Regulatory Filings • Feb 25, 2013
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Corporate | 25 February 2013 18:34
Telefónica Deutschland Holding AG: Telefonica Deutschland launches its new O2 Blue tariff portfolio in March and will bring LTE to all high speed areas by mid 2013
Telefónica Deutschland Holding AG / Key word(s): Product Launch
25.02.2013 / 18:34
25 February 2013
Telefonica Deutschland launches its new O 2 Blue tariff portfolio in March and will bring LTE to all high speed areas by mid 2013
MUNICH. Telefonica Deutschland redesigns completely its tariff portfolio: the new O 2 Blue is coming on 1 March. The four options differ mainly by data volume. Users will now be able to make calls and send texts to all German networks for free with each of the smartphone rates.
'With the new O 2 Blue rates we are getting rid of the telephone minute. After O 2 Genion and O 2 o, we're starting the third revolution in German mobile communications,' René Schuster, CEO of Telefónica Germany, says. 'We are the first German network operator that is gearing its entire rate portfolio towards the data needs of its customers. Calls and SMS are unlimited with all rates.'
For the high-speed rate O 2 Blue All-In XL with 5 GB at full LTE speed, there is even 14 days of surfing abroad and two multicards for laptops and tablets included for less than 50 euros. The O 2 Blue All-In L includes 7 days of data usage abroad in the EU in addition to 2 GB of data volume at full speed. A landline number is included with every rate so that O 2 customers can be reached inexpensively.
Rates can be booked online, via the hotline and in all O 2 shops. There's also the new O 2 Blue for the self-employed, freelancers and entrepreneurs with special advantages. Those who cleverly combine their mobile and landline products will save up to an additional 10 euros per month with the combo offer. Customers will find the right smartphone at O 2 My Handy. With the HTC One they'll get for example a high-end LTE device for just 661 euros that also includes a free pair of Beats by Dr. Dre headphones valued at 99 euros.
More information about the new O 2 Blue is available at: www.o2.de/blue and www.o2business.de/blue
In 2013, O 2 customers in all high-speed areas across Germany will benefit from super-fast mobile Internet. Munich and Berlin go live on 31 March, with Hamburg, Düsseldorf, Duisburg and Essen to follow in the second quarter. In parallel, the LTE network is being strengthened in the already developed high-speed areas Frankfurt, Cologne, Nuremberg, Dresden and Leipzig. 'Alongside the roll-out, the development in the LTE network is a key priority this year,' says René Schuster, CEO of Telefónica Deutschland. 'VoLTE represented a breakthrough for us under real conditions, allowing us to offer customers best sound quality and reliability for their calls in the future.'
The new O 2 Blue rates at a glance
| O 2 Blue All-In S | O 2 Blue All-In M | O 2 Blue All-In L | O 2 Blue All-In XL | |
| Basic charge | 19.99 euros | 29.99 euros | 39.99 euros | 49.99 euros |
| Calls within the network / to the German landline network / to other German networks | Flat rate | Flat rate | Flat rate | Flat rate |
| SMS to all German networks | Flat rate | Flat rate | Flat rate | Flat rate |
| Data volume | 50 MB | 500 MB | 2 GB | 5 GB |
| Max. speed | 3.6 Mbit/s (from 50 MB 32 kbit/s) | 7.2 Mbit/s (from 500 MB 32 kbit/s) | 50 Mbit/s (from 2GB 32 kbit/s) |
50 Mbit/s (from 2GB 32 kbit/s) |
| Mobile network | 3G | 3G | 4G (LTE) | 4G (LTE) |
| Landline number | included | included | included | included |
| EU data roaming | – | – | 7 days per year free of charge | 14 days per year free of charge |
