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YOUGOV PLC

Major Shareholding Notification Jul 24, 2013

8032_mrq_2013-07-24_04df1f18-b156-45ff-bd66-74a9b54417e8.html

Major Shareholding Notification

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National Storage Mechanism | Additional information

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RNS Number : 0429K

YouGov PLC

24 July 2013

For filings with the FSA include the annex
For filings with issuer exclude the annex
TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi
1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: ii YOUGOV PLC
2 Reason for the notification (please tick the appropriate box or boxes):
An acquisition or disposal of voting rights X
An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached
An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments
An event changing the breakdown of voting rights
Other (please specify):
3. Full name of person(s) subject to the notification obligation: iii Kabouter Management LLC
4. Full name of shareholder(s)  (if different from 3.):iv
5. Date of the transaction and date on which the threshold is crossed or reached: v July 23, 2013
6. Date on which issuer notified: July 23, 2013
7. Threshold(s) that is/are crossed or reached: vi, vii 10%
8. Notified details:
A: Voting rights attached to shares viii, ix
Class/type of shares

if possible using the ISIN CODE
Situation previous to the triggering transaction Resulting situation after the triggering transaction
Number of Shares Number of Voting Rights Number of shares Number of voting rights % of  voting rights x
Direct Direct xi Indirect xii Direct Indirect
Ordinary shares

ISIN:

GB00B1VQ6H25
9518122 9518122 9777567 9777567 10.06%
B: Qualifying Financial Instruments
Resulting situation after the triggering transaction
Type of financial instrument Expiration date xiii Exercise/ Conversion Period xiv Number of votingrights that may be acquired if the instrument is exercised/ converted. % of voting rights
C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi
Resulting situation after the triggering transaction
Type of financial instrument Exercise price Expiration date xvii Exercise/Conversion period xviii Number of voting rights instrument refers to % of voting rights xix, xx
Nominal Delta
Total (A+B+C)
Number of voting rights Percentage of voting rights
9777567 10.06 %
9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable: xxi
Proxy Voting:
10. Name of the proxy holder:
11. Number of voting rights proxy holder will cease to hold:
12. Date on which proxy holder will cease to hold voting rights:
13. Additional information:
14. Contact name: Linda Choi
15. Contact telephone number: +1 312 546 3091

This information is provided by RNS

The company news service from the London Stock Exchange

END

HOLUSRRROSABUAR

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