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BRAND ARCHITEKTS GROUP PLC

Board/Management Information Jun 16, 2022

7529_rns_2022-06-16_f9d0b0c6-2e46-4f65-b5fa-90f086201740.html

Board/Management Information

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National Storage Mechanism | Additional information

RNS Number : 1223P

Brand Architekts Group PLC

16 June 2022

16th June 2022

Brand Architekts Group PLC

("Brand Architekts" or the "Company")

Board Appointment

Brand Architekts Group plc, a challenger British Beauty brand business, is pleased to announce the appointment of Simon Pyper as an independent Non-Executive Director with effect from 16 June 2022.

Simon is currently CEO of CPP Group Plc a UK based Assurance Business providing innovative product and service solutions to the insurance industry. Prior to this Simon was the Chief Executive Officer and Chief Financial Officer of digital marketing group Be Heard Group plc. Simon was appointed Chief Financial Officer of Be Heard Group plc in May 2018 and undertook the role of CEO from September 2018. Prior to this, he was Chief Financial Officer of AIM quoted GlobalData plc from 2007 to 2017. During his tenure, Simon oversaw its reverse takeover of TMN plc and admission to AIM and facilitated its acquisition led growth strategy.

Simon's experience in the retail sector through his time at Arcadia & Musgrave, coupled with his digital data understanding, will be welcomed on the Board in order to help drive future growth. Simon's first-hand knowledge of InnovaDerma, on the Board of which he served as a Non-Executive Director until the recent merger, will also be invaluable during the integration process and beyond.

As previously announced, given the proposed size of the Board of the Combined Group following the merger with InnovaDerma, it is intended that Edward Beale will resign as a non-executive director following the announcement of the Combined Group's preliminary results in September 2022. It is expected that following Edward's retirement, Simon will take the role of Chairman of the Audit Committee.

Roger McDowell, Non-Executive Chairman commented:

"We are delighted to welcome Simon to the Board of Brand Architekts. Simon has first-hand knowledge of InnovaDerma, which will prove to be invaluable in ensuring a smooth integration of the business. He brings financial governance expertise, extensive experience from the retail sector, broad development and implementation of M&A strategies and an excellent track record in delivering revenue and earnings growth. We look forward to his guidance over the coming years as the Group continues to execute on its growth strategy."

Additional information:

Simon John Pyper (aged 55) is, or has been, a director or partner of the following companies or partnerships during the previous five years:

Current directorships/partnerships

Past directorships/partnerships

CPP Group plc
CPP Group Limited
Card Protection Plan Limited
CPPGroup Services Limited
CPP European Holdings Limited
CPP Holdings Limited
CPP Services Limited
CPP Worldwide Holdings Limited
CPP International Holdings Limited
Rockwood Realisation plc
InnovaDerma plc
Be Heard Group plc
Be Heard Group Limited
MMT Ltd
GlobalData plc
GlobalData UK Ltd
GlobalData Holding Limited
Walk In the Gate Ltd
Agenda 21 Digital Holding Limited
Kameleon Worldwide Limited
Freemavens Limited
The Corner Communications (London) Limited
Progressive Media Group (Holdings) Limited
Progressive Digital Media Limited
Progressive Trade Media Limited
Progressive Digital Media Private Limited
Progressive Analytics and Media Limited
Progressive Media Information Limited
Progressive Media Insight Limited
Progressive Media International Limited
Compelo Media Ltd
Estel Property Investments NO.3 Limited
Estel Property Investments Limited
Progressive Media Ventures Limited
Financial News Publishing Limited
New Statesman Media Group Limited
New Statesman Group Limited
New Statesman Limited
Progressive Content Limited
Consumer Packaging Specialists International Limited
Attentio Research Limited
Research Views Limited
ERC Group Limited
Digital Insights & Research Private Limited
Inkling Software Limited
Roadworks Information Limited
Compelo Limited
Estel Asset Management Limited
JBAD Ltd
Progressive Media Investments Limited
Progressive Media IOT Limited
Progressive Media Soft-Tech Limited
Progressive Media Solutions Limited
Progressive Media Technology Limited
Progressive Media-Tech Limited
Progressive Media.Al Limited
Progressive .Al Limited
Estel Property Group Limited
Canadean Limited
Progressive Media Markets Limited
Progressive Capital Limited
Estel Investments Limited
Dewberry Redpoint Limited
World Market Intelligence Limited
Progressive Media Group Limited
Verdict Media Limited
Progressive Digital Media (Holdings) Ltd
Internet Business Group Limited
Kable Business Intelligence Limited
Current Intelligence and Analysis Limited
Progressive Recruiting Limited
Progressive Treasury Services Limited
Sisyphus Media Limited
Voltaire XVII Limited
GlobalData Australia Pty Ltd
Cornhill Publications Limited
SPG Media Limited
Electronic Direct Response Limited
ICD Research Limited
Mutualpoints Limited
TMN Media Limited
LABD Ltd
Progressive Content Holdings Limited
Progressive Media Active Research Limited
Progressive Media Publications Limited
Progressive Media Publishing Worldwide Limited
Progressive Media Services Limited
Progressive Media Wealth Management Limited
Progressive Publications Limited
Progressive Global Media Limited

Simon has a beneficial interest in 27,271 Ordinary Shares of Brand Architekts Group plc (0.01% of the issued share capital).

Save as set out above there are no other disclosures in respect of the appointment Simon Pyper that fall to be made under Rule 17 or paragraph (g) of Schedule Two of the AIM Rules for Companies.

For further information please contact:
Brand Architekts Group PLC

Quentin Higham / Tom Carter
via Alma
Singer Capital Markets

Shaun Dobson / Jen Boorer / Dan Dearden-Williams
(Nominated adviser and broker) 020 7496 3000
Alma PR

Josh Royston / Sam Modlin
0203 405 0205

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