SERAPHINE GROUP PLC

Remuneration Information • Sep 30, 2022

National Storage Mechanism | Additional information

RNS Number : 4112B

Seraphine Group PLC

30 September 2022

Seraphine Group PLC

Director/PDMR Shareholding - Grant of LTIP Awards

Seraphine Group plc

30 September 2022

SERAPHINE GROUP PLC

Notification and public disclosure of transactions by PDMRS

Grant of LTIP Awards

Seraphine Group plc (the "Company") announces that on 30 September 2022 the following awards over ordinary shares of 1 pence each in the Company were granted under the Seraphine Group plc Long Term Incentive Plan (LTIP) to the following person(s) discharging managerial responsibilities:

Participant	Position	No. of Shares under Award
David N. Williams	Chief Executive Officer	937,500
Lee Williams	Finance Director	900,000
Chelsey Oliver	Creative & Brand Director	787,500

The awards were granted as options with an option price per share of 1 pence and will ordinarily vest on 30 September 2025, subject to the grantee's continued service and the Remuneration Committee's assessment of the extent to which the performance conditions set for the awards are satisfied. A post vesting holding period applies during which vested shares (net of sales for tax) must then ordinarily be retained until 30 September 2027. The number of shares granted under the awards was set by reference to a reference share price of £0.20.

The Remuneration Committee of the Board resolved that the performance conditions for the awards have a performance period aligned to the three year vesting period and apply the following performance targets and related vesting percentages:

Highest consecutive five day average share price in the last three months of the performance period	Percentage of award that vests
Less than £0.50	0%
Between £0.50 and £0.75	Pro-rata 25% to 50%
Between £0.75 and £1.00	Pro-rata 50% to 100%
£1.00 or better	100%

The information set out below is provided in accordance with the requirements of Article 19(3) of the Market Abuse Regulation (EU) No 596/2014.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

1.  David N. Williams

2.  Lee Williams

3.  Chelsey Oliver

2

Reason for Notification

a)

Position/status

1.  Chief Executive Officer

2.  Finance Director

3.  Creative Director

b)

Initial notification/Amendment

Initial Announcement

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Seraphine Group plc

b)

LEI

254900CQ8TMKUDD0L296

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of 1 pence each in Seraphine Group plc

GB00BNXGTY25

b)

Nature of the transaction

Grant of options over ordinary shares under the Seraphine Group plc Long Term Incentive Plan at an option price of 1 pence per share.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
1.  Nil 2.  Nil 3.  Nil	1.  937,500 2.  900,000 3.  787,500

d)

Aggregated information

-  Aggregated volume

-  Price

Not applicable - single transactions

e)

Date of the transaction

30 September 2022

f)

Place of the transaction

Outside of a trading venue

Enquiries:  

Seraphine PLC

Bill Ronald

(Senior Independent Non-Executive Director and            via Buchanan

Remuneration Committee Chair)

David Williams (CEO)                                                      via Buchanan

Bridget Green (Company Secretary)                               via Buchanan

Buchanan Communications                                         Seraphine@buchanan.uk.com

Buchanan Communications                                              Tel: (0)20 7466 5000

Simon Compton                                                               Tel: (0) 7979 497324

Helen Tarbet                                                                     Tel: (0) 7872 604453

Kim Looringh van Beeck                                                   Tel: (0)7477 967446

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