Beiersdorf AG

Business and Financial Review • Dec 10, 2010

News Details

Ad-hoc | 10 December 2010 13:57

Beiersdorf Aktiengesellschaft: Beiersdorf resolves package of measures to implement its Consumer Business Strategy 2015

Beiersdorf Aktiengesellschaft / Key word(s): Strategic Company Decision

10.12.2010 13:57

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted
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The issuer is solely responsible for the content of this announcement.

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Beiersdorf resolves package of measures to implement its Consumer Business
Strategy 2015

Beiersdorf AG has drawn up a comprehensive package of measures and
investments to implement its updated Consumer Business Strategy, which
focuses on skin and body care and increased regionalization ('Focus on Skin
Care. Closer to Markets'). Beiersdorf's Supervisory Board approved the
package at its meeting today.

Additional costs of approximately EUR270 million are expected up to fiscal
year 2012, with roughly EUR120 million of this amount probably being
incurred in fiscal year 2010. The individual measures comprise investment
in the company's skin and body care brands, the global streamlining and
harmonization of the product portfolio, and the realignment of regional
structures. The additional costs also include write-downs of intangible
assets relating to the Chinese business.

As a result, the Beiersdorf Group's EBIT margin for fiscal year 2010 will
be approximately 9% (the figure from operations will be approximately 11%),
while sales growth will be 2 to 3%. The Consumer business segment is
forecasting an EBIT margin of 8 to 9% (the figure from operations will be
approximately 11%) and sales growth of 1 to 2%.

• End -

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Language: English
Company: Beiersdorf Aktiengesellschaft
Unnastraße 48
20245 Hamburg
Deutschland
Phone: +49 (0)40 4909-0
Fax: +49 (0)40 4909-34 34
E-mail: kontakt@Beiersdorf.com
Internet: www.Beiersdorf.com
ISIN: DE0005200000
WKN: 520000
Indices: DAX
Listed: Regulierter Markt in Frankfurt (Prime Standard), Hamburg;
Freiverkehr in Berlin, Düsseldorf, Hannover, München,
Stuttgart; Terminbörse EUREX

End of Announcement DGAP News-Service

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