Kahoot! ASA

Investor Presentation • Jun 7, 2023

KAHOOT! INVESTOR DAY

7 June 2023

INVESTOR DAY 2023

DISCLAIMER

The following presentation is being made only to, and is only directed at, persons to whom such presentation may lawfully be communicated ('relevant persons'). Any person who is not a relevant person should not act or rely on this presentation or any of its contents. Information in the following presentation relating to the price at which relevant investments have been bought or sold in the past or the yield on such investments cannot be relied upon as a guide to the future performance of such investments.

This presentation does not constitute an offering of securities or otherwise constitute an invitation or inducement to any person to underwrite, subscribe for or otherwise acquire securities in Kahoot! ASA. The release, publication or distribution of this presentation in certain jurisdictions may be restricted by law, and therefore persons in such jurisdictions into which this presentation is released, published or distributed should inform themselves about, and observe, such restrictions.

This presentation contains statements regarding the future in connection with the Kahoot! Group's growth initiatives, outlook, strategies and objectives. All statements regarding the future are subject to inherent risks and uncertainties, and many factors can lead to actual profits and developments deviating substantially from what has been expressed or implied in such statements. The comments in the presentation are related to Kahoot!'s development in 2023 compared to the same quarter of 2022, unless otherwise stated.

AGENDA AND SPEAKERS

Trish Sparks Clever CEO

3:00 - 4:20 CEST

Building the leading learning and engagement platform in the world

4:30 - 6:00 CEST Commercial Education Consumer & Experience

Eilert Hanoa CEO

Ken Østreng CFO

James Micklethwait VP Kahoot! at Work

Sean D'Arcy VP Kahoot! at School and Home

Elizabeth Kleive CXO Alexander Remen Director of Product

Craig Narveson Director of Partnerships

INVESTOR DAY 2023

BUILDING THE LEADING LEARNING AND ENGAGEMENT PLATFORM IN THE WORLD

The preeminent global brand for digital education, engaging learning and audience interaction

Eilert Hanoa, CEO

INVESTOR DAY 2023

EXECUTIVE SUMMARY

• Positive trend shift in activity on platform on a like-for-like basis YoY last three months, post-pandemic
• Strong development in both number and size of key account deals
• Continued adoption of new paying apps on the Clever platform is driving annual growth, currently at ~20% YoY
• Targeting >20% annual average growth in billings in the period 2024-26, with majority of growth coming from professional user categories
• Targeting ~40% cash EBITDA margin on group level by 2025, including Clever
• Preparing for a secondary listing in the U.S. (Nasdaq) in 2024
• Launching a host of AI based features for both creators and learners, amplifying the signature Kahoot! experience
• Introducing Kahoot! GO for simplified and instant engagement

INVESTOR DAY 2023

THE KAHOOT! OPPORTUNITY

Learning and engagement for everyone

Global brand with viral growth

Critical infrastructure for US school market

Innovation-driven product-led growth

Scalable and resilient business model

BUILDING THE LEADING LEARNING PLATFORM

Engagement and learning platform

+9bn

participants (non unique) since launch

Paid subs across corporations, schools and consumers

Digital classroom and full Edtech experience

75%

of U.S. K-12 schools on Clever platform

610+ Paying App Partners Consistent growth in recurring revenue, both organic and inorganic with a unique viral business model and highly scalable platform

\$173m

Billings LTM Q1 2023 \$55m Cash EBITDA LTM Q1 2023

~35%

Pro forma billings CAGR (FY 2020-2022) >30%

Consistent annual Cash EBITDA margin (FY 2020-2022)

500+ K!rew members across U.S. and Europe

INVESTOR DAY 2023

POWERING LEARNING AND ENGAGEMENT FOR ALL

Engaging corporate training and communication solutions for all employees

In total 595k paid subs, net 80k new added LTM

Learning platform powered by engagement and learning tools for teachers and students

In total 450k paid subs, net 55k new added LTM 610+ paying EdTech Apps on Clever, +100 new apps LTM

Commercial Education Consumer & Experience

Social learning and global community and marketplace for creators and learners

In total 300k paid subs, net 40k new added LTM

EXPANDING ADDRESSABLE MARKETS THROUGH PRODUCT-LED GROWTH Trends shaping the market:

