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Pandora

Major Shareholding Notification Mar 8, 2017

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PANDORA hereby announce that the Company has been notified by BlackRock Inc,
that BlackRock, Inc. has reduced its holding of shares in PANDORA A/S to below
5% of the share capital and the voting rights.

ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and contemporary
jewellery made from high-quality materials at affordable prices. PANDORA
jewellery is sold in more than 100 countries on six continents through around
8,100 points of sale, including more than 2,100 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs
around 21,500 people worldwide of whom around 12,400 are located in Thailand,
where the Company manufactures its jewellery. PANDORA is publicly listed on the
NASDAQ Copenhagen stock exchange in Denmark. In 2016, PANDORA’s total revenue
was DKK 20.3 billion (approximately EUR 2.7 billion).

CONTACT
For more information, please contact:

INVESTOR RELATIONS MEDIA RELATIONS
Magnus Thorstholm Jensen Kristian Lysgaard
Vice President, Head of Investor Relations Director, Corporate Communications
+45 7219 5739 +45 7219 5774
[email protected] [email protected]
Brian Granberg
Investor Relations Officer
+45 7219 5344
[email protected]

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