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Royal UNIBREW

Annual Report Mar 9, 2011

3380_10-k_2011-03-09_afd83214-cd92-4c63-bfc4-a663a5bda241.pdf

Annual Report

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ROYAL UNIBREW A/S

Annual Report 2010

Royal Unibrew produces, markets, sells and distributes quality beverages. We have focus on branded products within beer, malt and soft drinks, including carbonated soft drinks, mineral water and fruit juices.

We operate as a leading regional player in a number of markets in Western and Eastern Europe and in the international malt drinks markets.

Our Western European main markets comprise Denmark, Italy as well as Border Trade and Germany. The Eastern European markets comprise Lithuania, Latvia and Poland. The international malt drinks markets comprise a number of countries in the Caribbean and Africa as well as cities in Europe and North America with high concentration of inhabitants from the Caribbean and African areas in which malt drinks are popular.

In Denmark we are a leading supplier of beer and soft drinks with a number of strong brands, and in Italy we are among the market leaders in the super premium segment with Ceres Strong Ale.

In both Latvia and Lithuania, we are among the two leading beverage businesses holding considerable market positions within beer and soft drinks, including fruit juices.

In Poland we are a regional brewery with an increasing market share for our main brand Lomza.

In the international malt drinks markets, we are among the market leaders in the premium segment with Vitamalt.

Contents

Management's Review

Strategic focus creates Continued Progress 4
Financial Highlights and Key Ratios 6
Highlights 7
Strategy 9
Financial Review 13
Outlook 17
Western Europe 20
Eastern Europe 25
Malt and Overseas Markets 28
Shareholder Information 31
Corporate Governance 36
Risk Management 38
Remuneration 41
Supervisory and Executive Boards 42
Organisation and employees 46
Corporate Social Responsibility 47

Statement and Report

Management's Statement 50
Auditor's Report 51

Financial Statements

Income Statement 54
Statement of Comprehensive Income 55
Assets 56
Liabilities and Equity 57
Cash Flow Statement 58
Statement of Changes in Equity 59
Contents of Notes 61
Notes 62

Other Information

Quarterly Financial Highlights and Key Ratios 98 Definitions of Key Figures and Ratios 99 Group Structure 100

The Annual Report has been prepared in Danish and English. In case of discrepancy the Danish version shall prevail.

Strategic focus creates continued progress

"In 2010 we reinforced our market positions through increased marketing efforts and several new product launches. At the same time, we maintained focus on increasing efficiency and reducing our costs. This has enabled us to continue the Group's positive performance trend in spite of generally lower demand and keen competition. Royal Unibrew is in a good position to capitalise on market opportunities in 2011, and we will continue developing our products and brands."

Our objective for 2010 was to ensure that the considerable reorganisation and efficiency-enhancing measures implemented in 2009 were deeply rooted in the organisation with full effect in 2010, while we continued optimising our business. Moreover, the successful capital increase in December 2009 enabled us to take greater business risks and selectively pursue attractive growth opportunities. We achieved the targets set for 2010, which is clearly reflected in our financial performance.

Innovation and marketing resulting in increased revenue

As expected, market conditions continued to be challenging and characterised by volatility, consumer restraint and keen competition in most of our markets in 2010. In the Western European markets, we saw continued decline in the consumption of both beer and soft drinks. The Eastern European markets were also difficult, especially the Baltic countries which have been severely affected by the global economic crisis. However, several of our overseas markets saw an incipient upturn. In spite of the challenging markets, we launched a number of activities during the year to strengthen our market positions and brands, which resulted in increasing sales as well as net revenue.

We developed new and innovative marketing campaigns. An example of this is the Faxe Kondi "Vær Med" (Join in) campaign, which was the world's longest football relay race through Denmark from Skagen to the Tivoli Gardens in Copenhagen. The campaign engaged a large number of consumers and won an award as one of the most innovative campaigns in 2010. Another example is the Royal Rock campaign "Tak Rock" (Thank you, rock) based on cooperation between Royal Unibrew and the rock band Kashmir. We wanted to focus on Danish rock music and to support new rock talents in the making, while strengthening the profile and positioning of the Royal brand. More than 800 bands competed in the contest to become warm-up band on Kashmir's Denmark tour, while we activated Royal brand through eg a special Royal can designed by Kashmir lead singer, Kasper Eistrup.

Along the same lines, a number of other campaigns activated customers and consumers in our markets for Royal, Nikoline, Egekilde, Heineken and Pepsi in Denmark, Ceres Strong Ale in Italy, Lomza in Poland, Kanapilis, Lacplesis and Cido in the Baltic countries as well as Vitamalt and Supermalt in the overseas markets.

Finally, we launched new products and brands; for example Tempt Cider achieved a strong position in the cider segment of the Danish market.

Strong results form the basis of new ambitious financial targets

In 2009 we established long-term financial targets for Royal Unibrew. The overall objective was to restore the profitability of our business and to reduce debts to a significantly lower and sustainable level. We have succeeded in achieving this at a faster rate than expected, and we reached our long-term financial targets already at the end of 2010.

The achievement of the long-term financial targets is due to, among other things, the increased marketing efforts, new product and campaign launches as well as the continued reorganisation and efficiency enhancement. Moreover, we have improved the Company's cash flow by optimising investments and by further reducing working capital as compared to 2009. We also continued focusing Royal Unibrew by divesting our three Caribbean breweries at the beginning of the year and by entering into a conditional agreement in late 2010 to combine Royal Unibrew's Polish activities with the Polish brewery business Van Pur S.A. The agreement will make Royal Unibrew a 20% shareholder of Poland's, currently, 4th largest brewery business, which is expected to achieve a strategically strong position in the mainstream market. The performance development and the strategic focusing enabled a considerable reduction in Royal Unibrew's net interest-bearing debt.

Against this background, we published new financial targets for our earnings, debts and equity ratio for the coming 3-5 years in connection with the Q3 Report 2010.

Clear strategy

Royal Unibrew's goal remains to be an efficient, regional player within beer, malt and soft drinks holding leading positions in the markets or the segments in which we operate.

We will realise this goal by focusing on markets and segments in which Royal Unibrew holds or may achieve a significant position and through innovation and development of Royal Unibrew products and brands. At the same time, we will work continuously to increase operational efficiency and

to capitalise on all opportunities of enhancing the efficiency in the Company's value chain.

Royal Unibrew's natural market area is characterised by industry concentration and to the extent that structural growth opportunities might reinforce existing or create new market positions, these will be exploited - provided that long-term shareholder value can be created.

Royal Unibrew wants to maintain financial flexibility, competitive power and scope for strategic action eg through an appropriate capital structure.

As Royal Unibrew is still expected to generate a rather significant liquidity surplus, it is the intention currently to make distributions to shareholders through a combination of annual dividend and share buy-backs - taking into account the above targets.

Ready for the next steps

At the end of 2010, we have adapted Royal Unibrew so that, across our organisation, we live up to our strategic objective of being a key provider in the markets and the segments in which we operate. This is a good starting point for our further development.

In 2011 we will maintain and reinforce Royal Unibrew's market positions and high efficiency. This work will be based on the development of our product and brand platforms, strengthening of consumer loyalty and customer working relationships as well as continued improvement of our operational efficiency and optimisation of the Company's capital resources.

Obviously, our success in living up to the ambitious targets for our business relies on our employees' efforts and competences as well as the organisational development capability. Employees at all levels in Royal Unibrew have worked hard and dedicatedly to realise the many changes over the past couple of years – and in 2010 we have changed focus from reorganisation to business development and innovation. I am impressed and extremely satisfied with this performance. We will continue to work along these lines and will in every aspect endeavour to be a flexible, innovative, value-adding and sympathetic supplier and business partner.

Henrik Brandt CEO

Financial Highlights and Key Ratios

(mDKK) 2010 2009 2008 2007 2006
Sales (million hectolitres) 6,6 6,6 7,5 7,1 6,4
Income Statement
Net revenue 3,775.4 3,816.4 4,178.7 3,881.8 3,439.0
EBITDA before special items 601.3 460.5 337.4 408.0 535.9
Operating profit before special items 416.9 243.3 134.9 244.1 347.7
Profit margin (%) 11.0 6.4 3.2 6.3 10.1
Special items (expenses) 0.0 -49.6 -82.8 -15.5 0.0
EBITDA 601.3 410.9 254.6 392.5 535.9
Special items (depr./amort. and impair.; profit/loss) 0.0 14.7 32.7 35.7 -14.3
Provision for impairment 0.0 0.0 -385.0 0.0 0.0
Profit before financial income and expenses (EBIT) 416.9 208.4 -300.2 264.3 333.4
EBIT margin (%) 11.0 5.5 -7.2 6.8 9.7
Impairment of other investments 0.0 0.0 -70.1 0.0 0.0
Income after tax from investments in associates 31.5 25.8 22.7 28.0 26.1
Other financials, net -73.3 -157.6 -105.4 -72.1 -39.1
Profit/loss before tax 375.0 76.6 -453.0 220.2 320.4
Net profit/loss for the year 277.8 52.5 -483.2 155.2 230.3
Royal Unibrew A/S' share of profit/loss 278.1 47.1 -484.3 151.7 227.6
Balance Sheet
Non-current assets 2,375.1 2,674.1 2,742.9 2,597.5 2,215.0
Total assets 3,056.8 3,489.7 4,051.4 3,781.3 3,413.6
Equity 1,280.5 995.1 574.8 1,119.5 1,148.1
Net interest-bearing debt 769.7 1,416.3 2.191.9 1,586.1 1,047.8
Net working capital -134.0 -84.6 186.1 316.0 165.5
Cash Flows
From operating activities 492.3 513.2 103.2 151.5 425.2
From investing activities 159.7 -111.8 -589.0 -372.3 -304.4
Free cash flow 463.0 374.2 -356.2 157.0 206.0
Sharerelated Key Ratios
Royal Unibrew A/S' share of earnings per share (DKK) 25.1 5.8 -89.0 26.4 38.0
Royal Unibrew A/S' diluted share of
earnings per share (DKK) 25.1 5.8 -89.0 26.2 37.6
Cash flow per share (DKK) 44.4 62.0 19.0 26.3 70.9
Diluted cash flow per share (DKK) 44.4 62.0 19.0 26.1 70.2
Dividend per share (DKK) 12.5 0.0 0.0 10.0 10.0
Year-end price per share 332.0 139.0 118.5 534.0 740.0
Employees
Average number of employees 2,210 2,498 2,755 2,659 2,278
Financial Key Ratios (%)
Return on invested capital (ROIC) 14.1 6.4 3.1 7.4 12.1
Free cash flow as a percentage of net revenue 12.3 9.8 -8.5 4.0 6.0
Cash conversion 166.7 713.5 73.7 101.2 89.4
Net interest-bearing debt/EBITDA before special items 1.3 3.1 6.5 3.9 2.0
Equity ratio 41.9 28.5 14.2 29.6 33.6
Return on equity after tax 24.4 5.3 -57.0 13.7 20.0
Dividend rate 50.3 0.0 0.0 38.9 27.2

The key ratios comprised by the "Recommendations and Financial Ratios 2010" issued by the Danish Society of Financial Analysts have been calculated in accordance with these.

Highlights 2010

Strengthening of Royal Unibrew's market positions

Significant performance improvement

Significant reduction of interest-bearing debt

Realisation of long-term financial targets in 2010 – earlier than expected

Establishment of new and ambitious targets for Royal Unibrew's further development

The Supervisory Board proposes significant distribution

Development in 2010

  • • Generally market shares were won or maintained on branded beer as well as soft and malt drinks.
  • • Net revenue declined by 1% to DKK 3,775 million in 2010. Adjusted for the divestment of the Caribbean breweries, organic net revenue growth of 3% was achieved.
  • • EBITDA (before special items) increased by DKK 141 million (31%) to DKK 601 million.
  • • Operating profit (EBIT before special items) increased by DKK 174 million (72%) to DKK 417 million. DKK 20 million of the increase was caused by the change of accounting estimates.
  • • Profit before tax amounted to DKK 375 million compared to DKK 77 million in 2009.
  • • Net profit for the year amounted to DKK 278 million compared to DKK 52 million in 2009.
  • • Free cash flow amounted to DKK 463 million – DKK 89 million above the 2009 figure.
  • • Net interest-bearing debt was reduced in 2010 by DKK 646 million to DKK 770 million against approx DKK 850 million previously announced.
  • • The Supervisory Board proposes distribution by way of dividend of DKK 12.5 per share and a share buy-back of DKK 110 million, corresponding to a total distribution of DKK 250 million, which is DKK 50 million more than previously annnounced.

Outlook for 2011

Outlook
2011 *
Actual
in 2010
Net revenue (mDKK) 3,400-3,550 3,775
EBITDA (mDKK) 575-625 601
EBIT (mDKK) 435-485 ** 417
  • * In 2011 Poland is included in the results until expected closing, whereas the Caribbean breweries are not included. In 2010 Poland and the Caribbean were recognised with revenue of DKK 345 million, EBITDA of DKK 26 million and EBIT of DKK 18 million in the periods that are not estimated to be included in 2011.
  • ** Full-year effect in 2011 of changed estimate of depreciation affects the figure positively by approx DKK 20 million.

Royal Rock says "Tak Rock" (Thank you, rock)

Royal Rock says "Tak Rock" (Thank you, rock) "Tak Rock" is the name of a relationship established in 2010 between Royal Unibrew and the rock band Kashmir. The purpose of the working relationship was to strengthen the profile and positioning of the Royal brand and to focus on Danish rock music and to support new rock talents in the making.

An intensive campaign was launched when Kashmir lead singer, Kasper Eistrup, designed a new and creative label for the Royal can. At the same time, this was the starting signal for an ambitious contest, the prize of which was to become warm-up band on Kashmir's three-day Denmark tour.

"Tak Rock" has achieved great success and attracted substantial interest from consumers and young rock talents. Close to 800 bands competed in the contest. The website royalbeer.tv alone had 120,000 visitors, and in addition to that the campaign achieved massive press coverage in all media from local to national media, which resulted in considerable sales increases and exposure of Royal Beer.

Strategy

In 2010 targeted efforts have been directed at the established strategic main priorities and at realising the long-term financial targets established in 2009. The long-term financial targets were achieved faster than expected, and new ambitious targets and main priorities have now been established for 2011.

Main priorities for 2010

Royal Unibrew's main priorities for 2010 have been to reinforce our market positions by investing in and strengthening business development through selective growth initiatives as well as to focus our business and consolidate the positive effects of the structural changes in 2009. At the same time, it has been a key objective in continuation of the capital increase at the end of 2009 to further reduce the Group's net interest-bearing debt and to achieve more favourable conditions with the Group's financial institutions, including achieving lower costs as well as remove the requirement for provision of security and restrictions on distribution.

Royal Unibrew has in 2010 directed targeted efforts at the established main priorities, and the targets set were achieved earlier than expected.

Due to lower net interest-bearing debt than previously expected, the Supervisory Board recommends increasing the distribution to shareholders from the previously expected figure of DKK 200 million to DKK 250 million. The distribution will comprise dividend of DKK 140 million, corresponding to DKK 12.5 per share, and a share buy-back of DKK 110 million, corresponding to a total distribution of DKK 250 million. At the Annual General Meeting, the Supervisory Board will seek authorisation to buy back shares for treasury.

Overall strategy

In connection with the Q3 Report 2010, Royal Unibrew Management has determined the strategic main priorities for 2011 and has updated the longterm financial targets. This has been done within the framework of the strategy presented in connection with the capital increase in late 2009.

Royal Unibrew's goal remains to be an efficient, regional player within beer, malt and soft drinks hold-

Outlook
(announced Outlook
Targets for 2010 Actual in Q3 Report) (beginning of year)
Net revenue (mDKK) 3,775 3,750 - 3,800 3,400 - 3,600
EBITDA (mDKK) 601 590 - 610 475 - 525
EBIT (mDKK) 417 * 410 - 430 * 275 - 325
Profit before tax (mDKK) 375 * 355 - 375 * 205 - 255
Net interest-bearing debt (mDKK) 770 approx. 850 approx. 1,000
NIBD/EBITDA 1.3x 1.4x - 1.6x 1.9x - 2.1x
Distribution to shareholders 250 200 -

* Changed estimate of depreciation has affected the figure positively by approx DKK 20 million.

ing leading positions in the markets or the segments in which Royal Unibrew operates.

The overall strategy has the following main elements:

  • Focus on markets and segments in which Royal Unibrew holds or may achieve a considerable position. Royal Unibrew will focus on further developing established market and segment positions where the Company holds either a leading position, such as in Denmark, or considerable and leading niche positions, such as in Italy or in the international malt drinks markets. Royal Unibrew's natural market area is characterised by industry concentration. To the extent that structural growth opportunities might reinforce existing market positions or create new market positions, these will be pursued provided that long-term shareholder value can be created.
  • Focus on innovation and development of Royal Unibrew's products and brands. Royal Unibrew owns a number of well-known brands holding strong market positions which will be continuously further developed. The product portfolio development includes the Group's own development of new taste varieties, products and brands as well as the conclusion of new licence agreements both as licensee and licensor.
  • Focus on operational efficiency. Royal Unibrew will continue its focus on pursuing all opportunities of enhancing the efficiency of all links in the Company's value chain.
  • Focus on maintaining Royal Unibrew's financial flexibility, competitive power and scope for strategic manoeuvrability through an appropriate capital structure.

Main priorities for 2011

In 2011 Royal Unibrew will focus on maintaining and reinforcing the Company's market positions and high efficiency. This work will be based on the following strategic main priorities:

Development of product and brand platforms

  • • Maintaining a high innovative level
  • • Leveraging the individual brands and brand portfolios
  • • Optimising product and channel mix

Strengthening relationships with customers and consumer loyalty

  • • Expanding cooperation with customers
  • • Increasing consumer cooperation and commitment
  • • Increasing market coverage

Continued focus on operational efficiency

  • • Maintaining efficiency and achieved economies of scale
  • • Rooting the merger between Van Pur and Royal Unibrew Polska

Optimisation of capital resources

  • • Continued focus on optimising investments and working capital
  • • Realising values from non-operational assets
  • • Returning capital to shareholders

Financial targets and capital structure

Since 2009 the long-term targets of the Group have been as follows:

  • • to achieve an EBIT margin of 10%,
  • • that net interest-bearing debt should not exceed 2.5 times EBITDA, and
  • • that Royal Unibrew's annual investments should be at the level of 4-6% of net revenue depending on the need for maintenance and streamlining or capacity investments, respectively.

The targets were established at a time when Royal Unibrew was in a difficult position, and when the future development was subject to considerable uncertainty.

The long-term targets were achieved by the end of 2010. This has happened at a higher pace than expected by Management, which has indeed resulted in several upwards adjustments of performance expectations. The faster achievement of the financial targets is due to, among other factors, the increased marketing efforts, new product launches and that the reorganisation and efficiency enhancement were realised at a significantly higher rate than anticipated. At the same time, it turned out to be possible to reduce Royal Unibrew's working capital more and earlier than assumed.

Royal Unibrew has emerged as a well-trimmed and efficient business that is in a good position to defend and expand its market positions.

The starting point for Royal Unibrew's further development and achievement of the future financial targets is therefore now very different from the one that existed when the original financial targets were established in 2009. The efforts going forward will be characterised by business development through continued focus on growth opportunities, sales and marketing as well as innovation, and by continuous efforts to improve, optimise and enhance the efficiency of Royal Unibrew.

Against this background and based on Royal Unibrew's strategy, including the strategic main priorities for 2011, development expectations for Royal Unibrew's main markets and existing raw materials prices and exchange rates, the framework for the new financial targets was established in connection with the announcement of the Q3 Report 2010.

EBIT-margin

The target is to increase EBIT margin to a level of about 14% in the medium term – ie over a period of 3-5 years. The improvement is to be achieved by continued focus on marketing and development of products, continuous optimisation of product range and mix as well as actual operational improvements through efficiency enhancement and cost control. Moreover, changes of the accounting estimates of depreciation periods for property, plant and equipment and the expected combination of Royal Unibrew's Polish activities with Van Pur S.A. each contribute 1 percentage point.

Indebtedness

It is Royal Unibrew's objective to maintain its indebtedness at a level which, on the one hand, satisfies the request for flexibility with respect to acting on business opportunities and maintaining independence in relation to the Group's bankers, and, on the other hand, ensures that Royal Unibrew does not come across as heavily overcapitalised.

It remains Royal Unibrew's target that net interestbearing debt should not exceed 2.5 times EBITDA and that an equity ratio of at least 30% should be maintained.

Until 2009 Royal Unibrew made considerable investments in both efficiency and capacity. Due to the global economic recession, demand has declined in Royal Unibrew's key markets, and today idle capacity generally exists. Material capacity expansion or new investments are, therefore, not expected to be required in the coming years.

Distribution policy

As Royal Unibrew is still expected to generate a rather significant liquidity surplus, it is the intention currently to make distributions to shareholders through a combination of annual dividend and share buy-backs taking into account the mentioned targets for equity ratio and indebtedness, annual earnings, cash flows as well as Royal Unibrew's strategic position in general.

It is Royal Unibrew's intention to distribute annual dividend of 40 - 60% of net profit for the year.

When it is considered appropriate to further optimise the Company's capital structure, this will be effected through share buy-back programmes. It is the intention that shares bought back will be cancelled. In addition to adjusting the Company's capital structure, share buy-backs will also increase the liquidity of the Royal Unibrew share to the benefit of all shareholders.

In connection with a future sale of the brewery site in Aarhus, it is the intention to increase distributions subject to the above assumptions and targets.

Tempt – our secrets, our temptations

Tempt Cider was launched in 2010, when the challenge consisted in developing an attractive positioning in a strongly competitive market.

The Tempt campaign elucidates all undertones of the name: secrets and temptations, as well as the characteristic taste of the product.

The campaign engages consumers e.g. by letting them share their secrets and thoughts through the Tempt website, which has resulted in many, different contributions. The Tempt site has had the intended effect, and more than 100,000 users have been active on the website and Facebook.

Financial review

In 2010 Royal Unibrew succeeded in achieving financial performance above expectations and also in reducing debts faster than expected. This created considerable financial and strategic leeway as well as a strong basis for further development of the business and its well-known brands.

For Royal Unibrew in general, EBITDA and profit margin developments quarter-on-quarter were positive since Q1 2008, and net interest-bearing debt has been continuously reduced since Q1 2009 from DKK 2,326 to DKK 770 million.

DEVELOPMENT IN ACTIVITIES IN 2010 BREAK DOWN ON MARKET SEGMENTS:

Western
Europe
Eastern
Europe
Malt and
Overseas
Markets
Unallocated Group
2010
Group
2009
Sales (thousand hectolitres) 3,253 2,924 466 - 6,643 6,602
Growth (%) -2.0 6.1 -11.8 0.6 -11.5
Share of sales (%) 49 44 7 - 100 -
Net revenue (mDKK) 2,424 942 409 - 3,775 3,816
Growth (%) 0.3 3.6 -16.9 -1.1 -8.7
Share of net revenue (%) 64 25 11 - 100 -
Operating profit/loss
(EBIT before special items) (mDKK)
365.3 45.9 48.2 -42.5 416.9 243.3
Profit margin (%) 15.1 4.9 11.8 - 11.0 6.4
Earnings before interest and tax (EBIT) (mDKK) 365.3 45.9 48.2 -42.5 416.9 208.4
EBIT margin (%) 15.1 4.9 11.8 - 11.0 5.5

In 2010 sales aggregated 6.6 million hectolitres of beer, malt and soft drinks, which is 0.6% above the 2009 figure. The divestment of activities reduced sales by 2.3%. Thus, organic sales growth of 2.9% has been realised from 2009 to 2010.