+\$50 billion TAM

Deeper expansion into corporate learning technology market and fast growing non-desk workers market

Further transition to employee based license model

Education

Expanding from single teacher licenses to multiseat across K-12 and Higher Ed

Leveraging Clever platform to drive adoption and growth across districts, teachers and students

~\$16 bn ~\$5 bn ~\$30 bn

Leveraging vast consumer user base, world class partnerships, and content creators to monetize young learners, higher ed students and lifelong learners

• Continued digital adoption across industries
• Closing of learning gaps post pandemic
• Dispersed workforce, hybrid working & blended learning
• Need for up- and reskilling due to increased automation and A.I.
• Generative A.I. with transformative potential
• Proven gamification efficiency benefits
• Consolidation in a highly fragmented market

CONTINUOUS GLOBAL EXPANSION

Ramping commercial offerings in international markets in H2 2023

• Roughly 80% of active Kahoot users today in North America and Europe
• Significant geographical expansion opportunity by leveraging our viral model and further localization of offering, language, pricing and payment options.

THE WORLD'S MOST POPULAR LEARNING BRAND

Continue to foster brand promoters and engage users through ever-evolving customer experiences across all offerings

" A company that connects with its audience through cultural relevance, social impact, and clear, authentic communication

INVESTOR DAY 2023

VIRAL GROWTH ENGINE WITH ZERO MARKETING COST

BRAND Globally known brand across the world

PRODUCT LED GROWTH Hundreds of new features launched last 12 months

USER GENERATED CONTENT

100m public kahoots on the platform, 1 billion questions in the question bank and growing

ECOSYSTEM

World renowned content and tech partners, millions of creators

VIRAL USER BASE

Closing in on 10 billion participating players since launch (non-unique)

REACH TO ALL GEOGRAPHIES AND INDUSTRIES

Selected multi-seat enterprise accounts representing huge white-space opportunity

KAHOOT! & CLEVER MOST POPULAR LEARNING APPS AFTER GOOGLE

• Over 3 million teachers in US and Canada hosting over 48m sessions with over 600m non-unique students last 12 months per Q1 2023
• 50% of the U.S. K-12 students and over a third of teachers on the Clever platform

	2022 Edtech App Report
	Analysis of findings from Lightspeed Analytics™
	1. Google Workspace
2.	You Tube
3	Clever
4.	Kahoot
5.	Wikipedia
6.	Microsoft Suite
7.	Quizizz
8.	Facebook
9.	Quizlet
10.	Twitter
11.	Adobe
	12. Pinterest
	13. Cool Math Games
14.	Blooket
	15. Encyclopedia Britannica
	16. Nearpod

Critical infrastructure for US school market

CONNECTING EVERY STUDENT TO A WORLD OF LEARNING

Trish Sparks, CEO Clever

INVESTOR DAY 2023

WE CREATED CLEVER TO SOLVE THE PROBLEMS THAT BLOCKED STUDENT USE OF EDTECH

• 6-12 months to create student accounts
• Students and teachers managing 10+ passwords, forgetting them frequently
• New students wait weeks to get access to edtech
• Apps can't keep up with constantly changing user data
• Educational apps pay massive implementation teams just to manually load data
• R&D work spent on data cleanup, not product

MAKING DIGITAL LEARNING WORK BETTER FOR EVERYONE

Students

Easy access to edtech apps

Teachers

Simplifying digital instruction

IT Admins

Better edtech implementation

920+ Edtech App Partners ↑16% YoY

THE CLEVER PORTAL

The digital classroom loved by teacher and students

• 1. Everything in one place
• 1. Personalized to each student
• Single sign-on, so no passwords to remember 3.
• 1. Helps districts safeguard data
• 1. Easy for the youngest learners

	O
Clever	Resource Hub
Resources	Filter Resources by
	Favorites District Resources	Launch a kahoot! 0 You can now launch a
	Favorites	kahoot for your students in Clever! Create your kahoot,
	0 O 0	then enter the pin below, it's magic!
		Go to Kahoot!
	District Resources	and then ---------------------------------------------------------------------------------------------------------------------------------------------------------------------
	O O	Start game! ENTER PIN

