Pandora

Director's Dealing • Aug 9, 2017

PANDORA hereby reports transactions in shares by executive employees and
closely related parties in the PANDORA share.

Peder Tuborgh, chairman of the board of directors, has today bought 1,467
shares at a total price of DKK 995,363 in PANDORA, and now owns a total of
5,614 shares.

ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and contemporary
jewellery made from high-quality materials at affordable prices. PANDORA
jewellery is sold in more than 100 countries on six continents through around
7,700 points of sale, including more than 2,200 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more
than 22,300 people worldwide of whom around 13,200 are located in Thailand,
where the Company manufactures its jewellery. PANDORA is publicly listed on the
Nasdaq Copenhagen stock exchange in Denmark. In 2016, PANDORA's total revenue
was DKK 20.3 billion (approximately EUR 2.7 billion).

CONTACT
For more information, please contact:

INVESTOR RELATIONS MEDIA RELATIONS
Magnus Thorstholm Jensen Kristian Lysgaard
Vice President, Head of Investor Relations Director, Corporate Communications
+45 7219 5739 +45 7219 5774
mtje@pandora.net krly@pandora.net
Brian Granberg
Investor Relations Officer
+45 7219 5344
brgr@pandora.net

1. Details of the person discharging managerial responsibilities/person closely
   associated

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a) Name Peder Tuborgh

2. Reason for the notification

a) Position/status Peder Tuborgh is chairman of the board
of directors in PANDORA A/S

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b) Initial notification/Amendment Initial notification

1. Details of the issuer, emission allowance market participant, auction
   platform, auctioneer or auction monitor

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a) Name PANDORA A/S

b) LEI 5299007OWYZ6I1E46843

1. Details of the transaction(s): section to be repeated for (i) each type of
   instrument; (ii) each type of transaction; (iii) each date; and (iv) each
   place where transactions have been conducted

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a) Description of the financial Shares
instrument, type of instrument ISIN DK0060252690
Identification code

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b) Nature of the transaction Purchase of shares

c) Price(s) and volume(s) Volume: 1,467 shares
- Volume(s) Price: DKK 995,363
- Price(s)

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d) Aggregated information
- Aggregated volume
- Price

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e) Date of the transaction 9 August 2017

f) Place of the transaction Nasdaq Copenhagen A/S