Investor Presentation • Nov 25, 2024
Investor Presentation
Open in ViewerOpens in native device viewer


Steffen Schneider, CFO Sebastian Grabert, Director Investor Relations & Corporate Finance
November 2024
1
HomeToGo combines the traveler facing HomeToGo B2C Marketplace and the newly introduced B2B segment HomeToGo_PRO





5
B2C segment: HomeToGo's Marketplace

HomeToGo serves the needs of both the supply and demand side along the value chain

High average basket sizes
With an average stay length of 7 days for vacation rental and resulting high basket size for Onsite bookings, we present an attractive channel for our Partners to ensure high revenues with low effort

Average booking windows beyond 90 days for vacation rental allow our Partners to plan ahead and give occupancy security

HomeToGo travelers show an opportunity for high purchasing power with more than 80% of travelers being older than 35 years* and more than 39% of bookings being non-domestic
* Source: Conversion value segmented by age w.r.t. Google Ads Audience Report; Data pull for 1 January - 31 December 2023.
7 November 2024 Average length of stay including short trip business in Q3/24 was 4.3 days.


Total accommodation offers
3.5 billion+ Images processed
+
50 million+ Monthly visits


Proprietary cutting edge algorithms trained on a large amount of consumer data
AI smart reviews & descriptions; personal AI travel assistant along the customer journey

Wholly owned proprietary architecture that is agnostic to Large Language Models

Boosting productivity in developing new product innovations


10
B2B segment: HomeToGo_PRO

HomeToGo serves the needs of both the supply and demand side along the value chain


Consists of Software & Service Solutions for the whole travel market (e.g. Centralized multi-channel distribution & synchronization on 100+ booking platforms)

Special focus on SaaS for the supply-side of vacation rentals
Incl. HomeToGo Doppelgänger: Scalable White Label and API products used by companies like
| + Connect a manual | |||||
|---|---|---|---|---|---|
| Charlottenburg | Ramona @ Julisha Lehmann | 0 | |||
| Waissensee | Conto C | O carana | O Vengtheins | 0 | |
| Mitter | Alan T. 6 |
C2 Tornatia | 8 | ||
| Kreuzberg | 0 Mateo Kavacio |
Erling Haaland C |
|||
| Hansaring | 65 SAUNDI |
1 2408. | 0 сести | ||
| Palm basch | Mateo Kovacio | ||||
| 4 RoomA | |||||
| 3 Room B |
0 Enling Masterid |
Synchronize data such as prices & availabilities across 100+ platforms

Overview via central cockpit incl. Revenue statistics and guest communication

Direct contact and contract with property managers / hosts

Experts for multi-channel distribution owning entire availabilities of partner properties


Doppelgänger helped our partners boost their vacation rental business
Top 3 partner
in 9M/24 after migrating to HomeToGo Doppelgänger


15
Q3/24 Financials


1 Net income (loss) before income taxes, finance income/finance expenses, depreciation and amortization adjusted for expenses for share-based compensation and one-off items. 2 Margin in % of IFRS Revenues. 3 Free Cash Flow is defined as net cash from operating activities added by net interest result and deducted by capital expenditures defined as net investment into PPE as well as into intangibles and internally-generated intangible assets; please see slide 24 for a complete FCF bridge

Strong growth in Booking (Onsite) and significantly enhanced profitability in both segments - Adj. EBITDA more than tripled YoY in 9M/24 to €16.8m (Adj. EBITDA margin of 9.5%)



18 November 2024 1 Onsite Take Rate is the margin realized on the gross booking amount on the Marketplace and is defined as Booking Revenues from Booking (Onsite) divided by GBV from Booking (Onsite). 2 Onsite Share is defined as the ratio of Booking Revenues from Bookings (Onsite) to Booking Revenues from the Marketplace segment that measures the penetration of our Partner base with our Onsite booking product.

Rapid growth of repeat demand and improvement in marketing efficiency as key success factors for profitability uplift

1 ACNR = Acquisition cost / net revenue; net revenue as booking revenue after cancellations for 9M/24
2 Booking Revenues from repeat customers include all Booking Revenues from existing customers (>= 1 lifetime booking on one of our brands)
3 Marketing and sales costs adjusted for expenses for share-based compensation, depreciation and amortization, and one-off items in relation to IFRS Revenues


1 Both Q2/24 and Q3/24 liquidity include investments into other highly liquid short-term financial assets, i.e. money market funds and traveler advance payments. The latter represent an amount of €19.9M
2 Operating cash flow includes inflows in the amount of €16.6M (Q3/23: €23.5M) for traveler advance payments collected as part of payment services for hosts. 3 Includes cash flows from investments in fixed and intangible assets as well as the cash purchase prices for acquisitions, net of cash acquired. Presentation is adjusted for proceeds from sale of €5 million stake in money market fund compared to presentation in consolidated financial statements.
4 Includes financing cash flow and effect of exchange rate on cash and cash equivalents.
20 November 2024
5 Q3/24 cash & cash equivalents include cash of €10.1M that is restricted due to statutory requirements.

