Alma Media Oyj

Business and Financial Review • Apr 4, 2024

REVENUE AND OPERATING PROFIT BY SEGMENT UNDER THE NEW SEGMENT STRUCTURE

REVENUE BY SEGMENT MEUR	2023 Q1	2023 Q2	2023 Q3	2023 Q4	2023 Q1‐Q4
Alma Career	27.7	28.4	27.4	27.0	110.5
Alma Marketplaces	20.7	21.7	21.0	21.9	85.4
AlmaNews Media	27.2	27.9	25.0	29.1	109.1
Segments total	75.6	78.0	73.4	77.9	304.9
Non‐allocated	‐0.3	0.2	0.0	0.0	0.0
Total	75.3	78.2	73.4	78.0	304.9
OPERATING PROFIT/LOSS BY SEGMENT	2023	2023	2023	2023	2023
MEUR *)	Q1	Q2	Q3	Q4	Q1‐Q4
Alma Career	11.1	11.9	12.3	9.7	45.0
Alma Marketplaces	6.2	7.4	7.5	5.4	26.4
AlmaNews Media	2.3	3.7	3.4	4.0	13.5
Segments total	19.5	23.1	23.2	19.2	85.0
Non‐allocated	‐3.0	‐3.2	‐2.4	‐3.3	‐12.0
Total	16.5	19.9	20.8	15.8	73.0

*)includes adjusted items

REVENUEAND OPERATING PROFIT BY SEGMENT UNDER THEOLDSEGMENT STRUCTURE

REVENUE BY SEGMENT MEUR	2023 Q1	2023 Q2	2023 Q3	2023 Q4	2023 Q1‐Q4
Alma Career	27.7	28.4	27.4	27.0	110.5
Alma Consumer	24.2	26.3	24.7	25.2	100.4
Alma Talent	23.9	23.4	21.5	26.0	94.8
Segments total	75.7	78.2	73.6	78.1	305.6
Non‐allocated	‐0.5	0.0	‐0.1	‐0.1	‐0.7
Total	75.3	78,.2	73.4	78.0	304.9
OPERATING PROFIT/LOSS BY SEGMENT	2023	2023	2023	2023	2023
MEUR	Q1	Q2	Q3	Q4	Q1‐Q4
Alma Career	11.1	11.9	12.3	9.7	45.0
Alma Consumer	3.6	5.6	5.8	4.0	19.0
Alma Talent	4.8	5.5	5.1	5.5	21.0
Segments total	19.5	23.1	23,2	19.2	85.0
Non‐allocated	‐3.0	‐3.2	‐2.4	‐3.3	‐12.0
Total	16.5	19.9	20.8	15.8	73.0

*)includes adjusted items

KEY FIGURES UNDER THE NEW SEGMENT STRUCTURE AND DISTRIBUTION OF REVENUE

Alma Media, key figures	2023	2023	2023	2023	2023
MEUR	Q1	Q2	Q3	Q4	Q1‐Q4
Revenue	75.3	78.2	73.4	78.0	304.9
Classified	30.7	31.6	30.5	29.6	122.4
Advertising	15.7	17.2	14.0	18.1	64.9
Digital services	10.5	11.0	11.5	10.9	43.9
Content	12.5	12.7	12.5	12.7	50.5
Other	5.9	5.7	4.9	6.7	23.2
Adjusted total expenses	58.3	59.0	53.0	61.5	231.8
Adjusted EBITDA	21.3	23.8	24.9	21.0	91.0
EBITDA	20.7	24.3	25.2	20.4	90.6
Adjusted operating profit	17.0	19.4	20.5	16.7	73.6
Adjusted operating profit, %	22.6 %	24.8 %	27.9 %	21.5 %	24.1 %
Operating profit (loss)	16.5	19.9	20.8	15.8	73.0
Operating profit, %	21.9 %	25.4 %	28.3 %	20.3 %	23.9 %
Employees average	1680	1699	1714	1686	1695
Digital business revenue	61.6	64.6	61.6	63.4	251.2
Digital business, % of revenue	81.8 %	82.6 %	83.9 %	81.3 %	82.4 %

