Annual Report • Feb 19, 2025
Annual Report
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*EBIT 2023 was impacted by a write down of goodwill amounting EUR 412.2m.
In December 2024, Cint announced cost reductions, including a workforce reduction of approximately 12 percent, projected to decrease annual operating expenses by approximately MEUR 15. In January 2025, Ben Hogg joined Cint as Managing Director (MD) of Cint Exchange and was appointed as a member of the Global Leadership Team (GLT). Kevin Evers, MD of Cint Data Solutions and Measurement, was also appointed as member of the GLT. In January 2025, Cint announced its revised strategy and new financial targets, preliminary fourth quarter and full year 2024 results and the intention to do a rights issue with the aim to raise approximately SEK 600m.
| 2023 Oct-Dec |
2023 Oct-Dec |
2024 Jan-Dec |
2023 Jan-Dec |
|---|---|---|---|
| 72,298 | 46,676 | 166,195 | 266,538 |
| -10.0% | n.a. | -37.6% | -9.7% |
| -8.1% | -8.1% | -0.8% | -10.1% |
| 46,203 | 41,843 | 144,466 | 166,174 |
| 63.9% | 89.6% | 86.9% | 62.3% |
| 12,226 | 12,226 | 32,956 | 28,704 |
| 16.9% | 26.2% | 19.8% | 10.8% |
| -710 | -710 | -915 | -1,221 |
| -1.95 | -1.95 | -0.06 | -2.10 |
| 0.03 | 0.03 | 0.10 | 0.07 |
| 72,277 | 72,277 | 83,703 | 72,277 |
*Pro forma figures include changes in revenue recognition and a reclassification of direct platform costs from operating expenses to cost of services sold, for more information please refer to note 2 Summary of significant accounting policies and note 3 Pro forma
Our fourth-quarter and full-year 2024 results aligned with the levels reported in our January 27 trading update. Q4 net sales decreased by 2.8 percent to EUR 45.4m (46.7 pro forma), partly driven by substantial drop in demand after the US election. EBITA for the quarter increased to EUR 12.7m (12.2) with an EBITA margin of 28.0 percent (26.2 pro forma) partly due to lower personnel costs and the announced cost savings program in December 2024.
Net cash flow for the quarter amounted to EUR 2.5 (-2.7). A positive cash flow from operating activities was partly offset by higher working capital and investments in new features and functions of the platform to support future growth. Following a seasonally strong Q4, higher accounts receivable drove the increase in working capital, though this was partially balanced by higher accounts payable.
Managing working capital remains a key priority, focusing on reducing accounts receivable.
We made significant progress this year in consolidating our technology platforms to unify resources and enhance the customer experience. Customer migration to the new Cint Exchange is also advancing, with approximately 75% of customers successfully transitioned to the new platform by year-end. We remain on track to fully migrate from the legacy Cint platform by the end of H1 2025.
Adoption of our new supplier pricing model, Revenue Per Interview (RPI), has reached 92%. We also completed our legal entity rationalization, reducing the number of operating entities by half to 14. Additionally, CRM consolidation is now finished, and all commercial users have migrated to the new system.
We expect to complete the remaining consolidation and migration efforts in 2025.
We continue to foster AI-driven innovation across our products.
In Media Measurement, we launched AI Insights, a feature streamlining data visualization and presentation creation, saving time while ensuring key data points are communicated clearly and effectively.
In Q4, we launched a real-time dynamic pricing system (RPI) for the Cint Exchange, which automatically adjusts to market conditions to optimize pricing, maximize supplier fill rates, and enhance buyer deliverability. It is currently operating on a limited scale and is set for global expansion in 2025.

In January 2025, Cint announced a new three-year strategic plan to enhance the organization's efficiency following the completion of the platform consolidation during 2025 and shift the focus to profitable growth.
The objectives of the new strategy, Cint 2.0, are:
The new Cint 2.0 strategy is built on the foundation of the Cint Exchange and aims to expand Media Measurement, while investing in new growth opportunities. Over the next three years, Cint will prioritize our investments in our two key products.
For Cint Exchange, our focus is on enhancing efficiency through delivery automation, improving unit economics by expanding access to Premium supply, and growing our proprietary and hosted supply via the Engage Panel platform. Additionally, we are integrating Synthetic Data solutions to support AI-driven insights for our customers.
We aim to sustain growth for Data Solutions and Measurement by strengthening our technology leadership and introducing new measurement capabilities, including outcome measurement. Our Data Solutions features will also empower customers to leverage unique data points from our integrated data and supply assets.
As part of the refreshed strategy, Cint has set new med-term financial targets, including annual organic sales growth of over 10% and an EBITA margin of 25%. In 2025, the primary focus remains on completing the consolidation and migrating customers to the new Cint Exchange. In 2026, attention will shift toward accelerating innovation and new initiatives in order to achieve our new sales and profitability targets by 2027 and beyond.
On a pro forma basis net sales decreased by 2.8 percent to EUR 45.4m (46.7 pro forma) and by 4.4 percent on constant currency basis. Sales development in Cint Exchange were negative impacted by overall weak economic conditions and lower spend by several large customers. Sales growth in Media Measurement was positive, though it was also negatively impacted by substantial drop in demand after the US elections. Reported net sales last year were EUR 72.3m.
On a pro forma basis net sales decreased by 0.8 percent to EUR 166.2m (167.6 pro forma) and by 1.2 percent on constant currency basis. Reported net sales last year were EUR 266.5m.
Gross profit in the quarter amounted to EUR 40.2m (41.8 pro forma) corresponding to a margin of 88.7 percent (89.6 pro forma). Reported gross profit same quarter last year amounted to EUR 46.2m.
Gross profit in the period amounted to EUR 144.5m (147.1 pro forma) corresponding to a margin of 86.9 percent (87.8 pro forma). Reported gross profit same period last year amounted to EUR 166.2m.
EBITA in the quarter amounted to EUR 12.7m (12.2) and the EBITA margin was 28.0 percent (26.2 pro forma). The result was positively impacted by the reversal of bad debt provisions amounting to EUR 1.1m. Reported EBITA margin same quarter last year was 16.9 percent.
Changes in retention assumptions for the LTIP, in accordance with IFRS 2, had a positive impact of EUR 0.3m (0.04) in the fourth quarter. The impact from the IFRS valuation is included in the personnel costs under General and Administrative expenses.
Due to the global nature of the business, the company is exposed to currency fluctuations with most of the net sales in USD and EUR and a large part of the operating expenses in SEK and USD. During the quarter, net sales were impacted by EUR 0.9m (-3.2) from currency fluctuations. The revaluation of balance sheet items had a positive impact on the result of EUR 0.6m (-0.7) during the quarter. This impact is included in EBITA.
EBITA amounted to EUR 33.0m (28.7) and the EBITA margin was 19.8 percent (17.1 pro forma). Reported EBITA margin same period last year was 10.8 percent.
Lower cost for LTIP, in accordance with IFRS 2, had a positive impact in the period of EUR 1.5m (0.7).
