Triboo

M&A Activity • Jun 12, 2019

Informazione Regolamentata n. 20042-34-2019		Data/Ora Ricezione 12 Giugno 2019 14:58:55	MTA
Societa'	:	Triboo S.p.A.
Identificativo Informazione Regolamentata	:	119651
Nome utilizzatore	:	TRIBOON04 - Corno
Tipologia	:	2.2
Data/Ora Ricezione	:	12 Giugno 2019 14:58:55
Data/Ora Inizio Diffusione presunta	:	12 Giugno 2019 14:58:56
Oggetto	:	TRIBOO ACQUIRES 100% OF KOI ADVERTISING AND LANDS IN THE UK
Testo del comunicato

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TRIBOO ACQUIRES 100% OF KOI ADVERTISING AND LANDS IN THE UK

The acquisition of Koi, company specializing in performance marketing, allows the entry of the Group in London and confirms Triboo's growth and internationalization strategy in new high potential markets and in sectors in which the Group has already achieved significant results.

Milan, 12 June 2019

Triboo – Group operationg in the E-Commerce & digital Advertising sector, listed on the MTA market of the Italian Stock Exchange - through its subsidiary Triboo Direct acquires 100% of Koi Advertising LTD, a company operating in the web marketing and advertising sector mainly in the UK, Australia, India, Indonesia and South Africa with headquarters in London and a turnover of approximately £2.4 million in 2018.

The acquisition of Koi is perfectly in line with the Group's internationalization strategy, following the establishment of the Spanish branch in Madrid and the Chinese branch in Shanghai. Through this operation, Triboo lands in London and accelerates growth also in the UK with new market shares and access to an increasingly wider clientele with its existing services, acquiring a database of about 15 million users registered to proprietary sites in thirteen different countries.

The operation also includes Koi's Italian subsidiary, based in Pescara, which focuses on operations in the web marketing and advertising sectors.

Koi's founder and CEO, Marco Sicuro, will stay in the company, ensuring continuity in the implementation of the development plan.

The transaction price will be determined on the basis of earn-out mechanisms that can be exercised in consideration of the results at 2020, 2021 and 2022.

On account of the relationship between Marco Sicuro and Triboo Direct's CEO, the acquisition of Koi constitutes a Related Party Transaction and has obtained the prior favorable opinion of the Related Parties Committee.

"The acquisition of Koi allows the Group to continue its international growth strategy by entering new markets through a company with headquarters in London and a solid portfolio of customers and products, by leveraging our skills and services to increase our presence" - commented Riccardo Maria Monti, Chief Executive Officer of Triboo - "Koi

operates in the performance marketing sector, a growing segment where the Group has already obtained successful results and on which it has decided to focus further".

About Triboo

Triboo S.p.A., company listed on the MTA market, is a Digital Transformation Factory that assists its customers in their digital activities worldwide. Thanks to its 500 professional to its international network, Triboo is a "one stop solution" able to promote the digital transformation of companies with an integrated offer of services of Digital Marketing, Digital Integration and Development, eCommerce Management, Content Development, Audience & Monetization and Training.

For further information:

Triboo S.p.A. Viale Sarca 336, Edificio sedici 20126 Milano

Triboo S.p.A.

Investor Relations Giovanni Marino

investor.relator@triboo.it tel +39 02 647 414 01

www.linkedin.com/company/triboo-s-p-awww.facebook.com/GruppoTriboo https://www.instagram.com/triboogroup

www.triboo.com tel +39 02647 414 01 fax +39 02 647 414 90

Triboo S.p.A.

Communications & External Relations Aldo Silvestroni

aldo.silvestroni@triboo.it tel +39 02 647 414 01

Image Building S.r.l.

Media Relations Simona Raffaelli, Emilia Pezzini, Lidy Casati

triboo@imagebuilding.it tel +39 02 890 113 00