North Media

Earnings Release • Aug 7, 2013

North Media launches No Ads+ and the earnings performance was better than
expected for H1 2013

7 August 2013
Company announcement no 08-13

North Media’s H1 2013 revenue is DKK 530 million. Despite a 5% decline on the
same period in 2012, the reduction in revenue was lower than originally
estimated. Group EBIT stands at DKK 28 million for H1 2013, which was better
than expected. Also, during that period North Media has strengthened its
financial resources, thus ensuring further strategic manoeuvrability.

In view of H1 results and the indications that the adopted tax on printed
matter will not be introduced until in Q4 2013 at the earliest, Management
adjusts its EBIT expectations for the year upwards to range between DKK 0 and
DKK 20 million.

Lars Nymann Andersen, CEO of North Media, says: ”The media market situation is
still highly challenged by the structural market developments and legislative
measures in several of our business areas. This is why it's satisfactory that –
although only moderately – we are now able to increase our earnings
expectations for FY 2013.”

”In the last couple of years, implementation of planned activities,
profitability and not least business development have been at the top of
Management's agenda. This is why it's positive that in 2013 we are able to
launch new products that we expect can contribute positively to future
earnings. Most notably, FK Distribution launched a new and innovative product
in the spring, No Ads+, which gives consumers the chance to have just those
printed ads delivered that they want and to opt out of the rest. This is an
example of how we work firmly across the Print and Online segments towards
developing new solutions that are aimed at securing the long-term earnings
capacity of North Media,” Lars Nymann Andersen ads.

Please contact CEO Lars Nymann Andersen or CFO Kåre Wigh, at +45 39 57 70 00,
for further information.

Yours faithfully
North Media A/S

Lars Nymann Andersen
Chief Executive Officer

This document is an unofficial translation of the Danish original. In the event
of any inconsistencies the Danish version shall apply.