During the period, net sales were impacted by EUR 0.7m (-8.7) from currency fluctuations. The revaluation of balance sheet items had a negative impact on the result of EUR -0.9m (-1.2) during the period.


To enable a more accurate tracking of the underlying performance, items affecting comparability, or non-recurring items, are included below the EBITA line. Please refer to note 11 Alternative Performance Measures for details of the nonrecurring items split by category.
Items affecting comparability for the quarter totaled cost of EUR 3.9m (3.8) of which EUR 3.8m (0.0) related to the efficiency program announced in December and EUR 0.0m (3.7) related to integration costs.
Items affecting comparability for the period totaled EUR 12.6m (14.2) of which EUR 6.6 m (0.0) related to the efficiency programs announced in July and December and EUR 4.5m (14.0) related to integration costs.
The operating profit (EBIT) in the quarter amounted to EUR 1.4m (-411.5) with an operating margin of 3.0 percent (-881.6 pro forma), where last year was impacted by a goodwill impairment amounting to EUR 412.2m. Reported EBIT margin same quarter last year was -569.1 percent. Profit for the quarter amounted to EUR 2.5m (-415.5) and EPS (basic and diluted) was EUR 0.01 (-1.95). Adjusted EPS (basic and diluted) was EUR 0.05 (0.03).
The operating loss (EBIT) in the period amounted to EUR -9.1m (-448.7) with an operating margin of -5.5 percent (-267.8 pro forma). Reported EBIT margin same period last year was -168.3 percent. Loss for the period amounted to EUR -11.9m (-448.2) and EPS (basic and diluted) was EUR -0.06 (-2.10). Adjusted EPS (basic and diluted) was EUR 0.10 (0.07).
Operating cash flow before changes in working capital in the quarter was EUR 13.6m (16.3). Interest paid in the quarter was in line with the same quarter last year.
Cash flow from changes in working capital was EUR -6.3m (- 13.4) in the quarter. For further information regarding working capital, refer to the Net working capital section.
Cash flow from investing activities for the quarter was EUR - 4.4m (-5.0), affected by investments in intangible fixed assets amounting to EUR -4.6m (-4.8), attributable to capitalized development costs for the platform, investments in new features and functions to support future growth.
For details on depreciation and amortization, please refer to note 8.
Cash flow from financing activities amounted to EUR -0.4m (-0.7) in the quarter.
The net cash flow in the quarter was EUR 2.5m (-2.7).
Operating cash flow before changes in working capital in the period was EUR 33.1m (21.6).
Cash flow from changes in working capital was EUR -17.8m (- 19.9) in the period.
Cash flow from investing activities for the period was EUR - 18.4m (-21.6), affected by investments in intangible fixed assets amounting to EUR -18.5m (-18.4). The same period previous year was impacted by the final payment from the acquisition of GapFish amounting to EUR -2.5m.
Cash flow from financing activities amounted to EUR 9.8m (- 2.6), primarily related to repayment of loans amounting to EUR 7.8m.
The net cash flow in the period was EUR -12.9m (-22.5).
Net working capital amounted to EUR 44.9m at the end of the period compared with EUR 42.4m as per September 2024. Working capital increased by EUR 2.5m compared to September 2024, mainly driven by higher accounts receivable after a seasonally strong fourth quarter. Our emphasis remains on improving working capital in relation to total customer spend, with a strong focus on accounts receivable.
The Group ended the year with a total cash position of EUR 26.4m (38.9) and a total debt of EUR 110.1m (111.1). The net debt / EBITDA at year end 2024 was 2.5x.
Since December 2021, Cint has a credit facility agreement with two Nordic banks. The facility has a USD 120m term loan with an original tenor of three years which was renegotiated and extended to April 2026. As per the end of the fourth quarter, the outstanding loan amount was USD 111.5m.
At the end of the period, the total number of FTEs (employees and consultants) was 888 (1,018). The average number of FTEs in the quarter was 896 (1,012). The total number of employees was 837 (892) at the end of the period. The average number of employees during the quarter was 842 (885).
The consolidation of the Cint's technology platforms into the new unified Cint Exchange is progressing with the aim of completing this process during 2025. Cint had no integration costs in the fourth quarter of 2024. Total integration costs since the acquisition of Lucid at the end of December 2021 and up until the end of the second quarter of 2024 amounted to EUR 38.7m.
In January 2025, Cint adopted a new three-year strategy plan to enhance efficiency of the organization following the completion of the platform consolidation during 2025 and to shift focus to profitable growth. As stated earlier in this report, the objectives of the new strategy are: win with the Exchange, accelerate new avenues for growth and streamline operations. Cint also adopted new financial targets:
The parent company's activities are focused on direct or indirect holding of shares in the operational subsidiaries. In addition, the parent company provides management services to the Group. At the end of the period, the parent company had two employees. The parent company has no external business activities, and the risks are mainly related to the operations of the subsidiaries.
The parent company's operating profit (EBIT) was SEK -118.8m (95.6) in the fourth quarter. The parent company's net loss was SEK -145.6m (-5,216.2) in the quarter and SEK -227.3m (- 5,341.7) for the full year. The parent company's financial position by end of the year, measured in terms of total equity in relation to total assets ratio, was 69.4 percent (69.9) and it had a cash balance of SEK 5.0m (0.4).
Cint Exchange gives customers instant programmatic connections to millions of global respondents to conduct costeffective digital market research at speed and scale, delivered through automated matching of survey criteria and deep profiling data.
Net sales in the Cint Exchange1 segment decreased by 8.0 percent on a pro forma basis to EUR 30.5 m (33.2 pro forma) in the quarter, and by 9.5 percent on a constant currency basis. Sales were negatively affected by lower volumes from several key customers and an end of political polling. Net sales for the year decreased by 9.8 percent on a pro forma basis to EUR 116.8 m (129.5 pro forma), and by 10.4 percent on a constant currency basis.
Media Measurement delivers proprietary brand lift metrics and daily survey results for customers to measure digital campaign

Net sales by business segment, (KEUR) Net sales by region, (KEUR)
1 Previously called Marketplace, which includes both the legacy platforms and new Cint Exchange
effectiveness and optimize their media performance in realtime. Net sales in the Media Measurement segment increased by 10.0 percent on a pro forma basis to EUR 14.9 m (13.5 pro forma) in the quarter and by 8.4 percent on a constant currency basis. Sales increased as a result of some large customers ramping up activities but were negatively affected by the end of political advertising. Net sales for the full year increased by 29.8 percent on a pro forma basis to EUR 49.4 m (38.0 pro forma), and by 30.3 percent on a constant currency basis.
Net sales in the Americas region decreased by 4.0 percent on a pro forma basis to EUR 29.2 m (30.4 pro forma) in the quarter and by 5.0 percent on a constant currency basis. This was driven by lower sales in Cint Exchange partly offset by higher sales in Media Measurement. Net sales for the full year decreased by 0.6 percent on a pro forma basis to EUR 106.0m (106.6 pro forma), and by 0.4 percent on a constant currency basis.