CLEVER'S BACKEND APIs

Help apps scale into thousands of districts with one connection

connections in 2022

● Annual subscriptions that grow as schools are added 20

INVESTOR DAY 2023

UPSIDE WHEN SCHOOLS ADD APPS TO CLEVER

Schools are using more apps on Clever than ever before and there's room to keep growing connections

Connecting popular apps across all categories

Clever is fantastic. It's so easy to use. We're able to integrate so many different " programs quickly and easily. Our teachers and students love it. "

Adam Klose Technical Support Specialist Akron Central School District

EXPANDING ADOPTION WITH EDTECH APPS

Land and expand to serve partners' schools

• Clever revenue grows as partners subscribe for more and more of their school customers over time
• Our current network of schools can keep growing the apps they use with Clever
• 115% net revenue retention in 2022
• 17% annual recurring revenue (ARR) growth YoY in 2022

2022 ARR Concentration by customer size

Our Clever partnership helps EVERFI resources reach the largest number of students and teachers. It's one of the stronger ways to grow relationships, grow usage, and grow impact." "

Diana Bravo Vice President of District Partnerships EVERFI

THE CLEVER GROWTH ENGINE TO ACCELERATE REVENUE THIS YEAR AND BEYOND

CONNECT: MORE SCHOOL SYSTEMS

Systems

Applications

New API integrations produce more revenue and increase value to Applications Partners & Districts

Edtech Applications (Curriculum, Assessment) HR Information System (Staff data) Identity Systems (Google, Microsoft) Student Information System (Student, teacher, parent data) Rostering Integration (Google Classroom etc.) Learning Mgmt System

(Schoology, Canvas etc.)

INVESTOR DAY 2023

Current Clever Connections

New Connection Opportunities 24

SECURE: SCHOOL DATA AND IT

Leveraging our position as the trusted education infrastructure partner to solve security challenges for our school network

New Paid Security Solutions

500 District subscribers

On track to 3x 2022 revenue in 2023

Launched April 2023

Winner: CITE Conference top edtech MFA solution

We're selling into the #1 investment priority for school IT leaders: Cybersecurity

• Clever's security products are finding strong product-market fit with opportunity to increase revenue across all Clever Districts
• Increase penetration with upsell to 10k Clever districts in US and new buyers globally
• Increase average contract value with additional products that expand addressable user base (e.g. Student MFA, and Staff Solutions)
• Efficient revenue growth through online (Clever App Store) and direct sales channel

EXPAND: CLEVER IS THE INFRASTRUCTURE PLATFORM TO UNLOCK EDTECH ACROSS THE GLOBE

Making adoption easier and more scalable globally

• School needs for Clever's rostering, SSO and security solutions are universal across regions
• Leading with Clever Badges as an accelerator for fast school adoption
• Follow-on with rostering and additional paid security solutions
• Launched dedicated Canada sales team; increasing number of pilots in Australia and UK

FUELING GROWTH BY CONNECTING THE DATA AND APPLICATIONS TO MAKE DIGITAL LEARNING WORK BETTER, FOR EVERYONE

Secure everything

Connect anything

• One Clever integration across 97k+ schools, 900+ applications
• Connect 25M users across 100+ systems
• More connections drive increased revenue realization

• Upsell incremental revenue and retention across 10k+ districts
• Grow Clever school and application network

Expand globally

• Expand rostering and security revenue
• Accelerate with Kahoot! and key partners

INNOVATION-DRIVEN PRODUCT-LED GROWTH

ENGAGING LEARNING

Continuous additions to be the most engaging platform

CORPORATE LEARNING

A premium offering to professional users

DIGITAL PLATFORM FOR SCHOOLS

One platform and app store for all teaching needs

PREMIUM CONTENT OFFERING

Premium, ready-made content for every learning need

ULTRA SCALABLE PLATFORM

Kahoot! is in a unique position and capability to serve several high growth learning verticals through one globally beloved brand and software platform

>50%

of the people working with product development, engineering and design, representing in total over 280 people

3/4th of capacity spent on innovations like new features and capabilities

75% of features built to scale across millions of users in all customer categories

NPS ↑ improved NPS ratings in all segments the last 12 months

MORE CUSTOMER VALUE AND NEW OFFERINGS POWERED BY ARTIFICIAL INTELLIGENCE

MORE CUSTOMER VALUE AND NEW OFFERINGS POWERED BY ARTIFICIAL INTELLIGENCE

υ	A Home O Discover = = Library all Reports @ Marketplace			Share Create Q
I s

Just launched: Kahoot! Generator, auto generate your Kahoots from a simple text prompt powered by AI.

