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HOMETOGO SE

Investor Presentation Nov 25, 2024

9322_rns_2024-11-25_c9fd9d37-9267-40b5-8c8e-81aedc1e3562.pdf

Investor Presentation

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Investor presentation

Steffen Schneider, CFO Sebastian Grabert, Director Investor Relations & Corporate Finance

November 2024

1

HomeToGo combines the traveler facing HomeToGo B2C Marketplace and the newly introduced B2B segment HomeToGo_PRO

Our journey so far

HomeToGo's revenue model in a nutshell

5

Operating Segments

B2C segment: HomeToGo's Marketplace

HomeToGo serves the needs of both the supply and demand side along the value chain

Offering a highly attractive customer base

High average basket sizes

With an average stay length of 7 days for vacation rental and resulting high basket size for Onsite bookings, we present an attractive channel for our Partners to ensure high revenues with low effort

Long booking windows

Average booking windows beyond 90 days for vacation rental allow our Partners to plan ahead and give occupancy security

Attractive customer group

HomeToGo travelers show an opportunity for high purchasing power with more than 80% of travelers being older than 35 years* and more than 39% of bookings being non-domestic

* Source: Conversion value segmented by age w.r.t. Google Ads Audience Report; Data pull for 1 January - 31 December 2023.

7 November 2024 Average length of stay including short trip business in Q3/24 was 4.3 days.

HomeToGo is a leading booking channel for many of the most relevant and best known property managers

We are a crucial revenues facilitator for our most important partners

Technology, data and AI have always been at the core of our business

Our roots State of the art machine learning

15 million+

Total accommodation offers

3.5 billion+ Images processed

+

50 million+ Monthly visits

ML/AI models

Proprietary cutting edge algorithms trained on a large amount of consumer data

Our product vision Fully AI-powered marketplace

AI smart reviews & descriptions; personal AI travel assistant along the customer journey

Wholly owned proprietary architecture that is agnostic to Large Language Models

Boosting productivity in developing new product innovations

10

Operating Segments

B2B segment: HomeToGo_PRO

HomeToGo serves the needs of both the supply and demand side along the value chain

HomeToGo_PRO, our B2B Software & Service Solutions for the whole travel market

Consists of Software & Service Solutions for the whole travel market (e.g. Centralized multi-channel distribution & synchronization on 100+ booking platforms)

Special focus on SaaS for the supply-side of vacation rentals

Incl. HomeToGo Doppelgänger: Scalable White Label and API products used by companies like

HomeToGo_PRO encompasses full service Software suites for the entire supply side

Subscription-based monetization

+ Connect a manual
Charlottenburg Ramona @ Julisha Lehmann 0
Waissensee Conto C O carana O Vengtheins 0
Mitter Alan T.
6
C2 Tornatia 8
Kreuzberg 0
Mateo Kavacio
Erling Haaland
C
Hansaring 65
SAUNDI
1 2408. 0 сести
Palm basch Mateo Kovacio
4 RoomA
3
Room B
0
Enling Masterid

Synchronize data such as prices & availabilities across 100+ platforms

Overview via central cockpit incl. Revenue statistics and guest communication

Mainly Volume-based monetization

Direct contact and contract with property managers / hosts

Experts for multi-channel distribution owning entire availabilities of partner properties

HomeToGo Doppelgänger easily connects trusted brands to our unparalleled selection of vacation rentals

  • Allows partners to monetize traffic and boost relevance / shortcut entry in Vacation Rental market
  • Gain access to HomeToGo's award-winning in-house customer experience and the world's largest selection of vacation rentals
  • Seamless and quick integration of about two weeks

Added value for HomeToGo

  • Additional monetization of existing tech and supply of the Marketplace + improved brand visibility
  • Participate in market share
  • Scalable business model with attractive commercials due to high added value solution offered to partners

Added value for our partners Strong growth due to new partnerships Q3/23 Q3/24 x2 Number of live partners 9M/23 9M/24 x3 Booking Revenues

Doppelgänger helped our partners boost their vacation rental business

Top 3 partner

Booking Revenues +90% YoY

in 9M/24 after migrating to HomeToGo Doppelgänger

15

Financial Information

Q3/24 Financials

Strong Booking Revenues growth with an exceptional increase in Adj. EBITDA of 259% YoY in 9M/24