Net sales in EMEA decreased by 3.0 percent on a pro forma basis to EUR 12.8 m (13.2 pro forma) in the quarter and by 6.0 percent on a constant currency basis. Net sales for the full year decreased by 4.5 percent on a pro forma basis to EUR 46.7 m (48.9 pro forma), and by 6.2 percent on a constant currency basis as a result of lower demand from a few major customers.
Net sales in APAC increased by 9.0 percent on a pro forma basis to EUR 3.3m (3.1 pro forma) in the quarter and by 9.8 percent on a constant currency basis. Net sales for the full year increased by 12.1 percent on a pro forma basis to EUR 13.5 m (12.0 pro forma), and by 12.0 percent on a constant currency basis as a result of increased prices partly offset by lower volumes.


Cint had 4,111 customers by end of December 2024, compared with 4,322 customers in September 2024. This decrease was in part driven by minimum project spend requirements. As previously, an account is considered active if the client has placed an order during the last 12 months.
The total number of completed surveys during the last twelve months was 197 million.
The total number of connected respondents (new and active in the last 12 months) was 292 million. Counting methodologies on the legacy platforms are different due to differing underlying business models and comparability is further affected by the platform integration.



In December 2024, Cint announced cost reductions, including a workforce reduction of approximately 12 percent, projected to decrease annual operating expenses by approximately MEUR 15. In January 2025, Ben Hogg joined Cint as Managing Director (MD) of Cint Exchange and was appointed as a member of the Global Leadership Team (GLT). Kevin Evers, MD of Cint Data Solutions and Measurement, was also appointed as member of the GLT. In January 2025, Cint announced its revised strategy and new financial targets, preliminary fourth quarter and full year 2024 results and the intention to do a rights issue with the aim to raise approximately SEK 600m.
As of 31 December 2024, the share capital of Cint amounted to SEK 21,298,583, apportioned among 212,985,830 shares. The shares increased by 3,979 during October 2024 as a result of the exercise of warrants of series 2021/2024 II that were issued within the framework of the share savings program that was established pursuant to a resolution at the extraordinary general meeting held on 19 February 2021. The shares have a quotient value of SEK 0.10 per share and each share is entitled to one vote. On 31 December 2024, there were 8,540 shareholders in the company.
The company's five largest shareholders on 31 December 2024 were Bolero Holdings (20.9 percent), Nordic Capital through companies (8.2 percent), DNB Asset Management AS (8.2 percent), Fourth Swedish National Pension Fund (6.0 percent) and Janus Henderson Investors (5.4 percent). For more information about Cint's ownership structure, Cint™ Investors | Ownership.
There are certain seasonal variations whereby net sales and profits are somewhat tilted towards the second half of the year, driven by variations in demand. The fourth quarter is usually the strongest quarter in terms of net sales and profit as it coincides with the needs of our customers for insight during major holidays, sales discount days and budget discussions.
Cint's sustainability impact is represented in the company's sustainability strategy through the three focus areas: 1)We are fair and equal, 2) We create business value, and 3) We reduce our environmental impact. These constitute the core of Cint's sustainability work, and thanks to close integration with the company business model, they play a natural part in all Cint's operations. Continuous work on KPIs and measurement entails refining existing metrics while also integrating new requirements. Further to this, the company is preparing itself to be fully compliant with CSRD reporting requirements.
At the annual general meeting held on May 15, 2024, it was resolved to establish a new long-term incentive program ("LTIP 2024"). The LTIP 2024 comprises in total up to 5,642,913 restricted stock units ("RSUs") which will be awarded free of charge to members of group management and other employees as allocated by the board of directors. Each RSU entitles the holder to one share in the Company. The RSUs will fully vest after three years from the date of award, subject to both performance and continued employment.
In order to secure the Company's obligation to deliver shares and to cover costs under the LTIP 2024, the general meeting resolved to issue and transfer up to 6,771,496 warrants of series 2024/2027. The maximum dilution effect will be approximately 3.11 percent if all 6,771,496 warrants of series 2024/2027 are exercised for subscription of 6,771,496 new shares in the Company.
The program was launched during the third quarter 2024 and the RSUs have been awarded to approximately 70 participants.
| KEUR | Note | 2024 Oct-Dec |
2023 Oct-Dec |
2024 Jan-Dec |
2023 Jan-Dec |
|---|---|---|---|---|---|
| Net Sales | 5 | 45,357 | 72,298 | 166,195 | 266,538 |
| Cost of services sold | -5,116 | -26,095 | -21,728 | -100,365 | |
| Gross profit | 40,241 | 46,203 | 144,466 | 166,174 | |
| Sales and Marketing Expenses | 10 | -9,925 | -11,108 | -42,220 | -45,792 |
| Research and Development Expenses | 10 | -8,242 | -10,414 | -29,308 | -45,369 |
| General and Administrative Expenses | 10 | -11,080 | -11,800 | -40,233 | -45,175 |
| Other operating income/expenses | 1,695 | -654 | 250 | -1,133 | |
| Operating profit/loss before amortization (EBITA) | 12,690 | 12,226 | 32,956 | 28,704 | |
| Amortization and impairment on acquisition related assets | 8 | -7,462 | -419,897 | -29,466 | -463,162 |
| Items affecting comparability | -3,854 | -3,806 | -12,579 | -14,218 | |
| Operating profit/loss (EBIT) | 1,374 | -411,477 | -9,090 | -448,676 | |
| Net financial expenses | 9 | -2,487 | -2,552 | -10,782 | -9,434 |
| Earnings before tax | -1,113 | -414,029 | -19,871 | -458,110 | |
| Income tax expense | 3,610 | -1,493 | 8,010 | 9,896 | |
| Profit/loss for the period | 2,497 | -415,522 | -11,862 | -448,213 | |
| Profit/loss for the period attributable to: | |||||
| Parent Company shareholders | 2,497 | -415,522 | -11,862 | -448,213 | |
| 2024 | 2023 | 2024 | 2023 | ||
| Oct-Dec | Oct-Dec | Jan-Dec | Jan-Dec | ||
| Earnings per share before and after dilution, EUR | 7 | 0.01 | -1.95 | -0.06 | -2.10 |
| 2024 | 2023 | 2024 | 2023 | |
|---|---|---|---|---|
| Oct-Dec | Oct-Dec | Jan-Dec | Jan-Dec | |
| Profit/loss for the period | 2,497 | -415,522 | -11,862 | -448,213 |
| Other comprehensive income | ||||
| Items that may be transferred to income | ||||
| Exchange differences on translation of foreign operations | 28,215 | -46,607 | 25,376 | -40,190 |
| Hedge accounting of net investments | -11,074 | 8,982 | -9,522 | 4,872 |
| Tax effect from items in OCI | 1,971 | -1,882 | 1,794 | -1,128 |
| Other comprehensive income for the period | 19,112 | -39,507 | 17,648 | -36,446 |