Keen competition continued in all markets in 2010, and several markets saw consumption decline during the year. Royal Unibrew's branded products generally won or defended their market shares.

Net revenue was in 2010 1.1% lower amounting to DKK 3,775 million compared to DKK 3,816 million in 2009. However, organic growth of 2.7% and positive developments in all segments were realised, primarily in the Malt and Overseas Markets segment. 1 percentage point of the growth is attributable to exchange rate developments. Net revenue was as expected and is assessed basically no longer to be positively affected by accumulation of inventories by distributors except for a certain accumulation of inventories within the malt business.

Gross profit increased by DKK 225 million in 2010 amounting to DKK 1,830 million. Organically (taking into account the sale of the Caribbean breweries), the gross profit increase amounted to DKK 259 million. The increase is primarily due to the gross margin realised increasing by 6.4 percentage points from 42.1% to 48.5% due to lower production costs and a more favourable product and market mix in Western Europe. The lower production costs were realised partly due to higher efficiency at the Danish breweries, partly due to the full effect in 2010 of the measures taken in 2009 to optimise the business. Moreover, raw materials prices were lower. The changed estimate of depreciation periods for property, plant and equipment affected the gross profit positively by 0.5 percentage point at EBIT level.

Sales and distribution expenses amounted to DKK 1,200 million, which was DKK 54 million above the 2009 figure (organically, DKK 64 million higher). Expenses for sales and marketing of new products and the key brands were thus increased considerably. On the other hand, the full effect of the change of the Danish and Baltic distribution structures achieved in 2010 contributed towards reducing sales and distribution expenses as compared to 2009.

Administrative expenses of DKK 217 million in 2010 were DKK 2 million below the 2009 figure (organically, DKK 12 million higher). Expenses for, among other things, the Company's short- and long-term bonus schemes as well as the strategy process implemented have increased administrative expenses, whereas focus on enhancing cost efficiency has contributed towards a reduction.

Earnings before interest, tax, depreciation, amortisation and special items (EBITDA before special items) increased by DKK 141 million (organically, DKK 134 million) amounting to DKK 601 million compared to DKK 460 million in 2009. The EBITDA development quarter-on-quarter has been positive throughout 2010.

Operating profit (EBIT before special items) amounted to DKK 417 million in 2010, which is a DKK 174 million improvement on 2009 (an organic improvement of DKK 183 million). Significant improvements of operating profit and of profit margin were realised in all group segments. The change of depreciation periods affected the figure positively by DKK 20 million. In Q4 2010, Royal Unibrew realised considerably increased earnings as compared to the same period of last year, which was as expected and in line with developments in the preceding quarters of the year. Operating profit for 2010 was in accordance

NET REVENUE

mDKK

NET FINANCIAL EXPENSES

PROFIT BEFORE TAX

with the latest outlook announced, but significantly higher than expected at the beginning of the year.

There have been no special items in 2010, whereas in 2009 special items relating to reorganisation and sale of activities totalled a negative DKK 35 million.

Earnings before interest and taxes (EBIT) amounted to DKK 417 million compared to DKK 208 million in 2009.

Net financial expenses amounted to DKK 42 million, which is DKK 90 million below the 2009 figure. Income after tax (profit) from investments in associates for the period was DKK 6 million above the 2009 figure, whereas net interest expenses were DKK 84 million lower in 2010 than in 2009. The development in net interest expenses was in 2010 positively affected by DKK 58 million due to the significant reduction of the net interest-bearing debt and improved conditions achieved in connection with a new bank agreement. Non-recurring gains in 2009 relating to the establishment of new mortgage credit facilities and hedging transactions affected the development from 2009 to 2010 positively by DKK 26 million.

The profit before tax amounted to DKK 375 million compared to DKK 77 million in 2009.

Tax on the profit for the period was an expense of DKK 97 million, corresponding to a tax rate of 26%. In 2009, tax amounted to DKK 24 million and was positively affected by an adjustment of DKK 7 million relating to prior year. A tax expense of DKK 5 million was recognised in other comprehensive income in 2010, whereas, due to Danish interest deduction limitation rules, no tax was recognised in other comprehensive income in 2009.

The profit for the period amounted to DKK 278 million, which is a DKK 226 million improvement on the profit of DKK 52 million realised in 2009.

Balance sheet

Royal Unibrew's balance sheet total amounted to DKK 3,057 million at 31 December 2010, which is DKK 433 million below the figure at 31 December 2009. The divestment of the Caribbean breweries reduced the balance sheet total by approx DKK 250 million, whereas focus on reducing working capital has reduced the investment in inventories and trade receivables organically by approx DKK 50 million compared to the year end 2009 figure. Moreover, the balance sheet total has been reduced due to depreciation of property, plant and equipment exceeding net investments in non-current assets in 2010, and cash at bank and in hand has been reduced organically by approx DKK 24 million.

The equity ratio increased in 2010 representing 41.9% at year end compared to 28.5% at the end of 2009. Group equity amounted to DKK 1,281 million at the end of 2010 and was increased in the period by the positive comprehensive income of DKK 312 million for the period and reduced by DKK 26 million relating to minority interests in the divested Caribbean companies and dividend to minority shareholders. The comprehensive income comprises the profit for the period of DKK 278 million, positive exchange adjustments of foreign group enterprises of DKK 13 million and a positive development in the value of hedging instruments of DKK 21 million.

Net interest-bearing debt was reduced by DKK 646 million in 2010 (2009: DKK 776 million, including

EQUITY RATIO

NET INTEREST-BEARING DEBT/EBITDA

FREE CASH FLOW

capital increase of DKK 394 million) amounting to DKK 770 million at 31 December 2010 (2009: DKK 1,416 million). DKK 187 million of the reduction in 2010 relates to the divestment of the Caribbean breweries. The organic reduction was thus significant in 2010. Net interest-bearing debt has been continuously reduced since Q1 2009 from DKK 2,326 to DKK 770 million.

Cash flows

Free cash flow for 2010 was DKK 89 million above the 2009 figure thus amounting to DKK 463 million compared to DKK 374 million in 2009. The improvement related to lower investments in non-current assets, whereas cash flows from operating activities were DKK 21 million lower amounting to DKK 492 million in 2010 compared to DKK 513 million in 2009. Net investments in non-current assets were in 2010 DKK 42 million compared to DKK 152 million in 2009 when the investment in the transfer of production from Aarhus to Faxe was completed in Q2. Dividend from associates amounted to DKK 13 million in 2010, which remains unchanged from 2009.

Cash flows from operating activities of DKK 492 million comprised the profit for the period adjusted for non-cash operating items of DKK 601 million (2009: DKK 410 million), positive working capital cash flow of DKK 64 million (2009: DKK 230 million), net interest paid of DKK 79 million (2009: DKK 140 million) and taxes paid of DKK 94 million (2009: a negative DKK 13 million). Investment in working capital at the end of 2010 was negative by DKK 134 million (2009: a negative DKK 85 million). All entities continue their strong focus on managing inventories and trade receivables as well as trade payables.

Financial matters

In 2010 Royal Unibrew entered into a new agreement with its bankers to the effect that the Group's bank commitments are now based on a 5-year agreement on attractive terms and with strengthened capital resources. Consequently, there are no longer any restrictions on the Company's right to distribute dividend or buy back shares; moreover, the agreement is no longer subject to provision of security. The related financial covenants allow Royal Unibrew considerable leeway. Furthermore, an agreement for a new 20-year mortgage credit facility on attractive terms was made in 2010. The establishment of the new mortgage credit facility has affected net interest expenses for the year positively by approx DKK 15 million related to repayment gains and adjustment of hedging instruments.

Brewery site in Aarhus

Subsequent to year end, Royal Unibrew has entered into a cooperation agreement with A. Enggaard A/S, Building Contractors, concerning the brewery site in Aarhus, see Company Announcement No 1/2011 of 4 March 2011. The agreement is conditional upon adoption of the final local plan for the area and is based on an option model. The first option comprises at least 30,000 square metres building rights and is to be exercised not later than 9 months after the approval of the final local plan. Conditional on the first option being exercised, the following options can be exercised for purchases in the period 2013-2016. The realisation and timing of the total sale will, therefore, be subject to uncertainty. In Royal Unibrew's opinion, the cooperation model adopted creates - given market conditions - a good basis for realising the value of the total brewery site. At Royal Unibrew's request, the draft local plan has been further adjusted to match potential user needs; consequently, approval by the municipal authorities of Aarhus is now not expected until in August 2011. The draft local plan comprises a project of 140,000 square metres in total distributed with 65% for business, education and culture and 35% for housing. The brewery site has been recognised in the Financial Statements for 2010 at a value levelling the value recognised in the Q3 Report 2010.

Outlook

The outlook for Royal Unibrew's financial development in 2011 has been prepared taking into account a number of circumstances, including how the Company's markets are affected in the wake of the financial crisis, expectations of the development in material expense categories as well as the effect of initiatives completed and initiated.

The financial performance outlook for 2011 is based on the following main assumptions:

  • • Royal Unibrew has entered into an agreement to combine its Polish activities with Van Pur. The agreement is conditional and is expected to be closed in Q1 2011.
  • • It is estimated that consumption in the Nordic market will show a slightly declining trend and be stable in the other markets.
  • • The market shares on branded products are expected to be maintained or increased for the key brands in the main markets.
  • • The fierce competition in the major markets is expected to continue.
  • • Net revenue is estimated to be lower in 2011 than in 2010 due to the above-mentioned transaction in Poland. Organically, net revenue is expected to be at the 2010 level.
  • • The prices of the key raw materials categories have been increasing in 2010. In 2010 Royal Unibrew entered into hedging agreements covering the majority of estimated consumption in 2011, but at a higher cost level than in 2010.
  • • It is estimated that the increasing cost inflation on a number of direct and indirect cost categories noted during 2010 will continue in 2011.
  • • Depreciation and amortisation are estimated to be at the level of DKK 140 million.
  • • Calculated tax is expected to amount to approx 27%
  • • Gross investments are expected to amount to approx DKK 110 - 125 million.
  • • Exchange rates between DKK and other currencies are expected to remain unchanged as compared to the end of 2010.

OUTLOOK FOR 2011

Outlook
2011*
Actual
2010
Net revenue (mDKK) 3,400-3,550 3,775
EBITDA (mDKK) 575-625 601
EBIT (mDKK) 435-485** 417

* In 2011 Poland is included in the results until expected closing, whereas the Caribbean breweries are not included. In 2010 Poland and the Caribbean were recognised with revenue of DKK 345 million, EBITDA of DKK 26 million and EBIT of DKK 18 million in the periods that are not estimated to be included in 2011.

** Full-year effect in 2011 of changed estimate of depreciation affects the figure positively by approx DKK 20 million.

Statements about the future

This Annual Report contains "forward-looking statements". Undue reliance should not be placed on forward-looking statements because they relate to and depend on circumstances that may or may not occur in the future and actual results may differ materially from those in forwardlooking statements. Forward-looking statements include, without limitation, statements regarding our business, financial circumstances, strategy, results of operations, financing and other plans, objectives, assumptions, expectations, prospects, beliefs and other future events and prospects. We undertake no obligation, and do not intend to publicly update or revise any of these forwardlooking statements, whether to reflect new information or future events or circumstances or otherwise.

The most important brands

Western Europe

Eastern Europe

Malt and Overseas Markets

Western Europe

Material earnings increase in spite of slight volume decline - due to eg efficiency enhancement and improved market and product mix.

The Western Europe segment comprises the markets for beer and soft drinks in Denmark and the Nordic countries, Germany and Cross-border Trade as well as Italy. In 2010 Western Europe accounted for 49% of group sales and for 64% of net revenue (2009: 50% and 63%, respectively).

In 2010 sales in Western Europe decreased by 2% compared to 2009, whereas net revenue increased slightly. Generally, Royal Unibrew won market shares on branded beer and soft drinks.

The operating profit (EBIT before special items) increased from DKK 275 million in 2009 to DKK 365 million and profit margin increased by 3.7 percentage points to 15.1%. The earnings increase is attributable to several factors: better market and product mix than in 2009; lower production costs than in 2009 due to higher efficiency at the Danish breweries; achievement of the full effect of the change of the distribution structure in Denmark in 2010; and lower raw materials prices.

EBIT was not affected by any special items in 2010 and increased by DKK 114 million to DKK 365 million.

Western Europe

Actual 2010 Change from 2009
Net revenue (mDKK) Sales (t hectolitres) Net revenue i % Sales %
Denmark 1,191 1,478 2 1
Italy 675 450 1 -2
Germany and Cross-border Trade 536 1,264 -3 -4
Nordic countries 22 61 -8 -16
Total Western Europe 2,424 3,253 0 -2

Denmark

Profile

Royal Unibrew is the number two provider of beer and soft drinks in Denmark in terms of size. In the Danish beer market, Royal Unibrew offers a combination of strong international, national and local brands. Royal and the international licence brand Heineken are offered to the entire Danish market, whereas brands like Albani, Ceres and Thor are offered in areas with strong local rooting.

Within soft drinks, Royal Unibrew offers its own brands as well as licence-based brands. Own brands comprise Faxe Kondi, which is the leading brand in the lemon/lime segment, as well as Nikoline. The Pepsi Group products, including Pepsi, Pepsi Max, 7UP and the Mirinda products, are bottled/canned and distributed on the basis of licence agreements.

Within the spring water and natural mineral water segment, Egekilde has captured a leading position in the Danish market. Egekilde was developed and launched in 2006, and since then a number of taste varieties have been launched, including citrus, cranberry and blueberry/pomegranate.

Royal Unibrew has breweries in Faxe and Odense, from which the market is supplied through the Company's own nationwide distribution system.

Development in 2010

It is estimated that total branded beer sales in Denmark decreased by approx 6% in 2010, whereas the decline in branded soft drinks sales is estimated at approx 3%. Keen price competition continued.

Royal Unibrew's total sales increased by 1% in 2010 and net revenue by 2%. This means that Royal Unibrew's market shares on both branded beer products and branded soft drinks products increased in 2010 due to, among other things, significantly enhanced marketing efforts and innovative measures, including new product launches.

In 2010 Royal Unibrew developed and launched Tempt, which is a new brand in the cider category. Tempt was well received by the market and won a significant market share in spite of keen competition from the other products in the market.

Tempt

is Royal Unibrew's new cider. Tempt was launched in 2010 and won a considerable market share. Tempt is available in three varieties, Tempt No 2 (apple), Tempt No 7(elderflower and blueberries) and Tempt No 9 (strawberry and lime)

Italy

Profile

Ceres Strong Ale is among the market leaders in Italy in the super premium segment and holds a considerable market share. Ceres Strong Ale is available at about 75% of the estimated 175,000 HoReCa outlets.

The Italian organisation is engaged in sales and marketing as Ceres Strong Ale is brewed in Denmark and exported to Italy. The sales efforts are directed at the largest retail chains as well as wholesalers servicing customers in the HoReCa segment who also handle physical distribution.

Moreover, Royal Unibrew sells Ceres Old 9 in the super premium segment as well as the lager types Ceres Top Pilsner and Faxe in the mainstream segment.

In Italy Royal Unibrew focuses on intensive and continuous above the line marketing aimed at consumers by means of eg TV commercials as well as trade marketing activities to sustain and expand Ceres Strong Ale's market position as a leading brand in its segment.

Development in 2010

In Italy Royal Unibrew's sales went down by 2% in 2010 in a slightly declining market, which was affected by the weather not being as nice as usual in the spring months. Sales of Royal Unibrew's super premium brand, Ceres Strong Ale, went up by just below 2% and Royal Unibrew's net revenue increased by 1% in spite of declining sales due to a favourable product mix development. It is assessed that Ceres Strong Ales defended its market share, and continuous efforts are being directed at reinforcing the product positioning through targeted sales and marketing activities.

Ceres Strong Ale is a recognised and leading brand in the super premium segment. Here in an art edition.

Germany and Cross-border Trade

Profile

Royal Unibrew exports a number of products to Germany and supplies retail customers who deliver to the Cross-border Trade as well as retail customers in the German market in general.

Royal Unibrew is a player in the Cross-border Trade where it primarily sells the beers Royal, Thor and Slots as well as the soft drinks Egekilde and Faxe Kondi.

The German retail customers are primarily serviced with Faxe.

Development in 2010

Sales decreased by 4% in 2010, whereas revenue only decreased by 3% as the product mix was better than in 2009. It is estimated that Royal Unibrew's market shares have been defended.

Egekilde cranberry

Egekilde takes its rise deep down below the old oak trees in a forest in South Sealand. The pure, crystal-clear water from the spring gives a fresh and authentic taste. Egekilde comes in several varieties, like this one added natural bubbles and a refined cranberry taste.

Faxe Kondi – "Vær med" (Join in)

The Faxe Kondi campaign "Vær Med" is the world's longest football relay race and was kicked off in the spring of 2010 to strengthen the brand profile. The "Vær Med" campaign engaged consumers across Denmark in dribbling a football 790 kilometres through Denmark from the Northernmost point of Jutland in Skagen across the finishing line in Tivoli Gardens in Copenhagen.

The Danish freestyle football champion kicked off from the Northernmost point of Denmark. During the 16 days of the race, more than 5,000 consumers participated actively – in every say. The participants dribbled the ball along the street, into stadiums, through all Bilka stores en route, and even on water skis and below water football dribbling took place.

"Vær Med" was a great success, and the Faxe Kondi website had more than 50,000 unique visitors and 400,000 page views. At the same time, the campaign engaged 80,000 fans on Facebook. On the website interested fans could follow the ball being dribbled through Denmark. The campaign has subsequently won an AEA award in Denmark as well as a bronze medal at the prestigious European Epica Awards.

Eastern Europe

The considerable performance increase is due to increase in volume, higher efficiency and lower raw materials prices .

The Eastern Europe segment primarily comprises the markets for beer, fruit juices and soft drinks in Latvia, Lithuania and Poland. In 2010 Eastern Europe accounted for 44% of group sales and 25% of net revenue (2009: 42% and 24%, respectively).

Sales increased by 6% in 2010, whereas net revenue in the segment was 4% above the 2009 figure. The sale of the Polish Koszalin brewery in June 2009 has reduced sales and net revenue by 1%. Thus, organic sales and net revenue growths were 7% and 5%, respectively. A stronger PLN affected net revenue positively by 3%. It is estimated that Royal Unibrew's market shares have generally been increased or defended.

Operating profit/loss (EBIT before special items) improved by DKK 51 million in 2010 as compared to 2009, and profit margin increased from a negative 0.6% to a positive 4.9%. The considerable improvement is partly due to increased volumes, partly to higher efficiency as a result of the costs savings realised in 2009 having full impact in 2010 as well as lower raw materials prices. Focus on optimising and integrating activities in the Baltic countries continues. Moreover, the measures to ensure break-even in Poland have been realised earlier than expected, and in 2010 break-even was achieved at EBIT level. The performance improvement in the segment comprises considerable performance improvements in Poland and Latvia, whereas results in Lithuania were below the 2009 level.

EBIT for the period was DKK 60 million above the 2009 figure; in 2009 DKK 9 million was attributable to special items relating to reorganisation.

Eastern Europe

-60

-30

0

2008 2009 2010

Actual 2010 Change from 2009
Net revenue (mDKK) Sales (t hectolitres) Net revenue % Sales i %
Lithuania 317 835 -6 1
Latvia 253 890 -4 6
Poland 367 1.197 20 9
Other markets 5 2 243 -16
Total Eastern Europe 942 2.924 4 6

2008 2009 2010

-5.0

-2.5

0

The Baltic countries

Profile

Royal Unibrew's Kalnapilio-Tauro Grupe is the second largest brewery in Lithuania holding considerable market positions within both beer and soft drinks. The activities in Lithuania were established in 1999 through the acquisition of the Vilnius Tauras brewery and were later expanded through the acquisition of the country's third largest brewery, Kalnapilis, in 2001.

In the Lithuanian beer market, Royal Unibrew markets the Kalnapilis and Taurus brands, which are national brands, as well as Faxe, which is a leading international brand in the market. Cido is the number three fruit juice brand in Lithuania in terms of size.

The organisation in Lithuania handles sales and distribution to the retail trade as well as the HoReCa segment through its own nationwide distribution system.

In Latvia Royal Unibrew is the market leader on fruit juices and soft drinks and the number three provider of beer. In 2004, Royal Unibrew acquired Cido, which was the largest provider of soft drinks in Latvia, and a leading provider of beer, Lacplesa Alus. In 2007, the platform in Latvia was extended through the acquisition of Livu Alus, which was the number three provider of beer in Latvia.

Within soft drinks, a series of fruit juice products is offered under the Cido brand, which is one of Latvia's most well-known brands. Moreover, mineral water of the Mangali brand is sold primarily as natural mineral water, and under the Fruts brand a number of nectar drinks are sold. As regards beer, the key brands are Lacplesis and Livu Alus, which are both marketed in the mainstream segment.

The organisation in Latvia handles sales and distribution to the retail trade as well as the HoReCa segment through its own nationwide distribution system.

Development in 2010

In Lithuania the total beer market in 2010 is estimated to have been at the 2009 level, whereas the total decline in the fruit juice market is estimated at approx 20%. Overall, Royal Unibrew's sales increased by 1%, whereas net revenue decreased by 6%. It is estimated that Kalnapilio-Tauro Grupe has defended its branded beer and fruit juice market shares.

In Latvia it is estimated that the fruit juice and soft drinks markets declined by approx 10% in 2010, whereas total beer consumption is estimated to have increased by just below 6%. Royal Unibrew increased its sales by 6%. Net revenue decreased by 4%. Royal Unibrew increased its market share for branded beer, and it is estimated that the Group has defended its market shares for fruit juices and soft drinks in spite of consumers in Latvia converting part of their consumption to the discount segment.

Both Lithuania and Latvia seem to be seeing stabilisation of the economies following a substantial recession in recent years.

Cido Morning Juice

In Latvia Royal Unibrew is the market leader on fruit juices, and Cido is the key brand. However, it is not traditional to drink fruit juice in the morning. In 2010 Royal Unibrew, therefore, launched "Cido Morning Juice" and through a distinctive campaign emphasised that juice is an obvious way of giving yourself and your children vitamins and energy already from the early morning.

Poland

Profile

In Poland Royal Unibrew operates within beer – primarily in the North Eastern region of the country, the Warsaw region and Southern Poland. In these areas, Royal Unibrew markets and distributes its brands in the mainstream segment.

In North Eastern Poland Royal Unibrew is the second largest provider of beer with the Lomza brand and holds an estimated 15% market share of the retail segment in the region.

In late 2010, Royal Unibrew entered into a conditional agreement to combine Royal Unibrew Polska and its ownership share of the Perla Browary Lubelskie brewery with Van Pur in Poland. The agreement is expected to be closed in Q1 2011, after which Royal Unibrew A/S will be a 20% shareholder of Van Pur S.A. With the added activities, Van Pur will be Poland's number four brewery business in terms of size with a strategically strong position in the mainstream market, total annual volumes of approx 3.3 million hectolitres, corresponding to a market share of approx 7%, and expected net revenue of approx DKK 1 billion.