ENGAGEMENT AT EVERY EMPLOYEE'S FINGERTIPS

INTRODUCING KAHOOT! 360 ENGAGE

INTRODUCING KAHOOT! GO for instant engagement

INTRODUCING KAHOOT! GO FOR ALL EXISTING FREE USERS IN 2023

INTRODUCING KAHOOT! GENERATOR: AI ASSISTED CONTENT CREATOR WITH TRUSTED SOURCES

INTRODUCING KAHOOT! GENERATOR+ ONE-CLICK UPGRADE

INVESTOR DAY 2023

KAHOOT! GO - ALL EXISTING FREE USERS IN 2023 General availability in Q4

SCALABLE AND RESILIENT BUSINESS MODEL

Ken Østreng, CFO

INVESTOR DAY 2023

INVESTOR DAY 2023

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Conceptual page

[CONVERSION]

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[ARPU + Transactions]

[ARPU + Transactions]

[ARPU + Transactions]

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INVESTOR DAY 2023

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INVESTOR DAY 2023

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Preparations and readiness	· Strong US presence with ~65% of 2022 billings and ~50% of employees located in this geography · Dual listing in the US (Nasdaq) will make shares more easily available to a broader set of investors and improve liquidity further • Kahoot! ASA ("KAHOT") was listed in March 2021 and is already the 25th most traded stock on Oslo Stock Exchange (LTM)
	· Qualification review conducted
Structure and timing	· Nasdaq dual listing for Kahoot! ASA ordinary shares or ADRs representing such shares · Timeframe during 2024, subject to market conditions · Listing on Oslo Stock Exchange to be continued

Commercial	~\$60m ('22 billings)	Education	~\$90m+ ('22 billings)	Consumer & Experience	~\$20m+ (22 billings)
Anticipate growth driven by strong key account sales growth and continued growth in automated sales		Anticipate growth in Education to be driven by key account and automated sales. Clever on par with Group		Anticipate continued growth in existing users as well as stronger contribution from Marketplace

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COMMERCIAL

INVESTOR DAY 2023

James Micklethwait, VP Kahoot! at Work

MAKING WORK ENGAGING

Audience engagement Corporate learning Communication

Live audience engagement

For training, meetings and events. In person, remote or hybrid

Self paced corporate learning

Engaging self paced, interactive, content rich learning journeys

Non desker engagement

Enabling communication with and between non desk workers

Used by 97% of the Fortune 500 to engage, train and connect

employees and external audiences

INVESTOR DAY 2023

Commercial - growth drivers

VIRAL REACH FUELING GROWTH

Key growth motions

• 1) Online sales is product led and zero touch with customers
• 2) Inbound assisted sales process of inbound customer requests, inspire and nurture
• 3) Key account development actively building customer relationship, activate and expand

ACCELERATING 45,000 CUSTOMER JOURNEYS

PRODUCT LED AND ZERO TOUCH GROWTH

Increase conversion of casual users to professional plans - onboarding

Increase product usage to drive expansion and retention - use case adoption

Stimulate viral growth - collaboration, participant experience

SCALABLE INBOUND MODEL

Yields multiseat accounts in all industries across all geographies

CASE STUDY: META

Industry: Technology

Location: Global

Use case: Multiple use cases including product training, presentations and meetings. Viral growth across markets to reach 1,100 centrally managed licenses today.

Why Kahoot!: Adds engagement to meetings and presentations

DEVELOPING KEY ACCOUNTS

Efficiently growing customer relationships into enterprise accounts

• Focus on existing users at key accounts across +45,000 organizations globally.
• Leveraging high-precision user scoring and efficient sales playbooks.
• Inspire to drive consolidation, activation and expansion of existing license usage.
• Cross-selling into global affiliates and different budgets e.g. marketing, sales, HR, frontline workers.
• ● Open doors to introduce new products.

