Royal UNIBREW

Transaction in Own Shares • Oct 29, 2012

Company announcement No 55/2012– 29 October 2012

On 1 May 2012, Royal Unibrew initiated a share buy-back programme, cf. company
announcement no. 20/2012 of 30 April 2012. Cf. company announcement no. 42/2012
of 28 August 2012 the existing share buy-back programme has been increased and
extended. The programme was implemented in accordance with the provisions of
European Commission Regulation no. 2273/2003 of 22 December 2003, also referred
to as the Safe Harbour Regulation. The share buy-back programme is expected to
be realised in the period from 1 May 2012 to 25 April 2013. The total share
buy-back in the period will not exceed a market price of DKK 210 million.

The following transactions have been made under the programme:

                          Number    Average purchase     Transaction value, 
                            of            price                  DKK        
                          shares

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Accumulated, last 281,235 407.70 114,658,394.58
announcement

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October 22, 2012 741 470.50 348,640.50

October 23, 2012 3,623 469.81 1,702,487.92

October 24, 2012 3,743 464.95 1,740,319.08

October 25, 2012 4,971 463.72 2,305,173.50

October 26, 2012 435 459.60 199,925.00

Accumulated under the 294,748 410.37 120,954,940.57
programme

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With the transactions stated above, Royal Unibrew owns a total of 314,689
shares, corresponding to 3.0% of the share capital. The total amount of shares
in the company is 10,570,000 shares, including treasury shares.

Please direct any queries to me at tel. +45 56 77 15 05.

Yours sincerely

Royal Unibrew A/S

Lars Jensen

CFO