 7016 9570
# Cenkos Securities plc (Nomad and Joint Broker) # Ivonne Cantu / Camilla Hume # www.cenkos.com	Tel: 020 7397 8900
# Liberum (Joint Broker) # Neil Patel / Chris Clarke # www.liberum.com	Tel: 020 3100 2000

This information is provided by RNS

The company news service from the London Stock Exchange

END

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