Koninklijke Philips N.V.

Regulatory Filings • May 3, 2012

---

author: "Fleishman-Hillard"
date: 2012-05-02 15:29:00+00:00
processing_status: success_python-docx_mammoth

---

Press Information

May 3, 2012

Major deal will see Philips equip new flagship hospital in Turkey

Philips to provide Medipol University Hospital with total health care solution to address local needs in cardiology, oncology, women’s healthcare and sleep

Eindhoven, The Netherlands– Royal Philips Electronics (NYSE: PHG, AEX: PHI) today announced the signing of a major deal with Medipol University Hospital in Turkey, which will see advanced Philips solutions installed in its new 500-bed hospital in Istanbul, Bağcılar. The deal, worth approximately EUR13 million, is the biggest deal of its kind to-date for any single hospital in Turkey.

Delivered as part of a flexible financial solution, the deal will see Philips install a wide range of its newest cardiology and oncology technologies in the hospital, including some devices for which this will mark their first install anywhere in Turkey. In addition, Philips will be installing general lighting throughout the hospital, as well as consulting on workflow design, to ensure an optimum experience for both patients and staff alike.

“Patient-centered care has been at the heart of every step we’ve taken in the design of the latest Medipol Hospital. This absolute commitment to excellence in patient care is exemplified by our partnership with Philips, through whose heritage and personalized approach we will be able to meet patient and clinical needs in truly innovative and thoughtful ways, using state-of-the-art imaging and medical solutions,” said Fahrettin Koca, CEO of Medipol Hospital.

Two imaging systems included in the deal and which will be unique to the Medipol Hospital in Turkey, are the Philips BrightView XCT and the Philips Sonalleve MR HIFU system. The Philips BrightView XCT represents a leap forward in hybrid imaging (the combined use of two imaging technologies, in this case CT and SPECT), allowing for the entire heart volume to be captured in just one scan; whilst the MR-guided High Intensity Focused Ultrasound (HIFU) system allows for the minimally-invasive treatment of uterine fibroids, and was recently heralded by TIME magazine as one of the most inspired ideas, innovations and revolutions of 2011.

In addition, the Medipol Hospital will also be equipped with a sleep lab facility which will benefit from the latest Philips technologies, including the Alice 6 LDx and LDE polysomnography (PSG) sleep diagnostic systems. These systems provide sleep labs with the capabilities to perform advanced to routine sleep diagnostic studies. This marks the first installation of the Alice 6 PSG systems anywhere in Turkey.

“Philips is delighted that by working closely with Medipol Hospital throughout the realization of this major project, we were able to create a customized package designed to help them develop a truly A-class facility for their patients,” commented Kevin Haydon, General Manager of Global Sales and Service International, Philips Healthcare. “As a company, Philips is committed to working with local health care providers like Medipol, to provide innovative and personalized solutions, designed to meet the unique needs in Turkey.”

For media inquiries, please contact:

Sabine van Deursen

Philips Healthcare Communications

Tel: +31 40 2785 093

Email: sabine.van.deursen@philips.com

Berna Yalaz

Philips Healthcare Communications, Turkey
Tel: +90 216 6361629

Email: berna.savas@philips.com

Further detail on Philips’ imaging and sleep solutions:

• Philips Sonavelle MR HIFU offers a non-invasive alternative to traditional surgical treatments for uterine fibroids in women, by combining magnetic resonance (MR) imaging with high-intensity focused ultrasound (HIFU) therapy. This treatment technique means that discomfort for the patient is kept to a minimum. The Sonalleve MR-HIFU therapy platform is also being used in palliative pain treatment of bone metastases, and is currently an investigational treatment for lesions in the female breast.
• The Philips BrightView XCT represents a leap forward in hybrid imaging, as it can acquire the entire heart volume in just one scan. It leverages a co-planar design with advanced Philips flat-detector X-ray CT technology to provide high-quality CT alongside insightful SPECT imaging. This system can be a good choice for hospitals looking to replace their SPECT camera with a hybrid SPECT/CT system, as it can be installed within the footprint of a traditional SPECT camera, reducing the need for costly construction and exam room modifications.
• The Philips Alice 6 diagnostic system enables sleep lab managers to meet today’s clinical and business challenges. The systems combine flexibility with ease-of-use features, such as automatic Chin EMG (electromyography) referencing and integrated RIP drivers, to enhance the technician’s ability to focus on the patient. The system offers a choice of three head boxes ranging from the Alice LDE for routine sleep studies to the full-featured LDx base station, with either the LDxS or LDxN head box. The LDxS head box provides 19 EEG (recording of electrical activity along the scalp) inputs while the LDxN headbox offers a full 32 EEG.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.