Smartphoto Group N.V.

Declaration of Voting Results & Voting Rights Announcements • Jun 28, 2021

PRESS RELEASE – Regulated information

Wetteren, June 28, 2021 – 05.45 p.m.

smartphoto group - Euronext Brussels: SMAR

Publication of a transparency notification

According to Article 9bis of the articles of association of smartphoto group NV, each holder of voting securities must notify when the voting rights attached to the voting securities reach, exceed or fall below the thresholds of 3%, 5%, or any multiple of 5% of the total number of existing voting rights.

In accordance with Article 14 and Article 29 of the Law of May 2, 2007 on disclosure of major holdings in issuers whose shares are admitted to trading on a regulated market, and containing various provisions, smartphoto group NV discloses the following notification:

Notification made on June 28, 2021

Smartphoto group NV has informed the Financial Services and Markets Authority (FSMA) that the percentage of voting securities or voting rights acquired on June 24, 2021 has exceeded the legal and statutory threshold of 5% due to the additional acquisition of treasury shares. The total number of voting securities held in treasury amounts to 197,759 or 5.02%.

The details of this notification are shown below.

Notification by a person that notifies alone.

Holders of voting rights	Previous notification Number of voting rights	After the transaction Number of voting rights	% voting rights
smartphoto group NV		197,759	5.02%
c/o Kwatrechtsteenweg 160, B-9230 Wetteren
TOTAL		197,759	5.02%

Total number of voting rights (the denominator) at the time of the acquisition of the voting rights, i.e. on June 24, 2021: 3,941,950.

Chain of controlled undertakings through which the holding is effectively held: smartphoto group NV is not a controlled undertaking.

The notification, of which the information is presented in this press release, is available on the corporate website of smartphoto group NV, being www.smartphotogroup.com, under the heading Investors/Transparency legislation/Transparency declarations.

Notifications of important participations, or changes to these, must - in accordance with the Act of May 2, 2007 and the articles of association of smartphoto group NV - be sent to: Maggy Van den Stock, e-mail: maggy.vandenstock@smartphoto.com.

About smartphoto group

Smartphoto group, the innovative e-commerce group, operates in 12 European countries and primarily targets consumers.

Smartphoto group is active in B2C e-commerce with affordable, high-quality personalised products such as photo books, personalised gifts, cards, calendars, wall decoration and prints.

The shares of smartphoto group are traded on Euronext Brussels (ISIN BE0974323553, ticker symbol SMAR).

For additional information

Stef De corte*, CEO

smartphoto group NV Kwatrechtsteenweg 160 B- 9230 Wetteren Tel. +32.9.365.99.10 E-mail: maggy.vandenstock@smartphoto.com - Internet: www.smartphotogroup.com

* Fixed representative of Acortis BV

This press release is a free translation of the official Dutch version.