Environmental & Social Information • Nov 29, 2011
Environmental & Social Information
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Amsterdam, 29 November 2011- The Province of North Holland owns 5,000 km of road network. To optimise this asset TomTom will provide historical congestion and flow information gathered earlier this year. This information enables the province of North Holland to make selective decisions on where to improve or expand the road network.
"By providing North Holland with granular speed and bottleneck information, the Province gains knowledge into the usage of their roads," says Maarten van Gool, Managing Director TomTom Licensing. "This information will enable optimisation of the current road network. This should lead to fewer traffic jams, less expenditure and lower CO2 emissions."
TomTom's historic traffic database (Custom Area Analysis) has 5,000,000,000,000 (5 trillion) anonymous travel data points, shared by its community of drivers since 2006. The deep insights into actual driving behaviour gained as a result are the key ingredient for smarter routing and traffic prediction. The Custom Area Analysis tool derives its information from this source to provide the Province with a unique overview of where traffic problems occur across the entire network
In addition, it also delivers a detailed understanding of what is happening on a specific route on specific times of day and specific days of week through the data provided by Custom Travel Times.
Founded in 1991, TomTom (AEX:TOM2) is the world's leading supplier of in-car location and navigation products and services focused on providing all customers with the world's best navigation experience. Headquartered in Amsterdam, TomTom has over 3,500 employees and sells its products in more than 40 countries.
TomTom Licensing is the division of TomTom dedicated to delivering relevant, fresh and high quality digital maps, and dynamic content, to a wide range of business customers. Our product portfolio includes the world's freshest digital maps covering over 200 countries and territories globally, as well as the most accurate real time and historical traffic products.
For further information, please visit www.tomtom.com/licensing
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Kristina Nilsson - +31 20 757 5194 - [email protected] Sandra Van Hauwaert +32 497 25 18 16 - [email protected]
For Analysts/Investors - Richard Piekaar - +31 20 757 5194 - [email protected]
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