Development in 2010

Beer consumption is estimated at an approximate 3% decline in 2010 as compared to 2009, and the market remained volatile. Royal Unibrew's sales increased by 9%. The sale in mid 2009 of the Koszalin brewery and the related brands resulted in a sales reduction of 2%. Organic sales growth was thus 11% in 2010. Net revenue increased by 20% in the period, including approx 9 percentage points related to the stronger PLN. Adjusted for sale of activities and exchange rate developments, revenue went up by 13%. The increase was primarily due to innovative sales and marketing efforts.

Lomza

Lomza is Royal Unibrew's key brand in Poland. In 2010, Royal Unibrew launched a new, unpasteurised Lomza variety. Supported by a national TV campaign, outdoor advertising and use of social media, Lomza sales increased considerably in 2010, whereas demand for branded products in the total market declined. The campaign established Lomza as one of the three fastest growing beer brands in Poland.

Malt and Overseas Markets

High organic growth and performance improvements.

The Malt and Overseas Markets segment comprises the Group's breweries (until the end of January 2010) and distribution company in the Caribbean, the export and licence business for malt drinks as well as beer exports to other markets.

In 2010 sales and revenue represented 7% and 11%, respectively, of total group sales and revenue (2009: 8% and 12%, respectively). Sales decreased by 12% in 2010 and the sale of the Caribbean breweries reduced sales by 28%. Net revenue decreased by 16% and the sale of the Caribbean breweries reduced net revenue by 27%. Organically, both sales and net revenue were increased by 16%. Net revenue was positively affected by exchange rate movements by approx DKK 8 million corresponding to just below 2%.

Operating profit (EBIT before special items) was DKK 11 million higher in 2010 than in 2009. The sale of the Caribbean breweries reduced operating profit by DKK 10 million as compared to 2009. Moreover, in Q4 the operating profit was, as expected, negatively affected by individual circumstances supporting business development. Organically, the operating profit has thus increased by DKK 21 million in 2010. It is assessed that, following a considerable decline in 2009, revenue and earnings have returned to a higher and more normalised level.

Malt and Overseas Markets

2008 2009 2010

0

15

Actual 2010 Change from 2009
Net revenue (mDKK) Sales (t hectolitres) Net revenue % Sales i %
The Americas 240 202 -30 -31
Europe 87 111 12 12
Africa and other markets 82 153 15 14
Total Malt and Overseas Markets 409 466 -16 -12

2008 2009 2010

0

3

Profile

The business area Malt and Overseas Market comprises an export and licence business, primarily of non-alcoholic malt drinks.

Royal Unibrew has several internationally strong malt drinks brands, and these are marketed in the premium segment. Vitamalt is assessed to be the number three malt brand in terms of size, whereas Supermalt is Royal Unibrew's second largest malt drinks brand and the leading malt brand in the UK.

The key market areas for Royal Unibrew's malt drinks are countries in Africa and the Caribbean as well as ethnic groups from these areas living in and around major cities in Europe and the USA.

The malt drinks markets are supplied either by exports from Royal Unibrew's Danish breweries or on the basis of licence agreements.

In the UK and in Guadeloupe and Martinique, the export activities are supported by own sales companies.

In order to expand the distribution of the Vitamalt brand, Royal Unibrew has entered into agreements on licence production of Vitamalt with local brewery companies.

The Americas comprise primarily the Caribbean, the USA and Canada. Sales and net revenue in the Americas adjusted for the divestment of the Caribbean breweries developed positively in 2010 showing increases of 21% and 17%, respectively. The positive development is partly explained by increased activity in Royal Unibrew's distribution companies in Guadeloupe and Martinique, partly by a satisfactory increase in licence-based sales in the Caribbean and sales in the USA.

In Europe sales and revenue increased compared to 2009. It is assessed that the market has to a certain extent accumulated inventories.

Also in Africa and in the other markets of the segment, Royal Unibrew's activities developed positively in 2010 showing increases in both sales and net revenue.

Vitamalt

Vitamalt is Royal Unibrew's most popular malt drink. Vitamalt is a non-alcoholic high-quality product. The product is aimed at consumers of African and Caribbean origin. Vitamalt is one of the prevailing malt drinks brands on a global scale.

Shareholder information

Royal Unibrew wants to keep its shareholders continuously up-to-date on the Company's development and also to increase interest in the Company on the stock market. Therefore, Royal Unibrew emphasises providing timely and adequate information on its objectives and strategy, business activities and on the development in the Company's markets.

Share capital, DKK 111,864,980
Number of shares 11,186,498
Denomination DKK 10
Number of share classes 1
Restriction of voting None
Place of listing NASDAQ OMX Copenhagen A/S
Short name RBREW
ISIN code DK10242999
Bloomberg code RBREW DC
Reuter code RBREW.CO
Index MidCap

Share information

The Supervisory Board has been authorised to increase the Company's share capital on one or several occasions by up to a nominal amount of DKK 11 million equal to approx 10% of the share capital until 1 May 2011. Moreover, the Supervisory Board has been authorised to buy back shares for treasury up to 10% of the share capital.

The Supervisory Board cannot without prior adoption at the general meeting decide to issue shares or acquire shares for treasury.

Each share of DKK 10 carries one vote. Any shareholder registered in the Company's register of shareholders is entitled to vote.

The shares are listed on NASDAQ OMX Copenhagen A/S, and as of 3 January 2011 Royal Unibrew is again included in the MidCap index.

At the end of 2010, the price of the Royal Unibrew share was 332 compared to 139 at the end of 2009. Royal Unibrew's market capitalisation amounted to DKK 3,714 million at the end of 2010 compared to DKK 1,555 million at the end of 2009.

Change of control

The realisation of a takeover bid resulting in change of control of the Company will entitle a few trading partners and lenders to terminate trading agreements made. For a description of agreements with Company Management, reference is made to the section "Remuneration".

Ownership

At the end of 2010, Royal Unibrew had approx 15,900 registered shareholders holding together 85% of the total share capital.

Development in Royal Unibrew's share capital

DKK '000 2010 2009 2008 2007 2006
Balance 1/1 111,865 56,000 59,000 61,800 63,700
Capital reduction -3,000 -2,800 -1,900
Capital increase 55,865
Balance 31/12 111,865 111,865 56,000 59,000 61,800

SHAREHOLDERS STRUCTURE AT THE END OF 2010

According to the latest Company Announcements, the following shareholders hold more than 5% of the share capital:

End
February
End
February
Shareholder 2011 2010
Chr. Augustinus Fabrikker, Denmark 10.4 % 10.4 %
ATP, Denmark 7.2 % 9.3 %
Stodir, Iceland 5.9 % 5.9 %
Skagen AS, Norway 5.6 % 5.6 %

Members of the Supervisory and Executive Boards are governed by Royal Unibrew's insider rules, and their share transactions are subject to a notification requirement. Individuals with inside information as well as their spouses and children below the age of 18 may trade Royal Unibrew shares only when the Supervisory Board has announced that the window for trading shares is open (and they do not, incidentally, have inside information). This normally applies for a period of four weeks following an announcement of financial results.

At 31 December 2010, members of the Supervisory Board held 8,382 shares of the Company, and members of the Executive Board held 116,200 shares, corresponding to a total of 1.1% of the share capital.

At 31 December 2010, Royal Unibrew held 106,674 treasury shares, corresponding to 1.0% of the share capital.

General meeting

The Company's Annual General Meeting will be held on 28 April 2011, at 5 pm at Atletion in Aarhus. At the Extraordinary General Meeting of Royal Unibrew on 11 October 2010, the possibility of electronic communication with the Company's shareholders was provided for, including communication in connection with the holding of general meetings. In January 2011, all registered shareholders received a letter explaining how communication may henceforth be received electronically. The next Annual General Meeting will be convened electronically, and information on the registration for electronic communication is provided at Royal Unibrew's website www.royalunibrew.com under "Investor".

Registration of shareholder's name is effected by contacting the bank holding the shares in safe custody.

Supervisory Board resolutions and proposed resolutions for the Annual General Meeting

The Supervisory Board will propose that the Annual General Meeting authorise the Supervisory Board to acquire shares for treasury corresponding to up to 10% of the share capital, such authorisation being in force for the period up until the next Annual General Meeting. The Board also proposes that the Supervisory Board be authorised to realise capital increases by up to a nominal amount of DKK 11 million, corresponding to approx 10% of the share capital.

Moreover, the Supervisory Board proposes distribution of dividend of DKK 140 million for the 2010 financial year, corresponding to DKK 12.5 per share.

Dividend dates for 2011

Resolution at AGM 28 April 2011
Last trading day with right to dividend
for 2010
28 April 2011
First trading day without right to dividend
for 2010
29 April 2011
Distribution of dividend 4 May 2011

Investor relations activities

Royal Unibrew aims at ensuring open and timely information to its shareholders and other stakeholders. A number of activities are carried out continuously to ensure good contacts with the Company's stakeholders. In 2010 Royal Unibrew held four webcasts in connection with the publication of the Annual Report 2009, the Q1 Report, H1 Report and Q3 Report 2010, respectively. Moreover, Royal Unibrew holds analyst and investor meetings in both Denmark and abroad in connection with the publication of Interim and Annual Reports.

Furthermore, in 2010 Royal Unibrew participated in the SEB Enskilda Annual Nordic Seminar, the SEB Enskilda Capital World Investors Seminar, the Danske Bank Small and MidCap Seminar and the Carnegie Nordic Small and MidCap Seminar.

Webcasts, the presentations from the above seminars and Company Announcements are accessible at Royal Unibrew's website, www.royalunibrew.com "Investor".

The following institutions cover Royal Unibrew:

Firm of analysts Analyst
ABG Sundal Collier Franz Høyer
Carnegie Jesper Breitenstein
Danske Equities Søren Samsøe
Handelsbanken Casper Blom
Jyske Bank Jens Houe Thomsen
Nordea Bank Hans Gregersen
Nykredit Markets Ricky Steen Rasmussen
SEB Enskilda Securities Michael K. Rasmussen
Sydbank Morten Imsgaard

SHARE PERFORMANCE

Share trading at NASDAQ OMX

In 2010 a total of 9,468,635 shares were traded at NASDAQ OMX Copenhagen, corresponding to 85% of the weighted number of shares.

VOLUME OF TRADE

Financial calendar for 2011

28 April 2011 Annual General Meeting in Aarhus
Announcements of financial results:
28 April 2011 Q1 Report 2011
24 August 2011 Q2 Report 2011
30 November 2011 Q3 Report 2011

Note: The peer group consists of Carlsberg, Heineken, SABMiller and Anheuser-Busch InBev.

Share-related ratios

Per share – DKK 2010 2009 2008 2007 2006
Royal Unibrew A/S' share
of earnings per share 25.1 5.8 -89.0 26.4 38.0
Royal Unibrew A/S' diluted share
of earnings per share 25.1 5.8 -89.0 26.2 37.6
Cash flow per share 44.4 62.0 19,0 26.3 70.9
Diluted cash flow per share 44.4 62.0 19,0 26.1 70.2
Year-end price per share 332.0 139.0 118.5 534.0 740.0
Dividend per share 12.5 0.0 0.0 10.0 10.0
Number of shares 11,186,498 11,186,498 5,600,000 5,900,000 6,180,000

Announcements to NASDAQ OMX Copenhagen in 2010

05 January 2010 01/2010 New CFO in Royal Unibrew A/S
08 January 2010 02/2010 Major shareholder information pursuant to section 29 of the Danish Securities Trading Act
18 January 2010 03/2010 1) Stabilisation period – Rights Issue
2) Conditional Deal between Royal Unibrew A/S and Cerveceria Nacional Dominicana
12 February 2010 04/2010 Royal Unibrew's sale of breweries in the Caribbean to Cerveceria Nacional Dominicana
17 February 2010 05/2010 Major shareholder information pursuant to section 29 of the Danish Securities Trading Act
24 February 2010 06/2010 Sale of Royal Unibrew's Caribbean breweries finalised
05 March 2010 07/2010 Announcement of Annual Results for 2009
30 March 2010 08/2010 Notice of the Annual General Meeting 2010
14 April 2010 09/2010 Election of employee supervisory board members of Royal Unibrew A/S
27 April 2010 10/2010 Q1 Report 2010
27 April 2010 11/2010 Annual General Meeting 2010
28 April 2010 12/2010 Royal Unibrew's Articles of Association
29 April 2010 13/2010 Reporting according to the Danish Securities Trading Act section 28a
05 May 2010 14/2010 Reporting according to the Danish Securities Trading Act section 28a
05 May2010 15/2010 Reporting according to the Danish Securities Trading Act section 28a
11 May 2010 16/2010 Reporting according to the Danish Securities Trading Act section 28a
19 May 2010 17/2010 New Chairman of Royal Unibrew's Supervisory Board
25 May 2010 18/2010 Reporting according to the Danish Securities Trading Act section 28a
26 May 2010 19/2010 Reporting according to the Danish Securities Trading Act section 28a
26 August 2010 20/2010 Interim Report for 1 January – 30 June 2010
27 August 2010 21/2010 Reporting according to the Danish Securities Trading Act section 28a
15 September 2010 22/2010 Notice of Extraordinary General Meeting
11 October 2010 23/2010 Extraordinary General Meeting in Royal Unibrew A/S
25 November 2010 24/2010 Interim Report for 1 January – 30 September 2010
26 November 2010 25/2010 Financial calendar 2011
03 December 2010 26/2010 Royal Unibrew and Van Pur team up in Poland
04 March 2011 01/2011 Royal Unibrew enters into a conditional agreement on the brewery site in Aarhus.

IR contacts

Shareholders, analysts, investors, stockbrokers and other stakeholders who have questions concerning Royal Unibrew may contact:

Royal Unibrew Faxe Allé 1 DK-4640 Faxe

Contacts:

Peter Ryttergaard, CFO (responsible for IR) [email protected]

Ginette Maasbøl (daily IR contact) [email protected]

Telephone: +45 56 77 15 12

Kalnapilis and basketball

During 2010 Royal Unibrew strengthened its already considerable market position and distinct profile in Lithuania within beer by focusing on the Lithuanian national sport, basketball. About 60% of Lithuanians are interested in basketball, which has a status comparable to football in other markets.

Royal Unibrew has become official sponsor of the national basketball league, and the national championship was named Kalnapilis LKL – "Kalnapilis Basketball Liga".

In that connection, Royal Unibrew has designed a beer can using the visuals of basketball, and consumers have responded positively to the campaign – total Kalnapilis sales have been increasing, and the basketball can version of Kalnapilis has achieved a handsome market position.

Corporate governance

Royal Unibrew Management emphasises corporate governance and regularly performs reviews of the Company's rules, policies and practice. The objective is to ensure that the Company meets its obligations to shareholders, customers, employees, authorities and other stakeholders in the best possible way and that long-term value creation is supported.

With only few exceptions described below, Royal Unibrew lives up to the Corporate Governance Recommendations issued by NASDAQ OMX Copenhagen.

Shareholder and stakeholder relations

Royal Unibrew's Management wants and works actively to maintain good and open communication and dialogue with its shareholders and other stakeholders. The Company believes that a high level of openness in the communication of information on the Company's development supports the Company's work and a fair valuation of the Company's shares. The Group's openness is limited only by the duties of disclosure of NASDAQ OMX Copenhagen and by competitive considerations.

The dialogue with and communication to shareholders and stakeholders take place by the issuing of Interim Reports and other announcements by the Company, via webcasts, meetings with investors, analysts and the press. Interim Reports and other announcements are accessible at Royal Unibrew's website immediately after being published. Our website also includes material used in connection with investor presentations and webcasts.

According to the Articles of Association of the Company, general meetings shall be convened not more than five weeks and not less than three weeks prior to the general meeting. It is an objective to formulate the notice convening the meeting and the agenda so as to give shareholders an adequate presentation of the business to be transacted at the general meeting. Proxies are limited to a specific general meeting and are formulated in such a way as to allow absent shareholders to give specific proxies for individual items of the agenda.

Each share denomination of DKK 10 entitles the holder to one vote. Royal Unibrew's shares are not subject to any restrictions of voting rights, and the Company has only one class of shares.

Work of the Supervisory Board

The Supervisory Board handles overall strategic management, financial and managerial supervision of the Company as well as continuous evaluation of the work performed by the Executive Board.

The Supervisory Board performs its work in accordance with the Rules of Procedure of the Company governing the Supervisory and Executive Boards. These Rules of Procedure are reviewed and updated regularly by the full Supervisory Board.

The Supervisory Board members meet for four annual ordinary board meetings, one of which focuses on the Company's strategic situation and prospects. In addition, the Supervisory Board members meet when required.

The Supervisory Board has established the following committees:

Nomination committee

The nomination committee consists of the Company's Chairman and Deputy Chairman. For a period of 2010, the committee consisted solely of the Company's Deputy Chairman (the then temporary Chairman) due to the death of the former Chairman, Erik Højsholt. In 2010 the primary task of the nomination committee has been to manage the board renewal process with four new members being elected to the Supervisory Board at the Annual General Meeting and the subsequent Extraordinary General Meeting, respectively. The committee members meet on an ad hoc basis.

Remuneration committee

The remuneration committee consists of the Company's Chairman and Deputy Chairman. In 2010 the committee recommended adoption of the "Overall Guidelines for Incentive Pay at Royal Unibrew A/S", which were adopted at the Annual General Meeting on 27 April 2010. Moreover, the remuneration committee, and thus

the Supervisory Board, recommends that a remuneration policy for the Supervisory and Executive Boards be adopted at the next Annual General Meeting on 28 April 2011. The committee members meet on an ad hoc basis.

Audit committee

The Supervisory Board of Royal Unibrew has decided to take on the audit committee tasks jointly. This should be viewed in light of the Company's size, transparency of reporting and clear procedures, due to which the Company's Supervisory Board finds no need for a separate audit committee.

Composition of the Supervisory Board

When composing the Supervisory Board, we emphasise that the members have the competences required to solve the task. Candidates for the Supervisory Board are recommended for election by the general meeting supported by motivation in writing by the Supervisory Board as well as a description of the recruiting criteria. The individual members' competences are described in the section "Supervisory and Executive Boards". When joining Royal Unibrew, new members of the Supervisory Board are given an introduction to the Company and to the markets in which it operates.

At present, the Supervisory Board consists of seven members elected by the general meeting and three members elected by the employees. Election of members by the employees takes place in compliance with

An all-in description of Royal Unibrew's corporate governance practice is provided at www.royalunibrew.com under "Investor".

Generally, Royal Unibrew complies with the Corporate Governance Recommendations issued by NASDAQ OMX Copenhagen with the following few exceptions:

Retirement age, (recommendation 5.8):

The Committee recommends that the company's articles of association fix a retirement age for members of the supreme governing body and that the annual report contain information on such retirement age as well as the age of each member of the board of directors (supervisory board).

Royal Unibrew's Articles of Association do not fix a retirement age for members of the supreme governing body. However, it appears from the Rules of Procedure governing the Supervisory Board that Royal Unibrew A/S has fixed a retirement age of 65 for members of the Supervisory Board. The age of each member of the Supervisory Board is disclosed in the Annual Report.

Board committees, (recommendation 5.10):

The Committee recommends that the supreme governing body establish an actual audit committee.

the company law rules. When joining the Supervisory Board, the members elected by the employees are offered relevant training in serving on a board.

The Deputy Chairman of the Supervisory Board, Tommy Pedersen, has been a member of the Supervisory Board for 12 years and cannot, therefore, be considered independent. As an element in the board succession process, Tommy Pedersen has decided not to accept renomination at the next Annual General Meeting as announced at the Company's Extraordinary General Meeting on 11 October 2010. The Supervisory Board intends to elect Kåre Schultz Chairman and Walther Thygesen new Deputy Chairman.

All other members of the Supervisory Board elected by the general meeting are considered independent.

The retirement age of members of the Supervisory Board of Royal Unibrew is 65 according to the Rules of Procedure governing the Supervisory Board. The Supervisory Board considers its composition annually, including that the competences and diversity of the Supervisory Board match the Company's activities.

Annual evaluation of the work of the Supervisory Board is performed. The evaluation is made by the Chairman of the Supervisory Board.

The Executive Board and the cooperation between the Supervisory Board and the Executive Board are evaluated on an annual basis as a minimum.

The Supervisory Board of Royal Unibrew has decided to take on the audit committee tasks jointly. This should be viewed in light of the Company's size, transparency of reporting and clear procedures, due to which the Company's Supervisory Board finds no need for a separate audit committee.

Disclosure of the remuneration policy, (recommendation 6.2): The Committee recommends that the total remuneration granted to each member of the supreme governing body and the executive board by the company and other consolidated companies be disclosed in the (consolidated) financial statements and that the linkage with the remuneration policy be explained.

The remuneration of members of the Supervisory Board is disclosed in the section "Remuneration of Supervisory Board and Executive Board". Disclosure of the remuneration of the individual members of the Executive Board is not at present considered material to stakeholders' assessment. The total remuneration of the Executive Board is disclosed in note 4. The remuneration of the Executive Board is considered in line with that of peer companies. The remuneration of the Executive Board is in accordance with the remuneration policy.

Risk management

On an annual basis, the Supervisory Board assesses the various risks with which an internationally operating enterprise like Royal Unibrew is faced.

The key risks are summarised by the following main areas:

  • • Financial risks (currency, interest rates, liquidity)
  • • Exposure hazard and third-party risks
  • • Credit risks (financial institutions and commercial receivables)
  • • Market risks
  • • Environmental risks

Furthermore, the Supervisory Board monitors the special risks that may result from the Company's involvement in the production and sale of alcoholic beverages.

A detailed description of the Company's risks is provided in note 2.

Control and risk management systems

The Supervisory and Executive Boards have overall responsibility for the Group's risk management and internal controls relating to the financial reporting process.

Control environment

The audit committee's functions are undertaken by the full Supervisory Board.

Responsibilities and authority are defined in the Rules of Procedure governing the Supervisory and Executive Boards, policies and procedures. The organisational structure and the internal guidelines constitute the control environment in combination with legislation and other regulations. Management assesses the Group's organisational structure and staffing continuously, and determines and approves overall policies, procedures and controls relating to the financial reporting process.

Risk assessment

As part of the annual updating and approval of the strategic plan, Management makes an assessment of business risks. In connection with the risk assessment, Management also, as required, considers the Group's treasury, hedging and insurance policies approved by the Supervisory Board.

The key risks relating to the financial reporting are described in Management's Review and in the notes to the financial statements, to which reference is made.

Control activities

Royal Unibrew has established a formalised group reporting process comprising monthly reporting, including budget follow-up, assessment of performance and achievement of established targets.

Moreover, a central corporate function is responsible for controlling the financial reporting from the subsidiaries, which also includes a statement from each reporting group entity in relation to compliance with adopted group policies and internal control measures. In 2010 controlling visits were conducted to key subsidiaries.

Information and communication

The Supervisory Board emphasises that the Group communicates openly, with due regard to the confidentiality required for listed companies, and that the individual knows his/her role with respect to internal control.

The individual business areas of the Group have been established as business units with responsibility for their own strategies, action plans and budgets. This division results in efficient follow-up and distribution of responsibilities in the Group.

Royal Unibrew's accounting manual as well as other reporting instructions are continuously updated and are available at Royal Unibrew's intranet, where they can be accessed by all relevant employees. The instructions include account coding instructions and procedures for financial reconciliation and analyses, verifying the existence of assets as well as policy for credit granting and approval of fixed asset investments. In the event of major changes, all responsible finance officers of the group enterprises are informed in writing of the key changes.

