Kid ASA

Share Issue/Capital Change • Oct 20, 2015

Management and the Board of Directors applies for shares in Kid ASA

Management and the Board of Directors applies for shares in Kid ASA

NOT FOR DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, TO

U.S. NEWS WIRE SERVICES OR FOR DISSEMINATION IN OR INTO THE

UNITED STATES, AUSTRALIA, HONG KONG, CANADA OR JAPAN, OR ANY

OTHER JURISDICTION IN WHICH THE DISTRIBUTION OR RELEASE

WOULD BE UNLAWFUL.

Management and the Board of Directors applies for shares in

Kid ASA

On the first day of the application period for the employee

offering of Kid, the following insiders, including members

of management and the Board of Directors of Kid, has applied

for shares as part of the ongoing initial public offering

and listing of Kid:.

- Kjersti Hobøl (CEO) has applied for shares for a

total amount of NOK 1,999,999

- Petter Schouw-Hansen (CFO) has applied for shares

for a total amount of NOK 1,000,000

- Eva-Lena Wechselberger (Head of store operations)

has applied for shares for a total amount of NOK 200,000

- Henrik Schüssler (Chairman of the Board) has applied

for shares for a total amount of NOK 1,000,000

- Pål F. Clausen (Board member) has applied for shares

for a total amount of NOK 250,000

- Karin Bing Orgland (Board member) has applied for

shares for a total amount of NOK 500,000

- Vilde Falck-Ytter (Board member) has applied for

shares for a total amount of NOK 200,000

- Rune Marsdal (CFO in Gjelsten Holding, the Selling

Shareholder, and former board member in Kid) has applied for

shares for a total amount of NOK 300,000

All board members and management applicants in the employee

offering will receive full allocation for their

applications. All board members and members of management

will have a 12 month lock-up for their allocated shares.

The applications have been made according to the terms and

conditions for the offering described in the prospectus

dated 16 October 2015 prepared in connection with the

offering.

The Prospectus is, subject to regulatory restrictions in

certain jurisdictions, available at www.abgsc.com and

www.arcticsec.no. Hard copies of the Prospectus may be

obtained free of charge at the offices of ABG Sundal

Collier, Munkedamsveien 45E, 0250 Oslo or Arctic Securities,

Haakon VIIs gate 5, 0161 Oslo.

For further enquiries, please contact:

Petter Schouw-Hansen, CFO

+47 482 24 534

IMPORTANT NOTICE

This announcement is not and does not form a part of any

offer to sell, or a solicitation of an offer to purchase,

any securities of the Company.

Copies of this announcement are not being made and may not

be distributed or sent into the United States, Australia,

Hong Kong, Canada, Japan or any other jurisdiction in which

such distribution would be unlawful or would require

registration or other measures.

The securities referred to in this announcement have not

been and will not be registered under the U.S. Securities

Act of 1933, as amended (the "Securities Act"), and

accordingly may not be offered or sold in the United States

absent registration or an applicable exemption from the

registration requirements of the Securities Act and in

accordance with applicable U.S. state securities laws. The

Company does not intend to register any part of the offering

in the United States or to conduct a public offering of

securities in the United States. Any sale in the United

States of the securities mentioned in this announcement will

be made solely to "qualified institutional buyers" as

defined in Rule 144A under the Securities Act.

Any offering of the securities referred to in this

announcement will be made by means of a prospectus. This

announcement is not a prospectus for the purposes of

Directive 2003/71/EC (as amended, together with any

applicable implementing measures in any Member State, the

"Prospectus Directive"). Investors should not subscribe for

any securities referred to in this announcement except on

the basis of information contained in a prospectus.

In any EEA Member State that has implemented the Prospectus

Directive, this communication is only addressed to and is

only directed at qualified investors in that Member State

within the meaning of the Prospectus Directive.

This communication is only being distributed to and is only

directed at persons in the United Kingdom that are (i)

investment professionals falling within Article 19(5) of the

Financial Services and Markets Act 2000 (Financial

Promotion) Order 2005, as amended (the "Order") or (ii) high

net worth entities, and other persons to whom this

announcement may lawfully be communicated, falling within

Article 49(2)(a) to (d) of the Order (all such persons

together being referred to as "relevant persons"). This

communication must not be acted on or relied on by persons

who are not relevant persons. Any investment or investment

activity to which this communication relates is available

only for relevant persons and will be engaged in only with

relevant persons. Persons distributing this communication

must satisfy themselves that it is lawful to do so.

Matters discussed in this announcement may constitute

forward-looking statements. Forward-looking statements are

statements that are not historical facts and may be

identified by words such as "believe", "expect",

"anticipate", "strategy", "intends", "estimate", "will",

"may", "continue", "should" and similar expressions. The

forward-looking statements in this release are based upon

various assumptions, many of which are based, in turn, upon

further assumptions. Although the Company believes that

these assumptions were reasonable when made, these

assumptions are inherently subject to significant known and

unknown risks, uncertainties, contingencies and other

important factors which are difficult or impossible to

predict and are beyond its control. Actual events may differ

significantly from any anticipated development due to a

number of factors, including without limitation, changes in

public sector investment levels, changes in the general

economic, political and market conditions in the Norwegian

market, the Company's ability to attract, retain and

motivate qualified personnel, changes in the Company's

ability to engage in commercially acceptable acquisitions

and strategic investments, and changes in laws and

regulation and the potential impact of legal proceedings and

actions. Such risks, uncertainties, contingencies and other

important factors could cause actual events to differ

materially from the expectations expressed or implied in

this release by such forward-looking statements. The Company

does not guarantee that the assumptions underlying the

forward-looking statements in this presentation are free

from errors nor does it accept any responsibility for the

future accuracy of the opinions expressed in this

presentation or any obligation to update or revise the

statements in this presentation to reflect subsequent

events. You should not place undue reliance on the forward-

looking statements in this document.

The information, opinions and forward-looking statements

contained in this announcement speak only as at its date,

and are subject to change without notice. The Company does

not undertake any obligation to review, update, confirm, or

to release publicly any revisions to any forward-looking

statements to reflect events that occur or circumstances

that arise in relation to the content of this announcement.