Earnings Release • Feb 18, 2025
Earnings Release
Open in ViewerOpens in native device viewer
Financial press release – Síminn hf. Q4 2024
María Björk Einarsdóttir, CEO:
"We are pleased with the fourth quarter results, which was also the strongest quarter of the year. There was a strong boost in TV subscription sales during the quarter, thanks to our focus on producing the highest quality Icelandic drama content. Almost 50,000 households were subscribed to Síminn Premium at year-end, underscoring the popularity of the service.
1 12M EBITDA includes 12M pro forma EBITDA Billboard and Noona
In telecommunications services, we also saw an increase in subscribers, especially in mobile services. Internet subscriptions have increased more slowly, but the positive news is that we have seen churn rates decrease following a change in service policy. This includes an increased emphasis on using data and proactive measures to ensure the best possible experience for customers when it comes to the stability and quality of internet connections in homes. In parallel with this change in emphasis, churn rates have decreased, which is positive, as it is well known that the cost of acquiring a new customer is many times higher than retaining an existing customer.
Advertising sales were strong during the quarter, partly due to the parliamentary elections, which were added to the traditional discount days and Christmas shopping. Síminn TV service and Billboard have established themselves among the most powerful advertising media in the country, and we can now offer advertisers unique visibility through the interaction of television and environmental media.
We continued our fintech product development and the Síminn Pay corporate card has been a great success since its official launch in the autumn. In December, we finally took over the operations of Noona Iceland and now in February 2025 we are preparing to take over loan portfolio that we acquired. After the change, Síminn Pay's loan book will stand at 5 billion ISK. One of the main tasks for 2025 will be to further integrate and develop Síminn and Noona's fintech solutions while developing a clear long-term vision for the business segment.
A few weeks ago, we announced changes to the company's organizational chart, which are intended to support the new company strategy that is being implemented in the company. At the same time as we intend to safeguard the strong core operations that Síminn has been known for, we intend to find ways to grow and develop in the future, both through internal and external growth. At the same time, we want to ensure an excellent experience of Síminn's products and services and create a digital community of smart solutions for people and businesses."
| Income statement | Q4 | 12M | ||||||
|---|---|---|---|---|---|---|---|---|
| 2024 | 2023 | Change | % | 2024 | 2023 | Change | % | |
| Net sales | 7.291 | 6.468 | 823 | 12,7% | 27.189 | 25.067 | 2.122 | 8,5% |
| Cost of sales | ( 4.455) | ( 4.119) | ( 336) | 8,2% | ( 17.328) | ( 16.497) | ( 831) | 5,0% |
| Gross profit | 2.836 | 2.349 | 487 | 20,7% | 9.861 | 8.570 | 1.291 | 15,1% |
| Other operating income | 140 | 191 | ( 51) | -26,7% | 643 | 674 | ( 31) | -4,6% |
| Operating expenses | ( 2.032) | ( 1.906) | ( 126) | 6,6% | ( 7.629) | ( 7.165) | ( 464) | 6,5% |
| Operating profit (EBIT) | 944 | 634 | 310 | 48,9% | 2.875 | 2.079 | 796 | 38,3% |
| Finance income | 195 | 195 | 0 | 0,0% | 734 | 740 | ( 6) | -0,8% |
| Finance cost | ( 489) | ( 287) | ( 202) | 70,4% | ( 1.841) | ( 1.102) | ( 739) | 67,1% |
| Net exchange rate differences | ( 12) | ( 28) | 16 | -57,1% | ( 6) | ( 30) | 24 | -80,0% |
| Net financial items | ( 306) | ( 120) | ( 186) | 155,0% | ( 1.113) | ( 392) | ( 721) | 183,9% |
| Profit before tax | 638 | 514 | 124 | 24,1% | 1.762 | 1.687 | 75 | 4,4% |
| Income tax | ( 121) | ( 100) | ( 21) | 21,0% | ( 381) | ( 341) | ( 40) | 11,7% |
| Profit | 517 | 414 | 103 | 24,9% | 1.381 | 1.346 | 35 | 2,6% |
| EBITDA | 2.071 | 1.614 | 457 | 28,3% | 7.147 | 6.150 | 997 | 16,2% |
| EPS | 0,20 | 0,15 | 0,05 | 33,3% | 0,54 | 0,46 | 0,08 | 17,4% |
Total revenue in 2024 amounted to ISK 27,832 million compared to 25,741 million in 2023, up by 8.1%. Looking at the company's key products (mobile, data and TV services), revenue growth is 5.3%.
Revenue from mobile amounted to ISK 6,858 million, up by ISK 348 million or 5.3% from last year. Revenue from data services (internet & network) amounted to ISK 8,277 million, up by ISK 338 million or 4.3% from last year. Revenue from TV services amounted to ISK 7,905 million, up by ISK 465 million or 6.3% from last year. Revenue from user equipment sale amounted to ISK 1,734 million, down by ISK 50 million or 2.8% from last year. Other revenue amounted to ISK 3,058 million, up by ISK 990 million from last year. Revenue from Billboard is included under other revenue and amounted to ISK 1,328 million. The company became part of the group at the beginning of April 2024.
The cost of services sold amounted to ISK 17,328 million and increases by ISK 831 million or 5.0% from 2022. Operating expenses amounted to ISK 7,518 million and increased by ISK 464 million or 6.5% from 2023.
Depreciation and amortization amounted to ISK 4,272 million in 2024 compared to ISK 4,071 million in 2023, up by ISK 201 million from last year.
Operating activities amounted to a total of ISK 7,204 million in 2024 compared to ISK 6,180 million in 2023. The change in operating-related assets and liabilities in 2024 amounted to a reduction of ISK 244 million.