| Total comprehensive income for the period | 21,609 | -455,029 | 5,786 | -484,659 |
| KEUR | 2024 31 Dec |
2023 31 Dec |
|---|---|---|
| ASSETS | ||
| Non-current assets | ||
| Goodwill | 163,979 | 155,559 |
| Other intangible assets | 264,380 | 271,726 |
| Right-of-use assets | 3,237 | 3,139 |
| Equipment, tools and installations | 706 | 1,183 |
| Other financial assets | 1,122 | 1,333 |
| Deferred tax assets | 31,359 | 26,764 |
| Total non-current assets | 464,783 | 459,704 |
| Current assets | ||
| Accounts receivable | 120,038 | 96,001 |
| Other receivables | 6,224 | 5,989 |
| Prepaid expenses and accrued income | 26,111 | 25,379 |
| Cash and cash equivalents | 26,408 | 38,862 |
| Total current assets | 178,781 | 166,231 |
| TOTAL ASSETS | 643,564 | 625,935 |
| 2024 | 2023 | |
| KEUR | 31 Dec | 31 Dec |
| EQUITY | ||
| Total equity attributable to the shareholders of the parent company | 370,715 | 365,974 |
| LIABILITIES | ||
| Non-current liabilities | ||
| Borrowings | 92,546 | 95,923 |
| Other provisions | 180 | - |
| Lease liabilities | 1,750 | 1,146 |
| Deferred tax liabilities | 55,812 | 60,265 |
| Total non-current liabilities | 150,288 | 157,334 |
| Current liabilities | ||
| Borrowings | 14,399 | 12,217 |
| Lease liabilities | 1,417 | 1,853 |
| Accounts payable | 62,269 | 42,939 |
| Current tax liabilities | 1,689 | 398 |
| Other current liabilities | 4,181 | 5,504 |
| Accrued expenses and deferred income | 38,608 | 39,715 |
| Total current liabilities | 122,561 | 102,627 |
| TOTAL EQUITY AND LIABILITIES | 643,564 | 625,935 |
| KEUR | Share capital | Additional paid in capital |
Hedging reserve |
Reserves | Retained earnings, including profit/loss for the period |
Total equity |
|---|---|---|---|---|---|---|
| Opening balance, 1 Jan 2023 | 2,165 | 1,165,030 | -9,563 | 44,632 | -352,255 | 850,009 |
| Profit/loss for the period Jan-Dec | - | - | - | - | -448,213 | -448,213 |
| Other comprehensive income | - | - | 3,744 | -40,190 | - | -36,446 |
| Total comprehensive income | - | - | 3,744 | -40,190 | -448,213 | -484,659 |
| Share-based incentive program (IFRS 2) | - | 625 | - | - | - | 625 |
| Closing balance, 31 Dec 2023 | 2,165 | 1,165,655 | -5,819 | 4,442 | -800,468 | 365,974 |
| Profit/loss for the period Jan-Dec | - | - | - | - | -11,862 | -11,862 |
| Other comprehensive income | - | - | -7,728 | 25,376 | - | 17,648 |
| Total comprehensive income | - | - | -7,728 | 25,376 | -11,862 | 5,786 |
| Share-based incentive program (IFRS 2) | - | -1,046 | - | - | - | -1,046 |
| Closing balance, 31 Dec 2024 | 2,165 | 1,164,609 | -13,547 | 29,818 | -812,330 | 370,715 |
| 2024 | 2023 | 2024 | 2023 | |
|---|---|---|---|---|
| KEUR | Oct-Dec | Oct-Dec | Jan-Dec | Jan-Dec |
| Cash flow from operating activities | ||||
| Operating profit/loss | 1,374 | -411,477 | -9,090 | -448,676 |
| Adjustments for non-cash items | 14,898 | 430,685 | 52,743 | 484,258 |
| Interest received | 111 | 149 | 368 | 415 |
| Interest paid | -2,682 | -2,703 | -11,260 | -10,093 |
| Income tax paid | -105 | -361 | 334 | -4,271 |
| Cash flow from operating activities before changes in working capital | 13,596 | 16,293 | 33,095 | 21,633 |
| Change in accounts receivable | -13,641 | -4,678 | -27,089 | 4,218 |
| Change in other current receivables | 2,537 | 1,807 | -790 | 581 |
| Change in accounts payable | 7,003 | -10,379 | 17,574 | -22,657 |
| Change in other current liabilities | -2,167 | -110 | -7,509 | -2,000 |
| Cash flow from changes in working capital | -6,267 | -13,360 | -17,814 | -19,857 |
| Cash flow from operating activities | 7,329 | 2,932 | 15,280 | 1,776 |
| Cash flow from investing activites | ||||
| Acquisitions of intangible assets | -4,582 | -4,788 | -18,475 | -18,430 |
| Acquisitions of tangible assets | -1 | -144 | -153 | -540 |
| Acquistions of entites | - | - | - | -2,550 |
| Change in other financial assets | 210 | -49 | 239 | -65 |
| Cash flow from investing activities | -4,374 | -4,980 | -18,389 | -21,585 |
| Cash flow from financing activities | ||||
| Repayment of loans | - | - | -7,781 | - |
| Repayment of lease liabilities | -442 | -677 | -2,001 | -2,647 |
| Cash flow from financing activities | -442 | -677 | -9,782 | -2,647 |
| Net cash flow | 2,513 | -2,725 | -12,891 | -22,456 |
| Decrease/increase of cash and cash equivalents | ||||
| Cash and cash equivalents at the beginning of the period | 23,376 | 42,121 | 38,862 | 62,609 |
| Currency translation difference in cash and cash equivalents | 519 | -535 | 437 | -1,292 |
| Cash and cash equivalents at the end of the period | 26,408 | 38,862 | 26,408 | 38,862 |
| 2024 | 2023 | 2024 | 2023 | |
|---|---|---|---|---|
| KSEK | Oct-Dec | Oct-Dec | Jan-Dec | Jan-Dec |
| Net sales | -1,587 | 716 | 31,817 | 44,500 |
| General and Administrative Expenses | -12,886 | -6,736 | -39,526 | -60,843 |
| Other operating income/expenses | -104,279 | 101,622 | -108,944 | 42,337 |
| Operating profit/loss | -118,752 | 95,602 | -116,653 | 25,994 |
| Write-down of shares in subsidiaries | - | -5,257,446 | - | -5,257,446 |
| Interest expenses and similar profit/loss items | -43,672 | -19,416 | -145,655 | -103,747 |
| Total net financial items | -43,672 | -5,276,862 | -145,655 | -5,361,193 |
| Earnings before tax | -162,424 | -5,181,260 | -262,308 | -5,335,198 |
| Taxes for the period | 16,805 | -34,947 | 34,970 | -6,484 |
| Net loss/profit for the period | -145,618 | -5,216,207 | -227,338 | -5,341,682 |
| Condensed parent company balance sheet | ||||
| KSEK | 2024 31 Dec |
2023 31 Dec |
||
| ASSETS | ||||
| Non-current assets | ||||
| Shares in subsidiary | 4,202,132 | 4,202,132 | ||
| Deferred tax assets | 100,167 | 65,197 | ||
| Intercompany non-current assets | 27,907 | 278,137 | ||
| Total non-current assets | 4,330,206 | 4,545,466 | ||
| Current assets | ||||
| Intercompany receivables | 419,982 | 526,747 | ||
| Other current receivables | 4,431 | 79 | ||
| Prepaid expenses and accrued income | 4,597 | 3,403 | ||
| Total current receivables | 429,010 | 530,229 | ||
| Cash and cash equivalents | 4,983 | 412 | ||
| Total current assets | 433,993 | 530,641 | ||
| TOTAL ASSETS | 4,764,199 | 5,076,107 | ||
| 2024 | 2023 | |||
| KSEK | 31 Dec | 31 Dec | ||
| EQUITY AND LIABILITIES | ||||
| Total restricted equity | 21,299 | 21,298 | ||
| Total non-restricted equity | 3,285,223 | 3,526,714 | ||
| Total equity | 3,306,521 | 3,548,012 | ||
| Non-current liabilities | ||||
| External loan | 1,063,033 | 1,064,360 | ||
| Total non-current liabilities | 1,063,033 | 1,064,360 | ||
| Current liabilities | ||||
| External loan | 165,393 | 135,561 | ||
| Accounts payable | 4,971 | 866 | ||
| Intercompany liabilities | 210,896 | 310,062 | ||
| Other liabilities | 9,047 | 5,925 | ||
| Accrued expenses and deferred income | 4,337 | 11,321 | ||
| Total current liabilities | 394,645 | 463,735 | ||
| TOTAL EQUITY AND LIABILITIES | 4,764,199 | 5,076,107 |
Cint Group AB (publ) ("Cint"), Corp. Reg. No 559040-3217 is the Parent Company registered in Sweden with its main office in Stockholm at Luntmakargatan 18, 111 37 Stockholm, Sweden.