Significant Booking Revenues development versus previous years including €37.4M Backlog (28.4% YoY) ensures strong IFRS Revenues visibility for the remainder of the year

21.4

Specified Guidance for 2024: Strong Booking Revenues at improved profitability



Appendix
23

| Institution | Analyst | Rating | Price Target |
|---|---|---|---|
| Berenberg | Wolfgang Specht | Buy | EUR 4.50 |
| Cantor Fitzgerald | Bharath Nagaraj | Buy | EUR 4.50 |
| Deutsche Bank | Silvia Cuneo | Buy | EUR 3.50 |
| Hauck Aufhäuser | Christian Salis | Buy | EUR 5.20 |
| Quirin Privatbank | Marcel Ghazi | Buy | EUR 3.70 |
| Stifel | Benjamin Kohnke | Buy | EUR 4.10 |
| Warburg Research | Felix Ellmann | Buy | EUR 6.80 |





| Costs and margins1,2 | 9M | Q3 | ||||
|---|---|---|---|---|---|---|
| (in % of IFRS Revenues) | 2023 | 2024 | Delta | 2023 | 2024 | Delta |
| Cost of revenues | (2.2)% | (1.6)% | +0.6pp | (1.4)% | (1.2)% | +0.2pp |
| Gross profit | 97.8% | 98.4% | +0.6pp | 98.6% | 98.8% | +0.2pp |
| Marketing & Sales | (67.9)% | (61.9)% | +6.0pp | (42.1)% | (38.2)% | +3.9pp |
| Product Development | (15.1)% | (15.5)% | (0.3)pp | (11.0)% | (11.2)% | (0.2)pp |
| Administrative expenses | (11.0)% | (12.0)% | (1.0)pp | (6.9)% | (8.7)% | (1.8)pp |
| Other income and expenses | (0.4)% | 0.4% | +0.9pp | (0.5)% | 0.4% | +0.9pp |
| Adjusted EBITDA1 | 3.4% | 9.5% | +6.1pp | 38.0% | 41.0% | +3.0pp |
27
The value of ALL (incl. legacy VSOP prior IPO) vested share-based compensation is around €5M despite being accounted for at higher values and easily covered by treasury shares
Max. number of treasury shares needed to

Currently available treasury shares2
1 Granted as of 30 September 2024. Assumptions: All eligible employees exercise their vested entitlements; Legacy VSOP without hurdle options (€12.00 / €14.00). RSU = restricted stock units, VSO = virtual stock options 2 As of November 8, 2024

Both programs are equity-settled: When the beneficiary exercises, the virtual instruments are used to calculate a cash entitlement which is then generally settled in Class A shares (no cash transfer)1

29 November 2024 1 An exception to this is the pre-IPO VSOP, where a partial cash option is also offered. 2 Minimum allocation to each instrument is 30%. Participant gets 4 VSOs for 1 RSU. 3 Vesting period for the Management Board lasts over 4 years.



| Shareholder Structure1 | Share Information | |||
|---|---|---|---|---|
| Ticker symbol | HTG | |||
| Insight: 17.9% | Type of Shares | Class A Shares (Public Shares) and Class B Shares (Founder Shares) |
||
| Klaus Hommels2 : 14.7% |
Stock Exchange | Frankfurt Stock Exchange | ||
| Market Segment | Regulated Market (Prime Standard) of the Frankfurt Stock Exchange |
|||
| First Day of Trading | September 22, 2021 | |||
| DN Capital: 8.9% | Total Number of | 120,615,018 | ||
| Shares Outstanding |
(116,031,685 Class A Shares and 4,583,333 Class B Shares) |
|||
| Total Number of Issued Shares |
127,138,982 (122,555,649 Class A Shares and 4,583,333 Class B Shares) |
|||
| Issued Share Capital |
€ 2,441,068.45 |
1 As of August 9, 2024, as known to the Company; percentage figures are rounded to the nearest decimal 2 Incl. Anxa Holding PTE and Lakestar II

Director IR & Corporate Finance [email protected] Carsten Fricke, CFA

Senior Investor Relations Manager [email protected]
Team Contact HQ Office Location
T: +49 157 501 63731 HomeToGo SE | 9, rue de Bitbourg, L-1273 Luxembourg
[email protected] https://ir.hometogo.de/
HomeToGo GmbH Pappelallee 78/79 10437 Berlin
[email protected] https://ir.hometogo.de/



