Swedbank A

Board/Management Information • Feb 2, 2017

Aet Altroff appointed Head of Customer Value Management

Aet Altroff appointed Head of Customer Value Management

Aet Altroff is appointed Head of Customer Value Management (CVM) in Swedbank and

member of the Group Executive Committee. This is a new Group function in

Swedbank that will develop the bank's ability to offer personalised services and

products.

In October of 2016 Swedbank announced the creation of Digital Banking with the

aim to ensure digital development, transformation and innovation. At the same

time Swedbank announced that a new organisation - CVM - was being formed. CVM

will drive customer loyalty with proactive, relevant and personalised offers

distributed to the right channel at the right time based on customer insights.

- Aet's solid experience in the area of retail banking and proven track record

of building customer loyalty is a great asset for Swedbank and I am very pleased

that we are now able to launch CVM. Aet and her team have an important task to

continue developing our customer data and analytics abilities in all four home

markets. Their foremost target is more satisfied and loyal customers through

personalised offers, says Birgitte Bonnesen, President and CEO of Swedbank.

Aet Altroff has a bachelor in Business Administration from the Tallinn Technical

University.  She has had several leading positions in Swedbank with a focus on

retail banking and customer loyalty.

For more information:

Claes Warrén, Press Contact, Swedbank, phone +46 70 375 00 54

Swedbank AB (publ) is required  to disclose this information pursuant to

Regulation (EU) No 596/2014 on market abuse, the Swedish Financial Instruments

Trading Act (1991:980) and/or the regulatory framework  of Nasdaq Stockholm).

This information was sent to be published on 2 February 2017 at 07.05 CET.

Swedbank främjar en sund och hållbar ekonomi för de många människorna, hushållen

och företagen. Vår vision är att stå för hållbar tillväxt "Beyond Financial

Growth". Som en ledande bank på hemmamarknaderna Sverige, Estland, Lettland och

Litauen erbjuder vi ett brett utbud av finansiella tjänster och produkter.

Swedbank har drygt 7 miljoner privatkunder och ca 640 000 företags- och

organisationskunder med 266 kontor i Sverige och 143 kontor i de baltiska

länderna. 2015 hade vi 850 miljoner digitala kontakter med våra kunder.

Koncernen har även verksamhet i övriga Norden, USA och Kina. Den 30 september

2016 uppgick balansomslutningen till 2 394 miljarder kronor.

Läs mer på www.swedbank.se