16 November 2024

1 Net income (loss) before income taxes, finance income/finance expenses, depreciation and amortization adjusted for expenses for share-based compensation and one-off items. 2 Margin in % of IFRS Revenues. 3 Free Cash Flow is defined as net cash from operating activities added by net interest result and deducted by capital expenditures defined as net investment into PPE as well as into intangibles and internally-generated intangible assets; please see slide 24 for a complete FCF bridge

Strong growth in Booking (Onsite) and significantly enhanced profitability in both segments - Adj. EBITDA more than tripled YoY in 9M/24 to €16.8m (Adj. EBITDA margin of 9.5%)

HomeToGo Marketplace continues improvement in Onsite Take Rate and Onsite Share

18 November 2024 1 Onsite Take Rate is the margin realized on the gross booking amount on the Marketplace and is defined as Booking Revenues from Booking (Onsite) divided by GBV from Booking (Onsite). 2 Onsite Share is defined as the ratio of Booking Revenues from Bookings (Onsite) to Booking Revenues from the Marketplace segment that measures the penetration of our Partner base with our Onsite booking product.

Rapid growth of repeat demand and improvement in marketing efficiency as key success factors for profitability uplift

1 ACNR = Acquisition cost / net revenue; net revenue as booking revenue after cancellations for 9M/24

2 Booking Revenues from repeat customers include all Booking Revenues from existing customers (>= 1 lifetime booking on one of our brands)

3 Marketing and sales costs adjusted for expenses for share-based compensation, depreciation and amortization, and one-off items in relation to IFRS Revenues

Robust balance sheet with €90M in gross cash as of Q3/24

1 Both Q2/24 and Q3/24 liquidity include investments into other highly liquid short-term financial assets, i.e. money market funds and traveler advance payments. The latter represent an amount of €19.9M

2 Operating cash flow includes inflows in the amount of €16.6M (Q3/23: €23.5M) for traveler advance payments collected as part of payment services for hosts. 3 Includes cash flows from investments in fixed and intangible assets as well as the cash purchase prices for acquisitions, net of cash acquired. Presentation is adjusted for proceeds from sale of €5 million stake in money market fund compared to presentation in consolidated financial statements.

4 Includes financing cash flow and effect of exchange rate on cash and cash equivalents.

20 November 2024

5 Q3/24 cash & cash equivalents include cash of €10.1M that is restricted due to statutory requirements.

Significant Booking Revenues development versus previous years including €37.4M Backlog (28.4% YoY) ensures strong IFRS Revenues visibility for the remainder of the year

21.4

Specified Guidance for 2024: Strong Booking Revenues at improved profitability

Investor presentation

Appendix

23

Current analyst recommendations - average price target of EUR 4.61

Institution Analyst Rating Price Target
Berenberg Wolfgang Specht Buy EUR 4.50
Cantor Fitzgerald Bharath Nagaraj Buy EUR 4.50
Deutsche Bank Silvia Cuneo Buy EUR 3.50
Hauck Aufhäuser Christian Salis Buy EUR 5.20
Quirin Privatbank Marcel Ghazi Buy EUR 3.70
Stifel Benjamin Kohnke Buy EUR 4.10
Warburg Research Felix Ellmann Buy EUR 6.80

Acquisition-related shift in regional Booking Revenues share

Successful development of short trip business reflected in DACH Basket Size

In both Q3/24 and 9M/24, significant progress in profitability as a result of higher marketing efficiency

Costs and margins1,2 9M Q3
(in % of IFRS Revenues) 2023 2024 Delta 2023 2024 Delta
Cost of revenues (2.2)% (1.6)% +0.6pp (1.4)% (1.2)% +0.2pp
Gross profit 97.8% 98.4% +0.6pp 98.6% 98.8% +0.2pp
Marketing & Sales (67.9)% (61.9)% +6.0pp (42.1)% (38.2)% +3.9pp
Product Development (15.1)% (15.5)% (0.3)pp (11.0)% (11.2)% (0.2)pp
Administrative expenses (11.0)% (12.0)% (1.0)pp (6.9)% (8.7)% (1.8)pp
Other income and expenses (0.4)% 0.4% +0.9pp (0.5)% 0.4% +0.9pp
Adjusted EBITDA1 3.4% 9.5% +6.1pp 38.0% 41.0% +3.0pp

