Datrix

Regulatory Filings • May 8, 2023

Informazione Regolamentata n. 20237-22-2023		Data/Ora Ricezione 08 Maggio 2023 09:11:01	Euronext Growth Milan
Societa'	:	DATRIX
Identificativo Informazione Regolamentata	:	176484
Nome utilizzatore	:	DATRIXNSS01 - GIUSEPPE VENEZIA
Tipologia	:	REGEM
Data/Ora Ricezione	:	08 Maggio 2023 09:11:01
Data/Ora Inizio Diffusione presunta	:	08 Maggio 2023 09:11:03
Oggetto	:	Datrix_PR_ Partnership Adapex - PremiumMedia360
Testo del comunicato

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Adapex (Datrix Group) announces the partnership with U.S. platform PremiumMedia360 to enhance its offering in the world of Connected TV (CTV)

Milan, May 8, 2023 - Adapex, an AdTech company of the Datrix Group, announces a partnership with PremiumMedia360 (PM360), a leading U.S. advertising data automation company that applies its solutions to some of the leading U.S. television networks, to improve efficiency and ad management in the innovative Connected TV (CTV) market.

Connected TV (CTV) refers to a television device that enables streaming video content; some examples are Hulu, YouTube, Roku, Netflix, and Apple TV. CTV advertising, then, is a form of digital advertising that appears on smart TVs or Internet-connected TVs in which the ads are technically a subset of OTT (over the top) advertising, i.e., a means of delivering Web content on demand, based on the needs of the individual TV consumer.

Connected TV, with its impact on the evolving advertising landscape, is a market now worth more than \$21 billion worldwide that is shifting significant traditional broadcasting budgets to connected TV. According to eMarketer data, CTV is the fastest growing video channel in the U.S.: more than 53 percent of video viewing on all devices occurs on CTV, surpassing mobile as the device with the largest share of global video impressions.

With this in mind, Adapex, a U.S. company of the Datrix Group and a leader in digital advertising operations to maximize monetization through programmatic advertising, has active agreements with major CTV publisher networks and aggregators and, already in 2022, achieved significant results with revenues of about €5.8 million for the entire Data Monetization area (+85% over the previous year), 26% of which can be attributed precisely to the CTV segment.

PM360's technology simplifies CTV purchasing through a connection with the Adapex network, which will be able to further expand the audience of CTV networks with which to operate, increasing the catchment area and efficiency in ADV management. Indeed, PM360 not only automates operational workflows for agencies and media sellers, but also provides error-free data integration and real-time analytics, leading to faster and more efficient transactions.

Buyers will then have the ability to manage media orders, server traffic and performance data in one place, simplifying the inventory buying process and campaign reporting. In addition, campaign data is automatically streamlined and reconciled in real time, providing comprehensive reporting in an easy-to-use dashboard. Finally, it will be possible to target campaigns using first-party data and audience data from the Adapex network in a privacycompliant environment, providing optimal experiences for consumers.

"We are excited to be partnering with PM360 to improve and simplify the CTV inventory buying and selling process," said Andrew Moskowitz, Chief Revenue Officer of Adapex. "IntegratingCLIR CTV into our ad stack allows Adapex to automate data transformation and delivery. This enables us to maximize selling opportunities for our CTV content owners and bring an agnostic solution to agency partners. "

"Our partnership with Adapex brings the complete picture of television and CTV into a single dashboard where buyers can track audience delivery and pace campaign spending in one screen," said Robert DeGennaro, President and CEO of PremiumMedia360. "Buyerswill have the ability to holistically report television and video campaigns in CLIR CTV, a central platform that automates ordering, trafficking, and delivery performance. Buyers will be able to extend campaign delivery across all sight, sound, and motion channels through a multitude of suppliers accessed through Adapex."

This transaction is part of Datrix's common goals related to the scalability and technological innovation of its solutions and, above all, expansion into international markets, evidenced by the work of Adapex in the US - and the newly formed partnership with Seed Group in the Middle East - and the increase in the incidence of foreign markets on Datrix Group's revenues in 2022 to 39 percent of total revenues, up from 15 percent in 2021.

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Datrix

Datrix is a group of tech companies, listed on the Italian Stock Market, that develop sustainable Artificial Intelligence solutions (Augmented Analytics and Machine Learning Models) for data-driven growth of companies. Datrix's solutions add measurable value because they collect data from internal and external sources, integrate it, look for correlations, uncover valuable insights and operational information, and suggest actions, with efficiency as a goal.

The Group is active in four business areas:

• 1. Machine Learning Model Serving develops descriptive, predictive & prescriptive data-science models to maximize the efficiency of industrial and management processes;
• 2. AI for Marketing & Sales develops artificial intelligence solutions to increase Marketing and Sales performance of companies;
• 3. AI for Data Monetization applies artificial intelligence to data collected by companies in compliance with privacy regulations, turning it into economic value for them;
• 4. AI for FinTech develops solutions using unconventional alternative data to improve the performance of institutional and private investors in stock selection, identification of innovative investment themes, and ESG scoring.

Since 2019 Datrix has also accelerated its growth path through acquisitions in Italy and abroad. The following are now part of the Datrix SpA Group: 3rdPlace Srl, FinScience Srl, ByTek Srl, Paperlit Srl, Datrix US Inc. and Adapex Inc. From the acquisition of the company Aramis and the merger of expertise with 3rdPlace, the new player Aramix was born in 2023, reinforcing the Machine Learning & Model Serving area. Through its subsidiaries, Datrix is a technology partner of international consortia for major R&D projects in finance, biomedical and cyber security, funded by the European Union and Italy and based on Artificial Intelligence algorithms. Datrix operates through four offices in Italy (Milan, Rome, Cagliari and Viterbo), one in Dubai and one in the United States. Read more at datrixgroup.com/en/.

For more information:

Investor Relations: Giuseppe Venezia, tel. +39 0276281064 - ir@datrixgroup.com Investor Relations Consultant: Francesca Cocco (Lerxi Consulting) - ir@datrixgroup.com

Press Office: SprianoCommunication&Partners

Matteo Russo, mob. +39 3479834881 - mrusso@sprianocommunication.com Jacopo Ghirardi, mob. + 39 3337139257 - ufficiostampa@sprianocommunication.com

Euronext Growth Advisor: Alantra

Stefano Bellavita, mob. +39 0263671601 - stefano.bellavita@alantra.com

About Adapex Inc Adapex Inc. is an ad tech leader recognized by Deloitte as one of the fastest-growing companies in North America and has been listed in the Inc 5000.The company's award-winning suite of AI-backed technology serves multiple clients in the e-commerce ecosystem, including internet publishers, advertisers, and video content owners. The company's track record of increasing clients' programmatic revenues by double and triple-digits has earned them multiple distinctions from Adexchanger, Digiday, and the Drum. Their M4 Tech Suite™ offers sophisticated header bidding technology, custom features, advanced analytics, and a proprietary identity connector. The Adapex network currently includes over 1000 publisher sites, across the web, in-app, and the everexpanding landscape of CTV. Learn more at www.adapex.io

About PremiumMedia360 PremiumMedia360 helps media agencies and sellers buy, sell, and partner more effectively—by letting them take control of the data that guides their interactions. Its reporting and collaboration tools dramatically reduce the time and resources it takes to understand where campaigns stand—from order to invoice—and readies media companies to conduct business across new formats and standards such as TIP. The result: airings records stop being bottlenecks, and start being the source of business insight they should be. Learn more at www.PremiumMedia360.com.