Kid ASA

Share Issue/Capital Change • Oct 30, 2015

Allocation to primary insiders

Allocation to primary insiders

NOT FOR DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, TO

U.S. NEWS WIRE SERVICES OR FOR DISSEMINATION IN OR INTO THE

UNITED STATES, AUSTRALIA, HONG KONG, CANADA OR JAPAN, OR ANY

OTHER JURISDICTION IN WHICH THE DISTRIBUTION OR RELEASE

WOULD BE UNLAWFUL.

KID ASA - ALLOCATION TO PRIMARY INSIDERS

Lier, 30 October 2015: Reference is made to the stock

exchange announcement published on 30 October 2015, in which

Kid ASA ("Kid" or the "Company") announced the successful

completion of the bookbuilding period for the initial public

offering of the shares (the "Offering").

The following primary insiders of Kid have been allocated

shares at a price of NOK 31 per share in accordance with the

terms set out in the prospectus dated 16 October 2015 and

supplement prospectus dated 26 October 2015:

- Kjersti Hobøl (CEO) has been allocated 64,516 shares in

the Offering and will own 64,516 shares in Kid following

completion of the Offering

- Petter Schouw-Hansen (CFO) has been allocated 32,258

shares in the Offering and will own 32,258 shares in Kid

following completion of the Offering

- Eva-Lena Wechselberger (Head of store operations) has been

allocated 6,451 shares in the Offering and will own 6,451

shares in Kid following completion of the Offering

- Robert Steen (Logistics Director) has been allocated 8,064

shares in the Offering and will own 8,064 shares in Kid

following completion of the Offering

- Stian Brandhagen (Business Controller) has been allocated

3,225 shares in the Offering and will own 3,225 shares in

Kid following completion of the Offering

- Espen Berge Kvam (Business Controller) has been allocated

338 shared in the Offering and will own 338 shares in Kid

following completion of the Offering

- Henrik Schüssler (Chairman of the Board) has been

allocated 32,258 shares in the Offering and will own 32,258

shares in Kid following completion of the Offering

- Pål F. Clausen (Board member) has been allocated 8,064

shares in the Offering and will own 8,064 shares in Kid

following completion of the Offering

- Karin Bing Orgland (Board member) has been allocated

16,129 shares in the Offering and will own 16,129 shares in

Kid following completion of the Offering

- Vilde Falck-Ytter (Board member) has been allocated 6,451

shares in the Offering and will own 6,451 shares in Kid

following completion of the Offering

ABG Sundal Collier ASA and Arctic Securities AS

(collectively the "Joint Bookrunners") are acting as Joint

Bookrunners in the IPO.

For further enquiries, please contact:

Petter Schouw-Hansen, CFO +47 482 24 534

ABOUT KID ASA

Kid is the leading and most profitable retailer in the

Norwegian home textile market, typified by products like

duvets, pillows, curtains, bed linens and other accessories

and decorating items. As of 30 September 2015, Kid operated

a total of 128 wholly-owned stores in Norway, in addition to

an established e-commerce platform. Kid traces its history

back to 1937, and has since the 1950s renewed Norwegian

homes by offering attractive and practical curtains, bed

linens and other interior articles. Kid is among the known

brands within retail in Norway, with 97% of Norwegian women

being familiar with the Company. Kid has approximately 900

employees with headquarters in new and modern facilities in

Lier, Norway. For more information visit www.kid.no

IMPORTANT NOTICE

This announcement is not and does not form a part of any

offer to sell, or a solicitation of an offer to purchase,

any securities of the Company.

Copies of this announcement are not being made and may not

be distributed or sent into the United States, Australia,

Hong Kong, Canada, Japan or any other jurisdiction in which

such distribution would be unlawful or would require

registration or other measures.

The securities referred to in this announcement have not

been and will not be registered under the U.S. Securities

Act of 1933, as amended (the "Securities Act"), and

accordingly may not be offered or sold in the United States

absent registration or an applicable exemption from the

registration requirements of the Securities Act and in

accordance with applicable U.S. state securities laws. The

Company does not intend to register any part of the offering

in the United States or to conduct a public offering of

securities in the United States. Any sale in the United

States of the securities mentioned in this announcement will

be made solely to "qualified institutional buyers" as

defined in Rule 144A under the Securities Act.

Any offering of the securities referred to in this

announcement will be made by means of a prospectus. This

announcement is not a prospectus for the purposes of

Directive 2003/71/EC (as amended, together with any

applicable implementing measures in any Member State, the

"Prospectus Directive"). Investors should not subscribe for

any securities referred to in this announcement except on

the basis of information contained in a prospectus.

In any EEA Member State that has implemented the Prospectus

Directive, this communication is only addressed to and is

only directed at qualified investors in that Member State

within the meaning of the Prospectus Directive.

This communication is only being distributed to and is only

directed at persons in the United Kingdom that are (i)

investment professionals falling within Article 19(5) of the

Financial Services and Markets Act 2000 (Financial

Promotion) Order 2005, as amended (the "Order") or (ii) high

net worth entities, and other persons to whom this

announcement may lawfully be communicated, falling within

Article 49(2)(a) to (d) of the Order (all such persons

together being referred to as "relevant persons"). This

communication must not be acted on or relied on by persons

who are not relevant persons. Any investment or investment

activity to which this communication relates is available

only for relevant persons and will be engaged in only with

relevant persons. Persons distributing this communication

must satisfy themselves that it is lawful to do so.

Matters discussed in this announcement may constitute

forward-looking statements. Forward-looking statements are

statements that are not historical facts and may be

identified by words such as "believe", "expect",

"anticipate", "strategy", "intends", "estimate", "will",

"may", "continue", "should" and similar expressions. The

forward-looking statements in this release are based upon

various assumptions, many of which are based, in turn, upon

further assumptions. Although the Company believes that

these assumptions were reasonable when made, these

assumptions are inherently subject to significant known and

unknown risks, uncertainties, contingencies and other

important factors which are difficult or impossible to

predict and are beyond its control. Actual events may differ

significantly from any anticipated development due to a

number of factors, including without limitation, changes in

public sector investment levels, changes in the general

economic, political and market conditions in the Norwegian

market, the Company's ability to attract, retain and

motivate qualified personnel, changes in the Company's

ability to engage in commercially acceptable acquisitions

and strategic investments, and changes in laws and

regulation and the potential impact of legal proceedings and

actions. Such risks, uncertainties, contingencies and other

important factors could cause actual events to differ

materially from the expectations expressed or implied in

this release by such forward-looking statements. The Company

does not guarantee that the assumptions underlying the

forward-looking statements in this presentation are free

from errors nor does it accept any responsibility for the

future accuracy of the opinions expressed in this

presentation or any obligation to update or revise the

statements in this presentation to reflect subsequent

events. You should not place undue reliance on the forward-

looking statements in this document.

The information, opinions and forward-looking statements

contained in this announcement speak only as at its date,

and are subject to change without notice. The Company does

not undertake any obligation to review, update, confirm, or

to release publicly any revisions to any forward-looking

statements to reflect events that occur or circumstances

that arise in relation to the content of this announcement.