Alma Career key figures	2023	2023	2023	2023	2023
MEUR	Q1	Q2	Q3	Q4	Q1‐Q4
Revenue	27.7	28.4	27.4	27.0	110.5
Classified	22.9	23.5	22.3	21.7	90.4
Advertising	0.7	1.0	1.1	1.3	4.1
Digital services	2.4	2.4	2.6	2.1	9.5
Other	1.7	1.5	1.4	1.9	6.5
Adjusted total expenses	16.7	16.2	15.4	17.3	65.6
Adjusted EBITDA	11.8	13.0	12.7	10.7	48.1
EBITDA	11.8	12.7	13.0	10.6	48.1
Adjusted operating profit	11.1	12.2	12.0	10.0	45.3
Adjusted operating profit, %	39.9 %	43.1 %	43.8 %	37.0 %	41.0 %
Operating profit (loss)	11.1	11.9	12.3	9.7	45.0
Operating profit, %	39.9 %	42.0 %	44.9 %	36.0 %	41.0 %
Employees average	717	702	696	701	704
Digital business revenue	27.6	27.8	27.1	26.5	109.1
Digital business, % of revenue	99.8 %	97.9 %	100.0 %	98.2 %	98.8 %
REVENUE	2023	2023	2023	2023	2023
MEUR	Q1	Q2	Q3	Q4	Q1‐Q4
Career North	3.9	3.5	3.2	3.2	13.7
Career Central	20.0	21.4	20.7	20.3	82.5
Career South	3.6	3.6	3.6	3.6	14.3
Divested operations and eliminations	0.1	0.0	‐0.1	‐0.1	‐0.1

Alma Marketplaces, key figures	2023	2023	2023	2023	2023
MEUR	Q1	Q2	Q3	Q4	Q1‐Q4
Revenue	20	21	21	21	85
	7	7	0	9	4
Classified	7	8	8	7	32
	8	1	1	9	0
Advertising	2	3	2	2	11
	8	1	6	6	1
Digital services	8	8	9	8	34
	1	6	0	8	4
Other	2.1	1.9	1.3	2.7	7.9
Adjusted total expenses	14	15	13	16	59
	2	3	5	4	3
Adjusted EBITDA	8	8	9	7	32
	1	2	2	4	8
EBITDA	7	9	9	7	33
	7	0	2	2	1
Adjusted operating profit	6	6	7	5	26
	6	5	5	6	1
Adjusted operating profit, %	31	29	35	25	30
	7	9	7	5	6
	%	%	%	%	%
Operating profit (loss)	6	7	7	5	26
	2	4	5	4	4
Operating profit, %	29 7 %	34 0 %	35 7 %	24 7 %	31 0 %
Employees average	346	355	369	375	361
Digital business revenue	19	20	20	20	80
	3	6	3	0	2
Digital business, % of revenue	93 2 %	94 8 %	96 6 %	91 3 %	94 0 %

REVENUE	2023	2023	2023	2023	2023
MEUR	Q1	Q2	Q3	Q4	Q1‐Q4
Real estate	8	9	8	8	34
	5	0	7	7	9
Mobility	5	6	5	5	23
	7	1	9	9	6
Comparison services	2	2	2	1	8
	0	1	2	8	2
Insights	4	4	4	5	18
	5	5	2	5	7
Divested operations and eliminations	0	0	0	0	0
	0	0	0	0	0

Alma News Media key figures	2023	2023	2023	2023	2023
MEUR	Q1	Q2	Q3	Q4	Q1‐Q4
Revenue	27	27	25	29	109
	2	9	0	1	1
Advertising	12.3	12.9	10.3	14.0	49.5
‐ of which digital	75.7 %	80.6 %	83.2 %	77.2 %	78.9 %
Content	12	12	12	12	50
	5	7	5	7	5
‐ of which digital	40	40	41	43	41
	0	0	4	1	1
	%	%	%	%	%
Other	2	2	2	2	9
	4	2	2	3	2
Adjusted total expenses	24	24	21	24	95
	9	1	6	5	1
Adjusted EBITDA	3	4	4	5	16
	0	5	1	1	6
EBITDA	3	4	4	4	16
	0	4	1	6	0
Adjusted operating profit	2	3	3	4	14
	3	8	4	5	0
Adjusted operating profit, %	8	13	13	15	12
	5	7	8	5	9
	%	%	%	%	%
Operating profit (loss)	2	3	3	4	13
	3	7	4	0	5
Operating profit, %	8 5 %	13 4 %	13 8 %	13 9 %	12 4 %
Employees average	436	463	476	440	454
Digital business revenue	15	16	14	16	62
	0	0	2	8	0
Digital business, % of revenue	55 0 %	57 5 %	56 8 %	58 0 %	56 9 %