Royal Unibrew's information systems are designed with a view to continuously, with due regard to the confidentiality required for listed companies, identifying, capturing and communicating at relevant levels relevant information, reports, etc which enable the individual to perform tasks and controls efficiently and reliably.

Monitoring

Monitoring is effected by continuous assessments and controls at all group levels. The scope and frequency of the periodic assessments depend primarily on the related risk assessment and the efficiency of the continuous controls.

The auditors elected by the general meeting report in the Auditor's Long-form Report to the Supervisory Board material weaknesses in the Group's internal control systems in connection with the financial reporting process. Less material issues are reported in management letters to the Executive Board.

The Supervisory Board meets annually with the auditors without the Executive Board being present.

"Beer election"

The financial crisis, which has been substantial in the Baltic countries, has made some consumers in both Lithuania and Latvia opt for discount products instead of branded products. This also applies to beer. Royal Unibrew has therefore focused part of its marketing effort on activating consumers in order to rekindle their interest in branded products.

The selection of "beer of the year" was a successful campaign. The campaign was carried out both in Lithuania with focus on the national Kalnapilis brand and in Latvia with focus on the national Lacplesis brand. The campaign aimed at involving consumers in selecting one of the three new Royal Unibrew products Brown Ale, Honey Beer and Black Pilsner as beer of the year.

About 40,000 consumers participated in the campaign in Latvia, and about 50,000 in Lithuania, and Royal Unibrew achieved progress in both markets.

Remuneration

The remuneration policy applying to Royal Unibrew's Supervisory and Executive Boards has been formulated so as to reflect shareholder and company interests. Moreover, the remuneration policy is intended to promote long-term objectives.

The following is a brief description of the fixed salary, pension plans and severance programmes as well as other benefits offered to the Supervisory and Executive Boards.

The complete remuneration policy for the Supervisory and Executive Boards is disclosed at the Company's website www.royalunibrew.com and will be submitted for approval by the general meeting at the Annual General Meeting in 2011.

For a description of incentive pay, reference is made to the Overall Guidelines for Incentive Pay adopted at the Company's general meeting, which may be downloaded from www.royalunibrew.com under "Investor".

Supervisory Board fee

Efforts are made to ensure that the Supervisory Board remuneration matches the level of peer companies and to accommodate the requirements relating to members' competences, performance and scope of board work, including the number of meetings.

The annual remuneration paid to ordinary board members amounts to DKK 250,000. The Chairman and Deputy Chairman receive remuneration of 2.5 and 1.75 times, respectively, the remuneration paid to ordinary members.

The Supervisory Board fee is fixed and is submitted for approval retrospectively as an integrated part of the Annual Report in accordance with the Danish Companies Act and, as of 2011, also for the year in progress. The Supervisory Board does not participate in any incentive schemes.

Executive Board remuneration

The Supervisory Board believes that a combination of fixed and performance-driven remuneration to the Executive Board contributes towards ensuring that Royal Unibrew can attract and retain key employees. At the same time, the Executive Board is given an incentive to create shareholder value through partially incentivebased remuneration.

The Executive Board members are employed on individual service contracts, and the terms are fixed by the remuneration committee within the framework of the contracts; see also below.

The remuneration committee assesses and determines the Executive Board remuneration annually to ensure that the remuneration matches the situation at peer companies.

The Executive Board is remunerated by a market-conform and competitive compensation package com-prising four elements:

  • Fixed salary, based on market level.
  • Ordinary bonus, cf. the overall guidelines for Incentive Pay.
  • Long-term bonus., cf. the overall guidelines for Incentive Pay.
  • Extraordinary bonus, cf. the overall guidelines for Incentive Pay.

A number of work-related benefits are made available to the Executive Board, including a company car, and the Executive Board members are covered by Royal Unibrew's standard insurance schemes such as accident and life insurance.

The total remuneration of the Supervisory Board and the Executive Board, respectively, is disclosed in note 4. The Supervisory Board considers this information sufficient for shareholders to be able to assess the level of remuneration of the Supervisory and Executive Boards.

Royal Unibrew A/S may terminate the employment at up to 12 months' notice. A member of the Executive Board may terminate the employment with Royal Unibrew A/S at six months' notice.

In case of a full or partial takeover of Royal Unibrew A/S, the Executive Board will receive no compensation. However, two members of the Executive Board may choose to consider themselves dismissed in such event.

Supervisory and Executive Boards

Supervisory Board

Tommy Pedersen

Ulrik Bülow Søren Eriksen Steen Justesen

Kirsten Wendelboe Liisberg

Søren Lorentzen Jens Due Olsen

Walther Thygesen

Hemming Van

Year of Initially Number of
Royal Unibrew
shares held at
Change from
Name birth elected Term of office Position 1 January 2011 1 January 2010
Kåre Schultz 1961 2010 2010 Chairman - -
Tommy Pedersen 1949 1998 2010 Deputy Chairman 4.000 + 1.581
Ulrik Bülow 1954 2000 2010 Board member 3.000 -
Søren Eriksen 1959 2010 2010 Board member - -
Steen Justesen 1961 2010 2010-2014 Board member
elected by the
employees
- -
Kirsten Wendelboe Liisberg 1956 2006 2010-2014 Board member
elected by the
employees
162 -
Søren Lorentzen 1965 2010 2010-2014 Board member
elected by the
employees
172 -
Jens Due Olsen 1963 2010 2010 Board member - -
Walther Thygesen 1950 2010 2010 Board member - -
Hemming Van 1956 2004 2010 Board member 1.048 +274

Kåre Schultz

Chairman of the nomination committee and the remuneration committee

Position

Since November 2000 member of the Executive Board of Novo Nordisk A/S and since March 2002 Chief Operating Officer (COO) of Novo Nordisk A/S

Special competences

Special expertise in strategic management as well as experience of sales and marketing of brands on a global scale

Independence Considered independent

Supervisory board member LEGO A/S

Tommy Pedersen

Member of the nomination committee and the remuneration committee

Position CEO of Augustinus Fonden and Chr. Augustinus Fabrikker Aktieselskab

Special competences

Special expertise in economic, financial and capital market aspects from a variety of industries

Independence

Is not considered independent as Mr Pedersen has been a member of the Supervisory Board since 1998, and has thus been a board member for more than 12 years. Reference is made to the section on Corporate Governance.

Executive board service TP Advisers ApS

Supervisory board chairman Gjensidiges Arbejdsskadeforsikring A/S LD Invest Holding A/S including subsidiary Rungsted Sundpark A/S Skodsborg Sundpark A/S

Supervisory board deputy chairman Jeudan A/S

Supervisory board member Brock & Michelsen A/S including subsidiary Gregers Brock Holding A/S Løvenholm Fonden Peter Bodum A/S Pharmacosmos Holding A/S including subsidiary Skandinavisk Holding A/S including subsidiary Tivoli A/S

Ulrik Bülow

Position CEO of Otto Mønsted A/S CEO of House of Business Partners A/S

Special competences Special expertise in international retail, consumer marketing and general management

Independence Considered independent

Supervisory board chairman Tæppeland A/S Tæppeland Holding A/S Tæppeland Erhverv A/S GateHouse A/S

Supervisory board deputy chairman Arator A/S

Supervisory board member Egmont Fonden Egmont International Holding A/S Ejendomsselskabet Gothersgade 55 ApS Ejendomsselskabet Vognmagergade 11 ApS Oreco A/S Plaza Ure & Smykker A/S Tivoli Friheden A/S Toms Gruppen A/S

Søren Eriksen

Position CEO of DSB

Special competences Special expertise in finance and accounting as well as general management

Independence Considered independent.

Supervisory board chairman DSB S-tog a/s DSB First Danmark A/S DSB Rejsekort A/S DSB First Sverige AB DSB Sverige AB DSB Vedligehold A/S

Other duties Member of Danske Bank's Advisory Board of Representatives

Steen Justesen Terminal Worker, elected by the employees

Kirsten Wendelboe Liisberg Brewery Hand, elected by the employees

Søren Lorentzen Brewery Hand, elected by the employees

Jens Due Olsen

Position Professional supervisory board member and consultant to a number of enterprises

Special competences Special expertise in economic, financial and capital market aspects as well as general management from a variety of industries

Independence Considered independent

Supervisory board chairman AtchikRealtime A/S Pierre.DK A/S

Supervisory board deputy chairman NKT Holding A/S (and chairman of audit committee)

Supervisory board member Cryptomathic A/S EG A/S (and chairman of audit committee) Industriens Pension A/S (Investment committee member)

Other duties Member of investment committee of LD Invest 2 Walther Thygesen Position Since September 2007 CEO of Thrane & Thrane A/S

Special competences

Special expertise in general management with experience from both Denmark and abroad as well as sales and marketing expertise, especially in the business to business market

Independence Considered independent

Supervisory board chairman Hewlett-Packard Danmark A/S Vækstfonden

Hemming Van

Position CEO of Daloon A/S

Special competences: Special expertise in retailing and marketing as well as production and general management.

Independence Considered independent

Executive board service CEO of Easy Holding A/S Director of HV Invest ApS HV Properties ApS

Supervisory board chairman Easyfood A/S Easy Production A/S

Supervisory board member Daloon A/S Easy Holding A/S Halberg A/S Halberg Kapital A/S Halberg Investering A/S HV Invest ApS HV Properties ApS SE 274711 A/S

Executive Board

Henrik Brandt Peter Ryttergaard Johannes F.C.M. Savonije

Name Year of birth Position Number of Royal Unibrew shares held at 1 January 2011 Change from 1 January 2010 Henrik Brandt 1955 CEO 76.800 + 12.600 Peter Ryttergaard 1970 CFO 16.700 + 14.300 Johannes F.C.M. Savonije 1956 International Director, Europe 22.700 + 2.700

Henrik Brandt CEO as of November 2008

Qualifications MSc (Economics and Business Administration), MBA Stanford University, California

Executive board service Brandt Equity ApS Brandt Equity 2 ApS Uno Equity ApS

Supervisory board chairman Brandt Equity ApS Brandt Equity 2 ApS Uno Equity ApS

Supervisory board member Ferd Holding AS, Norway Hansa Borg Skandinavisk Holding A/S

Other duties Member of the corporate governance committee

Peter Ryttergaard

CFO as of January 2010

Qualifications MSc (Business Administration and Auditing), Executive MBA Cranfield University, UK

Executive board service CEO of Hansa Borg Skandinavisk Holding A/S Ryttergaard Invest A/S including subsidiaries

Supervisory board chairman Ketner Outdoor A/S

Supervisory board member Ryttergaard Invest A/S

Johannes F.C.M. Savonije

International Director, Europe as of September 2008

Qualifications BA Business Administration

Supervisory board member Dansk Retursystem A/S Dansk Retursystem Holding A/S Hansa Borg Skandinavisk Holding A/S Global Sports Marketing S.A., Zürich, Switzerland Globalpraxis S.A., Barcelona, Spain

Organisation and employees

In 2010 Royal Unibrew recruited new employees at all levels of the business. This has contributed towards supplementing existing competences and provides in total new opportunities of strengthening Royal Unibrew.

One of the main prerequisites of being able to maintain and strengthen Royal Unibrew's position is the Company's ability to develop intellectual capital and competences. Enterprises across the Group therefore focus on developing and retaining existing employees with the right competences and on attracting new talent.

The employees of Royal Unibrew possess crucial knowledge of the many brands, markets and customer categories serviced by the Group, including supply and distribution issues within the product categories. This knowledge secures and expands our competitive position and forms the basis of achieving the Group's strategies and objectives.

There has been great focus on establishing the framework for developing brands and segments by maintaining and developing intellectual capital at Royal Unibrew. Moreover, there has been focus on knowledge transfer in parts of the business where functions have been combined. It is assessed that these efforts have been successful to a great extent thanks to dedicated and competent employees.

During 2010 new employees have been recruited at all levels of the business, which has contributed towards supplementing already existing competences with new intellectual capital from outside.

Royal Unibrew works in a targeted and structured manner to develop employees' competences and knowledge. The individual employee is obliged to take responsibility for his/her own development, and it is Royal Unibrew's responsibility to ensure that adequate development opportunities exist.

In connection with the annual appraisal interviews, individual development plans are prepared with a view to ensuring that employee competences are developed in accordance with business requirements and the employee's potential. At the same time, employees are developed through internal as well as external training programmes via job training and other upgrading.

The Group focuses on creating career development and career paths for the individual employee. As part of these efforts, emphasis is on, among other things, carrying out internal recruiting. This ensures rooting of knowledge of the markets as well as optimisation of cooperation across the business.

Royal Unibrew emphasises coordinated sharing and communication of the knowledge and information existing in the organisation. Royal Unibrew works continuously to develop IT systems to form the basis of efficient knowledge management and sharing across geographical and professional boundaries. The systems contribute towards streamlining and increasing the rate at which information is distributed across the Group and ensure that decisions can be made on the basis of the existence of relevant and necessary information.

Corporate social responsibility

To Royal Unibrew, corporate social responsibility work is an integrated part of our business approach, and we focus on continuously creating results. The corporate social responsibility work is also an important element in developing the Company's brands and maintaining good relations with the Company's key stakeholders.

Royal Unibrew's ethical guidelines

Royal Unibrew's corporate social responsibility work is based on the principles of the UN Global Compact, and Royal Unibrew has prepared a set of ethical guidelines providing the overall framework for the corporate social responsibility work. The main elements of these guidelines are as follows:

  • • Royal Unibrew's products and production should meet customer requirements and international standards for quality, food safety, environment, working environment and human rights;
  • • Royal Unibrew engages in open dialogue on its corporate social responsibility;
  • • There is focus on the efforts made by Royal Unibrew suppliers to improve quality and the environment.

Based on these guidelines, specific policies have been prepared for a number of areas which are of special importance to Royal Unibrew.

Royal Unibrew's corporate social responsibility work is an important element in protecting the Company's brands as consumers must be given certainty that Royal Unibrew products have been manufactured in a satisfactory manner. Moreover, the corporate social responsibility work contributes towards ensuring good working relations with customers and suppliers, increasing production efficiency and decreasing wastage, reducing non-financial risks and strengthening the Company's identity and culture.

Health & safety

Royal Unibrew aims at creating a safe and healthy working environment for its employees and continuously takes measures to protect employees from work-related risks. Among other things, regular working environment checks are carried out, risk assessment of the individual job functions are performed, systematic training and education are carried out and risk-reducing measures are initiated with a view to avoiding work-related injuries.

Human rights

Royal Unibrew does not tolerate discrimination of its employees due to gender, race or religion. Child labour and slave labour are not permitted, and Royal Unibrew seeks to ensure that partners and suppliers live up to this policy. In the supply area, the preparation of guidelines for assessing suppliers on quality, food safety, environment and their general corporate social responsibility work has been initiated.

Royal Unibrew employees have the right to unionise and the right to strike in accordance with the legislation in the countries in which Royal Unibrew has activities.

Food safety

In 2010 the international ISO 22000 standard was implemented at the brewery in Odense, Denmark, which means that the food safety standard has been fully implemented at the Danish breweries. ISO 22000 is a management system within food safety.

In Poland, certification under the BRC Global Standard was commenced in 2010. The BRC Global Standard is a globally recognised programme for product safety and quality.

All production workers regularly attend courses on hygiene and food safety.

Responsible alcohol consumption

Royal Unibrew takes responsibility for its communication on beer consumption in relation to advertising, sponsorships and campaigns, especially with respect to minors. Royal Unibrew complies with relevant legislation and voluntary industry agreements in the countries in which the Company's products are marketed, and Royal Unibrew participates actively in Brewers of Europe's work to ensure responsible alcohol consumption.

Competition

Royal Unibrew's business practice should always comply fully with competition regulation irrespective of the place of operation. To ensure this, Royal Unibrew has prepared specific policies, and training and follow-up in the area are carried out regularly.

Bribery

Royal Unibrew employees may neither pay nor accept any bribe or inappropriate payment for the sake of their own or the Company's gain. Involvement in bribery will lead to disciplinary actions against the employees in question.

Environment

All Royal Unibrew production units and places of distribution have focus on continuously limiting the environmental impacts of the Company's production. The discharge of substances with environmental impact including waste water must at all times as a minimum meet regulatory requirements and current legislation.

In recent years, positive results have been achieved, and efforts are still primarily targeted at:

  • • Reduction of energy consumption
  • • Reduction of water consumption
  • • Reduction of waste water discharge
  • • Waste recycling

The Danish breweries have environmental certification under the ISO14001 environmental standard as well as EMAS registration. A special environmental report is prepared for production in Denmark.

Energy

Energy consumption per unit produced for the Group as a whole decreased by 18.5% in 2010 as compared to 2009. This was due to, among other things, efficiency enhancement and optimisation at various levels.

Water consumption and waste water

Water consumption per unit produced for the Group as a whole decreased by 1.8% in 2010 as compared to 2009.

ENERGY CONSUMPTION

Mega joules per produced hectoliter

WATER CONSUMPTION

Hectoliter per produced hectoliter

WASTE WATER

Hectoliter per produced hectoliter

Waste water discharge per unit produced for the Group as a whole decreased by 3.5% in 2010 as compared to 2009. This positive development was due to great focus on efficiency enhancement, optimisation as well as higher environmental awareness on the part of our employees.

Resources

An important means of improving our environmental results is the minimisation of all types of waste of resources. Wastage and shrinkage are currently measured, both in production and in the rest of the supply chain, and continuous improvement projects are implemented.

"Project Wastage" at the Faxe and Odense breweries has been a key activity in production in 2010. The project has focused on minimising wastage in relation to the canning/bottling process.

The change of the distribution structure in Denmark as well as the change to more disposable materials have implied, among other things, increased utilisation of the trucks and lower mileage per hectolitre delivered, which has resulted in a reduction of CO2 emissions.

Moreover, efforts are directed at increasing the recycling of water and waste. To the extent possible, water is recycled in places where water quality is not so crucial. Mask and surplus yeast, which are residual products from production, are sold to local farmers as animal feed. In 2010 Royal Unibrew in Denmark achieved certification under GMP+ B2, which is the standard for quality control of feed materials.

Solid waste, such as glass, is returned to the manufacturer, who uses the returned glass for new bottles. Plastic is crushed and sold for recycling too. Royal Unibrew in Denmark recycles approx 80% of its waste and to maintain focus and further improve the recycling rate, new targets and plans for 2011 are being prepared.

At the Danish breweries, capture plants have been installed for the carbon dioxide released in the brewing process. By this, the environment is protected from carbon dioxide discharges from the brewery, and at the same time the impact from the carbon dioxide quantities that the brewery would otherwise have purchased is saved.

Targets for 2011

In the environmental area, Royal Unibrew will in 2011 continue working at implementing the joint policy and at reducing environmental impacts.

Targets and improvements will be realised locally at the breweries to ensure the optimum implementation. Our efforts will concentrate on wastage and energy and will have continuous focus on water savings. Furthermore, working environment and health & safety will be target areas of high priority. Also in 2011 targeted efforts will be directed at reducing Royal Unibrew's indirect environmental impacts in areas, eg through the development of lighter packaging and container types.

Additional information and documentation on environmental issues of Royal Unibrew In April 2011 the EMAS registered breweries will issue their Environmental Report for 2010. This report provides detailed environmental information on the external and internal environmental work of Royal Unibrew, Denmark.

The Environmental Report may be read at our website (www.royalunibrew.com).

Statement and Report

Management's Statement on the Annual Report

The Executive and Supervisory Boards have today considered and adopted the Annual Report of Royal Unibrew A/S for 1 January - 31 December 2010.

The Annual Report is prepared in accordance with International Financial Reporting Standards as adopted by the EU and Danish disclosure requirements for listed companies.

In our opinion, the Consolidated Financial Statements and the Parent Company Financial Statements give a true and fair view of the financial position of the Group and the Parent Company at 31 December 2010 as well as of the results of the Group and Company operations and cash flows for the financial year 1 January - 31 December 2010.

In our opinion, Management's Review gives a true and fair account of the development in the activities and financial circumstances of the Group and the Parent Company, of results of operations for the year, of the Parent Company's financial position and of the overall financial position of the enterprises comprised by the Consolidated Financial Statements, as well as a description of the key risks and uncertainties facing the Group and the Parent Company.

We recommend that the Annual Report be adopted at the Annual General Meeting.

Faxe, 9 March 2011

Executive Board
----------------- --
Henrik Brandt
CEO
Peter Ryttergaard
CFO
Johannes F.C.M. Savonije
International Director
Supervisory Board
Kåre Schultz
Chairman
Tommy Pedersen
Deputy Chairman
Ulrik Bülow Søren Eriksen Steen Justesen
Kirsten Liisberg Søren Lorentzen Jens Due Olsen
Walther Thygesen Hemming Van

Independent Auditor's Report

To the shareholders of Royal Unibrew A/S

We have audited the consolidated financial statements and the parent company financial statements of Royal Unibrew A/S for the financial year 1 January - 31 December 2010, which comprise a summary of significant accounting policies, income statement, statement of comprehensive income, balance sheet, statement of changes in equity, cash flow statement and notes for the Group as well as for the Parent Company. The consolidated financial statements and the parent company financial statements are prepared in accordance with International Financial Reporting Standards as adopted by the EU and Danish disclosure requirements for listed companies.

In addition to the audit, we have read the management's review, which is prepared in accordance with Danish disclosure requirements for listed companies, and provided a statement on this.

Supervisory Board's and Executive Board's Responsibility

The Supervisory Board and the Executive Board are responsible for the presentation and preparation of consolidated financial statements and parent company financial statements that give a true and fair view in accordance with International Financial Reporting Standards as adopted by the EU and Danish disclosure requirements for listed companies. This responsibility includes: Designing, implementing and maintaining internal control relevant for the presenation and preparation of consolidated financial statements and parent company financial statements that give a true and fair view that are free from material misstatement, whether due to fraud or error; selecting and applying appropriate accounting policies; and making accounting estimates that are reasonable in the circumstances.

The Supervisory Board and the Executive Board are also responsible for the preparation of a management's review that includes a fair review in accordance with Danish disclosure requirements for listed companies.

Auditor's Responsibility and Basis of Opinion

Our responsibility is to express an opinion on the consolidated financial statements and the parent company financial statements based on our audit. We conducted our audit in accordance with Danish Standards on Auditing. Those standards require that we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance that the consolidated financial statements and the parent company financial statements are free from material misstatement.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the consolidated financial statements and the parent company financial statements. The procedures selected depend on the auditor's judgment, including the assessment of the risks of material misstatement of the consolidated financial statements and the parent company financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity's presentation and preparation of the consolidated financial statements and the parent company financial statements that give a true and fair view in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity's internal control. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by the Supervisory Board and the Executive Board, as well as the overall presentation of the consolidated financial statements and the parent company financial statements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.

The audit has not resulted in any qualification.

Opinion

In our opinion, the consolidated financial statements and the parent company financial statements give a true and fair view of the the Group's and the Parent Company's financial position at 31 December 2010 of and of the results of the Group's and Parent Company's operations and cash flows for the financial year 1 January - 31 December 2010 in accordance with International Financial Reporting Standards as adopted by the EU and Danish disclosure requirements for listed companies.

Statement on Management's Review

Pursuant to the Danish Financial Statements Act we have read the management's review. We have not performed any further procedures in addition to the audit of to the consolidated financial statements. On this basis, it is our opinion,that the information provided in the management's review is consistent with the consolidated financial statements and the Parent Company financial statements.

