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Photocure ASA

Regulatory Filings Mar 4, 2022

3714_rns_2022-03-04_8fa9528a-1403-43fb-85f5-e0d5e0148cdb.html

Regulatory Filings

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Photocure announces Endotherapeutics Group as New Commercial Partner for Hexvix in Australia & New Zealand

Photocure announces Endotherapeutics Group as New Commercial Partner for Hexvix in Australia & New Zealand

Press release - Oslo, Norway, 4 March 2022: Photocure ASA (OSE: PHO), the

Bladder Cancer Company, announces that it has entered into an exclusive

distribution agreement with Endotherapeutics Group for the commercialization of

Hexvix[®] in Australia and New Zealand, and has terminated its distribution

agreement with Juno Pharmaceuticals (Juno). Under the new agreement,

Endotherapeutics will hold Marketing Authorizations and will re-launch Hexvix in

the two territories. All three parties will work closely together to ensure a

streamlined transfer and uninterrupted Hexvix supply to customers.

Endotherapeutics is a leading diversified medical technologies company focused

on improving healthcare in Australia and New Zealand for over 20 years across

several specialty areas. Its subsidiaries in Australia (Endotherapeutics Pty.

Ltd) and New Zealand (Endotherapeutics NZ Ltd, trading as Endoventure) will be

responsible for the commercialization of Hexvix in their respective territories.

Urology and men's health represent important treatment segments for

Endotherapeutics, with a highly qualified and experienced urology team that is

customer focused and provides access to technologies and clinical support to the

private and public health care sectors. Endotherapeutics Pty. Ltd and

Endoventure are the exclusive distributors of the HIVECT bladder recirculation

system in Australia and New Zealand used in the treatment of bladder cancer*.

Endotherapeutics' already established relationships with Urologists treating

bladder cancer offers clear synergies for the simultaneous promotion of Hexvix.

Photocure and Juno have mutually agreed to terminate their distribution

agreement dating back to 2015. Since in-licensing Hexvix, Juno's business model

has evolved towards a focus on off-patent hospital tender products and away from

the regular sales, service and support required to market Hexvix. Photocure and

Juno will support Endotherapeutics to ensure a smooth transition and

uninterrupted supply of the product.

"We are pleased to enter into this agreement with Endotherapeutics to distribute

and market Hexvix in Australia and New Zealand. Their regional presence,

expertise and relationship with urologists is impressive.  We are looking

forward to working with them to bring the benefits of BLC with Hexvix to

patients who suffer from bladder cancer," said Dan Schneider, President and CEO

of Photocure.

"We look forward to adding Hexvix to our suite of products in urology care and

bringing it to more clinics and hospitals in Australia and New Zealand to

improve the quality of bladder cancer management. Our preliminary discussions

with top clinicians who treat bladder cancer confirm that there is a significant

need for Hexvix. It is a privilege to work with the Photocure team and the blue

light cystoscopy equipment providers to broaden the use of Hexvix in our

region," said Ivan Srejber, Group Executive Chairman, Endotherapeutics Australia

and New Zealand.

*Photocure is the exclusive distributor for the HIVECT system in the Nordic

countries

For further information, please contact:

Dan Schneider

President and CEO

Photocure ASA

Email: [email protected]

Erik Dahl

CFO

Photocure ASA

Tel: +47 45055000

Email: [email protected]

David Moskowitz

Vice President, Investor Relations

Photocure ASA

Tel: +1 202 280 0888

Email: [email protected]

Media and IR enquiries:

Geir Bjørlo

Corporate Communications (Norway)

Tel: +47 91540000

Email: [email protected]

Note to editors:

All trademarks mentioned in this release are protected by law and are registered

trademarks of Photocure ASA.

This press release may contain product details and information which are not

valid, or a product is not accessible, in your country. Please be aware that

Photocure does not take any responsibility for accessing such information which

may not comply with any legal process, regulation, registration or usage in the

country of your origin.