Unless otherwise stated, all amounts are in thousands of EUR (KEUR). Data in parentheses pertain to the comparative period.
This interim report was authorized for issue by the board of directors on 19 February 2025.
Cint applies International Financial Reporting Standards (IFRS) as adopted by the EU. The accounting policies applied are consistent with those described in the 2023 Annual Report for Cint Group AB (publ). This interim report has been prepared in accordance with IAS 34 Interim Financial Reporting.
The Parent Company's interim report has been prepared in accordance with the Swedish Annual Accounts Act and the Swedish Financial Reporting Board's recommendation RFR 2.
Cint's chief operating decision maker (CODM) is represented by the chief executive officer (CEO) who monitors the operating result for the Group to manage the organization and evaluate resources. The assessment of the Group's operation is based on the financial information reported to the CEO. The financial information reported to the CEO refers to the Group on a consolidated basis since the Group's offerings comprise the company's single platform. Therefore, the Company operates in one operating segment, all required financial segment information can be found in the consolidated financial statements.
The pro forma figures are shown during the first year after the changes in revenue recognition since the change has a material impact on presented Net Sales. The pro forma figures give accurate comparison between the periods and shows the development in the business.
Starting from the first quarter 2024, Cint has applied changes in the financial reporting impacting revenue recognition, presentation format for the income statement and introduction of EBITA measure.
Change in revenue recognition: Cint is reporting revenues net for all significant revenue streams according to IFRS 15 Revenue from Contracts with Customers. This change replaces the previous principle of recognizing a substantial portion of revenue streams on a gross basis. This change is due to Cint migrating customers to the unified platform. This change is not made retrospectively and to ensure comparable figures, pro forma figures are presented separately, please refer to note 3 Pro forma.
New presentation format for the income statement: To provide a more comprehensive understanding of its cost structure, Cint presents expenses in the income statement based on their respective functions. This departure from the previous method, which categorized expenses by cost type, will offer stakeholders greater clarity regarding the allocation and utilization of resources across different operational areas and follows industry practice
Introduction of EBITA Measure: Cint has introduced the EBITA (Earnings Before Interest, Taxes, and Amortization) measure to its financial reporting framework. Under this methodology, depreciation of capitalized development costs will be included in EBITA, while amortization of acquisition related intangible assets and non-recurring items will be reported separately, below the EBITA line. This adjustment aims to provide investors and analysts with a clearer understanding of Cint's operational profitability, free from the distortions caused by non-operational factors.
Pro forma figures include revenue recognized as net according to IFRS 15 for all significant revenue streams. Furthermore, the pro forma figures include a reclassification of direct platform costs from operating expenses to cost of services sold.
| lncome Statement, Pro forma | |||||
|---|---|---|---|---|---|
| KEUR | 2023 Jan-Mar |
2023 Apr-Jun |
2023 Jul-Sep |
2023 Oct-Dec |
2023 Jan-Dec |
| Net sales reported | 59,870 | 67,801 | 66,570 | 72,298 | 266,538 |
| Reclassifications | |||||
| Cost of services sold, net revenue | -23,844 | -24,876 | -24,635 | -25,622 | -98,977 |
| Net sales | 36,026 | 42,925 | 41,935 | 46,676 | 167,561 |
| Cost of sales reported | -23,930 | -25,155 | -25,185 | -26,095 | -100,365 |
| Reclassifications | |||||
| Cost of services sold, net revenue | 23,844 | 24,876 | 24,635 | 25,622 | 98,977 |
| Operating expenses related to platform | -5,050 | -4,902 | -4,751 | -4,360 | -19,063 |
| Cost of sales | -5,136 | -5,181 | -5,301 | -4,833 | -20,450 |
| Gross profit | 30,890 | 37,744 | 36,635 | 41,843 | 147,111 |
| Gross margin, % | 85.7% | 87.9% | 87.4% | 89.6% | 87.8% |
| -11,892 | -11,986 | -10,806 | -11,108 | -45,792 | |
| Sales and Marketing Expenses Research and Development Expenses |
-7,570 | -6,439 | -6,243 | -6,054 | -26,306 |
| General and Administrative Expenses | -10,256 | -12,441 | -10,678 | -11,800 | -45,175 |
| Other operating income/expenses | -261 | -541 | 323 | -654 | -1,133 |
| Operating profit/loss before amortization (EBITA) | 910 | 6,337 | 9,230 | 12,226 | 28,704 |
| Amortization and impairment on acquisition related assets | -8,069 | -8,044 | -27,152 | -419,897 | -463,162 |
| Items affecting comparability | -2,970 | -3,990 | -3,452 | -3,806 | -14,218 |
| Operating profit/loss (EBIT) | -10,129 | -5,696 | -21,374 | -411,477 | -448,676 |
| Net financial expenses | -1,990 | -1,905 | -2,988 | -2,551 | -9,433 |
| Profit before taxes | -12,119 | -7,601 | -24,362 | -414,029 | -458,110 |
| Income tax expense | 3,737 | 3,316 | 4,337 | -1,493 | 9,896 |
| Net income | -8,381 | -4,285 | -20,025 | -415,522 | -448,213 |
| Distribution of net sales, Pro forma | 2023 | 2023 | 2023 | 2023 | 2023 |
| Net sales by region, KEUR | Jan-Mar | Apr-Jun | Jul-Sep | Oct-Dec | Jan-Dec |
| Americas | 22,501 | 26,859 | 26,828 | 30,430 | 106,617 |
| EMEA | 10,912 | 13,121 | 11,689 | 13,173 | 48,895 |
| APAC | 2,613 | 2,945 | 3,418 | 3,073 | 12,049 |