Faxe, 9 March 2011

Ernst & Young

Godkendt Revisionspartnerselskab

Leif Shermer Henrik Kofoed State Authorised Public Accountants

Royal Unibrew Annual report 2010

Financial Statements

Income Statement for 1 January - 31 December

Parent Company Group
2009
DKK '000
2010 Note 2010 2009
2,469,238 2,566,130 Net revenue 3,775,431 3,816,421
-1,422,398 -1,293,532 4,5 Production costs -1,945,672 -2,211,134
1,046,840 1,272,598 Gross profit 1,829,759 1,605,287
-710,047 -744,811 4,5 Sales and distribution expenses -1,200,160 -1,146,604
-164,115 -189,264 4,5 Administrative expenses -216,635 -219,068
3,691 3,929 Other operating income 3,929 3,691
176,369 342,452 Operating profit before special items 416,893 243,306
6 Special income 21,500
-23,889 6 Special expenses -56,366
152,480 342,452 Profit/loss before financial income
and expenses
416,893 208,440
15 Income after tax from investments
in associates
31,460 25,836
243,113 65,865 Dividend from subsidiaries and associates
39,084 47,394 7 Financial income 46,513 32,666
-164,751 -113,030 8 Financial expenses -119,853 -190,295
269,926 342,681 Profit/loss before tax 375,013 76,647
-14,406 -80,400 9 Tax on the profit/loss for the year -97,240 -24,196
255,520 262,281 Net profit/loss for the year 277,773 52,451
distributed as follows:
Parent Company shareholders' share
of net profit/loss
278,073 47,062
Minority shareholders' share of
net profit/loss -300 5,389
Net profit/loss for the year 277,773 52,451
16 Parent Company shareholders' share
of earnings per share (DKK)
25.1 5.8
16 Parent Company shareholders' share
of diluted earnings per share (DKK)
25.1 5.8

Statement of Comprehensive Income for 1 January - 31 December

Parent Company Group
DKK '000 2009 2010 Note 2010 2009
255,520 262,281 Net profit/loss for the year 277,773 52,451
Other comprehensive income
Exchange adjustment of foreign
group enterprises a.o. 14,026 -11,970
34,289 51,764 Value adjustment of hedging instruments,
beginning of year
52,596 34,603
-51,764 -26,928 Value adjustment of hedging instruments,
end of year
-27,957 -52,596
-4,901 9 Tax on equity entries -4,901
-17,475 19,935 Other comprehensive income after tax 33,764 -29,963
238,045 282,216 Total comprehensive income 311,537 22,488
distributed as follows:
Parent Company shareholders' share
of comprehensive income
311,776 19,330
Minority shareholders' share of
comprehensive income
-239 3,158
311,537 22,488

Assets at 31 December

Parent Company Group
2009
DKK '000
2010 Note 2010 2009
NON-CURRENT ASSETS
80,645 80,645 11 Goodwill 263,982 307,524
2,990 2,990 11 Trademarks 133,647 166,193
5,223 4,039 Distribution rights 4,513 6,237
88,858 87,674 10 Intangible assets 402,142 479,954
386,195 370,322 Land and buildings 661,062 723,786
403,552 406,427 14 Project development properties 406,427 403,552
399,248 336,699 Plant and machinery 513,373 650,786
149,821 124,138 Other fixtures and fittings, tools and equipment 178,550 224,146
6,495 9,085 Property, plant and equipment in progress 12,233 11,386
1,345,311 1,246,671 12 Property, plant and equipment 1,771,645 2,013,656
996,210 794,408 Investments in subsidiaries
117,957 117,957 15 Investments in associates 136,187 110,842
28,769 89,833 Receivables from subsidiaries
56,370 56,370 14 Other investments 59,027 56,748
11,226 5,508 Other receivables 6,093 12,892
1,210,532 1,064,076 13 Fixed asset investments 201,307 180,482
2,644,701 2,398,421 Non-current assets 2,375,094 2,674,092
CURRENT ASSETS
41,270 33,343 Raw materials and consumables 58,415 92,199
11,013 10,713 Work in progress 18,012 20,980
63,837 47,595 Finished goods and purchased finished goods 110,717 124,945
116,120 91,651 Inventories 187,144 238,124
142,933 141,203 Trade receivables 407,029 408,958
78,421 220,468 Receivables from subsidiaries
1,039 1,786 Receivables from associates 1,786 1,039
10,630 15,630 Other receivables 26,105 21,082
41,544 16,460 Prepayments 22,291 53,885
274,567 395,547 Receivables 457,211 484,964
15,538 9,854 Cash at bank and in hand 37,391 92,474
406,225 497,052 Current assets 681,746 815,562
3,050,926 2,895,473 Assets 3,056,840 3,489,654

Liabilities and Equity at 31 December

Parent Company Group
2009
DKK '000
2010 Note 2010 2009
EQUITY
111,865 111,865 16 Share capital 111,865 111,865
337,825 337,825 Share premium account 337,825 337,825
180,000 180,000 Revaluation reserves 180,000 180,000
Translation reserve -99,054 -112,018
-51,764 -26,928 Hedging reserve -27,957 -52,596
543,246 660,795 Retained earnings 626,300 491,958
139,831 Proposed dividend 139,831
1,121,172 1,403,388 Equity of Parent Company shareholders 1,268,810 957,034
0 0 Minority interests 11,709 38,080
1,121,172 1,403,388 Equity 1,280,519 995,114
163,427 168,887 17 Deferred tax 170,011 171,831
734,793 595,534 2 Mortgage debt 595,534 735,516
449,861 2 Credit institutions 79 773,301
12,585 Other payables 12,585
1,348,081 777,006 Non-current liabilities 778,209 1,680,648
2,430 2 Mortgage debt 2,430
179,003 2 Credit institutions 209,003
50,718 48,625 18 Repurchase obligation, returnable packaging 57,278 61,793
279,830 244,748 Trade payables 429,501 419,381
3,464 16,543 Payables to subsidiaries
4,144 3,263 Corporation tax 8,329 6,227
61,518 39,522 VAT, excise duties, etc 66,001 98,012
181,999 180,945 Other payables 225,570 228,479
581,673 715,079 Current liabilities 998,112 813,892
1,929,754 1,492,085 Liabilities 1,776,321 2,494,540
3,050,926 2,895,473 Liabilities and equity 3,056,840 3,489,654

Cash Flow Statement for 1 January - 31 December

Parent Company Group
2009
DKK '000
2010 Note 2010 2009
255,520 262,281 Net profit/loss for the year 277,773 52,451
41,209
296,729
209,546
471,827
19 Adjustments for non-cash operating items 322,803
600,576
357,979
410,430
Change in working capital:
167,884 -116,044 +/- change in receivables 8,733 143,380
104,940 24,469 +/- change in inventories 31,711 175,701
-136,411 -13,915 +/- change in payables 23,791 -88,988
Cash flows from operating activities
433,142 366,337 before financial income and expenses 664,811 640,523
81,302 47,394 Financial income 31,259 74,990
-208,466
305,978
-99,754
313,977
Financial expenses
Cash flows from ordinary activities
-110,035
586,035
-215,306
500,207
18,058 -80,722 Corporation tax paid -93,702 13,036
324,036 233,255 Cash flows from operating activities 492,333 513,243
Dividends received from subsidiaries
320,313 99,365 and associates 12,869 12,738
10,740 7,818 Sale of property, plant and equipment 16,562 47,435
-166,447 -38,115 Purchase of property, plant and equipment -58,729 -199,167
488,642 302,323 Free cash flow 463,035 374,249
20,634 Repayment of loans to associates 20,634
155,026 19 Sale of subsidiaries 187,415
Change in intangible assets and
11,458 5,718 fixed asset investments 1,558 6,569
196,698 229,812 Cash flows from investing activities 159,675 -111,791
595,534 Proceeds from raising of non-current debt 595,534
-807,734 -1,184,654 Repayment of non-current debt -1,512,161 -796,196
181,433 Change in current debt to credit institutions 211,433
-131,221 -61,064 Change in financing of subsidiaries
Dividends paid to minority shareholders -2,394
393,690 Proceeds from share issue 393,690
4,014 Sale of treasury shares and rights 4,014
-541,251 -468,751 Cash flows from financing activities -707,588 -398,492
-20,517 -5,684 Change in cash and cash equivalents -55,580 2,960
36,055 15,538 Cash and cash equivalents at 1 January 92,474 90,384
Exchange adjustment 497 -870
15,538 9,854 Cash and cash equivalents at 31 December 37,391 92,474

Statement of Changes in Equity for 1 January - 31 December

Group

Share premium Revaluation Translation Hedging Retained Proposed
dividend
for the
Minority
interests'
DKK '000 Share capital account reserves reserve reserve earnings year share Total
Equity at 31 December 2008 56.000 0 180.000 -102.279 -34.603 440.788 0 34.922 574.828
Changes in equity in 2009
Profit for the year 52,451 52,451
Other comprehensive income -9,739 -17,993 -5,389 3,158 -29,963
Total comprehensive income 0 0 0 -9,739 -17,993 47,062 0 3,158 22,488
Increase of capital 55,865 337,825 393,690
Sale of subscription rights 4,014 4,014
Share-based payments 94 94
Total shareholders 55,865 337,825 0 0 0 4,108 0 0 397,798
Total changes in equity in 2009 55,865 337,825 0 -9,739 -17,993 51,170 0 3,158 420,286
Equity at 31 December 2009 111,865 337,825 180,000 -112,018 -52,596 491,958 0 38,080 995,114
Changes in equity in 2010
Profit for the year 278,073 -300 277,773
Other comprehensive income 12,964 24,639 -3,900 61 33,764
Total comprehensive income 0 0 0 12,964 24,639 274,173 0 -239 311,537
Minority shareholders' share
of subsidiaries sold
-23,738 -23,738
Dividends paid to shareholders -139,831 139,831 -2,394 -2,394
Total shareholders 0 0 0 0 0 -139,831 139,831 -26,132 -26,132
Total changes in equity in 2010 0 0 0 12,964 24,639 134,342 139,831 -26,371 285,405
Equity at 31 December 2010 111,865 337,825 180,000 -99,054 -27,957 626,300 139,831 11,709 1,280,519

Statement of Changes in Equity for 1 January - 31 December

Parent Company

Share
premium
Revaluation Hedging Retained Proposed
dividend
DKK '000 Share capital account reserves reserve earnings for the year Total
Equity at 31 December 2008 56,000 0 180,000 -34,289 283,618 0 485,329
Changes in equity in 2009
Profit for the year 255,520 255,520
Other comprehensive income -17,475 -17,475
Total comprehensive income 0 0 0 -17,475 255,520 0 238,045
Increase of capital 55,865 337,825 393,690
Sale of subscription rights 4,014 4,014
Share-based payments 94 94
Total shareholders 55,865 337,825 0 0 4,108 0 397,798
Total changes in equity in 2009 55,865 337,825 0 -17,475 259,628 0 635,843
Equity at 31 December 2009 111,865 337,825 180,000 -51,764 543,246 0 1,121,172
Changes in equity in 2010
Profit for the year 262,281 262,281
Other comprehensive income 24,836 -4,901 19,935
Total comprehensive income 0 0 0 24,836 257,380 0 282,216
Dividends paid to shareholders -139,831 139,831 0
Total shareholders 0 0 0 0 -139,831 139,831 0
Total changes in equity in 2010 0 0 0 24,836 117,549 139,831 282,216
Equity at 31 December 2010 111,865 337,825 180,000 -26,928 660,795 139,831 1,403,388

Only the share premium account, hedging reserve and retained earnings may be used for distribution of dividend to Parent Company shareholders.

Notes to Financial Statements 2010

Note Page
Descriptive notes
1 Critical accounting estimates and judgements 62
2 Financial risk management 63
3 Segment reporting 68
Notes referring to Income Statement, Balance Sheet and Cash Flow Statement
4 Staff expenses 71
5 Expenses broken down by type 73
6 Special income and expenses 74
7 Financial income 74
8 Financial expenses 75
9 Tax on the profit for the year 75
10 Intangible assets 76
11 Impairment tests 78
12 Property, plant and equipment 80
13 Fixed asset investments 82
14 Non-current assets measured at fair value 84
15 Investments in associates 85
16 Portfolio of treasury shares and basis of earnings/cash flow per share 86
17 Deferred tax 87
18 Repurchase obligation, returnable packaging 87
19 Cash Flow Statement 88
Other notes
20 Fee to auditors 89
21 Contingent liabilities and security 89
22 Related parties 90
23 Acquisitions and sales 91
24 Significant accounting policies 92

Note 1 Critical accounting estimates and judgements

In connection with the preparation of the Parent Company and Consolidated Annual Report, Management makes estimates and judgements as to how recognition and measurement of assets and liabilities should take place based on the accounting policies applied.

Management's estimates are based on assumptions which Management considers reasonable but which are inherently uncertain and unpredictable.

The calculation of carrying amounts of certain assets and liabilities requires judgement as to how assets and liabilities should be classified in the financial statements and how future events will affect the value of these assets and liabilities at the balance sheet date. In connection with the financial reporting for 2010, critical estimates and judgments have been made affecting the items mentioned below.

Valuation and classification of the Polish activities

A conditional agreement has been made, which, if realised, will involve a structural change of Royal Unibrew's activities in Poland in 2011, to the effect that Royal Unibrew will contribute its investments in the fully-owned subsidiary, Royal Unibrew Polska Sp.Z.o.o., and in the 48.4% owned Polish brewery company, Perla Browary Lubelskie S.A., in the Polish brewery company, Van Pur S.A. The contribution will be remunerated by 20% of the equity investments in Van Pur S.A. In Management's assessment, the value of the equity investments acquired in Van Pur S.A. on certain conditions corresponds to the values of the investments in Royal Unibrew Polska Sp.Z.o.o. and Perla Browary Lubelskie S.A. recognised in the financial statements for 2010.

Royal Unibrew's investments in Royal Unibrew Polska Sp.Z.o.o. and Perla Browary Lubelskie S.A. have been recognised unchanged in the Parent Company and Consolidated Financial Statements as subsidiary and other investments, respectively, as compared to 2009.

Intangible assets

As regards the estimates and judgements made in connection with impairment tests of goodwill and trademarks, reference is made to the description in note 11 and to note 24 "Significant accounting policies". Trademarks related to the value recognised in the financial statements are assessed to have indefinite useful lives.

Property, plant and equipment

Management has opted to apply the exemption provision of IAS 16 which allows the measurement of project development properties at fair value. The basis of Management's estimate of fair value and the related conclusion are described in note 14.

Note 24 "Significant accounting policies" describes the estimated useful lives applied when calculating depreciation of property, pant and equipment.

In connection with presenting the Interim Report for the period 1 January - 30 September 2010, Management changed its estimate of deprecation periods for property, plant and equipment. The changed estimate is based on experience of the actual life of the assets, whereas the previously estimated depreciation periods differed from the actual useful lives. The changed estimate has primarily resulted in a shorter depreciation period for buildings and a longer depreciation period for plant and machinery. The changed estimate has reduced depreciation for the period 1 July - 31 December 2010 by DKK 20 million. The full-year effect of the changed estimate is DKK 40 million.

Receivables

Provisions for bad debts are made on the basis of an individual assessment of the risk of incurring losses on the receivables, including the maturity profile of the receivables and debtors' current credit rating. Reference is made to note 2 for a summary of trade receivables due.

Repurchase obligation, returnable packaging

The repurchase obligation in respect of returnable packaging in circulation has been recognised in the financial statements on the basis of the estimated total volumes of packaging less packaging in inventory, see note 18.

Deferred tax

Deferred tax assets, including the value of tax losses to be carried forward for set-off against positive taxable income in later years, are recognised if, based on Management's assessment, utilisation of the assets is considered possible. The assessment is made annually, see note 17.

Note 2 Financial risk management

The Group's financial risks are managed centrally according to the Treasury Policy approved by the Supervisory Board, which includes guidelines for the handling of currency, interest rate, liquidity and credit risks. Commodity risks are also managed under a commodity risk policy approved by the Supervisory Board.

Currency risk

Royal Unibrew is exposed to currency risks through the geographic spread of the Group's activities. This currency exposure is particularly reflected through the Parent Company's export activities where income and cash flows are denominated in foreign currencies, and in connection with the purchase of raw materials, which involves an indirect USD risk on the part of the purchase price related to the raw material element. Purchases are in all materiality made in the currencies in which the Group has income, which results in a total reduction of the currency risk. Furthermore, the translation of loans to/from subsidiaries as well as the Group's net debt is subject to currency risk where these are not established in DKK.

The above describes Royal Unibrew's transaction risks, which are hedged actively according to the Treasury Policy. The objective is to reduce negative effects on the Group's profit and cash flows. The risk is monitored and hedged continually so as not to exceed 1% of expected EBITDA. The Group's cash flows are primarily in EUR, GBP, LVL and LTL. The key currency risks are related to GBP, LVL, LTL and PLN.

The total gross currency risk (before hedging) on the balance sheet items was calculated at 31 December 2010. The following table shows the sensitivity of a positive change in the cross rates at 31 December 2010 with all other variables remaining unchanged. A negative change has a corresponding effect merely with the sign reversed.

Moreover, Royal Unibrew has a translation risk primarily related to Latvia and Lithuania. The translation risk related to Royal

Unibrew's investments in foreign subsidiaries is, as a general rule, not hedged.

Financial risks such as the loss of competitive strength due to long-term exchange rate changes are not hedged by financial instruments but are included in Royal Unibrew's strategic considerations.

Interest rate risk

Royal Unibrew's interest rate risk is substantially related to the Group's loan portfolio only. Interest rate changes will affect the market value of fixed-interest loans as well as interest payments on floating-rate liabilities. Debt is established only in currencies in which the Group has commercial activities.

In Royal Unibrew's assessment, the key interest rate risk is related to the immediate effect of interest rate changes on the Group's interest payment flows and Royal Unibrew focuses only secondarily on changes in the market value of the debt. It is group policy to limit the effect of interest rate changes on profit and cash flows while, within this framework, also achieving the lowest possible financing cost. At the end of 2010, net interest-bearing debt amounted to DKK 770 million, 78% of which comprised mortgage loans with an average term to maturity of 18 years. The remaining part of the debt comprises committed bank credit facilities in force until mid 2015. Some 72% of the net debt is fixed-rate with a fixed-interest period of more than 1 year. A one percentage point interest rate change will affect the Group's interest expenses by approx +/- DKK 2 million (Parent Company: DKK 0 million).

Credit risks

The Group's credit risks relate primarily to trade receivables and counterparty risks.

Royal Unibrew seeks to limit risks relating to credit granting to customers outside Denmark through extensive use of insurance

DKK '000 Change Earnings impact
before tax 2010
Earnings impact
before tax 2009
Equity effect
2010
Equity effect
2009
CAD 10% 488 204 488 204
CHF 5% -10 -89 29 -46
EUR 2% 681 -6,984 1,430 -5,612
GBP 10% -137 -700 1,762 913
LTL 2% -133 9 3,431 3,679
LVL 5% 1,356 4 7,342 6,564
NOK 5% 96 43 96 43
PLN 5% 2,481 1,349 2,286 1,610
SEK 5% -454 -343 -314 -222
USD 10% 2,220 1,054 2,750 1,500

cover. Where insurance cover is not established or is exceeded, Royal Unibrew has established procedures for approval of such risks. There are no material credit risks on individual customers.

Current receivables, other than trade receivables, all fall due for payment in 2010.

The maximum credit risk corresponds to the carrying amount of the financial assets.

Liquidity risks

It is group policy that its cash resources should be adequate to meet the expected liquidity requirements in the current and next financial year. The cash resources may be bank deposits, shortterm bonds and unutilised credit facilities.

Capital management

Royal Unibrew wants to ensure structural and financial flexibility as well as competitive power. To ensure this, continuous assessment is made to determine the appropriate capital structure of Royal Unibrew. At the end of 2010, it is assessed that the Group's net interest-bearing debt should not exceed 2.5 times EBITDA and that the equity ratio should be 30%, which was the case at the end of 2010.

At the operational level, continuous efforts are directed at optimising working capital investments. Subject to adequate capacity, investments in production facilities will be limited to replacement of individual components, related to specific products or to optimisation of selected processes as well as maintenance.

Commodity risks

The commodity risk relates primarily to the purchasing of cans (aluminium), malt (barley), hops and packaging materials (cardboard) as well as energy. The assumptions for making purchases and establishing hedges differ for the commodity groups mentioned.

The objective of managing Royal Unibrew's commodity risk is to achieve a smooth and time-differentiated effect of commodity price increases, which is primarily achieved by entering into fixed-price agreements with the relevant suppliers. As regards the Group's purchase of cans, financial contracts have further been made to hedge the risk of aluminium price increases. Exchange rate changes with respect to the settlement currency of aluminium (USD) are an element of the overall currency risk management.

The most significant part of purchases for the next 12 months has, in accordance with Royal Unibrew's policy, been hedged by entering into supplier agreements and financial contracts.

Other risks

Market risks have in 2010 affected Royal Unibrew's results materially, which may also be the case in future years. Currently, the economic development in many of the Group's markets and the resulting consumer reluctance have affected volume sales of the Group's products, and thus also earnings, negatively. Furthermore, competition has intensified resulting in limited possibilities of realising sales price increases.

For quite a number of years, Royal Unibrew has recorded significant revenue in the Italian market. In 2010 this market represented 18% (2009: 18%) of total group sales. Changes to consumption patterns or the competitive situation in Italy could therefore influence Royal Unibrew's results materially. Changes to consumption patterns in the Group's other markets, eg changed views on alcohol consumption and consumption of soft

Trade receivables fall due as follows:

DKK '000 31/12 2010 31/12 2009
Not due 310,642 288,723
Due:
From 1-15 days 76,800 99,382
From 16-90 days 29,509 31,401
More than 90 days 39,615 145,924 32,289 163,078
Provisions for bad debts, not due -4,237 -10,049
Provisions for bad debts, 1-15 days -2,368 -374
Provisions for bad debts, 16-90 days -5,970 -2,548
Provisions for bad debts, more than 90 days -36,962 -49,537 -29,872 -42,843
407,029 408,958
Provisions for bad debts, beginning of year 42,843 34,100
Bad debts realised during the year 12,648 14,039
Adjustment upon sale of Caribbean companies -1,356
Provisions for the year -4,598 -5,296
49,537 42,843

drinks, may also affect Royal Unibrew's development and results materially.

As a producer of alcoholic products, Royal Unibrew is sensitive to changes in the public alcohol policy - including indirect tax policies in the Group's respective markets. For example, a change of the Danish indirect tax policy as compared to those of neighbouring countries could lead to a change of cross-border trading patterns. This applies primarily to Germany, Norway and Sweden.

Legislative changes with respect to permitted types of containers and returning of containers could also result in significant

changes to consumption patterns. In Germany (including crossborder trading) large parts of the Group's products are sold in cans, whereas sales in Italy are primarily related to products in non-returnable glass bottles.

The Group's Insurance Guidelines determine the framework of covering risks in general insurance areas (buildings, movables and trading losses) The risks are covered partly through insurance and partly by own risks. The total risks are assessed by the Supervisory Board on an annual basis and external specialists review the breweries for relevant risks on a regular basis.