Example new deals with key accounts in 2023

DEVELOPING KEY ACCOUNTS

Kahoot! key account development

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CASE STUDY: AMAZON

Industry: Technology

Location: Global

INVESTOR DAY 2023

Use case: Both training (AWS Education) and brand engagement via centralized agreements and large scale viral usage

Why Kahoot!: a common theme is the combination of education and entertainment

GROWTH OPPORTUNITIES AHEAD

Instant audience engagement 'Ease of use,' new user segments, higher frequency of use

Engaging corporate learning

Strengthened asynchronous value proposition enables employee licensing

Non-desk workers engagement

Combined communication & learning value proposition for non desk workers enables largest accounts

INSTANT ENGAGEMENT

• New experience for spontaneous usage
• Ready to use, editable activity templates
• Productivity benefits with AI assisted creation (currently 30 minutes to create a typical kahoot)
• Increased frequency of use for all recurring use cases
• Premium offering, free to try out
• Targeting multiple users in one team

Commercial - opportunities

	48 Meet Flow	C 26 Virtual Boost	C 13 Convene Now	★ 4 Meet Ease
	★3 Meet Revive	★3 Connect Ace	★2 Zoom Plus	★1 Idea
	★1 Meet Simply	★1 Webinar Pro	★1 Summit Link	★1 Net Meet
D へ Mute	1 1 4 Stop Video	t 00 3 Security Participants	O 1 - - - Share Screen Record Chat Chat	ಿ ಮ Apps	End

THERE HAS NEVER BEEN A GREATER NEED FOR ENGAGING CORPORATE LEARNING

• 60% of the workforce will be reskilled by 2027*
• 1 in 3 online learners say they are often disengaged*

*Source: World Economic Forum, LinkedIn 2022 Workplace

Industry: IT Consulting

Location: Global

Use case: The Learning & Development team at Avanade use Kahoot! remotely as part of the Microsoft Fundamentals Accelerator training program to ensures that new and existing Avanade employees have the necessary Microsoft certification to perform their roles

Why Kahoot!: improved learner engagement and enabled collaborative learning by leveraging their Subject Matter Experts. Certification rate doubled after implementing Kahoot!

Industry: Hospitality

Location: Nordics

Use case: The Learning & Development team at Strawberry use Kahoot! to deliver engaging asynchronous training to 15,000 employees

Why Kahoot!: An intuitive and user friendly tool to produce content and reach all employees

NON-DESK WORKERS HAVE BOTH COMMUNICATION & TRAINING NEEDS

• 80% of frontline workers do not have an email address
• \$40bn market for learning by 2027 (2x current level)

Industry: Facilities management

Location: Global

Use case: Communication, onboarding and upskilling of 50,000 non desk workers across 16 markets

Why Kahoot!: "The distance between the leadership and the restaurants has shrunk. It's now much more of a two way communication and that's an important building block in strengthening our culture"

Industry: Telecommunications

Location: USA

Use case: Biweekly 'team huddle' for managers and customer-facing network engineers which includes both knowledge checks and team building trivia

Why Kahoot!: Only with Kahoot! can AT&T combine business updates, product knowledge and engaging trivia

Commercial - opportunities

INTRODUCING KAHOOT! 360 ENGAGE

Engagement at every employee's fingertips

• Engaging corporate learning bite sized, live or self-paced
• Engaging communication for non desk workers - live or self paced
• Corporate branding throughout the experience
• Increased productivity via AI assisted creation tools
• From \$5/mo per employee for larger organisations

Product lead growth:

Everything starts with product usage

Engaging corporate learning:

Kahoot! 360 Engage is our strongest corporate learning offer ever

Live audience engagement:

Ease of use for customers means more value for Kahoot!

Non-desk workers engagement:

Integrated solution for learning and communication.

