New Work SE

Regulatory Filings • Nov 12, 2007

News Details

Ad-hoc | 12 November 2007 10:32

XING AG: XING launches advertising on platform

XING AG / Strategic Company Decision

Release of an Ad hoc announcement according to § 15 WpHG, transmitted by
DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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November 12, 2007 – XING AG (ISIN: DE000XNG8888), operator of the business
network XING.com announced that it will incorporate online advertising onto
the platform before the end of Q4 2007. This move by XING AG will generate
further income in addition to the revenues from its successful
subscription-based business model based on the Premium Memberships. XING AG
plans to use the additional revenues from Marketplace and advertising to
fund further expansion of XING's commitment to continued development and
innovation of the platform for all members. Phase one will involve online
ads on very select sections of the website. XING AG plans to increase the
advertising volume smoothly as relevance to members is refined over the
course of the coming year.

The rollout of relevant, targeted advertising on the XING platform will be
in full compliance with the strict privacy and data protection laws in
Germany and the European Union. The online advertisings will not compromise
the usability of the website in any way: The advertising partners will have
no influence on the platform’s content and operational focus. XING AG will
continue to focus its activities on creating value for its members.

Important note:
This notice contains forward-looking statements concerning company
activities, business and member development, financial results of the XING
AG and/or the industry in which the company is active. These
forward-looking statements can generally be identified by words such as
'estimates', 'assumes', 'expects', 'plans', 'intends', 'predicts',
'targets', 'anticipates', and variations of these words and similar
expressions. The forward-looking statements contained in this notice, as
well as estimates, opinions, and views of the company or information
provided by third parties, are based on current plans, estimates,
anticipations, and predictions, and involve certain uncertainties and
risks. Therefore, actual future results, developments and trends may differ
materially from what is forecast in the forward-looking statements
contained in this notice. The company does not assume any responsibility
for such risks, and makes no guarantee as to the accuracy and completeness
of the assumptions and estimates upon which the forward-looking statements
are based, nor does the company or its bodies ensure the correctness of the
statements contained in this press release. Information and statistics from
external sources should not be interpreted as having been inspected by the
company. Neither the company nor its bodies undertake any obligation to
update or publicly release any revision to the forward-looking statements
contained within this notice.

Contact:
Patrick Möller
Director Investor Relations
Gänsemarkt 43
20354 Hamburg
Tel. +49 40 419131-793
Fax +49 40 419131-11
investor-relations@xing.com

12.11.2007 Financial News transmitted by DGAP

Language: English
Issuer: XING AG
Gänsemarkt 43
20354 Hamburg
Deutschland
Phone: +49 (0)40 419 131-10
Fax: +49 (0)40 419 131-11
E-mail: investor-relations@xing.com
Internet: www.xing.com
ISIN: DE000XNG8888
WKN: XNG888
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin, Düsseldorf, München, Stuttgart

End of News DGAP News-Service

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