Currency and interest rate risks and use of derivative financial instruments

Financial instruments entered into to hedge expected future transactions and qualifying as hedge accounting under IAS 39:

Group and Parent Company

2010 2009
DKK '000 Period Contract
amount
Market
value
Deferred
gain (+) /
loss (-)
Contract
amount
Market
value
Deferred
gain (+) /
loss (-)
Forward contracts:
GBP 0 - 1 year 51,078 50,930 148
CAD 0 - 1 year 22,977 23,427 -450 14,369 14,854 -485
EUR 0 - 1 year 298,638 298,954 -316
SEK 0 - 1 year -33,148 -34,488 1,340 -27,938 -27,694 -244
EUR/PLN 0 - 1 year -35,068 -35,040 -28
40,907 39,869 1,038 250,001 251,074 -1,073

The financial instruments applied in 2010 and 2009 may all be classified as level-2 instruments.

The determined fair value of derivative financial instruments is based on observable market data such as yield curves or forward rates.

As of 31/12 2010 there are no hedging contracts or loan to secure the financial assets and -liabilities.

Note 2 Financial risk management (continued)

Group

Financial liabilities

31/12 2010
Contractual Maturity Maturity
> 1 year
Maturity Carrying
DKK '000 cash flows < 1 year < 5 years > 5 years amount
Non-derivative financial instruments:
Financial debt, gross 807,046 211,433 9,475 586,138 807,046
Interest expenses 349,825 29,895 109,180 210,750
Trade payables and repayment obligation re packaging 486,779 486,779 486,779
1,643,650 728,107 118,655 796,888 1,293,825

The effective rates of interest have been calculated based on the interest rate level at 31 December 2010.

Debt to mortgage credit institutes is repaid over a period of 17-20 years.

The floating-rate facilities are affected by the development in the short money market rates.

31/12 2009
DKK '000 Contractual
cash flows
Maturity
< 1 year
Maturity
> 1 year
< 5 years
Maturity
> 5 years
Carrying
amount
Non-derivative financial instruments:
Financial debt, gross 1,508,817 773,301 735,516 1,508,817
Interest expenses 668,904 77,989 204,903 386,012
Trade payables and repayment obligation re packaging 481,174 481,174 481,174
2,658,895 559,163 978,204 1,121,528 1,989,991

The effective rates of interest have been calculated based on the interest rate level at 31 December 2009.

Debt to mortgage credit institutes is repaid over a period of 18-28 years.

The floating-rate facilities are affected by the development in the short money market rates.

Note 2 Financial risk management (continued)

Parent Company

Financial liabilities

31/12 2010
DKK '000 Contractual
cash flows
Maturity
< 1 year
Maturity
> 1 year
< 5 years
Maturity
> 5 years
Carrying
amount
Non-derivative financial instruments:
Financial debt, gross 776,967 181,432 9,397 586,138 776,967
Interest expenses 349,263 29,333 109,180 210,750
Trade payables and repayment obligation re packaging 293,373 293,373 293,373
1,419,603 504,138 118,577 796,888 1,070,340

The effective rates of interest have been calculated based on the interest rate level at 31 December 2010.

Debt to mortgage credit institutes is repaid over a period of 17-20 years.

The floating-rate facilities are affected by the development in the short money market rates.

31/12 2009
DKK '000 Contractual
cash flows
Maturity
< 1 year
Maturity
> 1 year
< 5 years
Maturity
> 5 years
Carrying
amount
Non-derivative financial instruments:
Financial debt, gross 1,184,654 449,861 734,793 1,184,654
Interest expenses 631,282 61,268 178,450 391,564
Trade payables and repayment obligation re packaging 330,548 330,548 330,548
2,146,484 391,816 628,311 1,126,357 1,515,202

The effective rates of interest have been calculated based on the interest rate level at 31 December 2009.

Debt to mortgage credit institutes is repaid over a period of 18-28 years.

The floating-rate facilities are affected by the development in the short money market rates.

Note 3 Segment reporting

The Group's activities break down as follows on geographic segments:

Western Eastern Malt and
Overseas
mDKK Europe Europe Markets Unallocated Total
2010
Net revenue 2,424.5 941.7 409.2 3,775.4
Operating profit/loss 365.3 45.9 48.2 -42.5 416.9
Special items 0.0
Earnings before interest and tax (EBIT) 365.3 45.9 48.2 -42.5 416.9
Net financials 0.6 -26.2 -0.1 -47.7 -73.4
Share of income from associates 27.2 4.3 31.5
Profit/loss before tax 393.1 19.7 52.4 -90.2 375.0
Tax -97.2 -97.2
Profit/loss for the year 393.1 19.7 52.4 -187.4 277.8
Depreciation and amortisation 129.4 52.2 1.5 183.1
Assets 1,806.2 996.9 117.5 2,920.6
Associates 103.5 32.7 136.2
Total assets 1,909.7 996.9 150.2 0.0 3,056.8
Purchase of property, plant and equipment 38.1 20.3 0.3 58.7
Purchase of property, plant and equipment on acquisition 0.0
Purchase of intangible assets 0.0
Purchase of intangible assets on acquisition 0.0
Liabilities 742.8 217.6 38.9 777.0 1,776.3
Sales (million hectolitres) 3.2 2.9 0.5 6.6

Note 3 Segment reporting (continued)

The Group's activities break down as follows on geographic segments:

Western Eastern Malt and
Overseas
mDKK Europe Europe Markets Unallocated Total
2009
Net revenue 2,418.2 909.3 488.9 3,816.4
Operating profit/loss 274.6 -5.2 37.5 -63.6 243.3
Special items -23.6 -8.7 -2.6 -34.9
Earnings before interest and tax (EBIT) 251.0 -13.9 34.9 -63.6 208.4
Net financials 2.8 -31.9 -1.0 -127.5 -157.6
Share of income from associates 21.7 4.1 25.8
Profit/loss before tax 275.5 -45.8 38.0 -191.1 76.6
Tax -24.1 -24.1
Profit/loss for the year 275.5 -45.8 38.0 -215.2 52.5
Depreciation and amortisation 120.9 62.9 18.1 201.9
Assets 1,974.3 1,058.2 346.4 3,378.9
Associates 86.7 24.1 110.8
Total assets 2,061.0 1,058.2 370.5 0.0 3,489.7
Purchase of property, plant and equipment 166.4 22.2 10.6 199.2
Purchase of property, plant and equipment on acquisition 0.0
Purchase of intangible assets 0.0
Purchase of intangible assets on acquisition 0.0
Liabilities 781.8 414.2 113.9 1,184.6 2,494.5
Sales (million hectolitres) 3.3 2.8 0.5 6.6

Revenue and non-current assets break down as follows:

2010 2010 2009 2009
Net Non-current Net Non-current
mDKK revenue assets revenue assets
Denmark 1,191.0 1,514.2 1,167.2 1,617.6
Italy 675.2 27.6 671.5 28.2
Germany including cross-border trade 535.6 553.6
Lithuania 317.4 173.2 338.3 193.0
Latvia 252.5 236.6 263.0 259.0
Poland 366.6 90.9 305.9 85.7
Other countries 437.1 332.6 516.9 490.6
3,775.4 2,375.1 3,816.4 2,674.1

No single customer accounts for revenue in excess of 10 % of total revenue.

Note 3 Segment reporting (continued)

Segment reporting 2006 - 2010

The Group's activities break down as follows on geographic segments:

Malt and
Western Eastern Overseas
mDKK Europe Europe Markets Unallocated Group
2010
Net revenue 2,424.5 941.7 409.2 3,775.4
Operating profit/loss 365.3 45.9 48.2 -42.5 416.9
Assets 1,909.7 996.9 150.2 3,056.8
Liabilities 742.8 217.6 38.9 777.0 1,776.3
Sales (million hectolitres) 3.2 2.9 0.5 6.6
2009
Net revenue 2,418.2 909.3 488.9 3,816.4
Operating profit/loss 274.6 -5.2 37.5 -63.6 243.3
Assets 2,061.0 1,058.2 370.5 3,489.7
Liabilities 781.8 414.2 113.9 1,184.6 2,494.5
Sales (million hectolitres) 3.3 2.8 0.5 6.6
2008
Net revenue 2,520.4 1,129.2 529.1 4,178.7
Operating profit/loss 191.3 -51.1 38.1 -43.4 134.9
Assets 2,467.0 1,202.6 381.8 4,051.4
Liabilities 971.0 406.1 106.0 1,993.5 3,476.6
Sales (million hectolitres) 3.7 3.2 0.6 7.5
2007
Net revenue 2,489.6 909.3 482.9 3,881.8
Operating profit/loss 251.6 -23.4 63.4 -47.5 244.1
Assets 2,169.1 975.4 396.2 240.6 3,781.3
Liabilities 746.1 293.6 97.1 1,525.0 2,661.8
Sales (million hectolitres) 3.8 2.7 0.6 7.1
2006
Net revenue 2,414.1 671.5 353.4 3,439.0
Operating profit/loss 319.8 -22.0 97.6 -47.7 347.7
Assets 2,325.1 662.6 163.4 262.5 3,413.6
Liabilities 760.8 194.7 24.3 1,285.7 2,265.5
Sales (million hectolitres) 3.8 2.2 0.4 6.4

Note 4 Staff expenses

Staff expenses are included in production costs, sales and distribution expenses as well as administrative expenses and break down as follows:

Parent Company Group
2009
DKK '000
2010 2010 2009
15,617 11,338 Current remuneration of Executive Board 11,338 15,617
6,197 Long-term bonus scheme for Executive Board 6,197
384 Share-based remuneration of Executive Board 384
16,001 17,535 17,535 16,001
2,575 2,461 Remuneration of Supervisory Board 2,461 2,575
18,576 19,996 19,996 18,576
335,956 339,838 Wages and salaries 487,110 502,763
33,418 29,962 Contributions to pension schemes 52,174 54,953
2,070 Share-based payments 2,070
371,444 369,800 539,284 559,786
5,895 6,115 Other social security expenses 12,729 7,178
20,670 18,126 Other staff expenses 25,170 27,183
416,585 414,037 Total 597,179 612,723
1,056 974 Average number of employees 2,210 2,498

Note 4 Staff expenses (continued)

Until 2008 the following share option schemes had been established for the Executive Board and certain employees. Each option carries a right to acquire 1 share of DKK 10.

Certain
Executive
Board
other
employees
Total Exercise Exercise
Options number number number price period
Unexercised at 31 December 2010
distributed on:
Granted re 2005 23,046 23,046 445 *4/2009-4/2011
Granted re 2006 22,074 22,074 477 *4/2010-4/2012
Granted re 2007 15,205 15,205 350 *4/2011-4/2013
0 60,325 60,325
Unexercised at 31 December 2009 0 98.531 98.531
Market value at 31 December 2010 0.5 million 0.5 million
Market value at 31 December 2009 0.3 million 0.3 million

Based on a share price of the Royal Unibrew share of 332 at 31 December 2010, the market value of the options has been calculated by means of the Black-Scholes model.

The calculation is based on an assumption of 22 % volatility (2009: 33 %), a risk-free interest rate of 1.4-2.7 % (2009: 1.6-2.7 %) and annual dividend per share of DKK 125 % (2009: 0 %).

In 2010 the exercise period for 7,866 options granted re 2004 has expired, and the conditions for exercising 23,772 options granted re the Strategic Plan from 2008 have lapsed.

Note 5 Expenses broken down by type

Parent Company Group
DKK '000 2009 2010 2010 2009
Aggregated
1,422,398 1,293,532 production costs 1,945,672 2,211,134
710,047 744,811 Sales and distribution expenses 1,200,160 1,146,604
164,115 189,264 Administrative expenses 216,635 219,068
2,296,560 2,227,607 Total 3,362,467 3,576,806
break down by type as follows:
1,174,401 1,087,230 Materials, operating and maintenance expenses 1,686,380 1,869,058
416,585 414,037 Wages, salaries and other staff expenses 597,179 612,723
214,211 167,889 Distribution expenses and carriage 257,678 309,051
264,642 339,186 Sales and marketing expenses 507,018 429,545
3,264 1,008 Bad trade debts 12,648 14,039
88,359 89,318 Office supplies etc 118,471 125,228
Depreciation and profit from sale of
135,098 128,939 property, plant and equipment 183,093 217,162
2,296,560 2,227,607 Total 3,362,467 3,576,806

Total depreciation and impairment losses as well as profit from sale of property, plant and equipment are included in the following items in the income statement:

Parent Company Group
2009
DKK '000
2010 2010 2009
105,506 95,156 Production costs 127,601 163,116
19,499 15,373 Sales and distribution expenses 38,901 41,545
10,093 18,410 Administrative expenses 16,591 12,501
135,098 128,939 183,093 217,162
7,367 Special expenses -14,702
142,465 128,939 Total 183,093 202,460

Note 6 Special income and expenses

Parent Company Group
2009
DKK '000
2010 2010 2009
Profit on sale of non-current assets
related to reorganisation
21,500
0 0 Total special income 0 21,500
-23,600 Expenses and value adjustment of assets
related to reorganisation in Denmark
Expenses and value adjustment of assets
-23,600
-289
-23,889
0 related to reorganisation in the rest of
Western Europe and Eastern Europe
Total special expenses
0 -32,766
-56,366

Note 7 Financial income

Parent Company Group
2009
DKK '000
2010 2010 2009
Interest income
106 6 Cash at bank and in hand 118 232
34 10 Trade receivables 11 41
753 Receivables from associates 753
5,015 6,947 Receivables from subsidiaries
Exchange adjustments
2,384 1,944 Cash at bank and in hand and external loans 2,027 1,182
429 Trade payables 459
2,070 2,330 Trade receivables 2,016 1,724
3,309 3,933 Intercompany loans 3,933 3,309
24,226 Gain on settlement of hedge loan 24,226
1,179 Ineffective portion of hedge contracts 1,253
Profit on sale of subsidiary 6,025
758 466 Other financial income 551 740
30,579 Gain on repayment of mortgage debt 30,579
39,084 47,394 Total 46,513 32,666

Note 8 Financial expenses

Parent Company Group
DKK '000 2009 2010 2010 2009
Interest expenses
40,328 37,684 Mortgage credit institutes 37,684 40,902
79,624 25,950 Credit institutions 30,565 103,175
Trade payables 38
2,048 202 Payables to subsidiaries
1,000 800 Other payables 800 1,000
-4,000 Borrowing costs recognised in the cost of assets -4,000
Exchange adjustments
816 Trade payables 644
2,799 Hedge loans
2,467 4,852 Forward contracts 6,737 4,571
17,865 Ineffective portion of hedge contracts 21,361
13,276 Loss on sale of subsidiary
22,620 29,450 Other financial expenses 43,385 23,286
164,751 113,030 Total 119,853 190,295
Realised hedging transactions are included
in the income statement as follows:
2,346 -736 Net revenue -736 2,346
-21,391 -18,352 Production cost -20,060 -21,462
-50,527 -49,874 Financial expenses -49,961 -56,067

Note 9 Tax on the profit/loss for the year

Parent Company Group
DKK '000 2009 2010 2010 2009
24,565 80,397 Tax on the taxable income for the year 103,961 37,211
-17,113 -658 Adjustment of previous year -102 -18,726
6,954 5,562 Adjustment of deferred tax -1,718 5,711
14,406 85,301 Total 102,141 24,196
which breaks down as follows:
14,406 80,400 Tax on profit for the year 97,240 24,196
4,901 Tax on equity entries 4,901
14,406 85,301 Total tax 102,141 24,196
25.0 25.0 Current Danish tax rate 25.0 25.0
-14.7 -1.3 Effect on tax rate of permanent differences 6.0 31.1
-5.0 -0.2 Adjustment of previous year -24.5
Differences in effective tax rates
of foreign subsidiaries -5.1
5.3 23.5 Effective tax rate 25.9 31.6

Note 10 Intangible assets

Group

Total
DKK '000 Goodwill Trademarks Distribution
rights
intangible
assets
Cost at 1 January 2009 472,367 267,438 13,235 753,040
Reclassification -2,100 -2,100
Exchange adjustments -1,084 -634 -1 -1,719
Additions for the year 389 389 778
Disposals for the year -567 -1,447 -2,014
Cost at 31 December 2009 468,616 265,746 13,623 747,985
Amortisation and impairment losses at 1 January 2009 -161,092 -99,553 -6,049 -266,694
Amortisation for the year -1,337 -1,337
Amortisation and impairment losses at 31 December 2009 -161,092 -99,553 -7,386 -268,031
Carrying amount at 31 December 2009 307,524 166,193 6,237 479,954
Cost at 1 January 2010 468,616 265,746 13,623 747,985
Reclassification -362 -362
Exchange adjustments 1,855 1,681 3 3,539
Disposals for the year -45,397 -34,227 -28 -79,652
Cost at 31 December 2010 425,074 233,200 13,236 671,510
Amortisation and impairment losses at 1 January 2010 -161,092 -99,553 -7,386 -268,031
Amortisation and impairment losses for the year -1,337 -1,337
Amortisation and impairment losses at 31 December 2010 -161,092 -99,553 -8,723 -269,368
Carrying amount at 31 December 2010 263,982 133,647 4,513 402,142

Reference is made to note 11 for impairment tests.

Note 10 Intangible assets (continued)

Parent Company

DKK '000 Goodwill Trademarks Distribution
rights
Total
intangible
assets
Cost at 1 January 2009 80,645 4,048 11,828 96,521
Disposals for the year -1,058 -1,058
Cost at 31 December 2009 80,645 2,990 11,828 95,463
Amortisation and impairment losses at 1 January 2009 0 0 -5,422 -5,422
Amortisation for the year -1,183 -1,183
Amortisation and impairment losses at 31 December 2009 0 0 -6,605 -6,605
Carrying amount at 31 December 2009 80,645 2,990 5,223 88,858
Cost at 1 January 2010 80,645 2,990 11,828 95,463
Disposals for the year 0
Cost at 31 December 2010 80,645 2,990 11,828 95,463
Amortisation and impairment losses at 1 January 2010 0 0 -6,605 -6,605
Amortisation for the year -1,184 -1,184
Amortisation and impairment losses at 31 December 2010 0 0 -7,789 -7,789
Carrying amount at 31 December 2010 80,645 2,990 4,039 87,674

Note 11 Impairment tests

Impairment tests of goodwill and trademarks

Annual impairment tests are carried out of the carrying amount of goodwill and trademarks with indefinite useful lives. The impairment test in 2010 did not give rise to recognising any impairment losses.

The carrying amount of goodwill and trademarks at 31 December is related to the cash-generating operational units and breaks down as follows:

DKK '000 Goodwill Trademarks Total Share
2010
Denmark (Western Europe) 80,645 2,990 83,635 21 %
The Baltic countries and Poland (Eastern Europe) 176,276 127,415 303,691 76 %
Africe (Malt and Overseas Markets) 7,061 3,242 10,303 3 %
Total 263,982 133,647 397,629 100 %

The recoverable amount is based on value in use, which is calculated by means of estimated net cash flows on the basis of budgets and forecasts for 2011-2013 approved by Management as well as estimated market driven discount rates and growth rates. Generally, as for the relevant trademarks, only limited revenue growth is expected in 2011. However, the negative growth recorded in the Baltics is not expected to proceed. Gross margins are expected to remain stable. The key assumptions underlying the calculation of recoverable amount are as indicated below.

The recoverable amount of the value of trademarks related to Poland has been determined as unchanged compared to the carrying amount.

Western
Europe
Eastern
Europe
Malt and
Overseas
Markets
Gross margin 54 % 37-45 % 30 %
Growth rate 2014-2017 2 % 0-6 % 0-3 %
Growth rate on terminal value 2 % 2 % 2 %
Discount rate (WACC) 7.2 % 10.1-10.5 % 7.1-15.5 %

The forecasted gross margins approved by Management are based on prior results and expected market developments. The average growth rates applied are in accordance with Management's expectations taking into account industry conditions in the individual markets. The discount rates applied are before tax and reflect current specific risks in the individual market. The assumptions applied by Management are inherently subject to uncertainty and unpredictability. Reasonably probable changes will not lead to recognition of impairment losses.

Note 11 Impairment tests (continued)

DKK '000 Goodwill Trademarks Total Share
2009
Denmark (Western Europe) 80,645 2,990 83,635 18 %
The Baltic countries (Eastern Europe) 156,400 114,849 271,249 57 %
Poland (Eastern Europe) 11,944 11,944 3 %
The Caribbean (Malt and Overseas) 63,772 33,330 97,102 20 %
Africa (Malt and Overseas) 6,707 3,080 9,787 2 %
Total 307,524 166,193 473,717 100 %

The key assumptions underlying the calculation of recoverable amount in 2009 were:

Western
Europe
Eastern
Europe
Malt and
Overseas
Markets
Gross margin 45 % 25-50 % 25-30 %
Growth rate 2013-2016 1 % 5-6 % 2-3 %
Growth rate on terminal value 2 % 2 % 2 %
Discount rate (WACC) 7.6 % 9.8-10.8 % 8.9-16.1 %

The impairment test in 2009 did not give rise to recognising impairment losses on the value of assets.

Note 12 Property, plant and equipment

Group Project Other fixtures
and fittings,
Property,
plant and
DKK '000 Land and
buildings
development
properties
Plant and
machinery
tools and
equipment
equipment
in progress
Total
Cost at 1 January 2009 929,986 259,845 1,624,261 663,431 291,787 3,769,310
Exchange adjustment -2,433 -4,813 -1,843 -156 -9,245
Additions for the year 26,368 3,552 97,882 57,238 14,128 199,168
Disposals for the year -27,566 -107,008 -93,004 -227,578
Transfers for the year 80,738 171,383 42,252 -294,373 0
Cost at 31 December 2009 1,007,093 263,397 1,781,705 668,074 11,386 3,731,655
Depreciation and impairment losses
at 1 January 2009
-286,623 140,155 -1,094,970 -448,434 0 -1,689,872
Exchange adjustment 332 3,150 568 4,050
Depreciation for the year -23,609 -116,654 -61,676 -201,939
Depreciation and impairment of
assets sold and discontinued
26,593 77,555 65,614 169,762
Depreciation and impairment losses
at 31 December 2009
-283,307 140,155 -1,130,919 -443,928 0 -1,717,999
Carrying amount at 31 December 2009 723,786 403,552 650,786 224,146 11,386 2,013,656

Land and buildings at a carrying amount of DKK 751.5 million have been provided as security for mortgage debt of DKK 734.8 million (2008: DKK 465.4 million and 734.5 million respectively).

DKK '000 Land and
buildings
Project
development
properties
Plant and
machinery
Other fixtures
and fittings,
tools and
equipment
Property,
plant and
equipment
in progress
Total
Cost at 1 January 2010 1,007,093 263,397 1,781,705 668,074 11,386 3,731,655
Exchange adjustment 4,576 9,667 3,795 58 18,096
Additions for the year 1,273 2,875 9,191 33,951 11,439 58,729
Disposal on sale of activities -56,342 -195,699 -47,998 -435 -300,474
Disposals for the year -5,949 -60,154 -66,378 -132,481
Transfers for the year 590 1,671 7,954 -10,215 0
Cost at 31 December 2010 951,241 266,272 1,546,381 599,398 12,233 3,375,525
Depreciation and impairment losses
at 1 January 2010
-283,307 140,155 -1,130,919 -443,928 0 -1,717,999
Exchange adjustment -1,777 -7,199 -2,010 -10,986
Reversal of depr. and impairment on sale 19,262 143,099 29,917 192,278
Depreciation for the year -27,196 -98,038 -59,546 -184,780
Depreciation and impairment of
assets sold and discontinued
2,839 60,049 54,719 117,607
Depreciation and impairment losses
at 31 December 2010
-290,179 140,155 -1,033,008 -420,848 0 -1,603,880
Carrying amount at 31 December 2010 661,062 406,427 513,373 178,550 12,233 1,771,645
Value of financial leased assets included 3,599 3,599

Land and buildings at a carrying amount of DKK 352 million have been provided as security for mortgage debt of DKK 595.5 million (2009: DKK 751.5 million and DKK 734.8 million, respectively).

