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Pandora

Director's Dealing May 30, 2017

3379_rpt_2017-05-30_83f29741-d51e-48f8-b7eb-f48110cea4e3.pdf

Director's Dealing

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PANDORA A/S Havneholmen 17-19|DK-1561 Copenhagen V |Denmark Tel. +45 3672 0044 www.pandoragroup.com

No. 381 COMPANY ANNOUNCEMENT 30 May 2017

TRANSACTIONS IN SHARES BY EXECUTIVE EMPLOYEES AND CLOSELY RELATED PARTIES IN THE PANDORA A/S SHARE

1. Details of the person discharging managerial responsibilities/person closely
associated
a) Name Anders Colding Friis
2. Reason for the notification
a) Position/status CEO of PANDORA A/S
b) Initial notification/Amendment Initial notification
3. Details of the issuer, emission allowance market participant, auction platform,
auctioneer or auction monitor
a) Name PANDORA A/S
b) LEI 5299007OWYZ6I1E46843
4. Details of the transaction(s): section to be repeated for (i) each type of instrument;
(ii) each type of transaction; (iii) each date; and (iv) each place where transactions
have been conducted
a) Description of the financial
instrument, type of instrument
Shares
Identification code ISIN DK0060252690
b) Nature of the transaction Purchase of shares
c) Price(s) and volume(s)
-
Volume(s)
-
Price(s)
Volume: 2,350 shares
Price: DKK 1,429,650
d) Aggregated information
-
Aggregated volume
-
Price
e) Date of the transaction 30 May
2017
f) Place of the transaction Nasdaq
Copenhagen A/S

ABOUT PANDORA

PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 8,100 points of sale, including more than 2,100 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 21,500 people worldwide of whom around 12,400 are located in Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2016, PANDORA's total revenue was DKK 20.3 billion (approximately EUR 2.7 billion).

CONTACT

For more information, please contact:

INVESTOR RELATIONS Magnus Thorstholm Jensen Vice President, Head of Investor Relations +45 7219 5739 [email protected]

Brian Granberg Investor Relations Officer +45 7219 5344 [email protected]

MEDIA RELATIONS Kristian Lysgaard Director, Corporate Communications +45 7219 5774 [email protected]

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