Regulatory Filings • May 5, 2022
Regulatory Filings
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Asetek SimSportsT Partners with Kevin Magnussen to Bring a True F1 Car Feel to Sim Racing
Renowned Formula One Driver to Collaborate with Asetek SimSportsT on Product
Development Starting with F1 Wheel Bases
Aalborg, Denmark - May 5, 2022 - Asetek, sim racing gear innovator, along with
Kevin Magnussen, acclaimed Danish race car driver currently competing in Formula
One for Haas F1 Team, announced an agreement whereby Magnussen will work closely
with Asetek SimSportsT engineers on the development of sim racing products that
replicate the true feeling of an F1 car. As part of the agreement, Kevin
Magnussen will be a brand ambassador for Asetek SimSportsT.
Son of four-time LeMans GT class winner and former Formula One driver, Jan
Magnussen, Kevin Magnussen has a celebrated racing resume including with
McLaren, Renault and Haas F1 Teams. In addition to his vast amount of time on
the track, Magnussen helped develop the McLaren simulator and has tested for
Porsche.
"There is a lot of sim equipment that claims to emulate an F1 car, but it misses
the mark because it was designed by people who do not have F1 racing
experience," said Kevin Magnussen. "André and I share a passion for racing and
by teaming up with Asetek, I can help bring the thrill and authentic feel of F1
to sim racers everywhere."
Magnussen continued, "In the past I did not find home simulators to bring a
whole lot of value, simply because they were not realistic. I tested Asetek's
equipment last week, and I was impressed. I am enthusiastic about assisting them
in bringing forward products that feel as close to a real F1 car as possible,
and I appreciate they have given me this opportunity."
"I am delighted to have this cooperation with Kevin. Many simulator equipment
manufacturers market products based on a car brand or a famous driver, but the
hardware is never developed to actually feel like an F1 car. Our partnership
with Kevin is much more than a branding agreement, where we put his signature on
our products," said André Sloth Eriksen, founder and CEO of Asetek. "What is
truly exciting is that we will develop products together with the sole purpose
of replicating the true feeling of an F1 car. As an example, over the next few
weeks, Kevin will spend a significant amount of time in our lab working closely
with our engineers on the development of the best possible firmware for our
wheel bases. Kevin brings tremendous experience, obviously from the track, but
also from when he participated in developing McLaren's simulator."
"Kevin is a great brand ambassador for Asetek SimSportsT. We share many values
both on and off track, which is important to us," Eriksen continued. "In my
opinion, not only is F1 the pinnacle of motorsports, it is bigger than that, and
it will be a proud moment for me and the rest of the Asetek team when we see the
Asetek SimSportsT logo in the F1 paddock."
To learn more about Kevin Magnussen, visit kevinmagnussen.com. To learn more
about Asetek SimSportsT, visit https://aseteksimsports.com.
About Asetek
Asetek (ASTK.OL), a global leader in mechatronic innovation, is a Danish garage
-to-stock-exchange success story. Founded in 2000, Asetek established its
innovative position as the leading OEM developer and producer of the all-in-one
liquid cooler for all major PC & Enthusiast gaming brands. In 2013, Asetek went
public while expanding into energy-efficient and environmentally friendly
cooling solutions for data centers. In 2021, Asetek is introducing its line of
products for next-level immersive SimSports gaming experiences. Asetek is
headquartered in Denmark and has operations in China, Taiwan, and the United
States.
www.asetek.com
Media contact
Margo Westfall
Asetek Sr. Marketing Manager
+1 (408) 644-5616
This information is subject to the disclosure requirements pursuant to Section 5
-12 of the Norwegian Securities Trading Act.
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