2025 strategy update
Definitions
- Macro factors
- Market verticals
- Solution horizons
- Segment model
- Roadmap
- How to win?
Strategic Landscape
Macro influencers maturing
Market verticals
We have arranged our company according to major existing market verticals that involves domains prone for disruption, optimization or innovation of drone services.
Factors
Business risk: Low-Medium Market maturity: Medium-High
- Emission monitoring
- General surveillance of maritime activities
- Fishery control
- Pollution detection
Business risk: Low-Medium Market maturity: Medium-High
- System integrator
- Life cycle suport.
- Training and MRO
- R&D.
Business risk: Medium Market maturity: Medium-Low
- Rail maintenance
- Rail intelligence
- Telecom masts
- Hydro electrical assets
- Offshore Energy
- Road assets
Business risk: Medium-High Market maturity: Low
- System integrator of Staaker and Skid systems
- Urgent and high value same day delivery offshore and for niche applications onshore
Solution horizons
To the defined market verticals, we will deliver services in three main solution horizons.
2021-2025 Risk profile
INTELLIGENCE
Data collection, storage, filtering, analysis, distribution, visualisation and insight. Multiple data layers to users that need specific situational awareness or high value data.
The low carbon footprint, efficiency, manpower and cost reduction of UAV platforms removes the boundaries currently associated with planes, helicopter and satellite services. Intelligence solution horizon is all about data.
Business risk: Low Technology risk: Low
INTEGRATIONS
Systems integrations of hardware and software. Compliance and reliance systems.
To solve complex client problems with a system of systems, integrations becomes a crucial component. Both hardware and software needs to be compliant and integrated with existing standards and norms.
Business risk: Low Technology risk: Low-Medium
Business risk: Medium-High Technology risk:Medium
DELIVERY
Logistics solutions, UAV transportation of objects, Point2Point or multipoint. First, last and medium mile transportation.
Carbon footprint and risk reduction thrught a full delivery solution that offers same day delivery of urgent parcels and for valuable convenience parcels.
Segment model: explained
Explanation
- The market verticals and solution horizon meet in our segment model.
- The horizontal axes includes all of our three main service areas.
Market vertical targets
We have arranged our company according to major existing market verticals that are domains prone for disruption, optimization or innovation of drone services.
Key market metrics est. 2021-2025
Our 2025 Target: 800 mNOK
21 % Large Rotary wing 36 % Large Fixed wing 43 % Small Rotary or Fixed wing
40 % Emission monitoring
Current CRM Pipeline: 2.044 mNOK CAGR estimate: 15%-25%
Our 2025 Target: 1.100 mNOK
53 % Own IPR 25 % Reseller 8 % Life Cycle Support 9 % Operations
Current CRM Pipeline: 5.597 mNOK CAGR estimate: 12%-18%
Our 2025 Target: 600 mNOK
70 % Railservices 60 % Rail maintenance 40 % Intelligence 30 % Telecom and others
65 % Own IPR based services
Current CRM Pipeline: 78 mNOK CAGR estimate: 20%-30%
Our 2025 Target: 1.500 mNOK
85% System integrator 15% Operations B2B and B2G
Current CRM Pipeline: 562 mNOK CAGR estimate: 21% - 53%
Roadmap, horizon modeling
How to win
How to win with this strategy? How to fit between activities in these new areas create competitive advantage.
Operations
• What we do. Our heritage and daily operation.
Accelerator
- Exploration into new growth
- Solution development lab.
- Corporate venture.
- Business model exploration.
Advisory
- Structuring our know-how as we grow so we can continue to learn fast.
- Supporting the growth with center of excellence so we continue to be a front runner.
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Growth
Organic growth is our key focus
- Long-term relationships with large governmental clients and large companies.
- Expanding our geographical footprint.
- Expanding our portfolio of services and products.
- Exploring new opportunities.
Mergers and aquisitions
- We are looking for enablers for our future growth.
- Current revenue driving technology.
- Teams we believe in.
- Market and client access.
Emission Monitoring
Maritime / Environmental Intelligence
The maritime green wave has created a huge demand for understanding and monitoring of emissions across sea and land.
Emerging areas
- Port authorities.
- Oil&Gas industry.
- Green certification.
Geographical areas
- Europe, North America, Brazil.
- Panama, Singapore, Middle East, Egypt.
Value propositions
With our current expertise, we deliver:
- Emission monitoring.
- Green certification.
Oil Spill Detection
Maritime / Environmental Intelligence
There are increasing requirement and demand to have efficient solutions in place to detect oil spills.
Emerging areas
- Energy industry.
- Maritime industry.
Geographical areas
• Europe, Middle East, Brazil.
Value propositions served
With our current expertise we deliver:
- Fast detection of oil spills.
- Support in clean up of oil spills.
Search and Rescue (SAR)
Security / Protection integrations
• The need of making the current SAR services better for the same cost is always relevant and ongoing
Opportunities
- Governments.
- Offshore energy sector.
Geographical areas
- Europe, Middle East, Brazil.
- UK, France, Spain, Norway, Denmark.
Value propositions served
With our current expertise we deliver:
- Day and night 365 maritime search.
- On station live stream during rescue.
Rail Maintenance & Inspection
Infrastructure / Protection
• More modern solutions for maintaining the rail are needed in order to fit more goods and trains into the rail system.
Opportunities
- Drone based and IoT activated lubrication of rail switches.
- Digitalization of the rail infrastructure with surroundings.
Geographical areas
• Norway, Germany, UK, France, Spain, US.
Value propositions served
With our current Staaker BG-300 drone:
- Land and drive on the rail
- Lubrication of rail switches.
- Data of gauge, surfaces, tunnels, bridges, heating and catenary line.
Smart Ports
Infrastructure / Protection
Smart Ports will follow smart cities, but as ports are fenced, critical, and commercially controlled, the adaption of new tech is faster.
Opportunities
• Port authorities, port operators, vessel owners.
Geographical areas
• Europe, Americas, Middle East, Asia.
Value propositions served
With our expertise, we can:
- Monitor the port environment.
- Do emission monitoring in port.
- Do time/cost critical deliveries.
Short range Suburban deliveries
Logistics / Delivery
Huge opportunities are to be explored in the drone logistics market. Urgency, convenience, same day delivery and environmental footprint are key drivers.
Opportunities
- Full system delivery to 3PL clients.
- Delivery of urgent high value parcels.
Geographies
• US, Europe, Middle East and Brazil.
Value propositions served
Based on maturing our current IPR:
- Supply delivery fleet solutions.
- Conduct deliveries in niche sectors driven by urgency, convenience and shopping experience.
Offshore logistics
Maritime / Delivery
To support the reduce of carbon footprint and cost in the Energy sector new logistic solutions are needed to replace helicopters and vessels.
Opportunities
- Brownfield and Greenfield Oil & Gas.
- Offshore wind plants.
Geographies
• North Sea, Brazil, Middle East.
Value propositions served
With our current expertise, we:
- Deliver with up to 200 km range;
- Shore to offshore.
- Offshore to offshore.
- Vessel to platform.
Our Strategic approach
- We have found obvious opportunities based on our know-how.
- We have looked at where we can compete as an early disruptor.
- How can we deliver the client more data for money.
- How can we maintain acceptable margins over time.
- Whatever we do, it needs to be scalable on a global level.