Note 12 Property, plant and equipment (continued)

Parent Company Project Other fixtures
and fittings,
Property,
plant and
DKK '000 Land and
buildings
development
properties
Plant and
machinery
tools and
equipment
equipment
in progress
Total
Cost at 1 January 2009 520,654 259,845 1,030,942 498,684 210,477 2,520,602
Additions for the year 24,936 3,552 89,836 41,994 6,130 166,448
Disposals for the year -1,589 -18,562 -67,659 -87,810
Transfers for the year 47,894 127,171 35,047 -210,112 0
Cost at 31 December 2009 591,895 263,397 1,229,387 508,066 6,495 2,599,240
Depreciation and impairment losses
at 1 January 2009
-193,909 140,155 -767,779 -366,999 0 -1,188,532
Depreciation for the year -12,406 -67,997 -40,498 -120,901
Depreciation and impairment of
assets sold and discontinued
615 5,637 49,252 55,504
Depreciation and impairment losses
at 31 December 2009
-205,700 140,155 -830,139 -358,245 0 -1,253,929
Carrying amount at 31 December 2009 386,195 403,552 399,248 149,821 6,495 1,345,311

Land and buildings at a carrying amount of DKK 751.5 million have been provided as security for mortgage debt of DKK 734.8 million (2008: DKK 465.4 million and DKK 734.5 million, respectively).

Project Other fixtures
and fittings,
Property,
plant and
DKK '000 Land and
buildings
development
properties
Plant and
machinery
tools and
equipment
equipment
in progress
Total
Cost at 1 January 2010 591,895 263,397 1,229,387 508,066 6,495 2,599,240
Additions for the year 1,153 2,875 4,631 20,760 8,696 38,115
Disposals for the year -4,626 -59,739 -52,114 -116,479
Transfers for the year 1 496 5,609 -6,106 0
Cost at 31 December 2010 588,423 266,272 1,174,775 482,321 9,085 2,520,876
Depreciation and impairment losses
at 1 January 2010
-205,700 140,155 -830,139 -358,245 0 -1,253,929
Depreciation for the year -14,767 -67,600 -45,566 -127,933
Depreciation and impairment
of assets sold and discontinued 2,366 59,663 45,628 107,657
Depreciation and impairment losses
at 31 December 2010 -218,101 140,155 -838,076 -358,183 0 -1,274,205
Carrying amount at 31 December 2010 370,322 406,427 336,699 124,138 9,085 1,246,671

Land and buildings at a carrying amount of DKK 352 million have been provided as security for mortgage debt of DKK 595.5 million (2009: DKK 751.5 million and DKK 734.8 million, respectively).

Note 13 Fixed asset investments

Group
DKK '000 Investments
in associates
Receivables
from
associates
Other
investments
Other
receivables
Total
Cost at 1 January 2009 50,827 20,634 109,517 11,939 192,917
Exchange adjustment 1,644 214 -14 1,844
Reclassification 2,100 2,100
Additions 2,387 4,306 6,693
Disposals -20,634 -304 -3,339 -24,277
Cost at 31 December 2009 56,958 0 109,427 12,892 179,277
Revaluations and impairment losses at 1 January 2009 36,823 0 -52,617 0 -15,794
Exchange adjustment 216 216
Dividend -12,738 -12,738
Revaluations and impairment losses for the year 29,583 -62 29,521
Revaluations and impairment losses at 31 December 2009 53,884 0 -52,679 0 1,205
Carrying amount at 31 December 2009 110,842 0 56,748 12,892 180,482
Value of goodwill included above 5,719 5,719
Cost at 1 January 2010 56,958 0 109,427 12,892 179,277
Exchange adjustment 5,852 2,279 8,131
Reclassification -1,468 -1,468
Additions 411 411
Disposals -5,742 -5,742
Cost at 31 December 2010 62,810 0 111,706 6,093 180,609
Revaluations and impairment losses at 1 January 2010 53,884 0 -52,679 0 1,205
Exchange adjustment 902 902
Dividend -12,869 -12,869
Revaluations and impairment losses for the year 31,460 31,460
Revaluations and impairment losses at 31 December 2010 73,377 0 -52,679 0 20,698
Carrying amount at 31 December 2010 136,187 0 59,027 6,093 201,307
Value of goodwill included above 6,602 6,602

Note 13 Fixed asset investments (continued)

Parent Company

Invest- Receivables
ments in Invest- from Receivables Other
subsi- ments in subsi- from invest- Other
DKK '000 diaries associates diaries associates ments receivables Total
Cost at 1 January 2009 1,595,848 113,470 174,513 20,634 105,847 10,556 2,020,868
Reclassification 171,132 2,100 -174,513 -1,281
Additions 2,387 28,769 4,163 35,319
Disposals -20,634 -3,493 -24,127
Cost at 31 December 2009 1,766,980 117,957 28,769 0 105,847 11,226 2,030,779
Revaluations and impairment losses
at 1 January 2009
-581,152 0 -98,127 0 -49,415 0 -728,694
Reclassification -98,127 98,127 0
Dividend -91,491 -91,491
Revaluations and impairment losses
for the year -62 -62
Revaluations and impairment losses
at 31 December 2009
-770,770 0 0 0 -49,477 0 -820,247
Carrying amount at 31 December 2009 996,210 117,957 28,769 0 56,370 11,226 1,210,532
Cost at 1 January 2010 1,766,980 117,957 28,769 0 105,847 11,226 2,030,779
Additions 61,064 61,064
Disposals -168,302 -5,718 -174,020
Cost at 31 December 2010 1,598,678 117,957 89,833 0 105,847 5,508 1,917,823
Revaluations and impairment losses
at 1 January 2010 -770,770 0 0 0 -49,477 0 -820,247
Dividend -33,500 -33,500
Revaluations and impairment losses
at 31 December 2010
-804,270 0 0 0 -49,477 0 -853,747
Carrying amount at 31 December 2010 794,408 117,957 89,833 0 56,370 5,508 1,064,076

Note 14 Non-current assets measured at fair value

Other investments

The Company's 48.4 % investment in the Polish brewery Perla Browary Lubelskie has been classified and recognised as other investments. It is Management's assessment that Royal Unibrew has since mid 2008 had very limited insight into the Polish brewery's financial results and financial position, and formal representation on the brewery's Supervisory Board has not resulted in any actual influence on Perla Browary Lubelskie Management. On this basis, Royal Unibrew finds that it is not correct to classify its 48.4 % investment as an investment in associate. The value of Royal Unibrew's investments has been recognised in the Consolidated and Parent Company Financial Statements at estimated fair value.

The fair value measurement of the investment at the end of 2010 is based on the conditional agreement entered into to dispose of the investment along with Royal Unibrew's other Polish activities.

The fair value of the Company's investment in Perla Browary Lubelskie remains unchanged from 2009 and is stated at PLN 30 million in the Consolidated and Parent Company Financial Statements.

Project development properties

Following the closure of the Aarhus brewery, Royal Unibrew has developed the brewery properties for alternative use, including managing the process of amending the existing local plan so that the properties may be used for other purposes than brewery activities.

Consequently, the brewery properties are classified as project development properties in the Consolidated and Parent Company Financial Statements.

The project development properties have been measured at fair value at 31 December 2010 based on an estimate.

As a basis of its estimate of the fair value at the beginning of 2011, the Company has obtained valuation reports from authorised valuers with knowledge of the area in which the properties are situated.

Furthermore, Management's estimate is based on an assessment as to which use of the project properties would be enabled by an amended local plan. The authorities are expected to make a decision in August 2011 on a draft local plan filed for approval in early 2011 and, accordingly, the use of the project properties enabled by the draft local plan remains subject to uncertainty. This uncertainty has led to a reduction of the estimated fair value as compared to the value at which Management expects to be able to sell the project properties at a later stage.

On the above-mentioned assumptions, Management has estimated the fair value of the project development properties in Aarhus at DKK 400 million added the development costs of some DKK 6 million incurred to date.

The carrying amount prior to the fair value adjustment was DKK 160 million. The valuation at a fair value of DKK 400 million has therefore implied a revaluation of DKK 240 million which was in 2008 recognised in revaluation reserves in equity with deduction of deferred tax of DKK 60 million.

The fair value of DKK 406 million recognised in the balance sheet has, as mentioned, been based on assessments taking into account the market situation at 31 December 2010 as well as the uncertainty relating to the local plan. In March 2011, Royal Unibrew entered into a conditional cooperation agreement with a potential purchaser based on an option model. The first option comprises at least 30,000 square meters building rights and is to be execised bot later than 9 months after the approval of the final local plan. Conditional on the first option being exercised, the following option can be exercised for purchases in the period 2013-2016. The agreement is conditional upon the authorities' adoption of the local plan filed. Therefore, the disposal of the project properties, including the related timing, is subject to significant uncertainty, and the value at the time of disposal may differ materially from the currently estimated fair value.

Parent Company Group
2009
DKK '000
2010 2010 2009
113,470 117,957 Balance at 1 January 110,842 87,650
Exchange adjustments 902 1,860
2,100 Reclassification 2,100
2,387 Additions for the year 2,387
Share of profit for the year 31,460 25,836
Share of equity movements for the year 5,852 3,747
Dividend -12,869 -12,738
117,957 117,957 Balance at 31 December 136,187 110,842

Note 15 Investments in associates

Stated on a pro rata basis, the Parent Company's and the Group's shares of assets, liabilities, revenue and profit basis break down on segments as follows:

2009 Assets Liabilities Revenue Profit basis
Western Europe 315,990 225,613 433,876 21,090
Malt and Overseas Markets 32,383 10,349 21,137 3,217
Parent Company and Group 348,373 235,962 455,013 24,307
2010 Assets Liabilities Revenue Profit basis
Western Europe 308,654 222,245 414,352 12,156
Malt and Overseas Markets 31,897 5,420 23,823 3,146
Parent Company and Group 340,551 227,665 438,175 15,302

Note 16 Portfolio of treasury shares and basis of earnings/cash flow per share

Value of treasury shares held:

Parent Company
DKK '000 2010 2009
Balance at 1 January 0 0
Additions
Disposals
Transferred to equity, net
Balance at 31 December 0 0

Treasury shares held by the Parent Company:

Number Nom. value % of capital
Portfolio at 1 January 2009 106,674 1,067 1.9
Additions
Disposals
Increase of capital -0.9
Portfolio at 31 December 2009 106,674 1,067 1.0
Portfolio at 1 January 2010 106,674 1,067 1.0
Additions
Disposals
Portfolio at 31 December 2010 106,674 1,067 1.0

The Group holds no other treasury shares.

Basis of calculation of earnings and cash flow per share

The Parent Company shareholders' share of profit for the year amounts to DKK 278,273k (2009: DKK 47,062k).

The average number of treasury shares amounted to 106,674 shares (2009: 106,674).

The average number of shares in circulation amounted to 11,079,824 shares (2009: approx 5,833,000).

The average number of shares in circulation incl share options "in-the-money" amounted to 11,079,824 shares (2009: approx 5,833,000). Diluted earnings and cash flow per share have been calculated on the basis of the Parent Company shareholders' share of profit/loss for the year.

Note 17 Deferred tax

Parent Company Group
2009
DKK '000
2010 2010 2009
169,731 163,427 Deferred tax at 1 January 171,831 179,378
6,954 5,562 Deferred tax for the year -1,718 5,711
-13,258 -102 Adjustment of previous year -102 -13,258
163,427 168,887 Deferred tax at 31 December 170,011 171,831
3,235 3,565 Due within 1 year 6,068 6,732
Deferred tax relates to:
853 969 Intangible assets 969 7,853
160,089 165,103 Property, plant and equipment 163,723 162,283
2,621 4,837 Current assets 7,426 3,049
-136 -2,022 Current liabilities -2,107 -1,354
163,427 168,887 170,011 171,831

The utilisation of unutilised tax losses in some of the Group's foreign enterprises is not certain. Therefore, the tax asset corresponding to some DKK 44 million (2009: some DKK 42 million) has not been capitalised. Unutilised tax losses substantially expire over the next 5 years.

A foreign subsidiary has a recapture balance which has not been recognised in the basis of calculation of deferred tax. The deferred tax on the recapture balance amounts to some DKK 21 million, which is not expected to crystallise as tax payable.

Note 18 Repurchase obligation, returnable packaging:

Parent Company Group
2009
DKK '000
2010 2010 2009
59,572 50,718 Balance at 1 January 61,793 74,056
-8,854 -2,093 Adjustment for the year -4,515 -12,263
50,718 48,625 Balance at 31 December 57,278 61,793

The change in the repurchase obligation for the year reflects net sales of returnable packaging for the year less estimated wastage of returnable packaging in circulation.

The reduction in the repurchase obligation in 2009 is primarily due to soft drinks in Denmark now being sold in recyclable disposable containers whereas previously they were sold in returnable containers.

Note 19 Cash Flow Statement

Adjustments for non-cash operating items

Parent Company Group
2009
DKK '000
2010 2010 2009
-243,113 -65,865 Dividend from subsidiaries
-39,084 -47,394 Financial income -46,513 -32,666
164,751 113,030 Financial expenses 119,853 190,295
Amortisation, depreciation and impairment of
123,142 129,116 intangible assets and property, plant and equipment 186,117 202,123
14,406 80,400 Tax on the profit for the year 97,240 24,196
Income from investments in associates -31,460 -25,836
21,564 1,006 Net profit from sale of property, plant and equipment -1,687 324
94 Share-based payments and remuneration 94
-551 -747 Other adjustments -747 -551
41,209 209,546 Total 322,803 357,979

Sale of subsidiaries

Parent Company Group
DKK '000 2009 2010 2010 2009
Assets
155,026 Non-current assets 192,177
Current assets 31,835
Liabilities
Provisions -6,056
Non-current debt 0
Current debt -39,106
Minority interests -23,824
0 155,026 Sales / acquisition price 155,026 0
including net interest-bearing debt 32,389
including shares previously acquired
0 155,026 Cash sales / acquisition price 187,415 0

Note 20 Fee to auditors

Parent Company Group
DKK '000 2009 2010 2010 2009
Fee for the audit of the Annual Report:
1,640 1,149 Ernst & Young 2,209 3,224
1,640 1,149 Total 2,209 3,224
Ernst & Young fee for non-audit services:
126 200 Tax assistance 342 148
2,196 122 Other assurance assistance 211 2,306
273 511 Other assistance 661 307
2,595 833 Total 1,214 2,761

Note 21 Contingent liabilities and security

Parent Company
mDKK 2009 2010 2010 2009
Guarantees
83.7 Guarantees relating to subsidiaries
Other guarantees
0.0 83.7 Total 0.0 0.0
Rental and lease agreements
Total future payments:
24.4 21.3 Within 1 year 32.7 37.9
41.9 53.7 Between 1 and 5 years 59.9 53.4
Beyond 5 years 1.6 0.3
66.3 75.0 Total lease obligations (operating leases) 94.2 91.6
The lease obligations relate to production machinery,
operating equipment and IT equipment.
11.2 6.2 Within 1 year 8.9 15.1
14.4 11.9 Between 1 and 5 years 13.0 16.0
11.1 0.2 Beyond 5 years 0.6 11.1
36.7 18.3 Total rental obligations 22.5 42.2
0.0 0.0 Guarantees to third parties 0.0 0.0

Security

No security has been provided in respect of the Group's loan agreements other than the Parent Company's liability for the amounts drawn by subsidiaries under group credit facilities.

The outcome of pending legal actions is not expected to have any material impact on the financial position of the Parent Company or the Group.

Note 22 Related parties

Related parties comprise the Supervisory Board and the Executive Board as well as subsidiaries and associates, cf. Group Structure, page 100. No shareholder exercises control.

All trade, including lending, are carried out on arm's lenght basis.

The following transactions have been made with related parties:

Parent Company Group
DKK '000 2009
2010
2010 2009
Revenue
9,828 9,217 Sales to associates 9,217 9,828
572,860 703,750 Sales to subsidiaries
Purchases
11,083 77 Purchases from subsidiaries
Financial income and expenses
12,738 12,869 Dividends from associates 12,869 12,738
230,375 53,017 Dividends from subsidiaries
753 Interest received from associates 753
5,015 6,947 Interest received from subsidiaries
-2,048 -202 Interest paid to subsidiaries
Executive Board
15,617 17,535 Salaries 17,535 15,617
384 Share options granted 384
Intercompany balances at 31 December
28,769 236,721 Loans to subsidiaries
78,421 73,580 Receivables from subsidiaries
1,039 1,786 Receivables from associates 1,786 1,039
2,735 15,276 Loans from subsidiaries
729
1,267
Debt to subsidiaries
76,162 Capital contributed to subsidiaries
Guarantees and security
83,700 Guarantee for subsidiary

Transactions with subsidiaries are eliminated in the Consolidated Financial Statements in accordance with the accounting policies applied.

Note 23 Acquisitions and sales

Sales

2010

In February, Royal Unibrew A/S sold its shares of the four Caribbean subsidiaries, St. Vincent Breweries Ltd., Antigua Brewery Ltd., Antigua PET Plant Ltd. and Dominica Brewery & Beverages Ltd. The companies are included in the Consolidated Financial Statements until the end of January 2010.

The sale has reduced Royal Unibrew's net interest-bearing debt by DKK 187 million. Net revenue and EBITDA in the Malt and Overseas Markets segment have been reduced from 2009 to 2010 by DKK 135 million and DKK 7 million, respectively, due to the sale.

DKK '000 Carrying amount at date of sale
Intangible assets 79,627
Property, plant and equipment 108,197
Inventories 20,328
Receivables 11,507
Deferred tax 6,056
Repurchase obligation, ret, packaging 6,123
Trade payables 7,480
Other payables 6,122
Minority shareholders' share of equity 23,738

2009

No acquisitions or sales were made in 2009.

Note 24 Significant accounting policies

GENERAL

The Financial Statements of Royal Unibrew for 2010 have been prepared in accordance with International Financial Reporting Standards (IFRS) as adopted by the EU and additional Danish disclosure requirements for financial statements, cf the reporting requirements for listed companies laid down by NASDAQ OMX Copenhagen A/S and the Danish Statutory Order on Adoption of IFRS issued pursuant to the Danish Financial Statements Act.

The Financial Statements are presented in DKK.

New and amended standards and interpretations that have taken effect

Royal Unibrew has during the year implemented all new IFRSs, amendments to existing standards and IFRICs adopted by the EU, which take effect for the financial year 2010.

Below is described the standards, amendments to existing standards and interpretations of relevance to Royal Unibrew which have impact on the Financial Statements for 2010, or can have it prospectively.

  • IFRS 3R, Business Combinations. The amendment has resulted in a number of changes to the rules of recognition and measurement of business combinations, including the possibility of recognising goodwill on non-controlling interests, statement of cost in connection with step acquisitions, recognition in the income statement of changes to estimates of contingent considerations, recognition of transaction costs, rules for repurchase of previously sold rights, etc (adopted by the EU, effective for financial years starting on or after 1 July 2009).
  • Amendment to IAS 27 relating to investments in the parent company financial statements and consolidation. The amendments are a consequence of the amendments to IFRS 3R and concern eg purchase/sale of non-controlling interests being regarded as equity transactions, reassessment to fair value of the remaining ownership interest on loss of control of a former subsidiary, allocation of shares of profit/loss to non-controlling interests irrespective of the non-controlling interest turning negative (adopted by the EU, effective for financial years starting on or after 1 July 2009).

The amendments to IFRS 3R and IAS 27 have had no impact on the Financial Statements for 2010; they may have impact in the coming years in connection with future business combinations.

New and amended standards and interpretations that have not yet taken effect

The IASB has adopted a number of new standards and amendments to existing standards and interpretations which have not yet taken effect but will take effect in the financial year 2011 or later. The following standards, amendments and interpretations are expected to impact the Financial Statements:

• IFRS 9, Financial Instruments, which implies significant changes to the accounting treatment of financial instruments (effective date 1 January 2013).

• IAS 24, Related Party Disclosures – the definition of related parties is clarified and in some cases extended. This could imply additional disclosures on transactions with related parties (effective date 1 January 2011).

Royal Unibrew expects to implement the above when they take effect.

Moreover, the IASB has adopted a number of other new and amended standards and interpretations which are not relevant to the Company and are not expected to impact future Financial Statements.

Recognition and measurement

Assets are recognised in the balance sheet when it is probable that future economic benefits attributable to the asset will flow to the Group, and the value of the asset can be measured reliably.

Liabilities are recognised in the balance sheet when they are probable and can be measured reliably. Assets and liabilities are initially measured at cost. Subsequently, assets and liabilities are measured as described for each item below.

Recognition and measurement take into account losses and risks occurring before the presentation of the Annual Report which confirm or invalidate affairs and conditions existing at the balance sheet date.

Revenues are recognised in the income statement as earned. Furthermore, value adjustments of financial assets and liabilities measured at fair value or amortised cost are recognised. Moreover, all expenses incurred to achieve the earnings for the year are recognised, including depreciation, amortisation, impairment losses and provisions as well as reversals due to changed accounting estimates in the income statement.

Consolidated Financial Statements

The Consolidated Financial Statements comprise Royal Unibrew A/S (the Parent Company) and enterprises in which the Parent Company exercises control (subsidiaries).

Enterprises in which the Group holds between 20% and 50% of the votes and exercises significant influence but not control are classified as associates.

The Consolidated Financial Statements are prepared on the basis of Financial Statements of all group enterprises prepared under the Group's accounting policies by combining accounting items of a uniform nature. Elimination is made of intercompany income and expenses, unrealised intercompany profits and losses, balances and shareholdings. Comparative figures are not adjusted for newly acquired, sold or wound-up enterprises.

Enterprises disposed of are recognised in the consolidated income statement up until the date of disposal.

Business combinations

On acquisition of new enterprises the purchase method is applied, under which the identifiable assets and liabilities of newly acquired enterprises are measured at fair value at the time of acquisition.

In the case of business combinations made on or after 1 January 2004, positive differences between cost and fair value of identifiable assets and liabilities acquired are recognised as goodwill in intangible assets. At the time of acquisition, goodwill is allocated to the cash-generating units that subsequently form the basis of impairment tests. Goodwill and fair value adjustments in connection with the acquisition of a foreign enterprise with a functional currency that differs from the presentation currency of the Group are treated as assets and liabilities belonging to the foreign entity and are translated to the functional currency of the foreign entity at the exchange rates at the dates of transaction.

In the case of business combinations made prior to 1 January 2004, the accounting classification according to IFRS 1 has been maintained under the previous accounting policy. Goodwill is recognised on the basis of the cost recognised under the previous accounting policy (the Danish Financial Statements Act and Danish Accounting Standards) less amortisation and impairment losses up until 31 December 2003.

Gains or losses on disposal of subsidiaries and associates are calculated as the difference between the sales sum and the carrying amount of net assets at the time of sale (including the carrying amount of goodwill) net of expected expenses and adjusted for exchange adjustments previously recognised in equity.

Minority interests

Minority interests are initially recognised on the basis of fair values of the assets, liabilities and contingent liabilities of the acquired enterprise at the time of acquisition.