27

The value of ALL (incl. legacy VSOP prior IPO) vested share-based compensation is around €5M despite being accounted for at higher values and easily covered by treasury shares

Max. number of treasury shares needed to

Currently available treasury shares2

1 Granted as of 30 September 2024. Assumptions: All eligible employees exercise their vested entitlements; Legacy VSOP without hurdle options (€12.00 / €14.00). RSU = restricted stock units, VSO = virtual stock options 2 As of November 8, 2024

Deep dive 1: Overview of share-based compensation expenses

Both programs are equity-settled: When the beneficiary exercises, the virtual instruments are used to calculate a cash entitlement which is then generally settled in Class A shares (no cash transfer)1

29 November 2024 1 An exception to this is the pre-IPO VSOP, where a partial cash option is also offered. 2 Minimum allocation to each instrument is 30%. Participant gets 4 VSOs for 1 RSU. 3 Vesting period for the Management Board lasts over 4 years.

Deep dive 2: Overview of HomeToGo's share capital structure

The HomeToGo Share

Shareholder Structure1 Share Information
Ticker symbol HTG
Insight: 17.9% Type of Shares Class A Shares (Public Shares)
and Class B Shares (Founder Shares)
Klaus Hommels2
: 14.7%
Stock Exchange Frankfurt Stock Exchange
Market Segment Regulated Market (Prime Standard)
of the Frankfurt Stock Exchange
First Day of Trading September 22, 2021
DN Capital: 8.9% Total Number of 120,615,018
Shares
Outstanding
(116,031,685 Class A Shares and
4,583,333 Class B Shares)
Total Number of
Issued Shares
127,138,982
(122,555,649 Class A Shares and
4,583,333 Class B Shares)
Issued Share
Capital
€ 2,441,068.45

1 As of August 9, 2024, as known to the Company; percentage figures are rounded to the nearest decimal 2 Incl. Anxa Holding PTE and Lakestar II

HomeToGo Investor Relations Contact

Sebastian Grabert, CFA

Director IR & Corporate Finance [email protected] Carsten Fricke, CFA

Senior Investor Relations Manager [email protected]

Team Contact HQ Office Location

T: +49 157 501 63731 HomeToGo SE | 9, rue de Bitbourg, L-1273 Luxembourg

[email protected] https://ir.hometogo.de/

HomeToGo GmbH Pappelallee 78/79 10437 Berlin

[email protected] https://ir.hometogo.de/

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Glossary

Core KPIs

Booking Revenues Booking Revenues is a non-GAAP operating metric to measure performance that is defined as the net Euro value of bookings before cancellations generated by transactions on the HomeToGo platforms in a reporting period. Booking Revenues do not correspond to, and should not be considered as alternative or substitute for IFRS Revenues recognized in accordance with IFRS. Contrary to IFRS Revenues, Booking Revenues are recorded at the point in time when the booking is made. Revenues from non-booking activities as included in Advertising or revenues from Subscriptions are considered without any difference in revenue recognition for Booking Revenues as under IFRS to complement the view.

IFRS Revenues Revenues according to IFRS accounting policies. IFRS Revenues from booking-related activities are recognized on check-in date. Revenues from non-booking- related activities are recognized when services are provided click or referral date. IFRS Revenues from Subscriptions are recognized over time.

Adjusted EBITDA Net income (loss) before

  • (i) income taxes;
  • (ii) finance income, finance expenses;
  • (iii) depreciation and amortization;
  • adjusted for
  • (iv) expenses for share-based compensation and

(v) one-off items. One-off items relate to one-time and therefore non-recurring expenses and income outside the normal course of operational business. Among others those would include for example income and expenses for business combinations and other merger & acquisitions (M&A) activities, litigation, restructuring, government grants and other items that are not recurring on a regular basis and thus impede comparison of the underlying operational performance between financial periods.

Free Cash Flow (FCF) Free Cash Flow is defined as net cash from operating activities added by net interest result and deducted by capital expenditures defined as net investment into PPE as well as into intangibles and internally-generated intangible assets.

