Admiral Group PLC

Pre-Annual General Meeting Information • Mar 25, 2015

Capital Tower Greyfriars Rd Cardiff CF10 3AZ

Tel: 0871 882 8282 (Calls to 087) numbers are charged at Bp per minute plus network extros)

www.admiralgroup.co.uk

25 March 2015

Dear Shareholder

Notice of Meeting and Annual Report and Accounts

Please accept this letter as notification that the Company's Notice of Annual General Meeting and Annual Report and Accounts for the year ended 31 December 2014, have now been published on the website of Admiral Group plc (the "Company") at www.admiralgroup.co.uk, in the Investor Relations section.

To access these documents you will need to have Adobe Acrobat Reader installed.

This letter has been provided to you as a shareholder registered to receive such notifications. If you have sold or otherwise transferred all your shares in the Company, please forward this document to the purchaser or transferee, or to the person who arranged the sale or transfer so they can pass these documents to the person who now holds the shares.

The Company's Annual General Meeting will be held at 2pm on 29 April 2015 at The Old Library, The Haves, Cardiff, CF10 1BH, Wales. Please find enclosed your proxy card for this meeting. Please ensure that you use this proxy card if you wish to register your votes, as generic proxy cards are not available on the Company's website. Alternatively, you may vote online by visiting www.admiral-shareholder.co.uk and following the instructions provided.

The Notice of Annual General Meeting will remain on this website until the conclusion of this meeting. The Annual Report and Accounts will remain on this website for a period of 5 years.

We would like to take this opportunity to thank you for having consented to receive this report via the Company's website rather than in hard copy form, as this will contribute to cost savings for the Company and will minimise unnecessary paper usage. If you would like to receive general communications from the Company via email, rather than paper notifications such as this letter, make enquiries to Capita Asset Services on 0871 664 0300 * or register at:

www.capitashareportal.com

If you are in any doubt as to any aspect of the proposals referred to in this document and the documents available on the Company's website, or as to the action you should take, you should seek your own advice from your stockbroker, solicitor, accountant or other independent adviser authorised under the Financial Services and Markets Act 2000.

Yours sincerely

Mark Waters Company Secretary Admiral Group Plc

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