Aurelius SE & Co. KGaA

Business and Financial Review • Jun 26, 2015

News Details

Corporate | 26 June 2015 07:30

AURELIUS subsidiary Scholl Footwear expanding

AURELIUS AG / Key word(s): Expansion

2015-06-26 / 07:30

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AURELIUS subsidiary Scholl Footwear expanding

– Double-digit growth in long-standing markets

– Market entry in Germany and online business

Munich, June 26, 2015 – Scholl Footwear is expanding one year after being acquired by AURELIUS. “Scholl shoes have recently been made available once again in Germany”, says Dr. Björn Schlosser, who is responsible for the reorientation of Scholl. “After Scholl shoes completely disappeared from the shelves of German retailers following an ill-fated foray into the fashion segment, Scholl is now focusing its core brand identity in the comfort shoe segment. A newly attracted sales partner supported the introduction of the 2015 Summer Collection, and the initial incoming orders are very promising.” A new long-term license agreement with Bata, a globally operating reputable consumer goods group, has the distribution of Scholl shoes in India and its neighboring countries covered. “We also expect significant growth in these markets”, Dr. Schlosser continues.

In addition, Scholl has been present with its own online shops in Germany, Italy, France, and the United Kingdom since May 2015. Six-figure sales revenues after only a few weeks show how much potential the online channel has for Scholl. “Thanks to the reorientation of distribution, we are recording growth of five percent year-on-year in Europe”, explains Dr. Schlosser. “The 2015/16 Fall/Winter Collection is off to an excellent start – advance orders are currently up more than 10 percent over the previous year. AURELIUS has supported us energetically in the further development of our operations since the acquisition in mid-2014, thereby making these rapid successes possible.” The basis of current development is the successfully completed global carve-out of the shoe business from the seller’s structures (IT systems, office locations, etc.) after the acquisition. In this regard, the support and considerable experience of AURELIUS in comparable tasks has proven very effective.

Scholl Footwear is a long-established supplier of comfort shoes who offers its shoes in Europe, Asia, the Middle East, and Australia. In Europe, Scholl shoes have so far been sold in particular in pharmacies and medical supply stores. In Asia, the Middle East, and Australia they are also sold by specialized shoe retailers. Scholl Footwear enjoys a very high degree of brand awareness of up to 90 percent in its main markets.

ABOUT AURELIUS

AURELIUS is one of the leading European investment groups. From its offices in Munich, London, Stockholm and Madrid, AURELIUS acquires participations with development potential. Once under the AURELIUS umbrella, the acquisitions are given a long-term strategic orientation in order for them to fully develop their potential.

Currently, the AURELIUS Group consists of 22 subsidiaries with locations in Europe, Asia, and the U.S.A. These include numerous traditional consumer brands, services businesses and a number of industrial enterprises. Companies are acquired based on strict investment criteria without focusing on any particular industry. Shares of AURELIUS AG are listed in the m:access segment of the Munich Stock Exchange and are traded on all German stock markets under ISIN DE000A0JK2A8.

To find out more, visit www.aureliusinvest.com

CONTACT

Anke Banaschewski

Investor Relations & Corporate Communications

Phone +49 (89) 544799 – 0

Fax +49 (89) 544799 – 55

investor@aureliusinvest.de

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2015-06-26 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG.

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