Kid ASA

Share Issue/Capital Change • Oct 27, 2015

Kid ASA: Update on the Initial Public Offering

Kid ASA: Update on the Initial Public Offering

NOT FOR DISTRIBUTION OR RELEASE, DIRECTLY OR

INDIRECTLY, IN OR INTO THE UNITED STATES, CANADA,

AUSTRALIA, HONG KONG OR JAPAN OR ANY OTHER

JURISDICTION IN WHICH THE DISTRIBUTION OR RELEASE

WOULD BE UNLAWFUL

Kid ASA - Update on the Initial Public Offering

Lier, 27 October 2015 - Reference is made to the

initial public offering of shares of Kid ASA ("Kid" or

the "Company"). Based on the order received, it has

been decided to update the indicative price to NOK 31

per Offer Share, which implies a pre-money equity

value of Kid of NOK 1,085 million.

The Company will still raise gross proceeds of NOK 175

million by issuing new shares in the Offering, but as

a result of the indicative price, the Selling

Shareholder intends to sell no more than 15 million

existing shares in the Company. In addition, pursuant

to an over-allotment facility, the Joint Bookrunners

may elect to over-allot a number of additional

existing shares equalling up to 15 % of the number of

Offer Shares.

The new base deal is covered at NOK 31 per share.

The bookbuilding period for the institutional offering

will end on 29 October 2015 at 14:00 hours (CET), and

the application period for the retail offering and the

employee offering will end on 29 October 2015 at 12:00

hours (CET).

ABG Sundal Collier ASA and Arctic Securities AS are

acting as Joint Bookrunners in the IPO. Wiersholm is

acting as legal advisors to the Company, and Schjødt

is acting as legal advisors to the Joint Bookrunners.

The information in this announcement is subject to the

disclosure requirements of the Norwegian Securities

Trading Act section 7-19.

IMPORTANT NOTICE

This announcement is not and does not form a part of

any offer to sell, or a solicitation of an offer to

purchase, any securities of the Company.

Copies of this announcement are not being made and may

not be distributed or sent into the United States,

Australia, Hong Kong, Canada, Japan or any other

jurisdiction in which such distribution would be

unlawful or would require registration or other

measures.

The securities referred to in this announcement have

not been and will not be registered under the U.S.

Securities Act of 1933, as amended (the "Securities

Act"), and accordingly may not be offered or sold in

the United States absent registration or an applicable

exemption from the registration requirements of the

Securities Act and in accordance with applicable U.S.

state securities laws. The Company does not intend to

register any part of the offering in the United States

or to conduct a public offering of securities in the

United States. Any sale in the United States of the

securities mentioned in this announcement will be made

solely to "qualified institutional buyers" as defined

in Rule 144A under the Securities Act.

Any offering of the securities referred to in this

announcement will be made by means of the prospectus.

This announcement is not a prospectus for the purposes

of Directive 2003/71/EC (as amended, together with any

applicable implementing measures in any Member State,

the "Prospectus Directive"). Investors should not

subscribe for any securities referred to in this

announcement except on the basis of information

contained in the prospectus.

In any EEA Member State that has implemented the

Prospectus Directive, this communication is only

addressed to and is only directed at qualified

investors in that Member State within the meaning of

the Prospectus Directive.

This communication is only being distributed to and is

only directed at persons in the United Kingdom that

are (i) investment professionals falling within

Article 19(5) of the

Financial Services and Markets Act 2000 (Financial

Promotion) Order 2005, as amended (the "Order") or

(ii) high net worth entities, and other persons to

whom this announcement may lawfully be communicated,

falling within Article 49(2)(a) to (d) of the Order

(all such persons together being referred to

as "relevant persons"). This communication must not be

acted on or relied on by persons who are not relevant

persons. Any investment or investment activity to

which this communication relates is available only for

relevant persons and will be engaged in only with

relevant persons. Persons distributing this

communication must satisfy themselves that it is

lawful to do so.

Matters discussed in this announcement may constitute

forward-looking statements. Forward-looking statements

are statements that are not historical facts and may

be identified by words such

as "believe", "expect", "anticipate", "strategy", "inte

nds", "estimate", "will", "may", "continue", "should"

and similar expressions. The forward-looking

statements in this release are based upon various

assumptions, many of which are based, in turn, upon

further assumptions. Although the Company believes

that these assumptions were reasonable when made,

these assumptions are inherently subject to

significant known and unknown risks, uncertainties,

contingencies and other important factors which are

difficult or impossible to predict and are beyond its

control. Actual events may differ significantly from

any anticipated development due to a number of

factors, including without limitation, changes in

public sector investment levels, changes in the

general economic, political and market conditions in

the Norwegian market, the Company's ability to

attract, retain and motivate qualified personnel,

changes in the Company's ability to engage in

commercially acceptable acquisitions and strategic

investments, and changes in laws and regulation and

the potential impact of legal proceedings and actions.

Such risks, uncertainties, contingencies and other

important factors could cause actual events to differ

materially from the expectations expressed or implied

in this release by such forward-looking statements.

The Company does not guarantee that the assumptions

underlying the forward-looking statements in this

presentation are free from errors nor does it accept

any responsibility for the future accuracy of the

opinions expressed in this presentation or any

obligation to update or revise the statements in this

presentation to reflect subsequent events. You should

not place undue reliance on the forward-looking

statements in this document.

The information, opinions and forward-looking

statements contained in this announcement speak only

as at its date, and are subject to change without

notice. The Company does not undertake any obligation

to review, update, confirm, or to release publicly any

revisions to any forward-looking statements to reflect

events that occur or circumstances that arise in

relation to the content of this announcement.