Royal UNIBREW

Transaction in Own Shares • Apr 30, 2013

COMPANY ANNOUNCEMENT NO. 20/2013 – 30 APRIL 2013

As mentioned in the Interim Report for the period 1 January – 31 March 2013,
the Board of Directors of Royal Unibrew A/S has decided to initiate a share
buy-back of up to DKK 210 million.

Objective

The objective of the share buy-back is to adapt the capital structure. It is
the intention that the shares bought back will be cancelled.

Authorisation

The share buy-back programme is initiated within the authorisation granted to
the Board of Directors at the Annual General Meeting of the Company on 29 April
2013, which will enable the Company to buy back shares for up to 10% of the
total share capital. The share buy-back programme will be established and
structured in accordance with Commission Regulation (EC) No 2273/2003 of 22
December 2003 (the so-called Safe Harbour method), which ensures that the
Company is protected against violation of insider legislation during the
buy-back process.

Share buy-back programme

The share buy-back programme is expected to be realised in the period from date
through 25 April 2014.

The maximum total share buy-back in the period will represent a market value of
DKK 210 million. Based on the share price at 29 April 2013, this will
correspond to approx 396,000 shares at a total nominal value of DKK 4,0
million, corresponding to approx 3.9% of the share capital. Following the
realisation of the resolution made at the Annual General Meeting on 29 April
2013 to cancel 480,000 treasury shares, Royal Unibrew will hold 2,219 treasury
shares of a nominal value of DKK 10 each, corresponding to 0.02% of the share
capital. Royal Unibrew has entered into an agreement with Nordea Bank Danmark
A/S for Nordea to handle the share buy-back as Lead Manager on behalf of Royal
Unibrew. Nordea will make all trading decisions independently of and without
involving Royal Unibrew. The shares bought back on each trading day will not
exceed 25% of the daily average trading volumes over the 20 trading days
preceding the date of purchase.

No shares will be bought back under the share buy-back programme at a price
exceeding the higher of the two following prices:

-- the price of the latest independent transaction; and

-- the highest independent bid on NASDAQ OMX Copenhagen.

Royal Unibrew will be entitled to suspend the share buy-back programme in the
event of material changes to the Company’s circumstances or in the market.
Should the programme be suspended, Royal Unibrew will announce this in a
Company Announcement, and Nordea will stop buying back shares in the market.

Royal Unibrew will announce the number of shares bought back and their value in
separate weekly Company Announcements.

Please direct any queries to me at tel. +45 56 77 15 05.

Yours sincerely

Royal Unibrew A/S

Lars Jensen

CFO

The Announcement has been prepared in Danish and English. In case of
discrepancy, the Danish text shall prevail.