Aurelius SE & Co. KGaA

M&A Activity • Jul 28, 2008

News Details

Corporate | 28 July 2008 15:00

AURELIUS acquires home-shopping station RTL SHOP

AURELIUS AG / Mergers & Acquisitions

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
AG.
The issuer / publisher is solely responsible for the content of this announcement.

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• Acquisition of all shares from Mediengruppe RTL Deutschland
• Takeover strengthens the portfolio in the Retail & Consumer Products
segment

Munich, July 28, 2008. Munich-based industrial holding AURELIUS has taken
over all shares in RTL SHOP GmbH, Hannover. Ingbert Vöcker, CFO of
Mediengruppe RTL Deutschland, comments: 'We are glad we found a buyer with
experience in the trading segment in AURELIUS, who wants to continue to
develop the business of RTL SHOP together with its employees.'

RTL SHOP was founded in 2001. The business markets and sells a huge
assortment of goods ranging from electrical goods and household articles to
cosmetic and fashion via specially designed teleshopping productions and
the Internet. With its workforce of approx. 170 employees, the company
headquartered in Hanover generated sales of EUR 83 million in 2007.
Boasting a market share of 8 percent and a technical range of some 24
million households, RTL SHOP is the third-largest provider in the
home-shopping segment in the German-Speaking part of Europe after QVC and
HSE24.

Dr Dirk Markus, CEO of AURELIUS, believes the new subsidiary has excellent
prospects: 'The acquisition means that we will from now on have gained a
foothold in a market boasting 2-digit growth and a volume of more than one
billion euros. RTL SHOP meets all the requirements in order to be able to
significantly expand its market share in the years to come.' At present the
company has in the region of 600,000 active customers and an inventory of
around four million customers. The Internet offering www.RTLSHOP.de, with
annual growth rates of in excess of 60 percent achieves more than ten
million customer contacts each year.

RTL SHOP is the perfect addition to AURELIUS’ portfolio of shareholdings.
With the subsidiary Mode & Preis, AURELIUS already possess proven expertise
in the mail order segment in the German-speaking part of Europe and Eastern
Europe. In France the AURELIUS subsidiary Quelle La Source is the number 3
in the mail order segment.

Over the coming months and years, the aim will be to further optimize the
range of goods offered by RTL SHOP. At the same time, the plan is to
intensify the Internet activities of the company and to press ahead with
the expansion in Germany, Austria and Switzerland.

The takeover of RTL SHOP by AURELIUS is still object to the approval of the
anti-trust authorities. The finalization of the transaction is expected
until 31 August 2008.

For further information on AURELIUS please contact:
Ingo Middelmenne
Investor Relations & Corporate Communications
Tel +49 (89) 544799 56
Tel +49 (89) 544799 55
ir@aureliusinvest.de

About AURELIUS AG

Munich-based AURELIUS AG acquires medium-sized companies and subsidiaries
that no longer belong to the core business of their previous owners.
AURELIUS also takes over companies with complex initial structures and
actively continues to develop them. With the aid of a specialized task
force, the company raises the value-added potential of its subsidiaries for
the benefit of all involved while at the same time observing the associated
social responsibility. The shares of AURELIUS AG are traded on the open
market of the Frankfurt stock exchange (ISIN: DE000A0JK2A8).

About Mediengruppe RTL Deutschland

Mediengruppe RTL Deutschland is one of the leading media companies in
Germany. Besides the free-tv stations RTL Television, VOX and n-tv as well
the shareholdings in SUPER RTL and RTL II three digital special interest
channels RTL Crime, Passion and RTL Living are part of the portfolio. All
online and transaction-based business areas beyond classic television are
pooled under the roof of the subsidiary RTL interactive. This includes
amongst others the areas Mobile and Online with the video on demand
platform RTLNOW.de, the shareholding in the social network wer-kennt-wen.de
or the web portal clipfish.de as well RTL Enterprises (Merchandising &
Licensing), Universum Film (DVD sale & movie licensing) and RTL Games (PC
and console games).
28.07.2008 Financial News transmitted by DGAP

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