| Total | 36,026 | 42,925 | 41,935 | 46,676 | 167,561 |
| 2023 | 2023 | 2023 | 2023 | 2023 | |
| Net sales by business segment, KEUR | Jan-Mar | Apr-Jun | Jul-Sep | Oct-Dec | Jan-Dec |
| Cint Exchange | 29,280 | 34,553 | 32,516 | 33,170 | 129,520 |
| Media Measurement | 6,745 | 8,371 | 9,419 | 13,505 | 38,041 |
| Total | 36,026 | 42,925 | 41,935 | 46,676 | 167,561 |
| Expense by type of cost, Pro forma | |||||
| 2023 | 2023 | 2023 | 2023 | 2023 | |
| KEUR | Jan-Mar | Apr-Jun | Jul-Sep | Oct-Dec | Jan-Dec |
| Personnel costs | -9,818 | -10,112 | -9,523 | -9,375 | -38,829 |
| Other external expenses | -2,074 | -1,874 | -1,282 | -1,733 | -6,964 |
| Total Sales and Marketing Expenses | -11,892 | -11,986 | -10,806 | -11,108 | -45,792 |
| Personnel costs | -3,712 | -3,250 | -2,862 | -2,717 | -12,540 |
| Other external expenses | -1,866 | -1,128 | -1,342 | -1,256 | -5,592 |
| Depreciation of capitalized development cost | -1,992 | -2,061 | -2,039 | -2,081 | -8,174 |
| Total Research and Development Expenses | -7,570 | -6,439 | -6,243 | -6,054 | -26,306 |
| Personnel costs | -4,408 | -5,819 | -3,836 | -4,724 | -18,787 |
| Other external expenses | -5,074 | -5,862 | -6,073 | -6,139 | -23,148 |
| Other depreciation | -775 | -760 | -769 | -937 | -3,240 |
| -10,256 | -12,441 | -10,678 | -11,800 | -45,175 |
An account of the Group's material financial and business risks can be found in the administration report and under note 3 in the 2023 Annual Report.
| 2024 | 2023 | 2024 | 2023 | |
|---|---|---|---|---|
| Net sales by region | Oct-Dec | Oct-Dec | Jan-Dec | Jan-Dec |
| Americas | 29,226 | 44,893 | 105,988 | 159,123 |
| EMEA | 12,783 | 22,392 | 46,702 | 87,791 |
| APAC | 3,348 | 5,013 | 13,505 | 19,624 |
| Total | 45,357 | 72,298 | 166,195 | 266,538 |
| 2024 | 2023 | 2024 | 2023 | |
| Net sales by business segment | Oct-Dec | Oct-Dec | Jan-Dec | Jan-Dec |
| Cint Exchange | 30,508 | 54,577 | 116,824 | 214,918 |
| Media Measurement | 14,850 | 17,721 | 49,370 | 51,621 |
| Total | 45,357 | 72,298 | 166,195 | 266,538 |
No transactions between Cint and related parties that materially affected the financial position or results have taken place.
| 2024 Oct-Dec |
2023 Oct-Dec |
2024 Jan-Dec |
2023 Jan-Dec |
|
|---|---|---|---|---|
| Earnings per share before dilution, EUR | 0.01 | -1.95 | -0.06 | -2.10 |
| Earnings per share after dilution, EUR | 0.01 | -1.95 | -0.06 | -2.10 |
| Calculation of earnings per share: | ||||
| Earnings attributable to Parent Company shareholders, KEUR | 2,497 | -415,522 | -11,862 | -448,213 |
| Total | 2,497 | -415,522 | -11,862 | -448,213 |
| Weighted average number of ordinary shares | 212,985,830 | 212,976,588 | 212,985,830 | 212,976,588 |
| 2024 Oct-Dec |
2023 Oct-Dec |
2024 Jan-Dec |
2023 Jan-Dec |
|
| Adjusted Earnings per share before dilution, EUR | 0.05 | 0.03 | 0.10 | 0.07 |
| Adjusted Earnings per share after dilution, EUR | 0.05 | 0.03 | 0.10 | 0.07 |
| Calculation of adjusted earnings per share | ||||
| Earnings attributable to Parent Company shareholders, KEUR | 2,497 | -415,522 | -11,862 | -448,213 |
| Adjustment for items affecting comparability(1), KEUR | 3,060 | 3,022 | 9,988 | 11,289 |
| Add-back of amortization of intangible assets from acquisitions(1), KEUR | 5,731 | 418,657 | 22,630 | 451,884 |
| Total | 11,288 | 6,157 | 20,756 | 14,960 |
| Weighted average number of ordinary shares | 212,985,830 | 212,976,588 | 212,985,830 | 212,976,588 |
(1) Net of tax effect
| 2024 | 2023 | 2024 | 2023 | |
|---|---|---|---|---|
| KEUR | Oct-Dec | Oct-Dec | Jan-Dec | Jan-Dec |
| Depreciation on tangible assets | -579 | -937 | -2,646 | -3,240 |
| Depreciation on capitalized development costs | -2,710 | -2,081 | -9,830 | -8,174 |
| Depreciation included in EBITA | -3,289 | -3,018 | -12,476 | -11,414 |
| Amortization and write-downs | -7,462 | -7,684 | -29,466 | -50,949 |
| Impairment of goodwill | - | -412,213 | - | -412,213 |
| Amortization and impairment on acquisition related assets | -7,462 | -419,897 | -29,466 | -463,162 |
| KEUR | 2024 Oct-Dec |
2023 Oct-Dec |
2024 Jan-Dec |
2023 Jan-Dec |
|---|---|---|---|---|
| Interest income | 111 | 150 | 368 | 415 |
| Interest expenses | -2,486 | -2,616 | -10,599 | -9,812 |
| Realized and unrealized currency effects | 137 | -73 | 163 | 170 |
| Other financial expenses | -248 | -13 | -714 | -206 |
| Financial income/expenses net | -2,487 | -2,552 | -10,782 | -9,434 |
| 2024 | 2023 | 2024 | 2023 | |
|---|---|---|---|---|
| Oct-Dec | Oct-Dec | Jan-Dec | Jan-Dec | |
| Personnel costs | -8,199 | -9,375 | -35,579 | -38,829 |
| Other external expenses | -1,726 | -1,733 | -6,641 | -6,964 |
| Total Sales and Marketing Expenses | -9,925 | -11,108 | -42,220 | -45,792 |
| Personnel costs | -3,756 | -4,054 | -13,185 | -17,727 |
| Other external expenses | -1,775 | -4,279 | -6,293 | -19,467 |
| Depreciation of capitalized development cost | -2,710 | -2,081 | -9,830 | -8,174 |
| Total Research and Development Expenses | -8,242 | -10,414 | -29,308 | -45,369 |
| Personnel costs | -4,543 | -4,724 | -14,502 | -18,787 |
| Other external expenses | -5,958 | -6,139 | -23,085 | -23,148 |
| Other depreciation | -579 | -937 | -2,646 | -3,240 |
| Total General and Administrative Expenses | -11,080 | -11,800 | -40,233 | -45,175 |
Certain information in this report that management and analysts use to assess the Group's development is not defined in IFRS. Management believes that this information makes it easier for investors to analyze the Group's earnings trend and financial position. Investors should consider this information as a supplement to, rather than a replacement of, the financial reporting in accordance with IFRS.