Reporting segments and revenue activities

Marketplace Our reporting segment Marketplace aggregates all business models and revenue activities that are focused on the traveler as our customer. Revenues are mainly generated not directly with the traveler, but indirectly with our Partners and comprise revenue activities from Booking (Onsite) and Advertising.

Booking (Onsite) Revenues from Booking (Onsite) occur when the traveler booking journey is entirely completed on a HomeToGo Marketplace website. Booking (Onsite) is largely comparable to former CPA Onsite business.

Advertising Revenues from Advertising comprise all activities when the travelers (booking) journey is not entrirely completed on a HomeToGo Marketplace website Advertising is largely comparable to former CPA Offsite and CPC.

HomeToGo_PRO Our reporting segment HomeToGo_PRO aggregates all business models and revenue activities that are focused on the supplier of the vacation rental (hosts, property managers, destinations or others) or other (travel) businesses that want to offer vacation rentals themselves. It comprises revenues from Volume-based services as well as subscriptions that are tailored to enable the direct supplier or other third party being successful in the vacation rental market. Our Marketplace is partially utilized to promote and monetize the vacation rentals from our HomeToGo_PRO segment. Inter-segment revenues and expenses are reported as 'Intercompany consolidation' under 'Group' in our KPI cockpit.

Subscriptions Revenues from Subscriptions result from Software as a Service ('SaaS') and online advertising services for direct suppliers of vacation rentals who can use these over a determined period - irrespective of the amount of bookings. Accordingly, the related revenues are recognized over time.

Volume-based Volume-based revenues are consumption-based usage fees for software and other services resulting mainly from the amount of bookings and services to the direct provider of the vacation rental or other third party.

Further financial KPIs (Non-GAAP)

Gross Booking Value (GBV) GBV is the gross EUR value of bookings on our platform in a reporting period (as reported by our Partners). GBV is recorded at the time of booking and is not adjusted for cancellations or any other alterations after booking. For Onsite and Volume-based transactions, GBV includes the booking volume as tracked in the booking confirmation to the traveler. For transactions reported under Advertising, the GBV is partially provided by the supplier of the property, otherwise it is estimated. For Subscriptions, GBV is estimated. as well. The estimations are based on traffic or inquiry volumes, expected conversion rates, tracked duration of stay and tracked price per night. While the product of the two latter ones describe the basket size.

Onsite Take Rate Onsite Take Rate is the margin realized on the gross booking amount on the Marketplace and is defined as Booking Revenues from Booking (Onsite) divided by GBV from Booking (Onsite).

Booking Revenues Backlog Booking Revenues Backlog comprises Booking Revenues before cancellation generated in the reporting period or prior with IFRS Revenues recognition based on check-in date after the reporting period.

Cancellation Rate Cancellation Rate reflects the share of Booking Revenues that are cancelled subsequently, however, before being recognized as IFRS Revenues. This metric is monitored continuously and used for forecasting and budget planning.

Non-financial KPIs

Bookings Bookings represent the number of bookings generated by travelers using the Marketplace and services of HomeToGo PRO.

Booking Basket Size Booking Basket Size is defined as Gross Booking Value per booking before cancellations.It comprises Onsite bookings and bookings on external websites of Advertising and HomeToGo_PRO services. The Booking Basket Size is the product of the average daily rate and average length of stay.

Other defined terms

Partners Contracted businesses (such as online travel agencies, tour operators, property managers, other inventory suppliers, software partners) or private persons that distribute, manage or own accommodations which they directly or indirectly list on HomeToGo Group platforms.

Repeat Booking Revenues Booking Revenues coming from existing customers, i.e. users of our platform that have placed at least one booking before.

Returning Visitor Clearly identifiable user, e.g. via cookie or login, returning to one of the HomeToGo Group websites. Hence, the user had at least one lifetime visit before; data excl. Agriturismo, AMIVAC, e-domizil, EscapadaRural, SECRA, Kurz Mal Weg and Kurzurlaub.

AMIVAC

Provides subscriptions listing services for both homeowners and professional agencies. AMIVAC SAS (Paris, France) is a direct (100%) subsidiary of HomeToGo GmbH.

e-domizil

Specialist for vacation rentals, including brands e-domizil, e-domizil CH, atraveo and tourist-online.de. e-domizil GmbH (Frankfurt a.M., Germany) is a direct (100%) subsidiary of HomeToGo GmbH and holds the two subsidiaries e-domizil AG (Zurich, Switzerland) and Atraveo GmbH (Düsseldorf, Germany).