EDUCATION Sean D'Arcy, VP Kahoot! at School

INVESTOR DAY 2023

>60% of educators in the US and >25% of all educators in OECD countries turned to Kahoot! to make learning awesome for their students in the last 12 months

PLAYFUL, POWERFUL, LEARNING EVERYDAY

For students: A student-led learning approach

"I'm learning while playing a fun game"

For educators: An enhanced teaching toolkit

"Kahoot! helps me engage students in class"

For schools and institutions: Engagement at scale

"Collaboration between teachers has been huge for us."

Education

LEVELING UP STUDENT ENGAGEMENT

Student engagement remains job #1

• >1.2 billion student players from teacher hosted kahoots in the classroom in the last 12 months
• Teachers consider student engagement as the biggest hurdle in their profession*
• Impact on student engagement more important than cost for administrators**

INVESTOR DAY 2023

*Source: Kahoot! survey **Source: EdWeek Research Center Education | For students

LEVELING UP STUDENT ENGAGEMENT

Student engagement remains job #1 & enhanced for back to school

INVESTOR DAY 2023

• Nurture student engagement with class rewards and collectables
• Enhance the experience with upgradable game packs including customisable characters, skins and more in Kahoot!+ and Kahoot! EDU

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Education | For students

EMPOWERING STUDENT LED LEARNING

More than play. Students are creating, presenting & studying with Kahoot!*

• >10 million active student accounts in the last 12 months
• More than half (51%) of students use Kahoot! for study, presentations and assignments*
• Holistic teaching designed to help learners develop self-reliance, critical thinking and lifelong learning skills

EMPOWERING STUDENT LED LEARNING

More than play. Students are creating, presenting & studying with Kahoot!*

• Motivate students to review on their own with new solo game modes
• Develop future-ready skills like communication and collaboration with new team activities
• Enhance kahoot creation with student passes in Kahoot!+ and Kahoot! EDU

ENHANCING THE TEACHING TOOLKIT

Giving educators teaching superpowers!

• Teachers have created >1 billion kahoot questions over 10 years
• 8.5 million teachers on the platform in the last 12 months
• >450K teachers (5%) had paid subscriptions at the end of Q1-23

When it comes to capturing real-time assessment insights, Kahoot! has become more important than ever! "

Education | For students

Education | For teachers

High school chemistry teacher, California

ENHANCING THE TEACHING TOOLKIT

Giving educators teaching superpowers!

• Bring interaction to instruction with player reactions
• Capture teachable moments with spontaneous quick launch sessions
• Deliver full lessons and assignments that combine kahoots, content and activities with courses

IMPROVING EDUCATOR PRODUCTIVITY

Saving educators precious time and energy

• Over a third of teachers say the one thing would help them most is more time*
• Teaching staff shortages and larger classes are becoming the norm
• School district leaders expect the demand for substitute teachers will grow**
• Teachers have searched >200 million times for ready-to-play kahoots in the last 12 months

IMPROVING EDUCATOR PRODUCTIVITY

Saving educators precious time and energy

AI helps me improve my kahoots, create new ones, and also encourage " other teachers to use the platform because of its simplicity

• Introduce content channels where educators subscribe to get new kahoots and courses
• Offer convenient one-click kahoots that combine premium content and game experiences
• Launch AI-assisted creation enhanced with Kahoot!+ and Kahoot! EDU

	95

SCALING UP K-12 INSTITUTIONAL ENGAGEMENT

• 6 in 10 educators influence buying decisions in their district*
• #1 purchasing concern for admins are purchases that sit on the shelf and don't get used*

"Getting a Kahoot! EDU site license has helped us empower our educators with the tools to collaborate and engage learners both in class and at home."

Jonathan Tepper, Executive Director of Information & Learning Technology at Greenwood College School

Free teachers	Upgraded teachers	Upgraded schools	Upgraded districts
INVESTOR DAY 2023	*Source: EdWeek Research Center

SCALING UP K-12 INSTITUTIONAL ENGAGEMENT

6 in 10 educators influence buying decisions in their district*

• Offer a free basic version of Kahoot! EDU to all institutions that enables teacher collaboration
• Mass-migrate institutions to Kahoot! EDU Basic by leveraging school groups and teacher network effect
• Teachers want an enhanced toolkit: Amplify their buying influence with upgrade requests to admins right inside Kahoot!