| 2024 | 2023 | 2024 | 2023 | |
|---|---|---|---|---|
| Alternative performance measures, KEUR | Oct-Dec | Oct-Dec | Jan-Dec | Jan-Dec |
| Net sales previous period | 72,298 | 80,341 | 266,538 | 295,188 |
| Net sales current period | 45,357 | 72,298 | 166,195 | 266,538 |
| Net sales growth | -37.3% | -10.0% | -37.6% | -9.7% |
| Whereof acquired and discontinued net sales previous period | - | - | - | 141 |
| Net sales excluding acquired and discontinued net sales previous period | 72,298 | 80,341 | 266,538 | 295,048 |
| Net sales excluding acquired and discontinued net sales current period | 45,357 | 72,298 | 166,195 | 266,538 |
| Organic growth | -37.3% | -10.0% | -37.6% | -9.7% |
| Of which currency effects | 917 | -3,194 | 703 | -8,672 |
| Organic growth constant currency, % | -38.0% | -6.3% | -37.8% | -6.9% |
| Pro forma net sales previous period | 46,676 | 50,815 | 167,561 | 186,369 |
| Pro forma net sales current period | 45,357 | 46,676 | 166,195 | 167,561 |
| Pro forma net sales growth, % | -2.8% | -8.1% | -0.8% | -10.1% |
| Whereof discontiuned Russian business previous period | - | - | - | 79 |
| Pro forma net sales organic previous period | 46,676 | 50,815 | 167,561 | 186,290 |
| Pro forma net sales organic current period | 45,357 | 46,676 | 166,195 | 167,561 |
| Pro forma organic growth, % | -2.8% | -8.1% | -0.8% | -10.1% |
| Of which currency effects | 750 | -1,846 | 652 | -4,529 |
| Pro forma organic growth constant currency, % | -4.4% | -4.7% | -1.2% | -7.8% |
| Net sales | 45,357 | 72,298 | 166,195 | 266,538 |
| Cost of services sold | -5,116 | -26,095 | -21,728 | -100,365 |
| Gross profit | 40,241 | 46,203 | 144,466 | 166,174 |
| Gross margin | 88.7% | 63.9% | 86.9% | 62.3% |
| Pro forma gross profit | 40,241 | 41,843 | 144,466 | 147,111 |
| Pro forma gross margin, % | 88.7% | 89.6% | 86.9% | 87.8% |
| Total customer spend | 93,447 | 95,769 | 352,166 | 352,764 |
| Net sales | 45,357 | 72,298 | 166,195 | 266,538 |
| Operating profit/loss | 1,374 | -411,477 | -9,090 | -448,676 |
| Operating margin, % | 3.0% | -569.1% | -5.5% | -168.3% |
| Items affecting comparability | 3,854 | 3,806 | 12,579 | 14,218 |
| Amortization and impairment on acquisition related items | 7,462 | 419,897 | 29,466 | 463,162 |
| Operating profit/loss before amortization (EBITA) | 12,690 | 12,226 | 32,956 | 28,704 |
| Operating profit/loss before amortization (EBITA) margin, % | 28.0% | 16.9% | 19.8% | 10.8% |
| Items affecting comparability by category | ||||
| Cost for strategic projects | 3,774 | - | 6,648 | 57 |
| Integration costs | - | 3,697 | 4,512 | 13,963 |
| Other | 81 | 109 | 1,419 | 199 |
| Items affecting comparability by category | 3,854 | 3,806 | 12,579 | 14,218 |
| FX gain/loss on operating balance sheet items | 596 | -710 | -915 | -1,221 |
| Operating profit/loss before amortization (EBITA), excl FX gain/loss on operating balance sheet items | 12,094 | 12,937 | 33,871 | 29,926 |
| Operating profit/loss before amortization (EBITA) margin, excl FX gain/loss on operating balance sheet items | 20.4% | 11.2% | ||
| 26.7% | 17.9% | |||
| Accounts receivable | 120,038 | 96,001 | 120,038 | 96,001 |
| Other current receivable | 29,900 | 27,738 | 29,900 | 27,738 |
| Accounts payable | -62,269 | -42,939 | -62,269 | -42,939 |
| Other current liabilities | -42,788 | -45,218 | -42,788 | -45,218 |
| Net working capital | 44,881 | 35,582 | 44,881 | 35,582 |
| 106,945 | 108,140 | 106,945 | 108,140 | |
| Other interest-bearing liabilities (Borrowings) Lease liabilities - Long term |
1,750 | 1,146 | 1,750 | 1,146 |
| Lease liabilities - Short term | 1,417 | 1,853 | 1,417 | 1,853 |
| Total interest-bearing debt | 110,111 | 111,139 | 110,111 | 111,139 |
| Cash and cash equivalents | 26,408 | 38,862 | 26,408 | 38,862 |
The board of directors and executive management of Cint believes that the information provided below is of material importance to investors. Unless stated otherwise, the information and the calculations below derive from the Company's internal accounts and has neither been audited nor reviewed by the Company's auditor. The Profit and Loss format was updated as of Q1 2024, particularly with respect to revenue recognition, which transitioned from reporting a substantial portion of revenue streams on a gross basis to reporting all significant revenue streams net. Consequently, the reported figures for net sales growth on a year-over-year basis, rolling 12-month sales, and any metrics derived from these figures are not comparable to prior periods.