Kurz Mal Weg and Kurzurlaub

Two German market leading brands that are offering thematic travel bundles with hotels for short trips. KMW Reisen GmbH (Hamburg, Germany), Super Urlaub GmbH (Schwerin, Germany) and its Austrian subsidiary Kurzurlaub SHBC GmbH (Wien, Austria) are indirect (51%) subsidiaries of HomeToGo GmbH.

SECRA

Offers software for hosts, rental agencies and destinations facilitates end-to-end management and marketing services for vacation rentals. SECRA Bookings GmbH (Sierksdorf, Germany) is a direct (100%) subsidiary of HomeToGo GmbH.

Smoobu

All-in-one SaaS solution that connects self-service hosts more easily to partners. Smoobu GmbH (Berlin, Germany) is a direct (100%) subsidiary of HomeToGo GmbH November 2024

Disclaimer

Forward-Looking Statements

This Presentation contains certain forward-looking statements, including statements regarding HomeToGo's future business and financial performance. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," plan," "may," "should," "will," "would," "will be," "will continue," "will likely result," and similar expressions. These forward-looking statements reflect, at the time made, HomeToGo's beliefs, intentions and current targets/aims concerning, among other things, HomeToGo's results of operations, financial condition, liquidity, prospects, growth and strategies. Forward-looking statements include statements regarding: objectives, goals, strategies, outlook and growth prospects; future plans, events or performance and potential for future growth; liquidity, capital resources and capital expenditures; economic outlook and industry trends; developments of HomeToGo's markets; the impact of regulatory initiatives; and the strength of HomeToGo's competitors. Forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. The forward-looking statements in the Presentation are based upon various assumptions, many of which are based, in turn, upon further assumptions, including without limitation, management's examination of historical operating trends, data contained in HomeToGo's records and other data available from third parties. Although HomeToGo believes that these assumptions were reasonable when made, these assumptions are inherently subject to significant known and unknown risks, uncertainties, contingencies and other important factors which are difficult or impossible to predict and are beyond its control. Forward-looking statements are not guarantees of future performance and such risks, uncertainties, contingencies and other important factors could cause the actual outcomes and the results of operations, financial condition and liquidity of HomeToGo or the industry to differ materially from those results expressed or implied in the Presentation by such forward-looking statements. No representation or warranty is made that any of these forward-looking statements or forecasts will come to pass or that any forecast result will be achieved. Undue influence should not be given to, and no reliance should be placed on, any forward-looking statement. No statement in the Presentation is intended to be nor may be construed as a profit forecast. It is up to the recipient to make its own assessment of the validity of any forward-looking statements and assumptions. No liability whatsoever is accepted by HomeToGo or any of HomeToGo's Representatives or any other person in respect of the achievement of such forward-looking statements and assumptions.

Use of Non-IFRS Measures

The Presentation includes certain financial measures (including on a forward-looking basis) that have not been prepared in accordance with International Financial Reporting Standards as adopted by the International Accounting Standards Board ("IFRS"). These non-IFRS measures are an addition, and not a substitute for or superior to, measures of financial performance prepared in accordance with IFRS and should not be considered as an alternative to net income, operating income or any other performance measures derived in accordance with IFRS. HomeToGo believes that these non-IFRS measures of financial results (including on a forward-looking basis) provide useful supplemental information to investors about HomeToGo. These projections are for illustrative purposes and should not be relied upon as being necessarily indicative of future results. Metrics that are considered non-IFRS financial measures are presented on a non-IFRS basis without reconciliations of such forward looking non-IFRS measures due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliation. They are subject to inherent limitations as they reflect the exercise of judgments by management about which expenses and income are excluded and included in determining these non-IFRS financial measures. In order to compensate for these limitations, management presents non-IFRS financial measures in connection with IFRS results. In addition, other companies may calculate non-IFRS measures differently, or may use other measures to calculate their financial performance, and therefore, HomeToGo's non-IFRS measures may not be directly comparable to similarly titled measures of other companies.

Financial Information

Quarterly financial information is unaudited and may be subject to change.

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