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Board/Management Information • Aug 7, 2014

Apptix Management Change

Apptix Management Change

Herndon, VA and Oslo, Norway - August 7, 2014 -

Apptix® (OSE: APP), the premier provider of hosted

business communication, collaboration, and IT

solutions, today announced that David Ehrhardt has

stepped down as President & Chief Executive Officer.

Mr. Ehrhardt has served as Apptix's CEO since

December of 2007, leading the Company's efforts to

expand its user base, improve service excellence, and

achieve positive cash flow and net income

profitability.

"We are very appreciative of Dave's efforts and

leadership over the past seven years," said Johan

Lindquist, Apptix's Chairman of the Board. "He guided

us through a very challenging period of time and has

positioned the Company very well as we enter the

growth phase of our corporate development."

Mr. Lindquist will serve as the interim CEO as the

Company seeks Mr. Ehrhardt's replacement. His primary

responsibility will be working with the management

team as chief strategist for Apptix.

Christopher E. Mack, Apptix's Chief Financial

Officer, has been appointed President & Chief

Operating Officer and will be responsible for day-to-

day corporate operations. Mr. Mack has been with

Apptix since 2008 and was instrumental in the

financial and operational turnaround of the

business. Under Mr. Mack's financial leadership, the

Company has built an efficient and scalable business

model to support Apptix's future growth plans.

The Company's growth plans entail leveraging and

expanding its capabilities and experience delivering

public, private, and hybrid cloud services to its

existing base of half a million users under contract.

The growth potential in the market lies amongst a

combination of these three cloud service offerings. A

proven public cloud leader, Apptix is also one of the

few service providers with the knowledge and

expertise to be able to deliver a private and/or

hybrid cloud offering in a secure and customizable

environment. The Company will continue to leverage

its channel distribution model, but will augment this

with a direct sales presence primarily focused on

private/hybrid service offerings.

"We are pleased with the user growth delivered over

the past few years through our Channel First

distribution model," said Mr. Lindquist. "However, we

now need to experience a corresponding growth in top-

line revenue. Fortunately, we have a strong business

and solid foundation to build upon. Moving forward,

we see significant market opportunities within all

three cloud environments - public, private, and

hybrid. Working closely with our customers and

prospects, Apptix will provide and manage the

offerings, services, and customized solutions in the

cloud environment that best meet their needs to drive

the revenue growth we are seeking."

About Apptix

Apptix (OSE: APP) is the premier provider of hosted

business communication, collaboration, and IT

solutions to business of all sizes - from SOHO to

Fortune 500 - and blue chip channel partners. Apptix

is a Cloud services pioneer with over 520,000 users

under contract around the world. Apptix's

comprehensive portfolio of Cloud solutions includes

Microsoft Exchange email, VoIP, Microsoft SharePoint,

Microsoft Lync, Servers on Demand, and Enterprise

Backup. Services are delivered over a highly reliable

network leveraging best-in-class technology, housed

in SSAE 16-compliant datacenters, and backed by U.S.-

based 24/7 support. For more information, visit

www.apptix.com.

For further information:

Johan Lindqvist: +46 733 55 09 35.

Email: johan.lindqvist@windchange.se

Chris Mach: +1 703 890 2800

Email: chris.mack@aptix.com