Scan Me





Glossary
Booking Revenues Booking Revenues is a non-GAAP operating metric to measure performance that is defined as the net Euro value of bookings before cancellations generated by transactions on the HomeToGo platforms in a reporting period. Booking Revenues do not correspond to, and should not be considered as alternative or substitute for IFRS Revenues recognized in accordance with IFRS. Contrary to IFRS Revenues, Booking Revenues are recorded at the point in time when the booking is made. Revenues from non-booking activities as included in Advertising or revenues from Subscriptions are considered without any difference in revenue recognition for Booking Revenues as under IFRS to complement the view.
IFRS Revenues Revenues according to IFRS accounting policies. IFRS Revenues from booking-related activities are recognized on check-in date. Revenues from non-booking- related activities are recognized when services are provided click or referral date. IFRS Revenues from Subscriptions are recognized over time.
Adjusted EBITDA Net income (loss) before
(v) one-off items. One-off items relate to one-time and therefore non-recurring expenses and income outside the normal course of operational business. Among others those would include for example income and expenses for business combinations and other merger & acquisitions (M&A) activities, litigation, restructuring, government grants and other items that are not recurring on a regular basis and thus impede comparison of the underlying operational performance between financial periods.
Free Cash Flow (FCF) Free Cash Flow is defined as net cash from operating activities added by net interest result and deducted by capital expenditures defined as net investment into PPE as well as into intangibles and internally-generated intangible assets.
Marketplace Our reporting segment Marketplace aggregates all business models and revenue activities that are focused on the traveler as our customer. Revenues are mainly generated not directly with the traveler, but indirectly with our Partners and comprise revenue activities from Booking (Onsite) and Advertising.
Booking (Onsite) Revenues from Booking (Onsite) occur when the traveler booking journey is entirely completed on a HomeToGo Marketplace website. Booking (Onsite) is largely comparable to former CPA Onsite business.
Advertising Revenues from Advertising comprise all activities when the travelers (booking) journey is not entrirely completed on a HomeToGo Marketplace website Advertising is largely comparable to former CPA Offsite and CPC.
HomeToGo_PRO Our reporting segment HomeToGo_PRO aggregates all business models and revenue activities that are focused on the supplier of the vacation rental (hosts, property managers, destinations or others) or other (travel) businesses that want to offer vacation rentals themselves. It comprises revenues from Volume-based services as well as subscriptions that are tailored to enable the direct supplier or other third party being successful in the vacation rental market. Our Marketplace is partially utilized to promote and monetize the vacation rentals from our HomeToGo_PRO segment. Inter-segment revenues and expenses are reported as 'Intercompany consolidation' under 'Group' in our KPI cockpit.
Subscriptions Revenues from Subscriptions result from Software as a Service ('SaaS') and online advertising services for direct suppliers of vacation rentals who can use these over a determined period - irrespective of the amount of bookings. Accordingly, the related revenues are recognized over time.
Volume-based Volume-based revenues are consumption-based usage fees for software and other services resulting mainly from the amount of bookings and services to the direct provider of the vacation rental or other third party.
Gross Booking Value (GBV) GBV is the gross EUR value of bookings on our platform in a reporting period (as reported by our Partners). GBV is recorded at the time of booking and is not adjusted for cancellations or any other alterations after booking. For Onsite and Volume-based transactions, GBV includes the booking volume as tracked in the booking confirmation to the traveler. For transactions reported under Advertising, the GBV is partially provided by the supplier of the property, otherwise it is estimated. For Subscriptions, GBV is estimated. as well. The estimations are based on traffic or inquiry volumes, expected conversion rates, tracked duration of stay and tracked price per night. While the product of the two latter ones describe the basket size.
Onsite Take Rate Onsite Take Rate is the margin realized on the gross booking amount on the Marketplace and is defined as Booking Revenues from Booking (Onsite) divided by GBV from Booking (Onsite).
Booking Revenues Backlog Booking Revenues Backlog comprises Booking Revenues before cancellation generated in the reporting period or prior with IFRS Revenues recognition based on check-in date after the reporting period.
Cancellation Rate Cancellation Rate reflects the share of Booking Revenues that are cancelled subsequently, however, before being recognized as IFRS Revenues. This metric is monitored continuously and used for forecasting and budget planning.
Bookings Bookings represent the number of bookings generated by travelers using the Marketplace and services of HomeToGo PRO.
Booking Basket Size Booking Basket Size is defined as Gross Booking Value per booking before cancellations.It comprises Onsite bookings and bookings on external websites of Advertising and HomeToGo_PRO services. The Booking Basket Size is the product of the average daily rate and average length of stay.
Partners Contracted businesses (such as online travel agencies, tour operators, property managers, other inventory suppliers, software partners) or private persons that distribute, manage or own accommodations which they directly or indirectly list on HomeToGo Group platforms.
Repeat Booking Revenues Booking Revenues coming from existing customers, i.e. users of our platform that have placed at least one booking before.
Returning Visitor Clearly identifiable user, e.g. via cookie or login, returning to one of the HomeToGo Group websites. Hence, the user had at least one lifetime visit before; data excl. Agriturismo, AMIVAC, e-domizil, EscapadaRural, SECRA, Kurz Mal Weg and Kurzurlaub.
Provides subscriptions listing services for both homeowners and professional agencies. AMIVAC SAS (Paris, France) is a direct (100%) subsidiary of HomeToGo GmbH.
Specialist for vacation rentals, including brands e-domizil, e-domizil CH, atraveo and tourist-online.de. e-domizil GmbH (Frankfurt a.M., Germany) is a direct (100%) subsidiary of HomeToGo GmbH and holds the two subsidiaries e-domizil AG (Zurich, Switzerland) and Atraveo GmbH (Düsseldorf, Germany).
Two German market leading brands that are offering thematic travel bundles with hotels for short trips. KMW Reisen GmbH (Hamburg, Germany), Super Urlaub GmbH (Schwerin, Germany) and its Austrian subsidiary Kurzurlaub SHBC GmbH (Wien, Austria) are indirect (51%) subsidiaries of HomeToGo GmbH.
Offers software for hosts, rental agencies and destinations facilitates end-to-end management and marketing services for vacation rentals. SECRA Bookings GmbH (Sierksdorf, Germany) is a direct (100%) subsidiary of HomeToGo GmbH.
All-in-one SaaS solution that connects self-service hosts more easily to partners. Smoobu GmbH (Berlin, Germany) is a direct (100%) subsidiary of HomeToGo GmbH November 2024