Cash generated by operations was ISK 6,960 million in 2024 compared to ISK 5,612 million in 2023. After interest and taxes, net cash from operating activities amounted to ISK 5,801 million in 2024 compared to ISK 4,853 million in 2023.
In 2024, Síminn acquired Billboard and Noona Iceland, which impacted investment activities during the year. In
| Cash flow | 2024 | 2023 |
|---|---|---|
| Operating profit | 2.875 | 2.079 |
| Depreciation | 4.272 | 4.071 |
| Items not affecting cash flow | 57 | 30 |
| Total operating activities | 7.204 | 6.180 |
| Changes in current assets and liabilitites | ( 244) | ( 568) |
| Cash generated by operation | 6.960 | 5.612 |
| Interest income received | 742 | 758 |
| Interest expenses paid | ( 1.612) | ( 947) |
| Payments of taxes during the period | ( 289) | ( 570) |
| Net cash from operating activities | 5.801 | 4.853 |
| Investing activities | ( 9.622) | 10.742 |
| Financing activities | 2.851 | ( 17.468) |
| Changes in cash and cash equivalents | ( 970) | ( 1.873) |
| Translation effects on cash | ( 5) | ( 38) |
| Cash and cash equivalents at the beginning of the year | 1.810 | 3.721 |
| Cash and cash equivalents at the end of the year | 835 | 1.810 |
2023, Síminn sold a bond received as part of the Míla sale, which explains the positive investment movements during that period.
The acquisition in 2024 was financed with new long-term loans, amounting to ISK 6 billion. In 2023, financing activities were negative, amounting to ISK 17,468 million, mainly due to a reduction in the company's share capital with a payment to shareholders totaling nearly ISK 15.6 billion, taking into account treasury shares.
Total assets amounted to ISK 41,182 million at the end of 2024, compared to ISK 33,789 million at the end of 2023.
Interest-bearing liabilities, including lease obligations, totaled ISK 17,168 million at the end of 2024, compared to ISK 10,530 million at the end of 2023. Cash at the end of 2023 was ISK 835 million, compared to ISK 1,810 million at the end of 2023. Net interest-bearing debt, including lease obligations and Síminn Pay loans, amounted to ISK 13,021 million at the end of 2024, compared to ISK 5,522 million at the end of 2023.
Equity amounted to ISK 18,116 million at the end of 2024, and the equity ratio was 44.0%.
| Balance sheet | 31.12.2024 | 31.12.2023 | Change | % |
|---|---|---|---|---|
| Property, plant and equipment | 3.543 | 2.552 | 991 | 39% |
| Right-of-use assets | 1.844 | 732 | 1.112 | 152% |
| Intangible assets | 26.243 | 21.047 | 5.196 | 25% |
| Other financial assets | 638 | 431 | 207 | 48% |
| Non-current assets | 32.268 | 24.762 | 7.506 | 30% |
| Inventories | 1.339 | 1.257 | 82 | 7% |
| Accounts receivables | 2.503 | 2.279 | 224 | 10% |
| Loans (Síminn Pay) | 3.204 | 2.715 | 489 | 18% |
| Other assets | 1.033 | 966 | 67 | 7% |
| Cash and cash equivalents | 835 | 1.810 | ( 975) | -54% |
| Current assets | 8.914 | 9.027 | ( 113) | -1% |
| Total assets | 41.182 | 33.789 | 7.393 | 22% |
| Equity | 18.116 | 17.600 | 516 | 3% |
| Equity | 18.116 | 17.600 | 516 | 3% |
| Borrowings | 12.733 | 7.470 | 5.263 | 70% |
| Lease liabilities | 1.571 | 503 | 1.068 | 212% |
| Deferred tax liabilities | 686 | 232 | 454 | 196% |
| Non-current liabilities | 14.990 | 8.205 | 6.785 | 83% |
| Bank loans | 2.084 | 2.281 | ( 197) | -9% |
| Accounts payables | 3.760 | 4.261 | ( 501) | -12% |
| Current maturities of borrowings | 780 | 276 | 504 | 183% |
| Other current liabilities | 1.452 | 1.166 | 286 | 25% |
| Current liabilities | 8.076 | 7.984 | 92 | 1% |
| Total equity and liabilities | 41.182 | 33.789 | 7.393 | 22% |

The outlook for 2025 includes:
An investor presentation will be held on Wednesday 19 February 2025 at 8:30 am at Síminn's headquarters in Ármúli 25, Reykjavík. During the meeting, María Björk Einarsdóttir CEO and Óskar Hauksson CFO will present the financial results. The meeting will be held in Icelandic. Presentation materials will be available on Nasdaq Iceland's news platform and on the company's investor relations website https://www.siminn.is/fjarfestar/quarterly-results.
The meeting will be live-streamed on: https://www.siminn.is/fjarfestar/fjarfestakynning.
| Annual General Meeting 2025 | 13 March 2025 |
|---|---|
| Q1 2025 Interim Report | 29 April 2025 |
| Q2 2025 Interim Report | 19 August 2025 |
| Q3 2025 Interim Report | 28 October 2025 |
| Full Year 2025 Results | 17 February 2026 |
| Annual General Meeting 2026 | 12 March 2026 |
María Björk Einarsdóttir, CEO ([email protected]) Óskar Hauksson, CFO ([email protected])
Note: This English version is a translation of the Icelandic text that accompanies the Q4 2024 results of Síminn hf.
2 Excluding the impact of amortization of intangible assets from business acquisitions.
Building tools?
Free accounts include 100 API calls/year for testing.
Have a question? We'll get back to you promptly.