Beiersdorf AG

M&A Activity • Feb 13, 2007

News Details

Ad-hoc | 13 February 2007 10:27

Beiersdorf AG: Beiersdorf AG and C-BONS, Hong Kong, sign letter of intent

Beiersdorf Aktiengesellschaft / Letter of Intent

Ad hoc announcement according to § 15 WpHG transmitted by DGAP - a company
of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Beiersdorf AG and C-BONS, Hong Kong, sign letter of intent

Beiersdorf AG today signed a letter of intent with C-BONS Holding
(International) Limited ('C-BONS'), a Hong Kong company, to explore
exclusively various business cooperation opportunities in areas such as
sales and marketing and R&D regarding C-BONS’ hair care and hair styling
businesses in China ('C-BONS Hair Care'). In addition, both companies have
agreed to further discuss, on an exclusive basis within the next several
months, a potential equity investment in an appropriate form by Beiersdorf
in C-BONS Hair Care.

C-BONS is a Hong Kong company with businesses across various industries
including personal care, real estate, pharmaceutical and other areas.
C-BONS Hair Care offers a wide range of shampooing, conditioning and hair
styling products with strong and well-known brands in China such as Slek
and Maestro. C-BONS Hair Care is one of the leading players in the Chinese
hair care and hair styling market with a well-developed distribution
network in China.

This initiative is part of the implementation of Beiersdorf’s Consumer
Business Strategy to accelerate regional growth in China, which is one of
Beiersdorf’s four priority countries.

Contact:
Presse & Public Relations
Prof. Klaus-Peter Nebel
Tel.: +49 (40) 4909 2001
Fax: +49 (40) 4909 2516

Investor Relations
Tel.: +49 (40) 4909 5000
Fax: +49 (40) 4909 18 5000

DGAP 13.02.2007

Language: English
Issuer: Beiersdorf Aktiengesellschaft
Unnastraße 48
20245 Hamburg Deutschland
Phone: +49 (0)40 4909-0
Fax: +49 (0)40 4909-34 34
E-mail: kontakt@Beiersdorf.com
WWW: www.Beiersdorf.com
ISIN: DE0005200000
WKN: 520000
Indices: MDAX
Listed: Amtlicher Markt in Frankfurt (Prime Standard), Hamburg;
Freiverkehr in Berlin-Bremen, Hannover, München, Düsseldorf,
Stuttgart; Terminbörse EUREX

End of News DGAP News-Service

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