Aurelius SE & Co. KGaA

M&A Activity • Apr 1, 2009

News Details

Corporate | 1 April 2009 15:00

AURELIUS acquires British home shopping specialist sit up Ltd. from Virgin Media

AURELIUS AG / Acquisition

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
AG.
The issuer / publisher is solely responsible for the content of this announcement.

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• Purchase of all shares from Virgin Media

• Second acquisition of a home shopping television network

Munich, 1 April 2009. Munich-based industrial holding AURELIUS has acquired
sit up Ltd., the UK's most innovative home shopping retailer, from Virgin
Media. The signing of the acquisition agreement and transaction were
completed today.

With its three digital home shopping channels bid tv, price-drop tv and
speed auction tv the company's live programs are available to viewers in
more than 20 million homes throughout the UK. Launched in 2000, sit up Ltd.
generated revenues of GBP 242 million in 2008.

Dirk Markus, CEO of AURELIUS, comments on the rationale behind the
transaction: 'Since our acquisition of RTL Shop in Germany, we have become
very familiar with the home shopping business model. We are excited about
extending our presence in this market, especially since this is one of the
few areas of growth in retailing.'

The purchase price or terms of the agreement have not been disclosed. The
divestment will not have a material impact on Virgin Media's OCF (specified
below).

For further information on AURELIUS please contact:

Ingo Middelmenne
Investor Relations & Corporate Communications
Phone +49 (89) 544799 56
Fax +49 (89) 544799 55
ingo.middelmenne@aureliusinvest.de

For further information on Virgin Media please contact:

Matt Ridsdale
Phone +44 (0) 20 7920 3150
mridsdale@tavistock.co.uk

Lulu Bridges
Phone +44 (0) 20 7920 3150
lbridges@tavistock.co.uk

Explanation of the OCF position
OCF is operating income before depreciation, amortization, goodwill and
intangible asset impairments and restructuring and other charges. OCF is a
non-GAAP financial measure. Please see Virgin Media's fourth quarter 2008
earnings release for a reconciliation of non-GAAP financial measures to
their nearest GAAP equivalents.

About AURELIUS AG
Munich-based AURELIUS AG acquires medium-sized companies and subsidiaries
that no longer belong to the core business of their previous owners.
AURELIUS also takes over companies with complex initial structures and
actively continues to develop them. With the aid of a specialized task
force, the company raises the value-added potential of its subsidiaries for
the benefit of all involved while at the same time observing the associated
social responsibility. The shares of AURELIUS AG are traded on the open
market of the Frankfurt stock exchange (ISIN: DE000A0JK2A8).
01.04.2009 Financial News transmitted by DGAP

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