ANGLING DIRECT PLC

Director's Dealing • Aug 19, 2022

National Storage Mechanism | Additional information

RNS Number : 6562W

Angling Direct PLC

19 August 2022

19 August 2022

Angling Direct plc

("Angling Direct" or "Company" or "Group")

Director / PDMR Shareholding

Angling Direct plc (AIM: ANG), the leading omni-channel specialist fishing tackle and equipment retailer, announces that Chris Keen, Non-Executive Director and PDMR of the Company, has today purchased 14,375  ordinary shares of 1 pence each in the Company ("Ordinary Shares") at a weighted average price of 33.558 pence per Ordinary Share.

Following this purchase, Chris Keen, will have an interest in 23,975 Ordinary Shares, representing 0.03% of the issued share capital of the Company.

The Notification of Dealing Form required in accordance with UK MAR is set out below.

For further information please contact:

Angling Direct plc	+44 (0) 1603 258658
Martyn Page, Non-Executive Chairman Andy Torrance, Chief Executive Officer Steven Crowe, Chief Financial Officer
Singer Capital Markets - NOMAD and Broker	+44 (0) 20 7496 3000
Peter Steel, Alex Bond, James Fischer (Corporate Finance)Tom Salvesen (Corporate Broking)
FTI Consulting - Financial PR	+44 (0) 20 3727 1000
Alex Beagley Sam Macpherson Alice Newlyn

About Angling Direct

Angling Direct is the leading omni-channel specialist fishing tackle retailer in the UK. The Company sells fishing tackle products and related equipment through its network of retail stores, located strategically throughout the UK as well as through its leading digital platform (www.anglingdirect.co.uk .de, .fr and .nl) and other third-party websites.

Angling Direct is committed to supporting its active customer base and widening access to the angling community through its passionate colleagues, store-based qualified coaches, social media reach and ADTV YouTube channel. The Company currently sells over 20,000 fishing tackle products, including capital items, consumables, luggage and clothing. Angling Direct also owns and sells fishing tackle products under its own brand 'Advanta', which was formally launched in March 2016.

From 1986 to 2002, the Company's founders acquired interests in a number of small independent fishing tackle shops in Norfolk and, in 2002, they acquired a significant premise in Norwich, which was branded Angling Direct. Since 2002, the Company has continued to acquire or open new stores, taking the total number up to 42 retail stores. In 2015, the Company opened a 2,800 sq. metres central distribution centre in Rackheath, Norfolk, where the Company's head office is also located. In March 2022, Angling Direct opened a 3,940 square metre distribution centre in Venlo, Netherlands to service its established, and rapidly growing, presence in Europe with native language websites set up in key regions to address demand.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Chris Keen
2	Reason for the notification
a)	Position/status	Non-Executive Director
b)	Initial notification /Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Angling Direct plc
b)	LEI	213800WAVVOPS85N2205
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 1 pence each GB00BF1XGQ00
b)	Nature of the transaction	Purchase of Ordinary Shares
c)	Price(s) and volume(s)	Price	Volume
33.779 pence	2,900 Ordinary Shares
33.527 pence	7,775 Ordinary Shares
33.450 pence	3,700 Ordinary Shares
d)	Aggregated information - Aggregated volume - Price	-       14,375 Ordinary Shares -       33.558 pence per share
e)	Date of the transaction	19 August 2022
f)	Place of the transaction	London Stock Exchange

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