Capital/Financing Update • Mar 31, 2021
Capital/Financing Update
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The management team of RichReach Corporation Public Ltd (the "Company") would like to inform the investors, the general public and the Cyprus Stock Exchange on the status of the Business Plan of the Company that is described in Part G of the Company's Admission Document dated 12/10/2018, as at 31/12/2020.
During 2020, in a COVID‐19 restricted environment, the Company has signed two new Share Purchase Agreements with an existing strategic investor for the total cash investment of €200,000. €100,000 was received during 2020 and the remaining €100,000 will be received by the end of 2021.
This amount is being used to fund the Expansion and Enhancement of the RichReach Application ecosystem (the "RichReach App"), including preparing it for international release. As at 31/12/2020, our team numbered 15 people (employees and full‐ time external contractors), 4 more than 31/12/2019. All 15 people are involved in the development of the RichReach App.
| Group of Functions | Functions | Number of Functions |
|
|---|---|---|---|
| RichRach App Editions | Marketplace App (formerly the standard and embedded editions): A mall type App where multiple businesses can interact with their customers at an affordable fee. Consumer App (formerly the branded edition): Business specific App for the interaction between then business and its customers. Corporate App: Used by businesses for their internal operations. |
3 | |
| Marketing | Business, Products & Services Marketing; Complex Offer Generation; Personalised Offers; Loyalty; Proximity Marketing |
5 | |
| Sales | Point of Sale; vShop; eShop; Salesman Ordering | 4 | |
| Reservations | Reservations | 1 | |
| eCollections | Integration with Stripe and JCC payment processors | 1 | |
| Human Resources | Leave Applications | 1 | |
| eLearning | eLearning | 1 | |
| Business Communications | Business Chat; Blog; Business Messaging | 3 | |
| Voice Services | Trades, Professionals & Entertainment; Content & Monetisation Services; Telephony | 3 | |
| Total Functions (in purple, the 9 new functions released during 2020) |
|||
| The following RichReach App Functions are planned for release during 2021: | |||
| Group of Functions | Functions | Number of Functions |
As at 31/12/2020, the following RichReach App Functions/services are available to clients and generate revenue:
| (there are opportunities for additional Functions we haven't yet scheduled to develop) | Total Functions | 10 | |
|---|---|---|---|
| eCollections | eStatements & ePayments for post‐paid customers of businesses | 1 | |
| Asset management | Fleet Management (mobile part) | 1 | |
| Ordering | Purchase Ordering | 1 |
It should be noted that every Function is released with its minimum viable product/version to start generating revenue. It is then enhanced to offer additional functionality.
Given the global pandemic affecting the world today, businesses are looking for a remote method to sell/promote their products/services. This has increased the demand for the RichReach App, especially the vShop Function that enables consumers to buy products through their mobile phones. New clients have started using the RichReach App.
As observed in the 2020 half‐yearly unaudited consolidated financial statements of the Company, the revenue from the RichReach App (€44,117) has more than doubled compared to the first 6 months of 2019 (€20,395) and has almost reached the corresponding 2019 full year revenue (€47,220). There was further increase during the second half of 2020.
During the second half of 2020, we have started configuring the RichReach App for international release. The Corporate App Edition and three RichReach App functions have been configured for international release and are being used by two Cypriot customers.
The RichReach App will be promoted outside Cyprus using online advertising from Cyprus and without on the ground presence.
There was no progress on this Business Objective during 2020. We will revisit it at the appropriate time.
The management team of RichReach Corporation Public Ltd 31st of March 2021
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