EAGLE EYE SOLUTIONS GROUP PLC

Share Issue/Capital Change • Nov 16, 2022

National Storage Mechanism | Additional information

RNS Number : 6852G

Eagle Eye Solutions Group PLC

16 November 2022

16 November 2022

Eagle Eye Solutions Group PLC

("Eagle Eye" or the "Company")

Issue of equity

and

PDMR shareholding

Eagle Eye, a leading SaaS technology company that creates digital connections enabling personalised, real-time marketing, announces that it has applied for the admission to trading on AIM of 15,568 new ordinary shares of 1p each in the Company ("Ordinary Shares") following the exercise of certain options over Ordinary Shares. Dealings are expected to commence on 22 November 2022.

6,520 of these options over Ordinary Shares were exercised by a person discharging managerial responsibilities ("PDMR") at an exercise price of £0.01 per Ordinary Share and, subsequent to the exercise of these options, this PDMR sold the resultant Ordinary Shares at a price of £5.64 per Ordinary Share on 16 November 2022, as set out in the table below:

PDMR	Role	Number of Ordinary Shares subject to exercise	Number of Ordinary Shares subject to sale	Total number of Ordinary Shares held post exercise and sale	% of existing issued share capital
James Esson	Company Secretary	6,520	6,520	-	-

Following the issue of the 15,568 new Ordinary Shares, and the issue of the placing shares announced in the 'Results of £7m Placing' announcement released by the Company earlier today, the total number of Ordinary shares in issue is 27,704,240 with each share carrying the right to one vote. There are no shares held in Treasury. The total number of voting rights in the Company is, therefore, 27,704,240.

The above figure of 27,704,240 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the FCA's Disclosure and Transparency Rules.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	James Esson
2	Reason for the notification
a)	Position/status	Company Secretary
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Eagle Eye Solutions Group plc
b)	LEI	2138002S1AIBVVMZ7A21
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 1p each GB00BKF1YD83
b)	Nature of transaction	1.   Exercise of Options 2.   Sale of Ordinary Shares
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		1.   £0.01 exercise price per share 2.   £5.64 sale price per share	1.   6,520 2.   6,520
	Aggregated information -      Aggregated volume -      Price	N/A
e)	Date of the transaction	16 November 2022
f)	Place of the transaction	1. Outside of a trading venue 2. AIM, London Stock Exchange

For further information, please contact: Tim Mason, Chief Executive Officer Lucy Sharman-Munday, Chief Financial Officer	Tel: 0844 824 3686
Investec (Nominated Advisor and Joint Broker) Corporate Finance: Sebastian Lawrence / Pippa Harries Corporate Broking: David Anderson / Nick Prowting	Tel: 020 7597 5970
Shore Capital (Joint Broker) Corporate Finance: Daniel Bush / David Coaten / Lucy Bowden Corporate Broking: Henry Willcocks	Tel: 020 7408 4090
Alma PR Caroline Forde / Hannah Campbell	Tel: 020 3405 0205

About Eagle Eye

Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real time through coupons, loyalty, apps, subscriptions and gift services.

Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale, across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost whilst driving marketing innovation.

The Company's current customer base comprises leading names in UK Grocery, Retail, Leisure and Food & Beverage sectors, including Asda, Sainsbury's, Tesco, Waitrose and John Lewis & Partners, Virgin Red, JD Sports, Pret A Manger, Greggs, Mitchells & Butlers, Pizza Express; in North America, Loblaws, Shoppers Drug Mart, Southeastern Grocers and Staples US Retail and in Australia & New Zealand, Woolworths Group and The Warehouse Group.

For more information, please visit www.eagleeye.com

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