KEY FIGURES BY SEGMENT UNDER THE OLD SEGMENT STRUCTURE

Alma Media, key figures	2023	2023	2023	2023	2023
MEUR	Q1	Q2	Q3	Q4	Q1‐Q4
Revenue	75.3	78.2	73.4	78.0	304.9
Marketplaces	35.0	36.7	35.4	34.3	141.4
Media	25.5	26.6	23.5	27.6	103.2
‐ of which digital	58.8 %	61.7 %	61.4 %	62.2 %	61.1 %
Services	14.8	14.9	14.5	16.1	60.3
‐ of which digital	78.5 %	80.2 %	82.2 %	76.0 %	79.2 %
Adjusted total expenses	58.3	59.0	53.0	61.5	231.8
Adjusted EBITDA	21.3	23.8	24.9	21.0	91.0
EBITDA	20.7	24.3	25.2	20.4	90.6
Adjusted operating profit	17.0	19.4	20.5	16.7	73.6
Adjusted operating profit, %	22.6 %	24.8 %	27.9 %	21.5 %	24.1 %
Operating profit (loss)	16.5	19.9	20.8	15.8	73.0
Operating profit, %	21.9 %	25.4 %	28.3 %	20.3 %	23.9 %
Employees average	1680	1699	1714	1686	1695
Digital business revenue	61.6	64.6	61.6	63.4	251.2
Digital business, % of revenue	81.8 %	82.6 %	83.9 %	81.3 %	82.4 %
Alma Career, key figures	2023	2023	2023	2023	2023
MEUR	Q1	Q2	Q3	Q4	Q1‐Q4
Revenue	27.7	28.4	27.4	27.0	110.5
Marketplaces	23.4	24.3	23.2	22.7	93.6
Services	4.3	4.1	4.2	4.2	16.8
Adjusted total expenses	16.7	16.2	15.4	17.3	65.6
Adjusted EBITDA	11.8	13.0	12.7	10.7	48.1
EBITDA	11.8	12.7	13.0	10.6	48.1
Adjusted operating profit	11.1	12.2	12.0	10.0	45.3
Adjusted operating profit, %	39.9 %	43.1 %	43.8 %	37.0 %	41.0 %
Operating profit (loss)	11.1	11.9	12.3	9.7	45.0
Operating profit, %	39.9 %	42.0 %	44.9 %	36.0 %	40.7 %
Employees average	717	702	696	701	704
Digital business revenue	27.6	27.8	27.1	26.5	109.1
Digital business, % of revenue	99.8 %	97.9 %	100.0 %	98.2 %	98.8 %
REVENUE	2023	2023	2023	2023	2023
MEUR	Q1	Q2	Q3	Q4	Q1‐Q4
Finland	1.2	0.9	0.7	0.9	3.7
Croatia	2.9	3.0	2.9	2.9	11.7
Czech Republic	16.0	16.4	16.0	15.4	63.8
Slovakia	4.3	5.2	5.0	5.5	20.0
Baltic countries	2.7	2.6	2.5	2.3	10.0
Other countries	0.8	0.7	0.8	1.6	3.9

Alma Consumer key figures MEUR	2023	2023	2023	2023	2023
	Q1	Q2	Q3	Q4	Q1‐Q4
Revenue	24	26	24	25	100
	2	3	7	2	4
Marketplaces	10.1	11.0	10.8	10.0	41.9
Media	11	12	11	12	48
	7	8	5	7	7
Content, media	3	4	4	4	16
	9	3	5	0	8
Advertising, media	7.7	8.5	7.0	8.7	32.0
‐ of which digital	88.0 %	88.9 %	92.2 %	90.1 %	89.7 %
Services	2	2	2	2	9
	4	5	4	4	7
Adjusted total expenses	20	20	18	21	80
	2	8	9	0	9
Adjusted EBITDA	5	7	7	5	25
	4	0	2	7	3
EBITDA	5	7	7	5	24
	0	0	2	5	7
Adjusted operating profit	4	5	5	4	19
	0	6	8	2	6
Adjusted operating profit, %	16 7 %	21 2 %	23 4 %	16 5 %	19 5 %
Operating profit (loss)	3	5	5	4	19
	6	6	8	0	0
Operating profit, %	15 0 %	21 2 %	23 4 %	15 8 %	18 9 %
Employees average	370	394	413	395	393
Digital business revenue	20	21	20	21	82
	0	6	3	1	9
Digital business, % of revenue	82 5 %	82 2 %	82 2 %	83 5 %	82 6 %

