Asetek A/S

Regulatory Filings • Sep 16, 2021

Asetek Unveils Premium Performance Invicta Sim Racing Pedals

Asetek Unveils Premium Performance Invicta Sim Racing Pedals

Asetek SimSports Innovations Bring Full Immersion and Real-life Racing

Experiences to Sim Racers

Aalborg, Denmark - September 16, 2021 -- Asetek, sim racing gear innovator, the

creator of the all-in-one liquid cooler, and the global leader in liquid cooling

solutions for gaming PCs and DIY enthusiasts, today announced its Invicta Sim

Racing Pedals. Asetek's initial sim racing products include a throttle and brake

pedal, and as an add-on a clutch pedal, along with its custom-made RaceHub

software for quick and easy adjustments and calibration. Invicta means

"undefeated" and with Invicta pedals, the most competitive SimSports gamers will

be able to experience full immersion and the feeling of a real racecar.

Invicta Pedal Feature Set:

· Unique Twin Hydraulic Opposing Rapid Piston (T.H.O.R.P) brake system (Patent

pending) - designed to bring ultimate immersion to sim racers

· Brake pedal hardness and travel can be adjusted from a softer arcade feeling

with extended travel to a formula car mode hard pedal with minimal travel and

true car feeling

· Clutch simulates a real-world clutch and is designed to provide a proper

physical bite point to feel like a real racecar

· Customizable and configurable ARGB lighting that can be controlled with

RaceHub software or turned off

· Foot plates inspired by real racecars and real racecar driving

· All aluminum pedal base with integrated heel stop, foot plates and pedal

arms mounted with ball bearings for extended life and smooth operation

· RaceHub software that enables quick and easy customization of the Invicta

pedals' settings. This includes calibration of the clutch bite point, dead

zones, throttle curves, and updating firmware simply and efficiently. Support

for future Asetek SimSports products

· Tried and tested for hundreds of hours by real-world Formula and GT drivers

and sim racing pros. Lifetime tested in automated mechanical rigs for many

thousands of activations

· Designed and manufactured/assembled in Denmark

The Asetek Invicta pedals will be available for purchase in Q4 2021 with pricing

to be revealed later this year. In addition to the Invicta pedals, Asetek will

also offer replaceable pedal plates for a more comfortable feeling for racers

racing without shoes. Stay tuned for more SimSports products from Asetek,

including wheelbases, steering wheels, shifters, and other end-user

customization options.

[Asetek SimSports Invicta Pedals]

Invicta pedals samples will be on display on Friday and Saturday September 17

and 18, 2021 at the ADAC SimRacing Expo (https://www.simracingexpo.de/)

(Nürburgring, Germany) in the Asetek SimSports pop up stand in the Phoenix

Racing race shop.

"We have been working non-stop since last year designing racing simulator gear

that will revolutionize the market. I am excited to announce the first of our

SimSports products, the premium performance Invicta pedals," said André Sloth

Eriksen, CEO and founder of Asetek. "Our goal is simple and precise - to develop

SimSports products with a true racecar feeling that ignite your racing passion

and elevate your performance. And we are doing that while providing you with

unique software for easy and simple use, for the ultimate in customization and

personalization."

Learn more from André Sloth Eriksen in the recently published YouTube video

entitled "Meet Sim Racing's New Major Manufacturer - Interview with  André

Eriksen (https://www.youtube.com/watch?v=6RZvGF_-dxQ)", with Will Ford of

Boosted Media.

About Asetek

Asetek (ASTK.OL), a global leader in mechatronic innovation, is a Danish garage

-to-stock-exchange success story. Founded in 2000, Asetek established its

innovative position as the leading OEM developer and producer of the all-in-one

liquid cooler for all major PC & Enthusiast gaming brands. In 2013, Asetek went

public while expanding into energy efficient and environmentally friendly

cooling solutions for data centers. In 2021, Asetek is introducing its line of

products for next-level immersive SimSports gaming experiences. Asetek is

headquartered in Denmark and has operations in China,?Taiwan?and the United

States.

www.asetek.com

Media contact

Margo Westfall

Asetek Sr. Marketing Manager

+1 408 644.5616

mwe@asetek.com