CREATING VALUE WITH CLEVER

Kahoot! + Clever = Smooth learning and engagement for students and teachers

>75% of US schools on the Clever platform

Kahoot! quick launch, skip the pin in

INVESTOR DAY 2023

Kahoot! EDU Basic auto-enabled for every Clever district

LEADING WITH HYBRID STUDENT RESPONSE

Post pandemic 59% of students prefer their courses to be completely or partially online*

• Approx. 10% of teacher user base but represents over 25% of the revenue
• Strong student pullover from K-12 and a strategic stepping stone into professional use in companies and educational institutions
• Near perfect product-market fit for hybrid student system response enabling attendance, participation and lightweight assessment

One of the biggest advantages of using Kahoot! is that most of my students are familiar with it from their school years. When they start at the university, the transition is seamless!" "

Olga Filippova, Senior lecturer, University of Auckland

For students:

Level-up engagement with student-led learning and gamification

For educators: Upgrade educators to an enhanced teaching toolkit

For K-12 institutions: Scale K-12 institutional engagement and leverage Clever

CONSUMER & EXPERIENCE

Elizabeth Kleive, CXO Craig Narveson, Director of Partnerships Alexander Remen, Director of Product

INVESTOR DAY 2023

Consumer & Experience

MAKE LEARNING ENTERTAINING!

Combining social entertainment, lifelong learning and premium ready-play content to amplify engagement in all social settings

MAKE LEARNING ENTERTAINING!

100s of millions of participants engaging with kahoot in social settings

Entertaining learning with friends and family

Playful and shareable home learning toolkit.

Fast, fun, flexible and social study time

CONNECTING FRIENDS & FAMILY through fun, social engagement

• Kahoot!+ combines social entertainment, family learning and premium ready-to-play content from \$7.99/month
• 140 million kahoot sessions have been hosted by users for social gatherings and learning

We've used Kahoot! games and some we've made to have some fun with our 23 members extended family that live in four states. Ages range from 2 to 73 and all enjoy

Social user

IMPROVED DISCOVERABILITY OF CONTENT

CONNECTING FRIENDS & FAMILY THROUGH FUN, SOCIAL ENGAGEMENT

• Increase engagement at special events with event templates for specific use cases
• AI assisted content creation for great trivia nights
• Instantly host awesome game nights with ready- to-play premium content from trusted publishers and partners

GREAT CONTENT FROM VERIFIED CREATORS

Boosting user engagement for all Kahoot! users

• Always up-to-date, relevant content across all topics and languages
• Allowing users to tailor learning experiences to their needs based on verified content
• Can reach and impact all K! users through both free and paid content

INVESTOR DAY 2023

INTRODUCING K! CHANNELS FOR CREATORS

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AMPLIFYING & ACCELERATING ENGAGEMENT WITH PREMIUM CONTENT

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INVESTOR DAY 2023

• Approach: Enable content creators to monetize their high-quality learning resources
• Content creators: Verified creators, publishers, domainand subject-matter experts
• ● Buyers: All Kahoot! users globally incl. individuals, teachers, students and business users
• Content offering: High-quality learning resources including Kahoot! course 111

>9,000 verified creators

Verified creators in >140 countries

Premium content in >30 languages

K! CHANNELS FOR PARTNERS

INVESTOR DAY 2023

High-quality, ready-to-use content from partners

Comprehensive content inventories, supporting additional content formats

Free or via Channel subscription

K! CHANNELS = SEAMLESS ACCESS FOR KAHOOT! AUDIENCES

>60 premium publisher partners

69M sessions premium content LTM

>290M participating players premium content LTM

INVESTOR DAY 2023

AMPLIFYING USER ENGAGEMENT WITH PREMIUM PARTNERS

Our partnership with Kahoot! provides us with an incredible opportunity to reach students where they are on a platform that is widely used in classrooms with great success. Kahoot! allows us to expand our mission to make high quality science learning accessible to everyone." "

Tim Ritchie President, the Museum of Science

HUNDREDS OF MILLIONS HAVE PARTICIPATED IN PARTNER-CREATED KAHOOTS

Learning should be fun, and education platform Kahoot! has done just that with billions of participants through a combination of content partners like Disney, NASA, and the World Health Organization." "