The accounting items of subsidiaries are recognised fully in the Consolidated Financial Statements. Minority interests' proportionate share of results of subsidiaries is shown as a separate item under distribution of profit. In the balance sheet, minority interests are recognised as part of equity but are shown separately from Parent Company shareholders' share of equity.

Translation policies

For each of the reporting entities of the Group, a functional currency is determined. The functional currency is the currency of the primary economic environment in which the reporting entity operates. Transactions in other currencies than the functional currency are transactions in foreign currencies.

Transactions in other currencies than the functional currency are initially translated into Danish kroner at the exchange rates at the dates of transaction. Receivables, payables and other monetary items in foreign currencies not settled at the balance sheet date are translated at the exchange rates at the balance sheet date. Exchange adjustments arising due to differences between the transaction date rates and the rates at the dates of payment or the rates at the balance sheet date, respectively, are recognised in financial income and expenses in the income statement. Property, plant and equipment and intangible assets, inventories and other non-monetary assets purchased in foreign currencies

and measured at historical cost are translated at the transaction date rates.

On recognition in the Consolidated Financial Statements of enterprises with another functional currency than Danish kroner (DKK), income statements are translated at average annual exchange rates. Balance sheet items are translated at the exchange rates at the balance sheet date.

Exchange adjustments arising on the translation of the opening balance sheet items of foreign enterprises at exchange rates at the balance sheet date and on the translation of income statements from average exchange rates to exchange rates at the balance sheet date are recognised in other comprehensive income. Similarly, exchange adjustments arising due to changes made directly in equity of foreign enterprises are recognised in other comprehensive income.

On recognition in the Consolidated Financial Statements of associates with a functional currency that differs from the presentation currency of the Parent Company, the share of results for the year is translated at average exchange rates, and the share of equity including goodwill is translated at the exchange rates at the balance sheet date. Exchange adjustments arising on the translation of the share of the opening equity of foreign associates at exchange rates at the balance sheet date and on the translation of the share of results for the year from average exchange rates to exchange rates at the balance sheet date are recognised in other comprehensive income and classified in equity under a separate translation reserve.

Derivative financial instruments

Derivative financial instruments are initially recognised in the balance sheet at cost and are subsequently remeasured at their fair values. Positive and negative fair values of derivative financial instruments are included as other receivables and other payables, respectively.

Changes in the fair values of derivative financial instruments that are designated and qualify as fair value hedges of a recognised asset or a recognised liability are recognised in the income statement as are any changes in the value of the hedged asset or the hedged liability.

Changes in the fair values of derivative financial instruments that are designated and qualify as hedges of future cash flows are recognised in other comprehensive income. Income and expenses relating to such hedging transactions are transferred from other comprehensive income on realisation of the hedged item and are recognised in the same entry as the hedged item.

For derivative financial instruments which do not meet the criteria for hedge accounting, changes in fair values are recognised on a current basis in financial income and expenses in the income statement.

Leases

For accounting purposes, lease obligations are classified as either financial or operating lease obligations. A lease is classified as a finance lease if it substantially transfers the risks and rewards of ownership of the leased asset. All other leases are classified as operating leases.

Payments made under operating leases are recognised in the income statement on a straight-line basis over the lease term.

Share-based payments

The Group only has schemes classified as equity-settled schemes. Share options are measured at fair value at the time of granting and are recognised in staff expenses in the income statement over the vesting period. The counter item is recognised directly in equity.

At the initial recognition of the share options, the number of options expected to vest is estimated. Subsequently, the estimate of the number of vested options is revised so that the total recognition is based on the actual number of options vested.

The fair value of the options granted is estimated on the basis of the Black-Scholes model. In determining fair value, conditions and terms related to the share options granted are taken into account.

In the event of an increase or reduction of capital, the allocated, unexercised options are adjusted with a view to eliminating the effect of the Company's capital transaction.

Impairment

The carrying amounts of intangible assets and property, plant and equipment are reviewed on an annual basis to determine whether impairment has incurred other than that expressed by normal amortisation and depreciation. If so, the asset is written down to the higher of net selling price and value in use. Goodwill and other assets for which a value in use cannot be determined as the asset does not on an individual basis generate future cash flows are reviewed for impairment together with the group of assets (cashgenerating units) to which they are attributable.

The carrying amount of goodwill and trademarks with indefinite useful lives is tested for impairment at least on an annual basis, together with the other non-current assets of the cash-generating unit to which goodwill has been allocated, and is written down to recoverable amount in the income statement if the carrying amount exceeds the recoverable amount.

The carrying amount of financial assets measured at cost or amortised cost is written down for impairment if, due to changed expected net payments, the net present value is lower than the carrying amount.

Assets held for sale

Assets held for sale comprise non-current assets held for sale. Assets are classified as "held for sale" if their carrying amount will principally be recovered through a sales transaction within 12 months according to a formalised plan.

Assets held for sale are measured at the date of classification at the lower of carrying amount and fair value less costs to sell. Subsequently, the assets are measured at fair value less costs to sell; however, any subsequent unrealised gain cannot exceed the accumulated impairment loss. Depreciation of assets ceases as of the date when they are classified as "held for sale".

Impairment losses arising on the initial classification as "held for sale" and subsequent losses or reversal of losses are recognised in the income statement in the items to which they relate. Gains and losses are disclosed in the notes. Assets held for sale are shown in a separate line in the balance sheet.

INCOME STATEMENT

Revenue

Net revenue from the sale of goods is recognised in the income statement if delivery has been made before year end, and if revenues can be measured reliably and are expected to be received.

Net revenue is measured exclusive of VAT and net of discounts as well as excise duties on beer and mineral water. All types of discounts granted are recognised in net revenue.

Production costs

Production costs comprise direct and indirect expenses incurred to manufacture the finished goods representing revenue for the year, including expenses for raw materials and consumables purchases, salaries and wages, renting and leasing as well as depreciation of and impairment losses on production plant.

Production costs also include development costs that do not meet the criteria for capitalisation.

Sales and distribution expenses

Sales and distribution expenses comprise expenses for distribution and sales campaigns relating to goods sold during the year, including expenses for sales personnel, marketing, depreciation and amortisation as well as losses on trade receivables.

Administrative expenses

Administrative expenses comprise expenses for management and administration of the Group, including expenses for administrative personnel, management, office supplies, insurance, depreciation and amortisation.

Other operating income and other operating expenses

Other operating income and other operating expenses comprise income or expenses of a secondary nature compared to the core activities of the Company, including renting of property, plant and equipment, etc.

Special income and expenses

Special income and expenses comprise material non-recurring income and expenses. These items are presented separately with a view to comparability in the income statement.

Income from investments in associates in the Consolidated Financial Statements

The proportionate share of the results of associates is recognised in the income statement of the Group after adjusting for impairment losses on goodwill and eliminating the proportionate share of unrealised intercompany gains and losses.

Dividend on investments in subsidiaries and associates in the Parent Company Financial Statements

Dividend on investments in subsidiaries and associates is recognised in the Parent Company's income statement in the financial year in which dividend is declared.

Financial income and expenses

Financial income and financial expenses comprise interest, capital gains and losses on securities, balances and transactions in foreign currencies, amortisation of financial assets and liabilities, fair value adjustments of derivative financial instruments that do not qualify as hedge accounting as well as extra payments and repayment under the on-account taxation scheme, etc.

Tax

Tax for the year consists of current tax for the year and movements in deferred tax for the year. The tax attributable to the profit for the year is recognised in the income statement, whereas the tax attributable to equity entries is recognised directly in equity.

The Parent Company is jointly taxed with its Danish subsidiaries. The Danish current tax for the year is allocated to the jointly taxed Danish enterprises in proportion to their taxable incomes (full allocation with credit for tax losses).

BALANCE SHEET

Intangible assets

Goodwill

Goodwill is initially recognised in the balance sheet at cost as described under "Business combinations". Subsequently, goodwill is measured at cost less accumulated impairment losses.

The carrying amount of goodwill is allocated to the Group's cashgenerating units at the time of acquisition. The determination of cash-generating units is based on management structure and internal financial management.

Trademarks and distribution rights

Trademarks and distribution rights are initially recognised in the balance sheet at cost. Subsequently, they are measured at cost less accumulated amortisation and less any accumulated impairment losses. Trademarks and distribution rights are amortised on a straight-line basis over their estimated useful lives, 10 years. Trademarks with indefinite useful lives are, however, not amortised but are tested annually for impairment. It is the Group's strategy to maintain trademarks and their value.

Property, plant and equipment

Land and buildings, production plant and machinery and other fixtures and fittings, tools and equipment are measured at cost less accumulated depreciation and less any accumulated impairment losses. Borrowing costs relating to the acquisition of property, plant and equipment are expensed.

Depreciation is calculated on a straight-line basis over the useful lives of the assets, which are:

Buildings and installations, 25-40 years
Leasehold improvements over the term (2009: 25-50 years)
of the lease, max. 10 years
(unchanged from 2009)
Plant and machinery, 5-15 years
(2009: 5-8 years)
Other fixtures and fittings, tools
and equipment, 3-8 years
(2009: 5-8 years)
Returable packaging, 3-10 years
(2009: 6-10 years)

Profits and losses on the disposal of property, plant and equipment are calculated as the difference between the sales sum less the expenses necessary to make the sale and the carrying amount at the time of sale. Profits or losses are recognised in the income statement as an adjustment to depreciation in production costs, sales or distribution expenses or administrative expenses, respectively.

Project development properties

Project development properties are measured at fair value based on valuations by expert valuers. Project development properties are revalued annually.

If the carrying amount is increased as a result of revaluation, the increase is recognised directly in equity in revaluation reserves. The increase is, however, recognised in the income statement if it offsets an impairment previously recognised in the income statement as a result of revaluation of the same property.

If the carrying amount is impaired as a result of revaluation, the impairment is recognised in the income statement. The impairment is, however, recognised directly in equity in revaluation reserves if a reserve has been made for the property in question under revaluation reserves.

Fixed asset investments

Investments in associates in the Consolidated Financial Statements

Investments in associates are measured in the balance sheet at the proportionate share of the net asset value of the enterprises calculated under the accounting policies of the Group with deduction or addition of the proportionate share of unrealised intercompany profits and losses and with addition of the carrying amount of goodwill.

Associates with a negative net asset value are measured at DKK 0. If the Group has a legal or constructive obligation to cover the negative balance of the associate, this obligation is recognised in liabilities.

Investments in subsidiaries and associates in the Parent Company Financial Statements

Investments in subsidiaries and associates are measured at cost and tested in the event of indication of impairment. Where cost exceeds the recoverable amount, the investment is written down to its lower recoverable amount.

Other investments

Other investments not included in the Group's trading portfolio (available for sale) are recognised in non-current assets at cost at the trading date and are subsequently measured at fair value equal to the market price as regards listed securities and at estimated fair value calculated on the basis of market data and recognised valuation methods as regards unlisted securities. Unrealised value adjustments are recognised in other comprehensive income except for impairment losses and reversal of impairment losses which are recognised in financial income and expenses in the income statement. Upon realisation, the accumulated value adjustment recognised in other comprehensive income is transferred to financial income and expenses in the income statement.

Other receivables

Other receivables under fixed asset investments held to maturity are initially recognised at cost and are subsequently measured at amortised cost or an estimated lower value at the balance sheet date.

Current assets

Inventories

Inventories are measured at the lower of cost under the FIFO method and net realisable value of individual product groups. The net realisable value of inventories is calculated at the amount of future sales revenues expected to be generated by inventories at the balance sheet date in the process of normal operations and determined allowing for marketability, obsolescence and development in expected sales sum with deduction of calculated selling expenses.

The cost of raw materials, consumables, goods for resale and purchased finished goods comprises invoiced price plus expenses directly attributable to the acquisition.

The cost of work in progress and finished goods comprises the cost of materials and direct labour with addition of indirect production costs. Indirect production costs comprise the cost of indirect materials and labour as well as maintenance and depreciation of and impairment losses on the machinery, factory buildings and equipment used in the manufacturing process as well as costs of factory administration and management.

Receivables

Receivables are initially measured at cost and are subsequently measured at amortised cost or an estimated lower value at the balance sheet date. This lower value is determined on the basis of an individual assessment of each receivable.

Prepayments

Prepayments recognised in assets comprise expenses incurred in respect of subsequent financial years.

Equity

Proposed dividend

Dividend is recognised as a liability at the time of adoption at the Annual General Meeting. Dividend distribution for the year proposed by Management is disclosed as a separate equity item.

Treasury shares

Treasury shares acquired by the Parent Company or subsidiaries are recognised at cost directly in equity under retained earnings. Where treasury shares are subsequently sold, any consideration is also recognised directly in equity. Dividend on treasury shares is recognised directly in equity under retained earnings.

Translation reserve

The translation reserve in the Consolidated Financial Statements comprises exchange adjustments arising on the translation of the Financial Statements of foreign enterprises from their functional currencies into the presentation currency of the Group (DKK). Upon full or part realisation of the net investment in the foreign enterprises, exchange adjustments are recognised in the income statement.

The translation reserve was reset at 1 January 2004 in accordance with IFRS 1.

Hedging reserve

The hedging reserve comprises changes to fair values of derivative financial instruments that are designated and qualify as cash flow hedges.

The hedging instrument is recognised in the income statement in the same item as the hedged transaction.

Deferred tax

Deferred tax is recognised in respect of all temporary differences between the carrying amounts and the tax base of assets and liabilities except for temporary differences arising at the time of acquisition that do not affect the profit for the year or the taxable income and temporary differences concerning goodwill. In cases where the computation of the tax base may be made according to alternative tax rules, deferred tax is measured on the basis of the intended use of the asset or settlement of the liability, respectively.

Deferred tax assets are recognised at the value at which they are expected to be realised, either by elimination in tax on future earnings or by set-off against deferred tax liabilities.

Deferred tax is measured on the basis of the tax rules and tax rates expected under the legislation at the balance sheet date to be effective when the deferred tax crystallises as current tax.

In the balance sheet, set-off is made between deferred tax assets and deferred tax liabilities within the same legal tax entity and jurisdiction.

Repurchase obligation relating to packaging in circulation

Plastic crates, bottles and kegs in circulation and held in inventory are recognised in property, plant and equipment, and the obligation to repurchase returnable packaging in circulation for which a deposit has been paid is recognised in provisions.

The repurchase obligation relating to packaging in circulation is calculated on the basis of estimated total volumes of packaging less packaging held in inventory.

Corporation tax

Current tax liabilities are recognised in the balance sheet as calculated tax on the expected taxable income for the year adjusted for tax on taxable incomes for previous years and for tax paid on account.

Debts

Mortgage loans and loans from credit institutions are recognised initially at the proceeds received net of transaction expenses incurred. Subsequently, the financial obligations are measured at amortised cost equal to the capitalised value using the effective interest method; the difference between the proceeds and the nominal value is recognised in financial income and expenses in the income statement over the loan period.

Other debts, comprising trade payables, payables to subsidiaries and associates, VAT, excise duties, etc as well as other payables, are measured at amortised cost, substantially corresponding to the nominal debt.

CASH FLOW STATEMENT

The consolidated cash flow statement is presented under the indirect method based on the net profit for the year. The statement shows cash flows for the year, changes for the year in cash and cash equivalents as well as the Group's cash and cash equivalents at the beginning and end of the year.

Cash flows from operating activities are calculated as the net profit/loss for the year adjusted for non-cash operating items, changes in working capital, financial income and financial expenses, and corporation tax paid.

Cash flows from investing activities comprise acquisitions and disposals of property, plant and equipment and fixed asset investments as well as dividend received from associates. Cost is measured inclusive of expenses necessary to make the acquisition and sales prices after deduction of transaction expenses.

Cash flows from financing activities comprise changes to the amount or composition of the Group's share capital, payment of dividend as well as borrowing and repayment of interest-bearing debt.

Cash and cash equivalents include securities with a maturity of less than 3 months that can readily be turned into cash and are only subject to an insignificant risk of value changes.

SEGMENT REPORTING

The Group's business segment is beer and soft drinks sales. Reporting on the business segment is by geographical markets. Segment reporting is based on the Group's returns and risks and its internal financial reporting system.

Items included in net profit for the year, including income from investments in associates and financial income and expenses, are allocated to the extent that the items are directly or indirectly attributable to the markets.

Items allocated both by direct and indirect computation comprise "production costs" and "administrative expenses", which are allocated by indirect computation based on allocation keys determined on the basis of the market's drain on key resources. Administrative expenses incurred in the group functions of the Parent Company are partly allocated.

Non-current assets comprise the non-current assets that are directly or indirectly used in connection with activities in the markets.

Segment liabilities comprise liabilities derived from activities in the market, including provisions, trade payables, VAT, excise duties and other payables.

KEY FIGURES AND RATIOS

The Group's key figures and ratios have been calculated in accordance with the "Recommendations and Financial Ratios 2010" issued by the Danish Society of Financial Analysts, to the extend they are included in the "Recommendations and Financial Ratios 2010".

The definitions of the key figures and ratios are explained on page 99.

Quarterly Financial Highlights and Key Ratios

2010
mDKK Q1 Q2 Q3 Q4 Full year
Sales (million hectolitres) 1.3 1.9 2.0 1.4 6.6
Income Statement
Net revenue 781.9 1,100.5 1,087.6 805.4 3,775.4
Production costs -432.8 -545.5 -536.8 -430.6 -1,945.7
Gross profit 349.1 555.0 550.8 374.9 1,829.8
Sales and distribution expenses -281.2 -356.0 -297.9 -265.1 -1,200.2
Administrative expenses -58.5 -57.9 -48.9 -51.3 -216.6
Other income 0.6 0.9 1.0 1.4 3.9
EBITDA 63.5 190.0 245.2 102.6 601.3
Profit before financial income and expenses (EBIT) 10.0 142.0 204.9 60.0 416.9
EBIT-margin (%) 1.3 12.9 18.8 7.4 11.0
Income from associates -1.7 13.3 7.2 12.7 31.5
Financial income and expenses -28.8 -29.9 -15.9 1.3 -73.3
Profit/loss before tax -20.5 125.4 196.2 73.9 375.0
Profit/loss for the period -18.0 88.9 140.2 66.7 277.8
Royal Unibrew A/S' share of profit/loss -18.2 87.9 139.8 68.6 278.1
Balance Sheet
Non-current assets 2,453.2 2,410.9 2,383.7 2,375.1 2,375.1
Total assets 3,335.7 3,404.0 3,197.4 3,056.8 3,056.8
Equity 965.2 1,029.2 1,170.1 1,280.5 1,280.5
Net interest-bearing debt 1,238.2 1,010.7 719.1 769.7 769.7
Net working capital -96.2 -183.2 -250.2 -134.0 -134.0
Cash Flows
From operating activities 0.9 220.6 305.5 492.3
From investing activities 182.0 2.0 -8.7 159.7
Free cash flow -5.7 222.6 296.5 -50.4 463.0
Financial Key Ratios (%)
Free cash flow as a percentage of net revenue -0.7 20.2 27.3 -6.3 12.3
Cash conversion 31.7 250.4 211.5 -75.6 166.7
Equity ratio 28.9 30.2 36.6 41.9 41.9

The key ratios comprised by the "Recommendations and Financial Ratios 2010" issued by the Danish Society of Financial Analysts have been calculated in accordance with these.

Definitions of Key Figures and Ratios

Net interest-bearing debt Mortgage debt and debt to credit institutions less cash at bank and in hand, interest
bearing current investments and receivables.
Net working capital Inventories + receivables - current liabilities except for corporation tax receivable/
payable as well as mortage debt and debt to credit institutions.
Free cash flow Cash flow from operating activities less net investments in property, plant and equip
ment and plus dividends from associates.
Dividend per share (DKK) Proposed dividend per share.
Earnings per share (DKK) Royal Unibrew's share of profit for the year/number of shares in circulation.
Cash flow per share (DKK) Cash flow from operating activities/number of shares in circulation.
Diluted earnings and cash flow per share (DKK) Royal Unibrew A/S' share of earnings and cash flow, respectively, from operating ac
tivities/average number of shares in circulation including share options "in-the-money".
EBITDA before special items Earnings before special income and expenses, interest, tax, depreciation, amortisation
and impairment losses as well as profit from sale of property, plant and equipment and
amortisation of intangible assets.
EBITDA Earnings before interest, tax, depreciation, amortisation and impairment losses as
well as profit from sale of property, plant and equipment and amortisation of intangi
ble assets.
EBIT Earnings before interest and tax.
Return on invested capital after tax
including goodwill (ROIC)
Operating profit before special items net of tax as a percentage of average invested
capital (equity + minority interests + non-current provisions + net interest-bearing
debt - fixed asset investments).
Profit margin Operating profit before special items as a percentage of net revenue.
EBIT-margin EBIT as a percentage of net revenue.
Free cash flow as a percentage of net revenue Free cash flow as a percentage of net revenue.
Cash conversion Free cash flow as a percentage of net profit for the year.
Net interest-bearing debt/EBITDA The ratio of net interest-bearing debt at year end to EBITDA.
Equity ratio Equity at year end as a percentage of total assets.
Net return on equity Consolidated profit after tax as a percentage of average equity.
Dividend rate Dividend calculated for the full share capital as a percentage of the Parent Company
shareholders' share of net profit for the year.

Group Structure

Segment Ownership Currency Share capital
Western
Europe
Subsidiaries
Aktieselskabet Cerekem International LTD., Faxe, Denmark 100.0% DKK 1,000,000
Albani Sverige AB, Sweden 100.0% SEK 305,000
Centre Nordique d'Alimentation EURL, France 100.0% EUR 200,000
Ceres S.p.A., Italy 100.0% EUR 206,400
The Curious Company A/S, Faxe, Denmark 100.0% DKK 1,805,500
Supermalt UK Ltd., UK 100.0% GBP 9,700,000
Vitamalt (West Africa) Ltd., UK 100.0% GBP 10,000
Associates
Hansa Borg Skandinavisk Holding A/S, Faxe, Denmark 25.0% DKK 53,577,400
Hansa Borg Holding ASA, Norway 100.0% NOK 54,600,000
Hansa Borg Bryggerierne ASA, Norway 100.0% NOK 29,065,000
Nuuk Imeq A/S, Nuuk, Greenland 32.0% DKK 38,000,000
Eastern
Europe
Subsidiaries
AB Kalnapilio-Tauro Grupe, Lithuania 100.0% LTL 62,682,000
Royal Unibrew Services UAB, Lithuania 100.0% LTL 150,000
SIA "Cido Grupa", Latvia 100.0% LVL 785,074
Royal Unibrew Polska Sp. z o. o., Poland 100.0% PLN 107,302,400
Malt
and
Overseas
Markets
Subsidiaries
Impec Holding SAS, Guadeloupe 51.0% EUR 5,294,000
Import-Export Compagnie S.A., Guadeloupe 100.0% EUR 304,898
Impec Martinique S.A., Martinique 100.0% EUR 8,000
The Danish Brewery Group Inc., USA 100.0% USD 100,000
Royal Unibrew Caribbean Ltd., Puerto Rico 100.0% USD 200,000
Associates
Solomon Breweries Limited, Solomon Islands 35.0% SBD 21,600,000

Activity

∑ Production, sales and distribution

∑ Sales and distribution

∑ Holding company

∑ Other activity

Royal Unibrew A/S Faxe Alle 1 DK-4640 Faxe Tel +45 56 77 15 00 Fax +45 56 71 47 64

CVR 41 95 67 12 Financial year: 1 January – 31 December Head office: Faxe

Homepage: www.royalunibrew.com E-mail: contact@royalunibrew,com

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