| 2024 | 2023 | 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|
| KEUR | Q4 | Q3 | Q2 | Q1 | Q4 | Q3 | Q2 | Q1 | Q4 |
| Net sales | 45,357 | 42,355 | 42,068 | 36,414 | 72,298 | 66,570 | 67,801 | 59,870 | 80,341 |
| Net sales growth, % | -37.3% | -36.4% | -38.0% | -39.2% | -10.0% | -10.4% | -7.4% | -11.1% | 79.5% |
| Gross profit | 40,241 | 37,287 | 36,592 | 30,345 | 46,203 | 41,386 | 42,646 | 35,940 | 48,724 |
| Gross margin, % | 88.7% | 88.0% | 87.0% | 83.3% | 63.9% | 62.2% | 62.9% | 60.0% | 60.6% |
| Operating profit/loss before amortization (EBITA) |
12,690 | 11,654 | 7,119 | 1,492 | 12,226 | 9,230 | 6,337 | 910 | 10,364 |
| Operating profit/loss before amortization (EBITA), % |
28.0% | 27.5% | 16.9% | 4.1% | 16.9% | 13.9% | 9.3% | 1.5% | 12.9% |
| Amortization and impairment on acquisition related items |
7,462 | 7,254 | 7,316 | 7,434 | 419,897 | 27,152 | 8,044 | 8,069 | 349,426 |
| Items affecting comparability | 3,854 | 1,337 | 4,900 | 2,487 | 3,806 | 3,452 | 3,990 | 2,970 | 5,339 |
| Operating profit/loss (EBIT) | 1,374 | 3,063 | -5,097 | -8,430 | -411,477 | -21,374 | -5,696 | -10,129 | -344,402 |
| Operating margin (EBIT), % | 3.0% | 7.2% | -12.1% | -23.1% | -569.1% | -32.1% | -8.4% | -16.9% | -428.7% |
| Rolling 12-month | |||||||||
| Net sales | 166,195 | 193,135 | 217,350 | 243,083 | 266,538 | 274,582 | 282,331 | 287,716 | 295,188 |
| Gross profit | 144,466 | 150,428 | 154,526 | 160,579 | 166,174 | 168,695 | 174,444 | 177,963 | 183,307 |
| Operating profit/loss before amortization (EBITA) |
32,956 | 32,492 | 30,068 | 29,286 | 28,704 | 26,842 | 28,935 | 33,858 | 37,901 |
| Gross margin, % | 86.9% | 77.9% | 71.1% | 66.1% | 62.3% | 61.4% | 61.8% | 61.9% | 62.1% |
| Operating profit/loss before amortization (EBITA) margin, % |
19.8% | 16.8% | 13.8% | 12.0% | 10.8% | 9.8% | 10.2% | 11.8% | 12.8% |
19 February 2025
Patrick Comer CEO
This report has not been subject to review by the company's independent auditor.
This report is published in Swedish and English. In case of any differences between the English version and the Swedish original text, the Swedish version shall apply.
For more information, please contact Niels Boon, CFO [email protected]
Patrik Linzenbold, Head of IR [email protected]
The report will be presented via a webcast conference call on 19 February at 10.00 a.m. CEST.
Link to the live webcast: webcast
Link to the conference call: telco
The presentation will be available in connection to the conference call and a replay will be available later the same day
Annual and Sustainability report 2024: April 10, 2025 Q1 report 2025: April 24, 2025 AGM: May 13, 2025 Q2 report 2025: July 17, 2025 Q3 report 2025: October 24, 2025
This disclosure contains information that Cint Group AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation.
The information was submitted for publication, through the agency of the contact persons set out above, at 08.00 a.m. CEST on 19 February 2025
Cint is a global software leader in technology-enabled insights. The Cint platform automates the insights gathering process so that companies can gain access to insights faster with unparalleled scale. Cint has the world's largest survey exchange for digital survey-based research, made up of more than 290 million engaged respondents across more than 130 countries. lnsights-driven companies - including Survey-Monkey, Zappi, Kantar and GfK - use Cint to accelerate how they gather consumer insights and supercharge business growth.
In December 2021, Cint completed the acquisition of USbased Lucid - a programmatic research technology platform that provides access to first party survey data in over 110 countries. Bringing together Cint's European heritage, broad audience reach, and enterprise transformation capabilities with Lucid's deep access to US consumers and Media Measurement solutions will make the combined organization a global leader in technology enabled insights.
Cint has a team of more than 800 FTEs in a number of global offices, including Stockholm, London, New York, New Orleans, Singapore, Tokyo and Sydney.

130+ countries
8 FTEs 00+

| Alternative performance measures |
Definition | Reason for use of measures |
|---|---|---|
| Adjusted earnings per share (EPS) |
Profit/loss for the period adjusted for items affecting comparability (net of tax effect), add-back of amortization of intangible assets from acquisitions (net of tax effect) and interest attributable to preference share. |
Adjusted EPS shows the company's under-lying operative profit generation capability per share. |
| B2B customers | Total registered as new and active customers in the last 12 months. |
- |
| Connected respondents |
Total registered as new and active panellists in the last 12 months. |
- |
| EBITA | Operating profit/loss before amortization of acquisition related assets. |
The operating profit/loss before amortization of acquisition related assets is presented to assess the Group's operational activities and defines the underlying business performance. Whereas depreciation of capita lized development costs for the platform is included in EBITA, non-recurring items (NRI) are excluded for better comparability. |
| EBITA margin | EBITA in relation to the Company's net sales. | EBITA in relation to net sales. To readers of financial reports, the measure is an indicator of a company's earning ability. |
| Gross margin | Gross profit as a percentage of net sales. | The measure is an indicator of a company's gross earning ability. |
| Gross profit | Net sales for the period reduced by the total cost of services sold. |
Gross profit is the profit after deducting the costs associated with providing the services. |
| Items affecting comparability |
Significant and unusual items. | Refers to items that are reported separately as they are of a significant nature, affect comparison and are considered unusual to the Group's ordinary operations. Examples are acquisition-related expenses and restructuring costs. |
| Net debt | Interest-bearing non-current and current liabilities less financial assets. |
The measure shows the Company's real level of debt. |
| Net sales growth | Change in net sales compared to same period previous year. |
The measure shows growth in net sales compared to the same period during previous year. The measure is a key ratio for a company within a growth industry. |
| Net working capital | Current assets less current liabilities. | The measure is used since it shows the tie-up of short-term capital in the operations and facilitates the understanding of changes in the cash flow from operating activities. |
| Organic net sales growth |
Change in net sales compared to same period previous year adjusted for acquisitions/divestments/discontinued businesses. |
The measure shows growth in net sales adjusted for acquisitions, divestments and discontinued business during the last 12 months. Acquired businesses are included in organic growth once they have been part of the Group for four quarters. The measure is used to analyze underlying growth in net sales. |
| Operating margin | Operating profit/loss in percentage of net sales. |
Operating profit/loss in percentage of net sales. To readers of financial reports, the measure is an indicator of a company's earning ability. |
| Operating profit/loss | Profit for the period before financial income, financial expenses and tax. |
Net sales less total operating expenses. Operating profit is relevant for investors to understand the earnings trend before interest and tax. |
| Pro forma | Pro forma figures include changes in revenue recognition and a reclassification of direct platform costs from operating expenses to cost of services sold. The applied accounting principles for the pro forma figures are IFRS. |
The pro forma figures are shown during the first year after the changes in revenue recognition since the change has a material impact on presented Net Sales. The pro forma figures give an accurate comparison between the periods and show the development in the business. Pro forma figures include revenue recognized as Net according to IFRS 15 for all significant revenue streams. Furthermore, the pro forma figures include a reclassification of direct platform costs from operating expenses to cost of services sold. |
| Pro forma growth | Change in pro forma net sales compared to same period previous year. |
The measure shows growth in pro forma net sales compared to the same period during previous year. |
| Total customer spend |
Total amount spent and processed on the platforms including total project value and any take-rates or fees |
- |
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