Sales and Marketing Update – December 2nd, 2020

Sales, marketing and activations update - North America

First Miami harvest in September 2020, ramping up volumes and retail footprint weekly
Currently in over 1,000 retail locations in North America, labelled with Bluehouse Salmon brand
New locations updated continuously on: https://bluehousesalmon.com/where-to-buy/
Excellent consumer feedback on quality, texture and taste
Education, marketing and PR efforts increasing to build strong consumer brand
Key product attributes secure price premium at retail:
Unmatched freshness
Locally raised in the USA
"Ocean Safe" - no impact on coastal areas
No antibiotics or pesticides
Heart Healthy
Smoked salmon line planned to hit retail in Q1 2021

Marketing and activations in US retail

Brand developed for Europe: Sapphire Salmon
Focus on expanding footprint - currently in 100+ retail locations
Presence across Europe, including Denmark, France, Italy, Germany, UK and Spain
Smoked salmon line planned to hit the shelves in Q1 2021
Online distribution in Denmark and Germany in Q1 2021