About Endotherapeutics

Endotherapeutics was founded in 1999 by Ivan Srejber with a small team, with a

focus on innovative, specialised medical technologies that provided access to

life-improving solutions to healthcare professionals and their patients.

With its mission of "Improving Healthcare" and a strong focus on its values,

Endotherapeutics is proud of its strong reputation and relationships with

customers and partnering with leading international healthcare companies.

Over 20 years of experience has allowed Endotherapeutics to develop extensive

knowledge of the Australian and New Zealand healthcare systems. This includes

the registration and reimbursement of new medical technologies and their

successful sales and marketing.

Today Endotherapeutics is a leading Australian healthcare technologies company

that operates across both Australia and New Zealand. In New Zealand

Endotherapeutics is known and trades as Endoventure, and is a highly regarded

and customer focused organisation, whose Managing Director is Rachelle Hodgson.

Endotherapeutics contacts:

Ivan Srejber

Group Executive Chairman | Australia & New Zealand

Email: [email protected]

New Zealand contact information:

Rachelle Hodgson

Managing Director

Endoventure

Email: [email protected]

About Bladder Cancer

Bladder cancer ranks as the seventh most common cancer worldwide with 1 720 000

prevalent cases (5-year prevalence rate)[1a], 573 000 new cases and more than

200 000 deaths annually in 2020.[1b]

Approx. 75% of all bladder cancer cases occur in men.[1] It has a high

recurrence rate with an average of 61% in year one and 78% over five years.[2]

Bladder cancer has the highest lifetime treatment costs per patient of all

cancers.[3]

Bladder cancer is a costly, potentially progressive disease for which patients

have to undergo multiple cystoscopies due to the high risk of recurrence. There

is an urgent need to improve both the diagnosis and the management of bladder

cancer for the benefit of patients and healthcare systems alike.

Bladder cancer is classified into two types, non-muscle invasive bladder cancer

(NMIBC) and muscle-invasive bladder cancer (MIBC), depending on the depth of

invasion in the bladder wall. NMIBC remains in the inner layer of cells lining

the bladder. These cancers are the most common (75%) of all BC cases and include

the subtypes Ta, carcinoma in situ (CIS) and T1 lesions. In MIBC the cancer has

grown into deeper layers of the bladder wall. These cancers, including subtypes

T2, T3 and T4, are more likely to spread and are harder to treat.[4]

[1] Globocan. a) 5-year prevalence / b) incidence/mortality by population.

Available at: https://gco.iarc.fr/today, accessed [April 2021].

[2] Babjuk M, et al. Eur Urol. 2019; 76(5): 639-657

[3] Sievert KD et al. World J Urol 2009;27:295-300

[4] Bladder Cancer. American Cancer

Society. https://www.cancer.org/cancer/bladder-cancer.html

About Hexvix[®]/Cysview[®] (hexaminolevulinate HCl)

Hexvix/Cysview is a drug that preferentially accumulates in cancer cells in the

bladder making them glow bright pink during Blue Light Cystoscopy (BLC[®]). BLC

with Hexvix/Cysview[ ]improves the detection of tumors and leads to more

complete resection, fewer residual tumors and better management decisions.

Cysview is the tradename in the U.S. and Canada, Hexvix is the tradename in all

other markets. Photocure is commercializing Cysview/Hexvix directly in the U.S.

and Europe, and has strategic partnerships for the commercialization of

Hexvix/Cysview in China, Canada, Chile, Australia and New Zealand. Please refer

to https://photocure.com/partnering-with-photocure/our-partners/ for further

information on our commercial partners.

About Photocure ASA

Photocure: The Bladder Cancer Company delivers transformative solutions to

improve the lives of bladder cancer patients. Our unique technology, making

cancer cells glow bright pink, has led to better health outcomes for patients

worldwide. Photocure is headquartered in Oslo, Norway and listed on the Oslo

Stock Exchange (OSE: PHO). For more information, please visit us at

www.photocure.com, www.hexvix.com, www.cysview.com

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