This Presentation contains certain forward-looking statements, including statements regarding HomeToGo's future business and financial performance. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," plan," "may," "should," "will," "would," "will be," "will continue," "will likely result," and similar expressions. These forward-looking statements reflect, at the time made, HomeToGo's beliefs, intentions and current targets/aims concerning, among other things, HomeToGo's results of operations, financial condition, liquidity, prospects, growth and strategies. Forward-looking statements include statements regarding: objectives, goals, strategies, outlook and growth prospects; future plans, events or performance and potential for future growth; liquidity, capital resources and capital expenditures; economic outlook and industry trends; developments of HomeToGo's markets; the impact of regulatory initiatives; and the strength of HomeToGo's competitors. Forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. The forward-looking statements in the Presentation are based upon various assumptions, many of which are based, in turn, upon further assumptions, including without limitation, management's examination of historical operating trends, data contained in HomeToGo's records and other data available from third parties. Although HomeToGo believes that these assumptions were reasonable when made, these assumptions are inherently subject to significant known and unknown risks, uncertainties, contingencies and other important factors which are difficult or impossible to predict and are beyond its control. Forward-looking statements are not guarantees of future performance and such risks, uncertainties, contingencies and other important factors could cause the actual outcomes and the results of operations, financial condition and liquidity of HomeToGo or the industry to differ materially from those results expressed or implied in the Presentation by such forward-looking statements. No representation or warranty is made that any of these forward-looking statements or forecasts will come to pass or that any forecast result will be achieved. Undue influence should not be given to, and no reliance should be placed on, any forward-looking statement. No statement in the Presentation is intended to be nor may be construed as a profit forecast. It is up to the recipient to make its own assessment of the validity of any forward-looking statements and assumptions. No liability whatsoever is accepted by HomeToGo or any of HomeToGo's Representatives or any other person in respect of the achievement of such forward-looking statements and assumptions.
The Presentation includes certain financial measures (including on a forward-looking basis) that have not been prepared in accordance with International Financial Reporting Standards as adopted by the International Accounting Standards Board ("IFRS"). These non-IFRS measures are an addition, and not a substitute for or superior to, measures of financial performance prepared in accordance with IFRS and should not be considered as an alternative to net income, operating income or any other performance measures derived in accordance with IFRS. HomeToGo believes that these non-IFRS measures of financial results (including on a forward-looking basis) provide useful supplemental information to investors about HomeToGo. These projections are for illustrative purposes and should not be relied upon as being necessarily indicative of future results. Metrics that are considered non-IFRS financial measures are presented on a non-IFRS basis without reconciliations of such forward looking non-IFRS measures due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliation. They are subject to inherent limitations as they reflect the exercise of judgments by management about which expenses and income are excluded and included in determining these non-IFRS financial measures. In order to compensate for these limitations, management presents non-IFRS financial measures in connection with IFRS results. In addition, other companies may calculate non-IFRS measures differently, or may use other measures to calculate their financial performance, and therefore, HomeToGo's non-IFRS measures may not be directly comparable to similarly titled measures of other companies.
Quarterly financial information is unaudited and may be subject to change.
Building tools?
Free accounts include 100 API calls/year for testing.
Have a question? We'll get back to you promptly.