Fast Company

MORE FREE-TO-ACCESS CONTENT & EXPERIENCES IN 2023

STUDENTS

• Career exploration content
• Higher Ed institution content
• Partner gamepacks

EDUCATORS & PROFESSIONAL DEV'T

• PD content
• Digital Course certificates

KIDS & YOUNG STUDENTS

● End-to-end partner-branded gameplay experiences

ALL CONTENT & EXPERIENCES AVAILABLE

INVESTOR DAY 2023

ADDED VALUE FOR KAHOOT! USERS & NEW OPPORTUNITIES FOR PARTNERS – POWERED BY AI

Educators and learners will create, study and learn from partner content in new ways

Kahoot! will enable publishers to repurpose existing content

Kahoots and presentations created from publisher content in a few simple clicks

INVESTOR DAY 2023

DEEPENING EXISTING PARTNERSHIPS FOR MAXIMUM VALUE

• ● Free-to-play content
• ● Kahoot!+ Access Pass
• ● Kahoot! Kids
• ● Free-to-play content
• ● Kahoot!+ Access Pass
• ● Free-to-play content
• ● Distribution via partner website
• Product innovation
• ● Content
• ● Advocacy

More opportunities being explored in 2023

MAKE LEARNING ENTERTAINING!

100s of millions of participants engaging with kahoot in social settings

Entertaining learning with friends and family

Playful and shareable home learning toolkit.

Social users Students 16+ Young learners & parents

Fast, fun, flexible and social study time

UNLEASHING KIDS' LEARNING POWER THROUGH PLAY

● 27 million active young learners on K! platform or K! app LTM

"

"Best quiz app ever! Good game for kids to learn, also parents can create a game/quiz for kids. Nice app!"

Parent

Education | For students

A universe of learning apps for young learners

Kahoot! Kids includes apps for learning math, learning to read and cognitive skills from \$3.99/month

Learn to Read Learn Chess

Kahoot! Kids

Numbers Big Numbers Geometry Algebra Algebra 2 Multiplication

UNLEASHING KIDS' LEARNING POWER THROUGH PLAY

• More engaging learning for children with enhanced game experiences
• Develop key skills while having fun, with personalised learning paths based on children's interests and needs
• Parent engagement in children's learning with learning progress reports and kid friendly content creation

LEARNING & STUDY FOR STUDENTS

● 25 million active students on the platform and apps LTM

I use Kahoot with my friends to study- it totally works and makes me actually want to learn, study and succeed at school." "

Student

NEW SOLO GAMES TO ENGAGE STUDENTS

>70M participants played new game modes

● New engaging ways for students to study at their own pace

LEARNING & STUDY FOR STUDENTS

• Personalize weekly learning goals and unlock all study modes with Kahoot!+
• Reward system connected to study goals to motivate students to study regularly
• AI assisted explanations to deepen understanding while learning

INTRODUCING K! SEASON PASS!

Boost engagement by unlocking new characters and game mode skins. New characters will be available to unlock through engagement, and users with Season Pass will be able to unlock more, including save favorite character

Kids: Unleash kids' learning power with enhanced game play & personalised learning paths

Students: More engaging study with enhanced learning goals, and a reward system motivating regular study

Social: Increasing usage & value through easy creation and ready to play content for awesome game nights

Premium content & partners: Amplify & accelerate engagement through premium content

EXECUTIVE SUMMARY

• Positive trend shift in activity on platform on a like-for-like basis YoY last three months, post-pandemic
• Strong development in both number and size of key account deals
• Continued adoption of new paying apps on the Clever platform is driving annual growth, currently at ~20% YoY
• Targeting >20% annual average growth in billings in the period 2024-26, with majority of growth coming from professional user categories
• Targeting ~40% cash EBITDA margin on group level by 2025, including Clever
• Preparing for a secondary listing in the U.S. (Nasdaq) in 2024
• Launching a host of AI based features for both creators and learners, amplifying the signature Kahoot! experience
• Introducing Kahoot! GO for simplified and instant engagement

INVESTOR DAY 2023

KAHOOT! INVESTOR DAY

Kahoot.com/investor

INVESTOR DAY 2023