Short-range update
Director of Product Management, Kjetil Holstad

Nordic pioneered short-range low power IoT

Bluetooth Low Energy driving short-range IoT
Total Bluetooth Low Energy shipments (million units)

Source: IHS Markit | Technology, now part of Informa Tech, Wireless IoT Connectivity Intelligence Service, 2019
~1 billion
units to be shipped in 2021
Have surpassed all other short-range low-power technologies
~26%
unit CAGR 2019-2023
- Continued growth in consumer segments
- Accelerated uptake in non-consumer segments
Opportunity for expansion in 802.15.4
> 250 million
units to be shipped in 2020*
- Basis for Thread, ZigBee and Proprietary protocols built on top of 802.15.4
- Smart Home and Industrial/Enterprise Automation
Multi-protocol Value add opportunity
- Bluetooth/Thread/Zigbee combo ICs
- Higher end SoCs
- Innovation and value in Software


Locks & security systems Switches, plugs and lights Household appliances, HVAC, Cleaning, cooking Buttons Sensors
Hubs/speakers/remotes/ voice assistants
Smart Home gateways
App stores
Extremely diverse market space

- Many market verticals with complimentary requirements
- Next 5Y; healthy mix of existing large markets and new high-growth markets
Opportunity for value add and differentiation
Nordic Connectivity stacks Nordic libraries and drivers Open Thread System modules MCU Boot MOU Manager OS and middleware Nordic Application frameworks & reference designs Platform that scale at customers Rapid, targeted expansion Identifying commonalities General purpose vs specifics Framework on top of IC platform Portability across ICs ICs Software Markets First IC Lower cost ICs Higher value ICs ASP Connectivity Embedded processing Security Software Increase value per design
Scalability across technologies, markets and customers
- Investments in platforms
- Maximize R&D value
nRF52 Series – a winning family
Total Bluetooth LE listings January-September 2019

- Market proven
- Unique market insight through our customer base and design win share
- nRF52 Series allow us to tactically move in the right direction(s)
- Further expansion through new software
nRF52 Series – a winning family

- Platform that will continue to grow over the coming years
- From low-end to high-end and still expanding through active customer engagements
- Recent additions to nRF52 Series has strengthened ASP for our Bluetooth LE

Value
Broad product range maximizes value

Introducing nRF52833 SoC

In the higher end of the series

- Extended temperature range up to 105oC
- Bluetooth 5.1, Thread and ZigBee multi-protocol
- Same architecture and software as the rest of the nRF52 Series for ease of adoption
nRF53 – The new flagship SoC Coming soon

Builds on top of nRF52 Series Pushing boundaries upwards
- Significantly lower power
- Significant performance increase
- Security advancements
Further aligned with nRF91 Series Architecture and Software platform
- Large overlapping customer-base for shortand long-range, increases scalability
- Accelerated uptake in non-consumer segment
Significant ongoing software investment

Unifying
- Support for all Nordic ICs (>nRF52 Series)
- Support for all Nordic wireless technologies (Bluetooth LE, Thread, ZigBee, LTE, NB-IOT)
- Complete solution from board to cloud
Modern
- RTOS integration for complex designs
- Open source when and where it makes sense
- Modern development and distribution model
Scalable
- For low and high complexity applications
- For single core and multi-core SoCs
nRF52 made stronger through partnerships
Direction Finding Mesh Cloud Locationing



Quuppa RTLS platform supports nRF52 Series
Wirepas mesh solution runs on nRF52 Series
nRF52840 qualified for Amazon FreeRTOS platform
Tile integration in nRF52 SDK from Nordic
Audio partnership with Cirrus Logic

Strong established partnership Combining excellence of both companies
- Nordic a world leader in low-power RF and Bluetooth
- Cirrus Logic a world leader in audio and voice processing ICs
Demonstration vehicle
Full end-to-end audio over Bluetooth Low Energy
- Industry leading ultra low power consumption
- Active customer evaluations

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- Significant opportunities in the short-range wireless landscape
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- Continued investments in nRF52 and nRF53 Series to accelerate growth
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- Expanding our reach with strategic partnerships