Holland Colours NV

Earnings Release • Jul 24, 2009

PRESS RELEASE HOLLAND COLOURS

Holland Colours NV Trading update

During the first quarter of the fiscal year 2009/2010 turn-over compared to the same period last year was 26% lower. Compared to the last quarter of the previous fiscal year (January-March 2009) it showed an increase of 13% . However, this improvement is mainly due to the traditional positive seasonal effect.

After a cautious start of this fiscal year, June showed an improved turn-over compared to the April and May. The implications of the cost saving measures, including those in personnel costs of 1,8 million euro annually as a result of the downsizing, are visible to their full extent as of the start of this fiscal year. The first quarter is closed with a slightly positive operational result.

The focus market Building & Construction showed a strong decline in turn-over compared to last year, for the most part in the Division Europe. The decrease in the Division Americas was limited.

In the focus market Packaging turn-over decreased as well. Favourable developments in Asia could not off-set the lower turn-over in Europe and the Americas. Whereas customers normally use the first quarter to build up stock for the summer period, this year they are more careful. The order pattern is therefore erratic and lead-time requirements are stricter than usual. Additionally a more aggressive competition is noticeable.

Turn-over in the Building & Construction related focus market Silicones & Elastomers also showed a decrease compared to last year.

Holland Colours keeps closely monitoring its financial position. Return to profitability is the key point of attention. Investments and working capital are being limited to the minimum acceptable level.

At the beginning of July agreements were reached with the banks about the conditions at which financing is being continued. In the Netherlands, Hungary and the United States additional securities had to be given. In addition, the interest rates have been increased. Expectedly this will lead to approximately 15% higher financing costs than the previous year. The first quarter results did meet the agreed upon ratios.

The Group stays focused on market movements and will adjust immediately when circumstances change. All action is targeted at emerging stronger from the current market situation when the economy picks up. Acceleration of innovation remains an important factor of the policy to defy the economic crisis.

Results of the first half year of 2009/2010 will be released Friday October 30. In view of the current uncertain economic situation Holland Colours will not make any predictions regarding the expected turn-over and result for 2009/2010. However, for the first half year of 2009/2010 we do expect a lower turn-over than for the first half year of 2008/2009.

Apeldoorn, July 23, 2009

Profile

• Approximately 380 employees;
• 2,000 customers in 80 countries;
• 10 locations;
• Worldwide network of agents;
• Each employee is shareholder.

Holland Colours NV is an independent Dutch company with offices in North America and Mexico, Europe and Asia. The company was founded in 1979 and has been listed on the NYSE Euronext Amsterdam Stock Exchange since 1989. Holland Colours makes products for colouring plastics, the main products being Holcobatch and Holcoprill. Both these products have the advantage of being free flowing, dust-free, and easy to dose. Furthermore, Holland Colours makes pastes for colouring silicones, elastomers, PET packaging and other applications.

Holland Colours concentrates worldwide on three focus markets:

• Building & Construction (especially PVC applications);
• Packaging (especially PET applications);
• Silicones & Elastomers.

Approximately 80% of the turnover is realised in these three markets.

Virtually the entire production is generated by our four principal plants in the Netherlands, Hungary, the United States and Indonesia. The turnover of the new production site in China is growing fast.

Holland Colours is organised in three regional divisions that operate as profit centres in their specific region: Europe (including the Middle East and Africa), Americas and Asia. Turnover is roughly distributed between Europe (60%), North and South America (30%) and Asia (10%).

Important dates:

October 30, 2009 Publication of the 2009/2010 half-yearly figures

HOLLAND COLOURS NV

PO Box 720 | 7300 AS Apeldoorn | The Netherlands T +31 (0)55 368 0700 | F +31 (0)55 366 29 81 ir@hollandcolours.com www.hollandcolours.com