StrongPoint

Board/Management Information • Jan 12, 2022

StrongPoint opens new UK office and strengthens e-commerce management team

StrongPoint opens new UK office and strengthens e-commerce management team

12.1.2022 11:30:01 CET | StrongPoint | Additional regulated information required

to be disclosed under the laws of a member state

(Oslo, January 12, 2022) StrongPoint, a leader in grocery retail, announces it

has established an office in the UK and has strengthened its e-commerce division

with the appointment of British national Chris Mackie as the Managing Director

and Senior Vice-President for e-commerce with responsibility for global growth.

"With Chris Mackie's appointment we are strengthening our e-commerce team with a

driven leader with deep knowledge of the industry and a global professional

background. As one of the most mature markets for grocery e-commerce, the UK is

a natural place from where to lead our international expansion ambitions," said

Jacob Tveraabak, CEO of StrongPoint.

Chris Mackie was previously Global Vice President - Customer Success at Metapack

and has over 20 years of experience of working for global software companies.

For the last 12 years he has led and grown organisations spanning supply chain,

retail, workforce, e-commerce and delivery management for companies such as

Metapack, Oracle and Blue Yonder. At Oracle Chris Mackie led the Oracle Commerce

Practice in EMEA responsible for eCommerce and Order Management. At Blue Yonder

he built a multi-country organisation focused on their market leading Warehouse

Management System used by grocers, retailers, brands and 3PL's in both

non-automated and automated warehouses. Chris Mackie also joins StrongPoint with

first-hand experience of retail having worked in stores, regionally and in Home

Shopping for a major UK grocery retailer.

StrongPoint has an ambitious 2025 strategy, where accelerating the global

expansion of the company's world-class e-commerce solutions to grocery retailers

is an important part. In 2021, StrongPoint expanded its geographical footprint

with senior hires for its e-commerce team in the Benelux and DACH region, and

the appointment of Chris Mackie is another important step in the international

expansion strategy.

"Reaching profitability in online grocery has always been a challenge for

retailers. StrongPoint's solutions enable grocery retailers to achieve

unprecedented levels of efficiency unlocking profitability. The world's grocery

retailers need StrongPoint to help them capture online market share at speed and

I am proud to drive and scale such fantastic e-grocery solutions," said Chris

Mackie.

Chris Mackie will start in his role in mid-January 2022. He will join the

Executive Management Team of StrongPoint and will be based in the UK.

DISCLOSURE REGULATION

This information is subject to the disclosure requirements pursuant to Section

5-12 the Norwegian Securities Trading Act.

CONTACTS

* Hilde Horn Gilen, CFO StrongPoint ASA, +47 920 60 158,

hilde.gilen@strongpoint.com

ABOUT STRONGPOINT

StrongPoint is a retail technology company that provides solutions to make shops

smarter, shopping experiences better and online grocery shopping more efficient.

With over 400 employees in Norway, Sweden, the Baltics and Spain and together

with a wide partner network, StrongPoint supports businesses in more than 20

countries. StrongPoint provides in-store cash management and payment solutions,

electronic shelf labels, self-checkouts, task and labor management software,

click & collect temperature-controlled grocery lockers, in-store and drive-thru

grocery pickup solutions and, grocery order picking solutions. StrongPoint is

headquartered in Norway and is listed on the Oslo Stock Exchange with a revenue

of 1bn NOK [ticker: STRO].

ATTACHMENTS

Download announcement as PDF.pdf -

https://kommunikasjon.ntb.no/ir-files/17847450/1119/1490/Download%20announcement

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