Regulatory Filings • Jun 26, 2023
Regulatory Filings
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Asetek - Sim Racing Products Available at Micro Center Online and Physical Stores Across the U.S.
Aalborg, Denmark - June 26, 2023 -- Asetek sim racing gear innovator and Micro
Center today announced that Micro Center will sell a broad offering of Asetek
SimSports® sim racing products in its physical stores across the U.S., and
through its online store microcenter.com (https://www.microcenter.com/).
A variety of Asetek SimSports® wheels, wheelbases, pedals, and accessories are
now available through Micro Center, including the recently announced Tony Kanaan
Sim Racing products (https://www.asetek.com/press-releases/asetek-and-tony
-kanaan-co-develop-sim-racing-gear/), and premium InvictaT and high-performance
high-value Forte® offerings.
"In addition to the recently unveiled Asetek SimSports® Tony Kanaan Sim Racing
Bundle exclusively available through Micro Center, we are delighted to offer
retail availability of Asetek SimSports® across Micro Center's 26 stores as
well as from their online store," said André Sloth Eriksen, CEO and founder of
Asetek. "Through this agreement, we are making it easier for sim racers in North
America to purchase Asetek SimSports® gear and experience the feel of real
racecar racing. These are the first exciting steps into the experimental retail
strategy mentioned at the recent first quarter 2023 presentation. Competing
retail with competitors only selling direct, poses a significant supply chain
challenge (due to the increased margin stack) but we believe we have found a
viable way with Micro Center. It is still too early to quantify the financial
impact of this strategy, but we see it as an integral part of our vision of
broadening the customer base and availability to end-users."
To learn more, visit https://www.microcenter.com/site/products/gaming.aspx. To
learn more about Asetek SimSports®, visit https://aseteksimsports.com.
About Micro Center
Founded in 1979, Micro Center is among the United State's leading information
technology, communications, and electronic device suppliers, operating twenty
-six large stores in major markets nationwide. Uniquely focused on information
technology products, Micro Center offers more computers, electronics, networking
and communication devices (more than 30,000 items in stock) than any other
company.
https://www.microcenter.com/
About Asetek
A Danish garage-to-stock-exchange success story and global leader in mechatronic
innovation, Asetek (ASTK) designs, manufactures and sells gaming hardware for
next-level immersive gaming experiences. Founded in 2000, Asetek established its
innovative position as the leading OEM developer and producer of the all-in-one
liquid cooler for all major PC & Enthusiast gaming brands. In 2013, Asetek went
public. In 2021, Asetek expanded its offering of gaming hardware solutions when
it introduced its line of products for next-level immersive sim racing gaming
experiences. Asetek is headquartered in Denmark and has operations in China,
Taiwan and the United States.
www.asetek.com
For further information, please contact:
Peter Dam Madsen, Chief Financial Officer
Mobile: +45 2080 7200, e
-mail: [email protected] ([email protected]%3cmailto:[email protected])
or
David Pangburn, Corporate Controller
Mobile: +1 (408) 386-3031, email: [email protected]
This information is subject to the disclosure requirements pursuant to Section 5
-12 of the Norwegian Securities Trading Act. This stock exchange release was
published by Peter Dam Madsen, CFO at Asetek A/S, on June 26, 2023 at
12:00 CEST.
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