StrongPoint

Regulatory Filings • Nov 15, 2022

StrongPoint and Pricer deepen and broaden strategic partnership

StrongPoint and Pricer deepen and broaden strategic partnership

15.11.2022 08:00:00 CET | StrongPoint | Non-regulatory press releases

(Oslo, 15 November 2022) StrongPoint ASA (ticker: STRO), a leading grocery

retail technology provider, deepens and broadens its strategic partnership with

Pricer AB. StrongPoint has been a reseller and installation provider of Pricer's

Electronic Shelf Labels (ESLs) for more than 20 years.

The new agreement broadens StrongPoint's geographical scope to the UK, Ireland,

expands the current agreement in Spain and re-affirms StrongPoint's distribution

rights in Norway, Sweden and the Baltics.

"We are proud to broaden and deepen our relationship with Pricer and look

forward to bringing their world-class technology to more grocery retailers.

Inflationary pressures and increased costs have only further increased the need

for efficiency-saving technologies. StrongPoint has a long history with Pricer

and has supplied many of the leading grocery retailers in Scandinavia with their

world-class solutions. We now have the opportunity to bring their amazing

products to many more retailers and consumers in even more parts of Europe,"

said Jacob Tveraabak, StrongPoint CEO.

"StrongPoint's outstanding reputation in the existing markets where they already

work with leading grocery retailers in Sweden, Norway and the Baltics made them

the obvious choice to expand our sales opportunity in Europe. We look forward to

continuing and deepening our relationship with StrongPoint," said Magnus

Larsson, acting CEO, Pricer.

About StrongPoint

StrongPoint is a grocery retail technology company that provides solutions to

make shops smarter, shopping experiences better and online grocery shopping more

efficient. With over 500 employees in Norway, Sweden, the Baltics, Spain, the UK

and Ireland and together with a wide partner network, StrongPoint supports

grocery and retail businesses in more than 20 countries. StrongPoint provides

in-store cash management and payment solutions, electronic shelf labels,

self-checkouts, click & collect temperature-controlled grocery lockers, in-store

and drive-thru grocery pickup solutions and grocery order picking solutions,

both manual and automated. StrongPoint is headquartered in Norway and is listed

on the Oslo Stock Exchange with a revenue of ?1bn NOK [ticker: STRO]. For more

information visit www.strongpoint.com - http://www.strongpoint.com.

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart

retail market with in-store digital solutions that enhance both store

performance and the shopping experience. Through electronic shelf labels,

advanced technology, such as optical wireless communication and AI, and

continuous innovation, Pricer offers the foundation for in-store communication

and efficiency. The industry leading Pricer platform delivers benefits from 30

years of deployment experience and is fast, robust, interconnectable and

scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq

Stockholm. For further information, please visit www.pricer.com -

http://www.pricer.com.

CONTACTS

* Jacob Tveraabak, CEO StrongPoint ASA, +47 908 21 370,

jacob.tveraabak@strongpoint.com

ATTACHMENTS

Download announcement as PDF.pdf -

https://kommunikasjon.ntb.no/ir-files/17847450/1890/2555/Download%20announcement

%20as%20PDF.pdf