REVENUE	2023	2023	2023	2023	2023
MEUR	Q1	Q2	Q3	Q4	Q1‐Q4
Housing	4	4	4	4	17
	3	7	5	1	5
Cars and mobility	6	6	6	6	25
	3	7	2	4	7
Comparison services and the sharing economy	2	2	2	1	8
	0	1	3	9	3
Media and media‐like services	11	12	11	12	48
	6	8	7	7	7
‐ of which digital	69	68	65	72	68
	3	5	8	0	9
	%	%	%	%	%
Divested operations and eliminations	0	0	0	0	0
	0	0	0	0	1
ADJUSTED OPERATING PROFT	2023	2023	2023	2023	2023
MEUR	Q1	Q2	Q3	Q4	Q1‐Q4
Housing	1	1	2	1	6
	7	8	1	2	9
Cars and mobility	1	1	1	1	6
	7	7	6	2	2
Comparison services and the sharing economy	0.8	0.9	1.0	0.6	3.3
Media and media‐like services	‐0	1	1	1	3
	2	2	1	3	3
Divested operations and eliminations	0	0	0	‐0	‐0
	0	0	0	1	1

Alma Talent, key figures	2023	2023	2023	2023	2023
MEUR	Q1	Q2	Q3	Q4	Q1‐Q4
Revenue	23 9	23 4	21 5	26 0	94 8
Marketplaces	2.1	2.1	2.1	2.3	8.6
Media	13 3	12 8	11 2	14 0	51 3
Content, media	8 6	8 4	8 0	8 7	33 7
‐ of which digital	50.8 %	52.7 %	55.7 %	54.1 %	53.3 %
Advertising, media	4 7	4 4	3 2	5 3	17 6
‐ of which digital 55	0 %	63 6 %	63 6 %	56 1 %	59 0 %
Services	8.5	8.5	8.1	9.7	34.8
‐ of which digital	63.1 %	67.4 %	69.5 %	61.6 %	65.2 %
Adjusted total expenses	19 0	18 7	16 4	20 0	74 2
Adjusted EBITDA	5 7	5 6	6 0	6 7	24 1
EBITDA	5 7	6 4	6 0	6 3	24 5
Adjusted operating profit	4 8	4 7	5 1	5 9	20 6
20 Adjusted operating profit, %	3 %	20 1 %	23 9 %	22 8 %	21 7 %
Operating profit (loss)	4 8	5 5	5 1	5 5	21 0
Operating profit, % 20	3 %	23 6 %	23 9 %	21 1 %	22 2 %
Employees average	412	424	432	420	422
Digital business revenue	14 4	15 1	14 3	15 9	59 7
Digital business, % of revenue 60	4 %	64 3 %	66 5 %	61 3 %	63 0 %

REVENUE	2023	2023	2023	2023	2023
MEUR	Q1	Q2	Q3	Q4	Q1‐Q4
Alma Talent Media	13	12	11	14	51
	4	8	3	1	7
‐ of which digital	51.8 %	56.5 %	57.5 %	54.3 %	54.9 %
Alma Talent Services	8	8	8	10	36
	9	9	5	2	5
‐ of which digital	84	87	91	81	85
	0	6	6	2	9
	%	%	%	%	%
Direct Marketing	2.2	2.3	2.3	2.3	9.1
Divested operations and eliminations	‐0	‐0	‐0	‐0	‐2
	6	7	6	6	5

ADJUSTED OPERATING PROFIT/LOSS	2023	2023	2023	2023	2023
MEUR	Q1	Q2	Q3	Q4	Q1‐Q4
Alma Talent Media	2	2	2	2	9
	2	1	0	9	2
Alma Talent Services	2	2	2	2	10
	4	2	7	7	1
Direct Marketing	0	0	0	0	1
	3	4	4	3	4
Divested operations and eliminations	‐0	0	0	0	‐0
	1	0	0	0	1