| Additional multicard | 4.99 euros/month |
4.99 euros/month |
1 included | 2 included |
| Without a contract term | 4.99 euros/month | 4.99 euros/month | 4.99 euros/month | 4.99 euros/month |
| O 2 Blue All-In S | O 2 Blue All-In M | O 2 Blue All-In L | |
| Surf-Upgrade S (upgrade to 300 MB) | 9.99 euros (max. 7.2 Mbit/s) |
– | – |
| Surf-Upgrade M (upgrade to 1 GB, 1 additional multicard) | 19.99 euros (max. 21.1 Mbit/s LTE) |
9.99 euros (max. 21.1 Mbit/s LTE) |
– |
| Surf-Upgrade L (upgrade to 3GB, 2 additional multicards) |
29.99 euros (max. 50 Mbit/s LTE) |
19.99 euros (max. 50 Mbit/s LTE) |
9.99 euros (max. 50 Mbit/s LTE) |
Rate upgrade
Exclusively for the self-employed, freelancers and entrepreneurs
| O 2 Blue All-In S Professional | O 2 Blue All-In M Professional | O 2 Blue All-In L Professional | O 2 Blue All-In XL Professional | |
| Basic monthly fee | 16,80 [19,99] euros | 25,20 [29,99] euros | 33,61 [39,99] euros | 42,01 [49,99] euros |
| Calls within the network / to the German landline network / to other German networks | Flat rate | Flat rate | Flat rate | Flat rate |
| SMS to all German networks | Flat rate | Flat rate | Flat rate | Flat rate |
| Data volume | 50 MB | 500 MB | 2 GB | 5 GB |
| Max. speed | 3,6 Mbit/s (from 50 MB 32 kbit/s) |
7,2 Mbit/s (from 500 MB 32 kbit/s) |
50 Mbit/s (from 2 GB 32 kbit/s) |
50 Mbit/s (from 2 GB 32 kbit/s) |
| Mobile network | 3G | 3G | 4G (LTE) | 4G (LTE) |
| Landline number | included | included | included | included |
| EU data roaming | – | – | 7 days per year free of charge | 14 days per year free of charge |
| Additional multicard | 4.99 euros/month | 4.99 euros/month | 1 included | 2 included |
| Without a contract term | 4.99 euros/month | 4.99 euros/month | 4.99 euros/month | 4.99 euros/month |
Advantages for the self-employed:
| Landline number, nationwide | included | included | included | included |
| Multicard advantage | No connection fee for new activation from 2nd SIM card onward | No connection fee for new activation from 2nd SIM card onward + 10-15% discount on basic charge/month | No connection fee for new activation from 2nd SIM card onward + 10-15% discount on basic charge/month | No connection fee for new activation from 2nd SIM card onward + 10-15% discount on basic charge/month |
| Voice international | – | 60 minutes included to EU, Switzerland, Turkey, Ukraine, Russia and North America | 90 minutes included to EU, Switzerland, Turkey, Ukraine, Russia and North America | 120 minutes included to EU, Switzerland, Turkey, Ukraine, Russia and North America |
| Hardware advantage (in combination with a MyHandy contract) |
– | 50,42 [60,00] euros (carried out over 24 months via phone bill) |
67,23 [80,00] euros (carried out over 24 months via phone bill) |
84,03 [100,00] euros (carried out over 24 months via phone bill) |
Further information:
Investor Relations
Telefónica Deutschland
Georg-Brauchle-Ring 23-25
D-80992 Munich
t +49 (0)89 2442-1010
f +49 (0)89 2442-2000
www.telefonica.de/investor-relations
End of Corporate News
25.02.2013 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
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| Language: | English |
| Company: | Telefónica Deutschland Holding AG |
| Georg-Brauchle-Ring 23-25 | |
| 80992 München | |
| Germany | |
| Phone: | +49 (0)89 24 42 0 |
| Internet: | www.telefonica.de |
| ISIN: | DE000A1J5RX9 |
| WKN: | A1J5RX |
| Listed: | Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, Hamburg, München, Stuttgart |
| End of News | DGAP News-Service |
| - - - |
| 202247 25.02.2013 |
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